Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
��I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

More C-Suite on deck

'Having strong guidelines and a well-defined strategy is essential,' believes Gabriela Giorgio

July 11, 2023

Gabriela Giorgio is an experienced digital advertising specialist with more than ten years of experience. She is very skilled at content generation, creativity, strategy, and platform analysis. She is passionate about business consulting and digital solutions, and she values personal growth, creativity, and empathy. Gabriela's dedication to lifelong learning guarantees that she thrives in the ever-changing digital scene, consistently providing exceptional results.

Read More

'Biggest challenge for small businesses is how to leverage small successes into larger ones,' says Herby Duverne

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Andy Brown, CEO at Engage

Media 7 | May 28, 2020

Andy Brown, Chief Executive Officer at ENGAGE has worked in the research and consulting industry for 25 years. He was previously a Partner at Mercer Consulting, a Global Practice Leader at The Empower Group (the strategic consulting division of Manpower), Managing Director of YouGov Consulting and Head of Research at The Gallup Organization. Andy co-founded ENGAGE and has worked for the company since 2008 and, in 2013, co-led an MBO of the firm. He works with CEOs, boards and executive teams in FTSE 100 and Fortune 500 firms, as well as with a range of fast-growing entrepreneurial start-ups. MEDIA 7: What are you most passionate about? ANDY BROWN: I’m passionate about four key things: helping organisations improve their performance; helping leaders to be as effective as possible; helping employees to feel a sense of purpose in their work; and, of course, my family!

Read More

'Having strong guidelines and a well-defined strategy is essential,' believes Gabriela Giorgio

July 11, 2023

Gabriela Giorgio is an experienced digital advertising specialist with more than ten years of experience. She is very skilled at content generation, creativity, strategy, and platform analysis. She is passionate about business consulting and digital solutions, and she values personal growth, creativity, and empathy. Gabriela's dedication to lifelong learning guarantees that she thrives in the ever-changing digital scene, consistently providing exceptional results.

Read More

'Biggest challenge for small businesses is how to leverage small successes into larger ones,' says Herby Duverne

Media 7 | June 6, 2022

Herby Duverne, CEO of Windwalker Group, discusses the best practices for developing strategic partnerships, brand awareness strategies, the best way businesses can tackle challenges, and more. Continue reading to find out more about Human Capital Development via Corporate and Government Training.

Read More

Q&A with Andy Brown, CEO at Engage

Media 7 | May 28, 2020

Andy Brown, Chief Executive Officer at ENGAGE has worked in the research and consulting industry for 25 years. He was previously a Partner at Mercer Consulting, a Global Practice Leader at The Empower Group (the strategic consulting division of Manpower), Managing Director of YouGov Consulting and Head of Research at The Gallup Organization. Andy co-founded ENGAGE and has worked for the company since 2008 and, in 2013, co-led an MBO of the firm. He works with CEOs, boards and executive teams in FTSE 100 and Fortune 500 firms, as well as with a range of fast-growing entrepreneurial start-ups. MEDIA 7: What are you most passionate about? ANDY BROWN: I’m passionate about four key things: helping organisations improve their performance; helping leaders to be as effective as possible; helping employees to feel a sense of purpose in their work; and, of course, my family!

Read More

Related News

FINANCE

Credibly Partners with Green Dot to Power Small Businesses with Simple, Seamless and Accessible Banking Solutions

