'Having strong guidelines and a well-defined strategy is essential,' believes Gabriela Giorgio

Digital Advertising, Digital Platform, Campaigns
Gabriela Giorgio is an experienced digital advertising specialist with more than ten years of experience. She is very skilled at content generation, creativity, strategy, and platform analysis. She is passionate about business consulting and digital solutions, and she values personal growth, creativity, and empathy. Gabriela's dedication to lifelong learning guarantees that she thrives in the ever-changing digital scene, consistently providing exceptional results.

Once you have a clear understanding of the business and its users, you can develop a strategy that aligns with your goals and objectives. Each platform or channel becomes a part of that story. 

Media7: How has your professional journey in digital advertising helped you develop expertise in content, creativity, strategies, and analysis of digital platforms?
Gabriela Giorgio: During the first two years of my career, I worked at an advertising agency, starting as a Community Manager and then transitioning to the role of a Paid Social Media Analyst at iProspect. I had the opportunity to collaborate with brands of various sizes and purposes, ranging from fashion to automotive. I discovered that larger brands often had many aspects already figured out, whereas medium and small businesses undergoing digital transformation were faced with numerous new questions regarding their business strategies and were much more agile.
I learned from established processes implemented by larger companies and adapted them to suit the needs of smaller enterprises. This experience equipped me with valuable tools that would prove instrumental in my next challenge: joining my first startup, Agrofy. I initially joined as a Social Media Strategist, but due to my curiosity and versatility, I also worked in email marketing, brand management, and even offline events.

Since then, my career has taken me on various paths. I have worked as a consultant, as a Chief Operations Officer in an agency, and even in a fintech startup called Reba. Throughout these experiences, I have come to realize the importance of focusing on asking the right questions to truly understand the business and the target users.
Once you have a clear understanding of the business and its users, you can develop a strategy that aligns with your goals and objectives. Each platform or channel becomes a part of that "story". It is crucial to continuously monitor and track key metrics that indicate whether you are heading in the right direction.

Ultimately, having strong guidelines and a well-defined strategy is essential. When you have clear principles and guidelines in place, everything else falls into place more easily. It provides a framework for decision-making and ensures that everyone in the organization is aligned and working towards common goals.

M7: In your opinion, what are the ongoing challenges faced by digital advertisers today and how do you navigate them to find effective solutions for your clients?
GG:
SEM & social media are saturated with advertisers, there's no news to that, but in recent years it has become just too expensive. I think all of us were solely focused on the conversion aspect, neglecting the importance of strong brand strategies, and it simply doesn't work anymore. We need to go back to the basics: getting customers to know our brand not just when they need it, but even before that, by delivering high-quality content. We must truly understand our customers and their use cases in order to be in the right place at the right time. Additionally, having an amazing product is crucial; it should go beyond meeting their needs and be something they genuinely love and talk about.

M7: Can you provide an overview of the services offered by SpaceGuru as a storage company for urban residents?
GG:
The concept is quite simple: you have belongings in your home that you want to keep but it's troublesome to arrange for the correct storage volume that most storage facilities require in advance, as well as hiring transportation. Then, you end up forgetting what you stored and have to visit the storage facility to check. SpaceGuru offers a simple, secure, and digital solution for this. No heavy lifting or dealing with multiple people required. You inform our agents about what you want to store, and we provide you with a storage and transportation budget for the day of your choice. We take care of packing everything for you and transport it to our storage facility where it is cataloged and photographed. You can view the items you have stored with us through our app, where you can also request the objects to be returned to you. If you decide you no longer want the items, we can sell them on your behalf. Our service covers various use cases, including decluttering your home, moving with a partner or colleague, or going abroad for a year.

M7: How do you measure the effectiveness and ROI of acquisition and growth strategies? Can you provide an example of a metric you used to track success in a previous role?
GG:
Our goal is to acquire new users, and while we do pay based on cubic meters, we don't solely focus on the number of users we acquire each month. We also consider the amount they save with our service. We closely track Leads, MQLs, SQLs, and closed deals. Previously, we relied solely on CAC (Customer Acquisition Cost) as a measurement, but now we use the payback period to evaluate our efforts. Since January, we have seen a 60% improvement in this regard. This shift is due to the high inflation in Argentina and the fluctuating dollar exchange rate. These factors make it challenging to gain a comprehensive understanding of our costs using a rigid metric like CAC alone.

