Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Small businesses are now competing in a marketplace dominated by low-cost large enterprises, says Herby Duverne, CEO at Windwalker Group.

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Andy Brown, CEO at Engage

Media 7 | May 28, 2020

Andy Brown, Chief Executive Officer at ENGAGE has worked in the research and consulting industry for 25 years. He was previously a Partner at Mercer Consulting, a Global Practice Leader at The Empower Group (the strategic consulting division of Manpower), Managing Director of YouGov Consulting and Head of Research at The Gallup Organization. Andy co-founded ENGAGE and has worked for the company since 2008 and, in 2013, co-led an MBO of the firm. He works with CEOs, boards and executive teams in FTSE 100 and Fortune 500 firms, as well as with a range of fast-growing entrepreneurial start-ups. MEDIA 7: What are you most passionate about? ANDY BROWN: I’m passionate about four key things: helping organisations improve their performance; helping leaders to be as effective as possible; helping employees to feel a sense of purpose in their work; and, of course, my family!

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Small businesses are now competing in a marketplace dominated by low-cost large enterprises, says Herby Duverne, CEO at Windwalker Group.

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Andy Brown, CEO at Engage

Media 7 | May 28, 2020

Andy Brown, Chief Executive Officer at ENGAGE has worked in the research and consulting industry for 25 years. He was previously a Partner at Mercer Consulting, a Global Practice Leader at The Empower Group (the strategic consulting division of Manpower), Managing Director of YouGov Consulting and Head of Research at The Gallup Organization. Andy co-founded ENGAGE and has worked for the company since 2008 and, in 2013, co-led an MBO of the firm. He works with CEOs, boards and executive teams in FTSE 100 and Fortune 500 firms, as well as with a range of fast-growing entrepreneurial start-ups. MEDIA 7: What are you most passionate about? ANDY BROWN: I’m passionate about four key things: helping organisations improve their performance; helping leaders to be as effective as possible; helping employees to feel a sense of purpose in their work; and, of course, my family!

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Related News

BUSINESS STRATEGY

Sunflower Bank Partnerships with SmartBiz to Launch a New Lending Online Platform

SmartBiz | January 20, 2023

On January 19, 2023, Sunflower Bank, N.A., announced the start of a new small business lending platform in collaboration with SmartBiz, the renowned artificial intelligence-powered small business financing platform. Through this new end-to-end online portal, small businesses within Sunflower Bank, N.A.'s branch network, will now have access to a smoother process to apply for conventional small business loans ranging from $25,000 to $350,000. Express Line loan products and small Business Administration (SBA) 7(a) will be accessible beginning in the second quarter of 2023. Sunflower Bank provides financial solutions to the individual communities it serves. It offers a comprehensive array of banking services, including personal, small business, commercial, wealth management, credit cards, and mortgages. By utilizing SmartBiz's cutting-edge technology and seasoned small company loan specialists, Sunflower Bank, N.A. has increased efficiency and personalized assistance throughout the loan application and approval process. Managing Director of Business Banking and SBA at Sunflower Bank, N.A., Matt Fitch stated, “SmartBiz aligns with our relationship banking approach, as well as our ambitious growth plans through its combination of technology and live support,” He further added “We are very excited to be able to meet the needs of more small business customers together and look forward to a long and productive partnership.” (Source – Business Wire) “Our mission at SmartBiz is to equip every entrepreneur with reliable access to the capital they need. We are thrilled to partner with Sunflower Bank, N.A. to ensure their clients can grow and strengthen their businesses with the right capital at the right time,” commented SmartBiz CEO Evan Singer. (Source – Business Wire) About SmartBiz Headquartered in San Francisco and Austin, SmartBiz is a leading AI-powered small business financing platform, providing entrepreneurs access to the appropriate capital at the right time. It has connected borrowers with more than $9 billion in SBA 7(a), PPP, and bank term loans to date, all while enhancing efficiency for its network of banks and reliable lending partners. More than 230,000 entrepreneurs have used its platform to get the financing they need to develop, with 60% of the loans given to minority, women, or veteran-owned businesses. It is backed by Investor including Growth Capital, Venrock, Baseline Ventures, First Round Capital and Uncork Capital. In addition, it has been crowned American Banker's Best Fintech to work for on multiple occasions.