Business Wire | September 29, 2023

Credibly, the data science-driven fintech lending platform that champions small- and medium-sized businesses (SMBs), is partnering with Green Dot to expand its suite of small business financial products to include accessible, intuitive and useful business banking solutions. Powered by Green Dot’s banking-as-a-service (BaaS) platform, Credibly Business Banking® will give small business owners a more seamless banking experience while addressing some of their greatest challenges with quick and easy account set up, improved cash flow management, and faster access to capital. “The demand for seamless, accessible and intuitive financial tools for businesses remains on the rise, and we are thrilled to partner with Green Dot to add small business banking to complement our lending solutions,” said Ryan Rosett, Founder and co-CEO, Credibly. “With a business checking account, customers will have faster and easier access to the cash, credit and capital they need to run and grow their business.” The U.S. continues to see a surge in new business ventures, with five million applications to start new businesses in 2022, up 42 percent from pre-pandemic levels in 2019, according to the Census Bureau. Yet more than three-quarters of small business owners say they are concerned about their ability to access capital, according to Goldman Sachs’ 10,000 Small Businesses Voices initiative, which is no surprise given 70 percent of small business owners without a business bank account are rejected for loans. Green Dot and Credibly are partnering to design business bank accounts with these challenges in mind, empowering them to more easily access the capital they need. The new accounts will feature online mobile banking with full customer service support, quick account set up, no fees for eligible deposits, overdraft protection, and a nationwide ATM network to access their money from anywhere. “Small businesses are a critical engine for economic growth, and we want to give them the power to bank seamlessly, affordably and with confidence,” said Simran Singh, Head of Enterprise Business Development, Embedded Finance, Green Dot. “We are thrilled to partner with Credibly to power entrepreneurs with solutions that save them time and provide easier access to the tools and capital they need to grow their businesses.” Green Dot is well positioned to enable Credibly to offer small business customers a quality business banking experience through its scalable and configurable BaaS platform, dedicated customer support team, and decades of experience building embedded finance offerings for some of the world’s largest brands. The Credibly Business Checking® offering is just one of multiple new product launches the company has on its roadmap. As Credibly continues to grow its product suite, the company remains focused on further refining its data science capabilities to serve an even broader range of SMB customers throughout the credit spectrum, while maintaining its emphasis on risk management and a strong culture of compliance. Providing the tools and resources SMBs need has been Credibly’s mission since 2010 and the new business banking offering in particular will enable them to support small business owners who have been unable to receive lending without having an existing business bank account. About Green Dot Green Dot Corporation is a financial technology and bank holding company committed to giving all people the power to bank seamlessly, affordably and with confidence. Green Dot's technology platform enables it to build products and features that address the most pressing financial challenges of consumers and businesses, transforming the way they manage and move money, and making financial empowerment more accessible for all. Green Dot offers a broad set of financial services to consumers and businesses, ranging from debit, prepaid and payroll cards, to embedded financial and money movement services, to tax products and more. The company’s banking-as-a-service (BaaS) platform enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy seamless, configurable, value-driven money management solutions for their customers. Its digital bank GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. And its expansive Green Dot Network of more than 90,000 retail distribution locations nationwide – more than all remaining bank branches in the U.S. combined – enables it to operate primarily as a "branchless bank." About Credibly Credibly, a data science-driven fintech lending platform, is revolutionizing the delivery of capital to SMBs, enhancing speed, cost and customer choice. Offering an array of funding options, Credibly also provides partners access to its state-of-the-art data science capabilities. Since its inception in 2010, Credibly has channeled over $2.0 billion in capital to more than 30,000 SMBs, always with an unwavering commitment to risk management and a culture of compliance. Credibly also made history in 2017 as the first company in its field to acquire servicing rights to another alternative lender’s portfolio (250M). The company has achieved steady growth, operated continuously throughout the COVID-19 pandemic, and recorded exceptional origination numbers.

Read More

FINANCE

Mastercard Empowers SMBs with Expanded Digital Tools and Resources

Mastercard | September 25, 2023

Mastercard has introduced new tools to assist small businesses with payment processing, financing, and cybersecurity. Small businesses are adapting to an increasingly digital business environment, even amid labor shortages, to meet customer expectations. Mastercard's Digital Doors program offers resources, including a Marketing Hub and cybersecurity toolkit, to help small businesses. Mastercard has expanded its suite of services catering to small businesses, introducing an array of new tools to assist companies in areas such as payment processing, securing financing, defending against cyber threats, and more. Ginger Siegel, the North America Small Business Lead at Mastercard International, highlights that this expansion aligns with the efforts of small businesses to adapt to an increasingly digital business landscape. The ongoing labor shortage has presented challenges for many small enterprises in recruiting essential staff. However, despite these hurdles, companies must continue evolving to meet customer expectations, particularly in terms of digital interaction and seamless payment processing. A recent survey by PwC Global reveals that 89% of financial technology, banking, and payment businesses polled believe that the continued growth of e-commerce necessitates significant investments in online payment solutions. In response to these challenges, Mastercard is proactively addressing the needs of small businesses through various services, many of which are integrated into its Mastercard Digital Doors program. This initiative initially emerged as an online resource center during the pandemic, offering an array of tools to assist small businesses in establishing an online presence, facilitating digital payments, enhancing cybersecurity, and streamlining various other digital operations. One notable addition to the Digital Doors program is the Marketing Hub platform, designed to connect small businesses with select service providers capable of meeting their specific needs. Furthermore, Digital Doors now provides additional resources to aid small business owners in promoting their operations effectively. According to a Mastercard study, the second most significant challenge for small and medium-sized businesses is acquiring new customers, even though 47% of companies report being in a "growth mode." The Digital Door Marketing Hub extends valuable savings on supplementary services to support businesses in their marketing and advertising endeavors. This includes discounts of 20% on specific Hootsuite services geared toward enhancing social media marketing, as well as discounts of 40% on selected FedEx Express shipping services and 20% on selected FedEx Ground shipping services. Another crucial service Mastercard Digital Doors offers is its collaboration with the Global Cyber Alliance. This partnership delivers a Cybersecurity Toolkit for Small Businesses, equipped with scanning tools that identify and assess vulnerabilities in data encryption and website security. This toolkit empowers small businesses to fortify their defenses against online fraud and malicious internet traffic. Mastercard goes a step further by providing education and coaching initiatives tailored for small firms, including a partnership with Hello Alice, a platform that assists entrepreneurs in navigating financial and operational challenges, further demonstrating Mastercard's commitment to empowering and supporting small businesses in their journey towards growth and success.

