Care/of (takecareof.com) is a fast-growing, venture-backed wellness startup. We make it easier and more enjoyable to shop for vitamins (and maybe even a little fun, too). Our technology makes it possible for people to get custom vitamin recommendations based on their diets and health goals, which we deliver in convenient daily packs. We always include a touch of joy. We aim to help people feel empowered to make the right choices for their health by being transparent about the research backing up our recommendations and the quality of our products. Goodbye, guesswork. Care/of launched in 2016 and is based in New York City. (And we’re excited to meet you.)

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