Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL:
As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP:
One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP:
In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP:
For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: 
I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP:
We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP:
I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

Small businesses are now competing in a marketplace dominated by low-cost large enterprises, says Herby Duverne, CEO at Windwalker Group.

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Andy Brown, CEO at Engage

Media 7 | May 28, 2020

Andy Brown, Chief Executive Officer at ENGAGE has worked in the research and consulting industry for 25 years. He was previously a Partner at Mercer Consulting, a Global Practice Leader at The Empower Group (the strategic consulting division of Manpower), Managing Director of YouGov Consulting and Head of Research at The Gallup Organization. Andy co-founded ENGAGE and has worked for the company since 2008 and, in 2013, co-led an MBO of the firm. He works with CEOs, boards and executive teams in FTSE 100 and Fortune 500 firms, as well as with a range of fast-growing entrepreneurial start-ups. MEDIA 7: What are you most passionate about? ANDY BROWN: I’m passionate about four key things: helping organisations improve their performance; helping leaders to be as effective as possible; helping employees to feel a sense of purpose in their work; and, of course, my family!

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Small businesses are now competing in a marketplace dominated by low-cost large enterprises, says Herby Duverne, CEO at Windwalker Group.

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Andy Brown, CEO at Engage

Media 7 | May 28, 2020

Andy Brown, Chief Executive Officer at ENGAGE has worked in the research and consulting industry for 25 years. He was previously a Partner at Mercer Consulting, a Global Practice Leader at The Empower Group (the strategic consulting division of Manpower), Managing Director of YouGov Consulting and Head of Research at The Gallup Organization. Andy co-founded ENGAGE and has worked for the company since 2008 and, in 2013, co-led an MBO of the firm. He works with CEOs, boards and executive teams in FTSE 100 and Fortune 500 firms, as well as with a range of fast-growing entrepreneurial start-ups. MEDIA 7: What are you most passionate about? ANDY BROWN: I’m passionate about four key things: helping organisations improve their performance; helping leaders to be as effective as possible; helping employees to feel a sense of purpose in their work; and, of course, my family!

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Related News

MARKETING AND NETWORKING

U.S. Small Business Administration Veterans Small Business Advisory Committees Set to Host Virtual Public Meetings December 7-8

U.S. Small Business Administration | November 29, 2022

Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams. "Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program." Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield. WHAT: IATF and ACVBA Virtual Public Meetings The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition. The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group. WHEN: IATF Meeting Wednesday, December 7, 2022 1 p.m. to 3 p.m. (EST) ACVBA Meeting Thursday, December 8, 2022 9 a.m. to 12 p.m. (EST) WHO: Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner IATF and ACVBA Committee Members Guest Speakers from Interagency Partners and Veterans Service Organizations HOW: The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to veteransbusiness@sba.gov. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

Read More

MANAGEMENT

Alaska Communications expands fiber internet to Anchorage, Fairbanks and Soldotna

Alaska Communications | December 02, 2022

For Anchorage bed and breakfast owner Kathryn Deal, having slow internet is a matter of having guests or no guests .Oftentimes, the first thing guests ask when they’re checking in is, ‘what’s your Wi-Fi password,’” said Deal. “Even when people are on vacation, they need reliable connectivity. It’s important to my business and my guests. My new fiber service has been a game-changer. Like small business owners, families need fast, reliable and affordable broadband to keep up with today’s demands. That’s why Alaska Communications is delivering the fastest home internet speeds in three communities with Alaska Communications Fiber. Using cutting-edge fiber optic technology, the broadband provider is leading the way in how fiber is delivered to end users. The company’s new broadband internet product is 100% fiber to the premise, delivering ultra-low latency, symmetric 2.5 gigabit per second connectivity directly to homes and businesses. Unlike cable modem networks commonly used to deliver high-speed internet to most urban Alaska homes, fiber-to-the-home greatly simplifies service delivery. Alaska Communications’ fiber-based broadband transmit faster symmetrical internet speeds with lower latency and higher reliability than cable modem providers.Some of our guests are surprised that we have fiber in Alaska – the latest technology,” said Deal. “The future is fiber and that’s our focus, The way people use the internet has fundamentally changed. This means that the way the internet is delivered also needs to change. Faster speeds, lower latency and higher reliability along with more choices – that’s what we’re bringing to our community in Alaska.” Mark Ayers, chief technology officer at Alaska Communications. Select neighborhoods in Anchorage, Fairbanks and Soldotna are eligible for service this year, with additional neighborhoods and communities planned for future years. To check if your home or business is eligible to receive fiber-to-the-home service, About Alaska Communications Alaska Communications, an affiliate of ATN International, Inc. (NASDAQ: ATNI), is the leading provider of advanced broadband and managed IT services for businesses and consumers in Alaska. The company operates a highly reliable, advanced statewide data network with the latest technology and the most diverse undersea fiber optic system connecting Alaska to the contiguous U.S.

