Home > Companies > Aprimo

Aprimo

aprimo.com
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More

Events

Related News

Small Business Trends

AON AND CHUBB LAUNCH NEW DIGITAL INSURANCE PLATFORM FOR SMALL AND MEDIUM-SIZED BUSINESSES

Aon | February 12, 2021

news image

Aon plc, a leading global professional administrations firm providing a wide scope of danger, retirement and health solutions, and Chubb, the world's biggest traded on an open market property and setback insurance organization, today declared the dispatch of a new digital stage in France for small and medium-sized businesses. Through the stage, Aon and Chubb are teaming up to furnish small businesses with a productive method to comprehend inclusion alternatives and purchase insurance on the ...

Read More

Small Business Advice

CLARK CONSTRUCTION DEBUTS SMALL BUSINESS TRAINING PROGRAM IN NASHVILLE

Clark Construction | October 31, 2022

news image

Clark Construction Group has expanded its Strategic Partnership Program (SPP) to the Greater Nashville area. Originally launched in 2006, the 8-month program delivers executive MBA-style classes to small and diverse businesses, including minority-, women-, and veteran-owned firms in the construction industry. Twenty-two Nashville-area business owners and leaders make up the 2022 class. Clark kicked off the inaugural Nashville program with a full-day orientation for participants on Thursday, Octo...

Read More

Impact

PROSPERA PARTNERS WITH COMCAST NBCUNIVERSAL AND TELEMUNDO ENTERPRISES TO FURTHER SUPPORT HISPANIC-OWNED SMALL BUSINESSES

Prospera | November 18, 2021

news image

Prospera, the economic development nonprofit organization, announced today a $75,000 grant from Comcast NBCUniversal and Telemundo Enterprises as part of Comcast NBCUniversal's $100 million commitment to advance social justice and equality. The grant will support Hispanic entrepreneurs and small business owners in Florida and North Carolina. The award will enhance Prospera's programs and services to provide educational resources, individual guidance, access to capital and advance digital...

Read More

Marketing and Networking

COMMENTSOLD ACQUIRES VIZZLIE TO SIMPLIFY RETAILERS' SOCIAL MEDIA MARKETING

Vizzlie | January 06, 2022

news image

CommentSold announced the acquisition of Vizzlie, a platform for customizing and scheduling marketing messages. CommentSold is a market-leading digital commerce technology that enables small and medium-sized businesses to boost their sales through live and social selling. Merchants using CommentSold can now easily tailor and schedule posts on Facebook and Instagram to inform consumers about forthcoming live-selling sessions, new product arrivals, discounts, and more. CommentSold also announced t...

Read More
news image

Small Business Trends

AON AND CHUBB LAUNCH NEW DIGITAL INSURANCE PLATFORM FOR SMALL AND MEDIUM-SIZED BUSINESSES

Aon | February 12, 2021

Aon plc, a leading global professional administrations firm providing a wide scope of danger, retirement and health solutions, and Chubb, the world's biggest traded on an open market property and setback insurance organization, today declared the dispatch of a new digital stage in France for small and medium-sized businesses. Through the stage, Aon and Chubb are teaming up to furnish small businesses with a productive method to comprehend inclusion alternatives and purchase insurance on the ...

Read More
news image

Small Business Advice

CLARK CONSTRUCTION DEBUTS SMALL BUSINESS TRAINING PROGRAM IN NASHVILLE

Clark Construction | October 31, 2022

Clark Construction Group has expanded its Strategic Partnership Program (SPP) to the Greater Nashville area. Originally launched in 2006, the 8-month program delivers executive MBA-style classes to small and diverse businesses, including minority-, women-, and veteran-owned firms in the construction industry. Twenty-two Nashville-area business owners and leaders make up the 2022 class. Clark kicked off the inaugural Nashville program with a full-day orientation for participants on Thursday, Octo...

Read More
news image

Impact

PROSPERA PARTNERS WITH COMCAST NBCUNIVERSAL AND TELEMUNDO ENTERPRISES TO FURTHER SUPPORT HISPANIC-OWNED SMALL BUSINESSES

Prospera | November 18, 2021

Prospera, the economic development nonprofit organization, announced today a $75,000 grant from Comcast NBCUniversal and Telemundo Enterprises as part of Comcast NBCUniversal's $100 million commitment to advance social justice and equality. The grant will support Hispanic entrepreneurs and small business owners in Florida and North Carolina. The award will enhance Prospera's programs and services to provide educational resources, individual guidance, access to capital and advance digital...

Read More
news image

Marketing and Networking

COMMENTSOLD ACQUIRES VIZZLIE TO SIMPLIFY RETAILERS' SOCIAL MEDIA MARKETING

Vizzlie | January 06, 2022

CommentSold announced the acquisition of Vizzlie, a platform for customizing and scheduling marketing messages. CommentSold is a market-leading digital commerce technology that enables small and medium-sized businesses to boost their sales through live and social selling. Merchants using CommentSold can now easily tailor and schedule posts on Facebook and Instagram to inform consumers about forthcoming live-selling sessions, new product arrivals, discounts, and more. CommentSold also announced t...

Read More

Resources

resource image

MARKETING AND NETWORKING

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article

resource image

MARKETING AND NETWORKING

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More