Read More

TECHNOLOGY

Patriot Acknowledged as Top Small Business Payroll Software by Software Advice

Patriot Software, LLC | January 12, 2023

Patriot Software, a renowned accounting and payroll software vendor, has been recognized as a front-runner for Top Small Business Payroll Software by Software Advice. Software Advice assists organizations in navigating the software buying journey. Its current FrontRunners report analyses user evaluations and ranks the top-scoring products for small businesses based on usability and customer satisfaction ratings. Patriot, along with being recognized as Top Small Business Payroll Software, also featured in several other Software Advice front-runners reports throughout 2022, such as Top Payroll for Accountants Software, Top Online Payroll Software, and Top Payroll Software. "I'm excited to see that Software Advice has recognized our payroll software as a FrontRunner, as so many of our customers have," said Jackie Greenfield, Head of Product Management. He added, "Our product managers work closely with our accountants and small business owners to ensure we keep improving our software with new useful features while keeping it easy to use." (Source – PR Web) Patriot's payroll software proclaims an overall rating of 4.8 out of 5 stars on Software Advice, signifying that Patriot's user-friendly, affordable, and speedy payroll software is a must-have for both business owners and accountants alike. About Patriot Software Founded in 1986, Patriot Software, located in Canton, Ohio, offers simple yet powerful online accounting and payroll software to US business owners and their accountants. The company provides on-premises or cloud-based solutions that assist business owners in managing, maintaining, and automating payments. Starting from the basement of a factory as a startup, it eventually grew and spawned four additional companies, now employing over 300 people in the United States of America.

Read More

MANAGEMENT

Awesome Motive Announces Thrive Themes Growth Tool Suite Acquisition

Awesome Motive, Inc | January 24, 2023

On January 23, 2023, Awesome Motive, a software and media enterprise with over 21 million websites employing their software, announced the acquisition of Thrive Themes, the company creating powerful small business growth tools for WordPress. Thrive Themes' growth tool suite is used by over 200,000 website owners to quickly build high-converting websites that result in more email subscribers, revenue generation, and satisfied customers. The acquisition of Thrive Themes further solidifies Awesome Motive's position in the WordPress and online marketing space as it continues to deliver innovative solutions that assist small businesses in growing and competing with larger corporations. Syed Balkhi, CEO of Awesome Motive, shared, "Easy to use online marketing tools that deliver results is essential for small business success, especially in today's economic environment." He added, "Thrive is a well-known and respected brand that has a long-history of helping businesses improve their online marketing efforts. We are excited to welcome them to the Awesome Motive family, so we can help more of our customers create thriving online businesses." (Source – PR Newswire) Other solutions by Awesome Motive that help small businesses develop their online presence include WPForms, OptinMonster, AIOSEO, and MonsterInsights. In addition, customers can get even better results with a potent mix of growth tools in the Thrive Themes suite. About Awesome Motive Florida-based Awesome Motive is a software development company offering tools and training that help small businesses grow and compete with large enterprises. It has developed popular tools such as OptinMonster, WPBeginner, WPForms, MonsterInsights, SeedProd, All In One SEO, PushEngage and Smash Balloon, among others. With more than 20 million websites using Awesome Motive's solutions, the company is considered an innovator in the industry. It aims to help its customers stay ahead of the curve and gain a competitive advantage.

Read More

BUSINESS STRATEGY

Sunflower Bank Partnerships with SmartBiz to Launch a New Lending Online Platform