Read More

MARKETING AND NETWORKING

GPS Insight Continues to Enhance Fleet + Field Offering Across Small Business, Franchise, and Mid-Enterprise Customers

GPS Insight | December 01, 2022

GPS Insight, a leading provider of SaaS-based fleet and field service management software solutions, today announced enhancements to its integrated Field Service Management (FSM) suite, marking significant strides towards the empowerment of both fleet and field service companies to seamlessly manage their mobile assets and mobile workforces together. Strengthening its position in an FSM market expected to grow 19% annually over the next eight years, GPS Insight laid the foundation for its integrated Field Service Management solution with the 2020 acquisition of ServiceBridge and the 2021 acquisition of FieldAware. Just recently, GPS Insight also acquired Certified Tracking Solutions, a leader in fleet and field services specializing in document digitization. Following recent FSM acquisitions, GPS Insight has demonstrated its value to fleet and field service industries at large through a list of accolades, including the Compass Intelligence 2022 IoT Vehicle Telematics Company of the Year, the Business Intelligence Group 2022 Sustainability Leadership Award, and being named a Construction Executive 2022 Top Construction Technology Firm. "By acquiring existing best-in-class field service solutions and integrating them with our GPS fleet management technology, we're able to bring better visibility and efficiency for our customers to save them time and money, We've created a powerful roadmap that empowers our end-users while boosting our return on investment for both platforms. In short, GPS Insight is bringing fleet and field together like never before." Shay Demmons, Chief Product Officer of GPS Insight. The Field Service Management suite is being tailored to integrate with GPS Insight fleet management, empowering business leaders to ensure alignment among workers across both fleet and field. Significant product enhancements that support the synergy of fleet and field service management include: an app switcher to toggle between fleet and field applications; ability to schedule jobs based on technician working hours, skills, permits, etc.; long cycle crew work such as multi-visit jobs; a live map for a "command center" view of field operations; timesheets showing jobs performed, hours worked, hours traveled, and overtime earned; and to help businesses scale, a rich ecosystem of integrations with best-in-class ERP and accounting applications. In addition to significant product updates across the Field Service Management Suite, FieldAware for Mid-Enterprise is featuring a facelift, modernizing the web app to follow best-in-class practices for displaying menus and options, refreshing web and mobile app branding to align with parent GPS Insight's robust fleet and field portfolio, and paving the way for the future of fleet and field. Effective field service management software is transforming industries, reducing errors and redundant tasks, and giving fleet managers, field technicians, and back-office operations peace of mind," added Demmons. "Companies of all sizes now see the value in digitizing operations to keep up with the competition, as well as the leap in efficiency that creates a better customer experience and boosts retention. About GPS Insight GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights. Organizations across the globe turn to GPS Insight when they have high operating costs, are worried about safety on the roads, and struggle with fleet and field inefficiencies that waste valuable time and money. GPS Insight offers best-of-breed technology for organizations with drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. GPS Insight provides many solutions that include vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.

Read More

MARKETING AND NETWORKING

U.S. Small Business Administration Veterans Small Business Advisory Committees Set to Host Virtual Public Meetings December 7-8

U.S. Small Business Administration | November 29, 2022

Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams. "Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program." Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield. WHAT: IATF and ACVBA Virtual Public Meetings The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition. The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group. WHEN: IATF Meeting Wednesday, December 7, 2022 1 p.m. to 3 p.m. (EST) ACVBA Meeting Thursday, December 8, 2022 9 a.m. to 12 p.m. (EST) WHO: Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner IATF and ACVBA Committee Members Guest Speakers from Interagency Partners and Veterans Service Organizations HOW: The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to veteransbusiness@sba.gov. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

Read More

MANAGEMENT

Alaska Communications expands fiber internet to Anchorage, Fairbanks and Soldotna