Read More: Small businesses are now competing in a marketplace dominated by low-cost large enterprises, says Herby Duverne, CEO at Windwalker Group 


You have to really understand your value proposition in order to communicate it. What differentiates you from the rest. That's crucial.

M7: In your experience, what strategies are effective for creating compelling and engaging content, and how do you ensure that it resonates with the target audience?
GG: You have to really understand your value proposition in order to communicate it. What differentiates you from the rest. That's crucial. Then, understanding how users express that value in their own words, how they speak about your product, and what problems they think you solve for them. That's where creativity kicks in—how can you communicate this in an emotional or fun way? At SpaceGuru, we employ various strategies to think creatively about what the user may lose if they don't choose us and what other problems they might have if this were not a concern. One campaign that worked particularly well for us was comparing it to the cost of something else, such as saving the price of a pizza. This approach proved highly effective for us. And then, with all of that, you test a lot. You can use real-time feedback or focus on delivering the content your audience needs to know. From that key content, you can adapt it to different channels.

M7: How do you approach training marketing analysts to enhance their skills and capabilities? Can you share a specific example of how you have successfully trained your team in the past?
GG
: I think the best approach is always to go back to the problem, describing it in the most accurate way possible, stating the problem you want to solve, the deadline, and clear guidelines on what you want to achieve. Give them time to think and provide them with tools, such as explaining what factors to evaluate if they don't know where to start. And then, from the first draft or proposal, ask a lot of questions to understand their perspective and how they envision the solution, and make adjustments accordingly. I believe the most common mistake is trying to solve problems for them—I've done it a lot. But in the end, it's frustrating for both leaders because they can't delegate, and analysts because they don't learn quickly enough. For example, our conversion rate has dropped. Okay, let's summarize all the potential causes we've had in the past and analyze the data one by one. Is it the same across all our channels? Have we made any changes in the channels we're investing in? Is there a technical issue? Has anything changed in the business? Asking the right questions and providing plenty of feedback are the keys for me.

M7: Can you elaborate on your experience in planning and drafting cross-channel branding campaigns? How do you ensure consistency and alignment across various social media platforms and channels?
GG:
Firstly, our brand needs to be well-constructed with clear guidelines. This often takes a lot of time, as it involves developing a clear brand strategy that defines your identity and the topics you will address. When it comes to a specific campaign, it should obviously be aligned with the previous work. The ideal approach is to start with a key piece or message and understand how it can evolve across platforms where your audience is present—whether it's more visual, content-driven, or flexible. It's not about repeating the same thing, but about working with the same campaign idea while maintaining a cohesive thread that users can connect with. If we're going to collaborate with an external influencer who is unfamiliar with the company, it is essential to provide them with the necessary brand information for generating content.

M7: Can you elaborate on the significance of content syndication in digital advertising and how it contributes to reaching a larger audience and maximizing campaign effectiveness?
GG:
I believe that content syndication provides greater agility when it comes to testing. If you have a well-oiled machinery for conceptualizing a campaign or content and adapting it to different platforms, you can test and learn much faster than if you try them separately. Because often the most challenging part is finding that campaign that truly resonates with the user's pain points, which then inhabits different platforms or channels with different moods. They may laugh about a problem on TikTok or seek solutions for it on Pinterest or in a blog article. A well-thought-out and well-distributed campaign yields far greater results than a hundred poorly conceived ones. Distribution is the key to unlocking its full potential and ensuring that your efforts truly pay off, enabling you to think about future campaigns with time, creativity, and passion.

Read More: Q&A with Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies


I believe that content syndication provides greater agility when it comes to testing. If you have a well-oiled machinery for conceptualizing a campaign or content and adapting it to different platforms, you can test and learn much faster than if you try them separately.

M7: How have you leveraged email campaigns to drive desired actions, such as conversions, sign- ups or purchases? Can you share specific strategies or tactics you employed to encourage recipients to take action?
GG:
In email marketing, segmentation is key. The more specific the message and content are, the better the performance will be in terms of achieving your desired outcome from the user.  Onboarding is crucial, determining what messages the user receives at the moment they register and ensuring that subsequent messages tell a story, complement each other, and avoid repetition. For example, first clearly introduce the service, then delve into more attractive features, success stories and positive reviews from other users, include educational videos demonstrating the process, and provide credibility. Automated email journeys are excellent because they ensure that if a user takes a desired action, they won't continue to receive emails that may cause confusion or annoy them. This is especially common in e-commerce, where a user makes a purchase and continues to receive emails saying, "Don't forget to buy this!" These are the significant differences that take care of your database. Make sure that whoever receives your email will find value in it, and if they don't have it anymore, they won't receive it further.