SmartBiz | January 20, 2023

On January 19, 2023, Sunflower Bank, N.A., announced the start of a new small business lending platform in collaboration with SmartBiz, the renowned artificial intelligence-powered small business financing platform. Through this new end-to-end online portal, small businesses within Sunflower Bank, N.A.'s branch network, will now have access to a smoother process to apply for conventional small business loans ranging from $25,000 to $350,000. Express Line loan products and small Business Administration (SBA) 7(a) will be accessible beginning in the second quarter of 2023. Sunflower Bank provides financial solutions to the individual communities it serves. It offers a comprehensive array of banking services, including personal, small business, commercial, wealth management, credit cards, and mortgages. By utilizing SmartBiz's cutting-edge technology and seasoned small company loan specialists, Sunflower Bank, N.A. has increased efficiency and personalized assistance throughout the loan application and approval process. Managing Director of Business Banking and SBA at Sunflower Bank, N.A., Matt Fitch stated, “SmartBiz aligns with our relationship banking approach, as well as our ambitious growth plans through its combination of technology and live support,” He further added “We are very excited to be able to meet the needs of more small business customers together and look forward to a long and productive partnership.” (Source – Business Wire) “Our mission at SmartBiz is to equip every entrepreneur with reliable access to the capital they need. We are thrilled to partner with Sunflower Bank, N.A. to ensure their clients can grow and strengthen their businesses with the right capital at the right time,” commented SmartBiz CEO Evan Singer. (Source – Business Wire) About SmartBiz Headquartered in San Francisco and Austin, SmartBiz is a leading AI-powered small business financing platform, providing entrepreneurs access to the appropriate capital at the right time. It has connected borrowers with more than $9 billion in SBA 7(a), PPP, and bank term loans to date, all while enhancing efficiency for its network of banks and reliable lending partners. More than 230,000 entrepreneurs have used its platform to get the financing they need to develop, with 60% of the loans given to minority, women, or veteran-owned businesses. It is backed by Investor including Growth Capital, Venrock, Baseline Ventures, First Round Capital and Uncork Capital. In addition, it has been crowned American Banker's Best Fintech to work for on multiple occasions.

Read More

TECHNOLOGY

Patriot Acknowledged as Top Small Business Payroll Software by Software Advice

Patriot Software, LLC | January 12, 2023

Patriot Software, a renowned accounting and payroll software vendor, has been recognized as a front-runner for Top Small Business Payroll Software by Software Advice. Software Advice assists organizations in navigating the software buying journey. Its current FrontRunners report analyses user evaluations and ranks the top-scoring products for small businesses based on usability and customer satisfaction ratings. Patriot, along with being recognized as Top Small Business Payroll Software, also featured in several other Software Advice front-runners reports throughout 2022, such as Top Payroll for Accountants Software, Top Online Payroll Software, and Top Payroll Software. "I'm excited to see that Software Advice has recognized our payroll software as a FrontRunner, as so many of our customers have," said Jackie Greenfield, Head of Product Management. He added, "Our product managers work closely with our accountants and small business owners to ensure we keep improving our software with new useful features while keeping it easy to use." (Source – PR Web) Patriot's payroll software proclaims an overall rating of 4.8 out of 5 stars on Software Advice, signifying that Patriot's user-friendly, affordable, and speedy payroll software is a must-have for both business owners and accountants alike. About Patriot Software Founded in 1986, Patriot Software, located in Canton, Ohio, offers simple yet powerful online accounting and payroll software to US business owners and their accountants. The company provides on-premises or cloud-based solutions that assist business owners in managing, maintaining, and automating payments. Starting from the basement of a factory as a startup, it eventually grew and spawned four additional companies, now employing over 300 people in the United States of America.

Read More

MANAGEMENT

Awesome Motive Announces Thrive Themes Growth Tool Suite Acquisition

Awesome Motive, Inc | January 24, 2023

On January 23, 2023, Awesome Motive, a software and media enterprise with over 21 million websites employing their software, announced the acquisition of Thrive Themes, the company creating powerful small business growth tools for WordPress. Thrive Themes' growth tool suite is used by over 200,000 website owners to quickly build high-converting websites that result in more email subscribers, revenue generation, and satisfied customers. The acquisition of Thrive Themes further solidifies Awesome Motive's position in the WordPress and online marketing space as it continues to deliver innovative solutions that assist small businesses in growing and competing with larger corporations. Syed Balkhi, CEO of Awesome Motive, shared, "Easy to use online marketing tools that deliver results is essential for small business success, especially in today's economic environment." He added, "Thrive is a well-known and respected brand that has a long-history of helping businesses improve their online marketing efforts. We are excited to welcome them to the Awesome Motive family, so we can help more of our customers create thriving online businesses." (Source – PR Newswire) Other solutions by Awesome Motive that help small businesses develop their online presence include WPForms, OptinMonster, AIOSEO, and MonsterInsights. In addition, customers can get even better results with a potent mix of growth tools in the Thrive Themes suite. About Awesome Motive Florida-based Awesome Motive is a software development company offering tools and training that help small businesses grow and compete with large enterprises. It has developed popular tools such as OptinMonster, WPBeginner, WPForms, MonsterInsights, SeedProd, All In One SEO, PushEngage and Smash Balloon, among others. With more than 20 million websites using Awesome Motive's solutions, the company is considered an innovator in the industry. It aims to help its customers stay ahead of the curve and gain a competitive advantage.

Read More