Small businesses are now competing in a marketplace dominated by low-cost large enterprises, says Herby Duverne, CEO at Windwalker Group.

Media 7 | June 6, 2022

Interview with Herby Duverne
Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

For a business to succeed, the most important “requirement” is consistency in the company’s culture

MEDIA 7: What do you require to succeed in a business?
Herby Duverne:
Foremost, thank you for this opportunity to share my thoughts with you and your audience. For a business to succeed, the most important “requirement” is consistency in the company’s culture. Once an owner or set of stakeholders determine who they are in the ecosystem of the economy, it is important to transparently and consistently uphold the ideals that brought them into business.
While services and products may change, a company’s culture is a bedrock of consistency.  With that consistency of culture, the second ingredient to success is tenacity, being able to have the tenacity to stick things through when difficulties arise (and they will).  Helping to bring tenacity into focus allows an organization to be resilient through challenges while being clear-eyed about moving forward for growth and success.

M7: Where do you see Windwalker in the next five years?
HD:
Coming out of the Global Pandemic, Windwalker has re-invested into our company’s corporate structure and leadership, and as a result, I feel that we are very well-positioned for sustainable growth.  We have a very clear direction aligned with a set of Brand Standards that will allow us to consistently bring value to our partners.  With that in mind, I see Windwalker becoming a regional standard for Protection & Preparedness, while also growing Nationally for Government Services.  Lastly, we are excited to see Windwalker bring forth the next evolution in Commercial Training with WindawalkerXP – which progresses the concept of “training” towards “Human Capital Development”.  We have taken advantage of our years of experience in developing people, and with the recognition that people have changed their learning habits, have created a truly special product that I believe will excite the marketplace!

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Entrepreneurship is amazingly rewarding – and there are significant opportunities for anyone willing to put the time, energy, and leadership into their vision



M7: What are your top 3 key marketing strategies for making your business customers ready?
HD:
Windwalker’s Marketing Strategy is rooted in the principle of our business – we don’t have ‘clients’ we have Partners.  As such, the first key marketing approach is “Developing Partnerships”.  This takes time, and as a foundation of our marketing approach, we strategically look to develop relationships that enable our partnership development, as a key part of our market plan.  The second strategy is to maximize our brand awareness, and we are taking steps to innovatively break the mold so that Windwalker’s becomes synonymous with a positive and evocative potential partner response, this is built upon a foundation of internal Brand awareness.  The third strategy for our team is to shore up our foundational applications of marketing and sales processes, using tools and systems of operations to ensure that no potential partners are left without the ability to take advantage of the values we bring to the market.

M7: According to you, what are the significant challenges faced in small businesses today?
HD:
The biggest challenge to small businesses is how to leverage small successes into larger ones.  We compete in a marketplace that is dominated by low-cost LARGE competitors. They are able to hold onto their market dominance due to the fact that they can spread overhead costs much more easily than a small business can, and as such keep their prices exceptionally lower. In that aspect, it is essential for small businesses to take stock of who they are, and how they can bring value as a differentiator.  For Windwalker that means our Brand standards of Partnership and being directly accessible to our customers is essential.

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It is essential for small businesses to take stock of who they are, and how they can bring value as a differentiator



M7: What would be your go-to advice for our budding entrepreneurs?
HD:
Entrepreneurship is amazingly rewarding – and there are significant opportunities for anyone willing to put the time, energy, and leadership into their vision.  While big businesses may appear to dominate the landscape, our Country’s and Commonwealth’s leadership have seen the value that small businesses bring – and have provided vectors for businesses to succeed.  An entrepreneur must learn where those vectors are provided, and stay vigilant in taking advantage of them.

ABOUT WINDWALKER GROUP

Windwalker Group is an award-winning small minority-owned business with over 25 years of experience providing expert services to our partners in the area of Human Development through Corporate and Government Training, Protection, and Preparedness, as well as Professional Services and Consulting.  They provide unparalleled expertise and customer service, helping organizations meet today’s challenges while preparing for tomorrow’s future.

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Spotlight

Windwalker Group

Windwalker Group

Windwalker Group is an award-winning small minority-owned business with over 25 years of experience providing expert services to our partners in the area of Human Development through Corporate and Government Training, Protection and Preparedness, as well as Professional Services and Consulting. They...

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