M7:  Do you think inactive subscribers can be re-engaged through an email campaign? What approaches would you take to win back subscribers’ lost interest and encourage them to re-engage with any brand?
GG:
Yes, but not everyone. I believe it is crucial what message you have to communicate and to whom. It's not the same for someone who hasn't opened your email in a month as it is for someone who hasn't done so in a year. If you know that they have stopped engaging with you for a specific reason and you have updates that can change the situation, I think it's something we should work on. Communicate it, monitor the open rates, the interaction, whether they unsubscribe or not. Essentially, I believe that what you have to communicate must be very powerful to reconnect them with your brand. If the strategy is simply bombarding them with similar messages, you are likely wasting time and resources for your team. If you have a new strategy or feature of your product that you believe can re-engage them, it's a matter of breaking it down into multiple messages: one more impactful, another more educational, or perhaps involving an influencer or expert who speaks about your brand and brings freshness to your communication.

M7:  Building a high-performance team is crucial for success. Can you elaborate on how you built and nurtured a team of branding, UX/UI, and performance experts? What steps would you take to ensure collaboration and synergy among team members?
GG:
I love building teams, it simply fascinates me. Especially when I can count on diverse profiles that have different perspectives and solutions on a subject. I have coordinated work cells with people ranging from data analysts to developers and product specialists. In that sense, today we are all part of the marketing team, but we are professionals solving specific types of problems and working on particular projects.

At the end of the day, I believe it's about choosing incredible people who are passionate about your product and effectively communicating the problem to be solved, while supporting them in finding solutions from a business perspective. In our SpaceGuru team, we have a system of weekly and daily meetings. On Mondays, we discuss the most important updates for the company and what lies ahead, whether it's for the current week or the future, to ensure alignment. With the whole team present, including growth, brand, and UX, everyone starts thinking about how it impacts their work and the ideas they can contribute.

We also share daily updates on what each person is working on, including myself, so that if anyone has something to contribute, they can do so and choose to participate or contribute to another project if they believe their skills can add value. At the end of the day, I think we all trust and respect each other. We know that if someone joins a project, it's because they believe they can bring an added value, a perspective that can benefit both the project and the team. Each team member works on projects where they can fully develop their potential and generate the maximum impact in their discipline.
When a project is completed or we see results, we gather as a team to share and celebrate. We celebrate achievements or discuss what we have learned. The key lies in fostering a culture of trust and learning.

M7: Looking ahead, what is your outlook for the future of digital advertising in terms of emerging technologies, consumer behavior and potential industry shifts?
GG:
AI is certainly changing the way we create content, but I'm curious about how it will behave in terms of content consumption and advertising. Brands will continue to want to purchase advertising space, but will they do so based on keywords within queries to various AI platforms? Some predict the death of paid or organic search engines. However, years ago, similar predictions were made about voice search, and while voice search is used, at least in Argentina, traditional search engines still dominate a significant share. While the way in which content is consumed is already changing, many people are using platforms like YouTube as a search tool or even TikTok. Whenever there is a prevailing trend, a counterculture emerges. I believe it is not a coincidence that in response to something as impersonal as AI, the value of human connection is increasingly appreciated—people speaking, sharing their experiences, and how a brand made them feel. In fact, LinkedIn recently launched a variant in its algorithm to address this. The lack of resources is also bringing back the value of creativity, of truly ingenious and shareable content. I think interesting times lie ahead with many changes and debates about what constitutes quality content and what users value.

ABOUT SPACEGURU

SpaceGuru is a storage company that specializes in making more space available to city dwellers. We offer a full storage solution that includes pickup, storage, and delivery. You may track and manage your items using our app, deciding whether to retrieve, donate, or sell them. You only pay for the amount of space your belongings take up. SpaceGuru simplifies your storage needs. To know more, please visit https://www.spaceguru.com.ar/

More C-Suite on deck

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

'Biggest challenge for small businesses is how to leverage small successes into larger ones,' says Herby Duverne

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

'Biggest challenge for small businesses is how to leverage small successes into larger ones,' says Herby Duverne

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Related News

FINANCE

DREAMSPRING AND WOODFOREST NATIONAL BANK COLLABORATE TO STRENGTHEN SMALL BUSINESS LENDING AND ENTREPRENEURSHIP ACROSS THE U.S.