Alaska Communications | December 02, 2022

For Anchorage bed and breakfast owner Kathryn Deal, having slow internet is a matter of having guests or no guests .Oftentimes, the first thing guests ask when they’re checking in is, ‘what’s your Wi-Fi password,’” said Deal. “Even when people are on vacation, they need reliable connectivity. It’s important to my business and my guests. My new fiber service has been a game-changer. Like small business owners, families need fast, reliable and affordable broadband to keep up with today’s demands. That’s why Alaska Communications is delivering the fastest home internet speeds in three communities with Alaska Communications Fiber. Using cutting-edge fiber optic technology, the broadband provider is leading the way in how fiber is delivered to end users. The company’s new broadband internet product is 100% fiber to the premise, delivering ultra-low latency, symmetric 2.5 gigabit per second connectivity directly to homes and businesses. Unlike cable modem networks commonly used to deliver high-speed internet to most urban Alaska homes, fiber-to-the-home greatly simplifies service delivery. Alaska Communications’ fiber-based broadband transmit faster symmetrical internet speeds with lower latency and higher reliability than cable modem providers.Some of our guests are surprised that we have fiber in Alaska – the latest technology,” said Deal. “The future is fiber and that’s our focus, The way people use the internet has fundamentally changed. This means that the way the internet is delivered also needs to change. Faster speeds, lower latency and higher reliability along with more choices – that’s what we’re bringing to our community in Alaska.” Mark Ayers, chief technology officer at Alaska Communications. Select neighborhoods in Anchorage, Fairbanks and Soldotna are eligible for service this year, with additional neighborhoods and communities planned for future years. To check if your home or business is eligible to receive fiber-to-the-home service, About Alaska Communications Alaska Communications, an affiliate of ATN International, Inc. (NASDAQ: ATNI), is the leading provider of advanced broadband and managed IT services for businesses and consumers in Alaska. The company operates a highly reliable, advanced statewide data network with the latest technology and the most diverse undersea fiber optic system connecting Alaska to the contiguous U.S.

Read More

MARKETING AND NETWORKING

GPS Insight Continues to Enhance Fleet + Field Offering Across Small Business, Franchise, and Mid-Enterprise Customers

GPS Insight | December 01, 2022

GPS Insight, a leading provider of SaaS-based fleet and field service management software solutions, today announced enhancements to its integrated Field Service Management (FSM) suite, marking significant strides towards the empowerment of both fleet and field service companies to seamlessly manage their mobile assets and mobile workforces together. Strengthening its position in an FSM market expected to grow 19% annually over the next eight years, GPS Insight laid the foundation for its integrated Field Service Management solution with the 2020 acquisition of ServiceBridge and the 2021 acquisition of FieldAware. Just recently, GPS Insight also acquired Certified Tracking Solutions, a leader in fleet and field services specializing in document digitization. Following recent FSM acquisitions, GPS Insight has demonstrated its value to fleet and field service industries at large through a list of accolades, including the Compass Intelligence 2022 IoT Vehicle Telematics Company of the Year, the Business Intelligence Group 2022 Sustainability Leadership Award, and being named a Construction Executive 2022 Top Construction Technology Firm. "By acquiring existing best-in-class field service solutions and integrating them with our GPS fleet management technology, we're able to bring better visibility and efficiency for our customers to save them time and money, We've created a powerful roadmap that empowers our end-users while boosting our return on investment for both platforms. In short, GPS Insight is bringing fleet and field together like never before." Shay Demmons, Chief Product Officer of GPS Insight. The Field Service Management suite is being tailored to integrate with GPS Insight fleet management, empowering business leaders to ensure alignment among workers across both fleet and field. Significant product enhancements that support the synergy of fleet and field service management include: an app switcher to toggle between fleet and field applications; ability to schedule jobs based on technician working hours, skills, permits, etc.; long cycle crew work such as multi-visit jobs; a live map for a "command center" view of field operations; timesheets showing jobs performed, hours worked, hours traveled, and overtime earned; and to help businesses scale, a rich ecosystem of integrations with best-in-class ERP and accounting applications. In addition to significant product updates across the Field Service Management Suite, FieldAware for Mid-Enterprise is featuring a facelift, modernizing the web app to follow best-in-class practices for displaying menus and options, refreshing web and mobile app branding to align with parent GPS Insight's robust fleet and field portfolio, and paving the way for the future of fleet and field. Effective field service management software is transforming industries, reducing errors and redundant tasks, and giving fleet managers, field technicians, and back-office operations peace of mind," added Demmons. "Companies of all sizes now see the value in digitizing operations to keep up with the competition, as well as the leap in efficiency that creates a better customer experience and boosts retention. About GPS Insight GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights. Organizations across the globe turn to GPS Insight when they have high operating costs, are worried about safety on the roads, and struggle with fleet and field inefficiencies that waste valuable time and money. GPS Insight offers best-of-breed technology for organizations with drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. GPS Insight provides many solutions that include vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.

Read More

Spotlight

Lionbridge

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

Events

Resources