PR Newswire | January 10, 2024

DreamSpring, a nonprofit Community Development Financial Institution (CDFI) and Small Business Administration (SBA) lender, and Woodforest National Bank® (Woodforest), a national bank with over 760 branches across 17 states, are working together to provide access to $1.5 million in debt capital to low- and moderate-income (LMI) small business entrepreneurs. The influx of lending capital from Woodforest to DreamSpring is a milestone in their shared commitment to spur community development and job creation through expanding peer networks and increasing access to capital. "Our collaboration with Woodforest widens the path for entrepreneurs to access much-needed capital and business resources," said Anne Haines, President and CEO of DreamSpring. "With Woodforest at our side, DreamSpring continues to expand our capacity to help small business owners realize their dreams and build stronger, more resilient communities through entrepreneurship." Daniel Galindo, Senior Vice President & Director of the CRA Program & Strategic Initiatives at Woodforest National Bank added, "Working with a strong CDFI like DreamSpring combines both organizations' financial strengths to provide access to LMI small business owners who struggle to get the funds they need to run and grow their business which is a key focus for our team." Both financial institutions share a commitment to empowering communities through entrepreneurship. The term loan agreement will allow DreamSpring to provide microloans to small business owners and LMI entrepreneurs as they start or grow their businesses across 10 shared states in DreamSpring and Woodforest's national footprints: Alabama, Florida, Georgia, Illinois, Louisiana, Mississippi, North Carolina, New York, South Carolina, and Texas. The agreement between DreamSpring and Woodforest also strengthens the teams' vision to expand peer networks across their shared footprint to provide more resources for small business owners. For instance, in South Dallas, both organizations have embraced the Office of the Comptroller of the Currency's (OCC) acclaimed Dallas REACh initiative, aimed at increasing LMI access to capital. Woodforest facilitated DreamSpring's connection to the monthly Dallas REACh roundtable, bringing together banks, CDFIs, and community stakeholders and leaders. This collaboration has resulted in a greater network of support in South Dallas, enriching the local small business ecosystem. One South Dallas-based small business owner who has felt the life-changing impact of capital is Taylor Symoné. Her small day spa business offers beauty and hair treatments, therapeutic post-operative care, massages, and facials. When she was first getting started, Taylor remembers calling about 15 financial institutions and feeling frustrated every time by the paperwork needed for a small loan, as well as rigid requirements for only helping businesses with at least two years of operational history. DreamSpring was different. Taylor has since repaid three DreamSpring loans to fuel her business growth and create even more opportunities for her family. "I'm really big on generational wealth," says Taylor. "I like to teach my kids about being their own boss, being the star of their own show, and learning and understanding that you can create your own passageway — you just have to want to." For 30 years, DreamSpring has developed small business training and a range of loan products to meet the needs of entrepreneurs like Taylor. Today, DreamSpring offers credit-building small business loans, lines of credit, SBA 7(a) loans, and commercial real estate loans in 27 states to level the playing field by bridging credit and knowledge gaps that hinder economic mobility. About DreamSpring DreamSpring is a nonprofit Community Development Financial Institution (CDFI) and U.S. Small Business Administration (SBA) lender dedicated to accelerating the economic inclusion and strength of underserved communities. Founded in 1994, the organization provides rapid access to capital and customized wrap-around support to the most vulnerable small business owners in 27 states, focusing on communities including people of color, women, low- to moderate-income earners, people with disabilities, and start-ups. To date, DreamSpring has issued more than 48,796 loans totaling over $538 million to small businesses that support an estimated 65,138 jobs. About Woodforest National Bank Celebrating over 40 years of community banking service, Woodforest National Bank has successfully stood among the strongest community banks in the nation, proudly offering outstanding customer service since 1980. Woodforest currently operates over 760 branches in 17 states across the United States and is an Outstanding CRA rated institution.

Read More

TECHNOLOGY

Zapier launches an all-in-one automation platform to transform operations at more than 600,000 businesses

PR Newswire | January 26, 2024

Today, Zapier, the #1 workflow automation platform for small and midsize businesses, announced the addition of two new products to its platform—Zapier Tables and Zapier Interfaces. Comprised of a suite of no-code tools, including advanced workflow logic, a database tool, and a no-code app builder, Zapier's automation platform empowers companies to modernize workflows and build tailored, complete, and reliable solutions, all without the need for a developer. "When you think of Zapier, you may think of us as an app-to-app integration and basic workflows, but with the Zapier automation platform, we're so much more," says Zapier CEO and co-founder Wade Foster. "With Tables, Interfaces, and Zaps, our customers have a custom and complete workflow builder that can scale to solve any problem." The Zapier automation platform offers customers a full suite of no-code automation tools, allowing users to connect more than 6,000 apps. This expansive integration library allows businesses to create workflows that connect all the tools they already use, streamlining operations and increasing productivity. Customers like Dan Dorato-Hankins, CTO of Vector Media, the largest transit ad company in the US, are leveraging Zapier's new tools to optimize operations. With Zapier Tables, Dan built a complete and customized workflow that automated much of the company's new employee onboarding all within Zapier. "For me, Zapier was originally the glue to hold all of the pieces together. Now, with new releases like Tables and Interfaces, Zapier is transforming into the whole toolbox," says Dan. By providing customers with new tools and an intuitive interface, the Zapier automation platform allows customers to unify logins, cut costs, and streamline operations with interfaces, workflows, and data storage all on a single platform. With its user-friendly design, no-code automation tools, and library of templates, combining Tables and Interfaces enables businesses to build custom, flexible, and reliable workflows, empowering them to grow and succeed. About Zapier: Founded in 2011, Zapier is the #1 workflow automation platform for small and midsize businesses. By connecting more than 6,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most.

Read More

TECHNOLOGY

Rokt to Acquire AfterSell to Expand SMB Offering and Unlock More Relevant Experiences for Shopify Customers

PR Newswire | January 12, 2024

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed. The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands' customer relationships by presenting highly relevant offers to each shopper during the transaction moment. AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019. "AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers," said Bruce Buchanan, CEO of Rokt. "This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren't typically available to them. We're also thrilled to bring the AfterSell team's knowledge and expertise into our organization." This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell's Canada-based team, which Rokt plans to grow significantly in 2024 and beyond. Rokt's exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers. The acquisition news follows a year of significant growth and new initiatives for Rokt, including a partnership with Formula 1's 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen. About Rokt Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row.

Read More

FINANCE

DREAMSPRING AND WOODFOREST NATIONAL BANK COLLABORATE TO STRENGTHEN SMALL BUSINESS LENDING AND ENTREPRENEURSHIP ACROSS THE U.S.

PR Newswire | January 10, 2024

DreamSpring, a nonprofit Community Development Financial Institution (CDFI) and Small Business Administration (SBA) lender, and Woodforest National Bank® (Woodforest), a national bank with over 760 branches across 17 states, are working together to provide access to $1.5 million in debt capital to low- and moderate-income (LMI) small business entrepreneurs. The influx of lending capital from Woodforest to DreamSpring is a milestone in their shared commitment to spur community development and job creation through expanding peer networks and increasing access to capital. "Our collaboration with Woodforest widens the path for entrepreneurs to access much-needed capital and business resources," said Anne Haines, President and CEO of DreamSpring. "With Woodforest at our side, DreamSpring continues to expand our capacity to help small business owners realize their dreams and build stronger, more resilient communities through entrepreneurship." Daniel Galindo, Senior Vice President & Director of the CRA Program & Strategic Initiatives at Woodforest National Bank added, "Working with a strong CDFI like DreamSpring combines both organizations' financial strengths to provide access to LMI small business owners who struggle to get the funds they need to run and grow their business which is a key focus for our team." Both financial institutions share a commitment to empowering communities through entrepreneurship. The term loan agreement will allow DreamSpring to provide microloans to small business owners and LMI entrepreneurs as they start or grow their businesses across 10 shared states in DreamSpring and Woodforest's national footprints: Alabama, Florida, Georgia, Illinois, Louisiana, Mississippi, North Carolina, New York, South Carolina, and Texas. The agreement between DreamSpring and Woodforest also strengthens the teams' vision to expand peer networks across their shared footprint to provide more resources for small business owners. For instance, in South Dallas, both organizations have embraced the Office of the Comptroller of the Currency's (OCC) acclaimed Dallas REACh initiative, aimed at increasing LMI access to capital. Woodforest facilitated DreamSpring's connection to the monthly Dallas REACh roundtable, bringing together banks, CDFIs, and community stakeholders and leaders. This collaboration has resulted in a greater network of support in South Dallas, enriching the local small business ecosystem. One South Dallas-based small business owner who has felt the life-changing impact of capital is Taylor Symoné. Her small day spa business offers beauty and hair treatments, therapeutic post-operative care, massages, and facials. When she was first getting started, Taylor remembers calling about 15 financial institutions and feeling frustrated every time by the paperwork needed for a small loan, as well as rigid requirements for only helping businesses with at least two years of operational history. DreamSpring was different. Taylor has since repaid three DreamSpring loans to fuel her business growth and create even more opportunities for her family. "I'm really big on generational wealth," says Taylor. "I like to teach my kids about being their own boss, being the star of their own show, and learning and understanding that you can create your own passageway — you just have to want to." For 30 years, DreamSpring has developed small business training and a range of loan products to meet the needs of entrepreneurs like Taylor. Today, DreamSpring offers credit-building small business loans, lines of credit, SBA 7(a) loans, and commercial real estate loans in 27 states to level the playing field by bridging credit and knowledge gaps that hinder economic mobility. About DreamSpring DreamSpring is a nonprofit Community Development Financial Institution (CDFI) and U.S. Small Business Administration (SBA) lender dedicated to accelerating the economic inclusion and strength of underserved communities. Founded in 1994, the organization provides rapid access to capital and customized wrap-around support to the most vulnerable small business owners in 27 states, focusing on communities including people of color, women, low- to moderate-income earners, people with disabilities, and start-ups. To date, DreamSpring has issued more than 48,796 loans totaling over $538 million to small businesses that support an estimated 65,138 jobs. About Woodforest National Bank Celebrating over 40 years of community banking service, Woodforest National Bank has successfully stood among the strongest community banks in the nation, proudly offering outstanding customer service since 1980. Woodforest currently operates over 760 branches in 17 states across the United States and is an Outstanding CRA rated institution.

Read More

TECHNOLOGY

Zapier launches an all-in-one automation platform to transform operations at more than 600,000 businesses

PR Newswire | January 26, 2024

Today, Zapier, the #1 workflow automation platform for small and midsize businesses, announced the addition of two new products to its platform—Zapier Tables and Zapier Interfaces. Comprised of a suite of no-code tools, including advanced workflow logic, a database tool, and a no-code app builder, Zapier's automation platform empowers companies to modernize workflows and build tailored, complete, and reliable solutions, all without the need for a developer. "When you think of Zapier, you may think of us as an app-to-app integration and basic workflows, but with the Zapier automation platform, we're so much more," says Zapier CEO and co-founder Wade Foster. "With Tables, Interfaces, and Zaps, our customers have a custom and complete workflow builder that can scale to solve any problem." The Zapier automation platform offers customers a full suite of no-code automation tools, allowing users to connect more than 6,000 apps. This expansive integration library allows businesses to create workflows that connect all the tools they already use, streamlining operations and increasing productivity. Customers like Dan Dorato-Hankins, CTO of Vector Media, the largest transit ad company in the US, are leveraging Zapier's new tools to optimize operations. With Zapier Tables, Dan built a complete and customized workflow that automated much of the company's new employee onboarding all within Zapier. "For me, Zapier was originally the glue to hold all of the pieces together. Now, with new releases like Tables and Interfaces, Zapier is transforming into the whole toolbox," says Dan. By providing customers with new tools and an intuitive interface, the Zapier automation platform allows customers to unify logins, cut costs, and streamline operations with interfaces, workflows, and data storage all on a single platform. With its user-friendly design, no-code automation tools, and library of templates, combining Tables and Interfaces enables businesses to build custom, flexible, and reliable workflows, empowering them to grow and succeed. About Zapier: Founded in 2011, Zapier is the #1 workflow automation platform for small and midsize businesses. By connecting more than 6,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most.

Read More

TECHNOLOGY

Rokt to Acquire AfterSell to Expand SMB Offering and Unlock More Relevant Experiences for Shopify Customers

PR Newswire | January 12, 2024

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed. The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands' customer relationships by presenting highly relevant offers to each shopper during the transaction moment. AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019. "AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers," said Bruce Buchanan, CEO of Rokt. "This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren't typically available to them. We're also thrilled to bring the AfterSell team's knowledge and expertise into our organization." This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell's Canada-based team, which Rokt plans to grow significantly in 2024 and beyond. Rokt's exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers. The acquisition news follows a year of significant growth and new initiatives for Rokt, including a partnership with Formula 1's 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen. About Rokt Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row.

Read More

Spotlight

SpaceGuru

SpaceGuru

Space Guru is a storage company for urban residents. We provide a full storage service and we pick up, store and deliver your stuff whenever you want so you never have to go a storage center. You can do everything from you home/office from our app (iOs and Android)! We storage your items per unit, ...

Events

Resources