Read More

FINANCE

BMO Expands Minority Small Business Lending to 22 States with Zero Barriers to Business Program

PR Newswire | September 27, 2023

BMO today announced the expansion of its Zero Barriers to Business program for Black, Latino, Native, and Women-owned businesses across the bank's expanded footprint. The program aims to break down barriers for historically underserved and marginalized groups through inclusive banking products, services, and resources as part of BMO EMpower 2.0 – the bank's more than $40 billion community benefits plan. As part of the expansion, BMO has committed $200 million in lending to support the progress of minority-owned businesses. BMO's Zero Barriers to Business now helps business owners in 22 states – including Arizona, California, Colorado, Florida, Idaho, Illinois, Iowa, Indiana, Kansas, Minnesota, Missouri, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Utah, Washington, Wisconsin, and Wyoming. "Helping our clients, colleagues and communities make real financial progress is at the core of our Purpose, to Boldly Grow the Good in business and life," said Niamh Kristufek, Head of U.S. Business Banking at BMO. "The launch of BMO's Zero Barriers to Business to our expanded footprint brings us one step closer to a more inclusive society – especially for groups facing systemic barriers – by ensuring our clients have access to capital and financial tools and education." According to BMO's Real Financial Progress Index, more minority business owners report they have started a business this year or plan to compared to non-minorities, with 16 percent of Black respondents starting a business, 9 percent of Latino, and 7 percent of Asian-Americans. Nearly 20 percent of U.S. small business owners are minority-owned, according to Forbes' Small Business Statistics of 2023 – but according to Fed Small Business' 2022 Report on Firms Owned by People of Color, borrowers of color were about half as likely as white-owned applicant firms to receive all of the financing they sought. Specifically, BMO's Zero Barriers to Business includes: Better access to capital:Business owners receive access to working capital with expanded credit criteria and competitive interest rates. Small businesses can get a revolving line of credit and/or business credit card that will allow them to pay interest on what they borrow. They can also qualify for rate discounts when setting up automatic payments from a BMO Business Checking account and get improved access to funding with specialized credit criteria. Access to education:Free access to practical tools such as business plan templates, profit improvement calculators, podcasts, webinars, and coaching to help business owners make real financial progress. Access to partnerships:BMO is continually forming new partnerships with organizations that give business owners access to meaningful networks, additional coaching, educational resources, and alternative funding sources. Since launching the program in late 2020, the bank has helped minority small businesses make real financial progress by: Approving$80 millionsmall business loans. Funding more than 3,400 small businesses. Providing more than 800 hours of educational webinars and business literacy workshops supporting 5,000 business owners in collaboration with organizations such as Illinois Hispanic Chamber of Commerce, Chicago Urban League, Sunshine Enterprises, and Wisconsin Women's Business Initiative Corporation. Graduating 45 clients fromZero Barriers to Businessto qualify for traditional lending programs under standard lending criteria. Securing 40 non-profit Community Development Financial Institutions Funds (CDFI) partnerships to support access to capital, education, and networking opportunities for diverse small business owners. The expansion also comes during Hispanic Heritage Month along with a $500,000 commitment by BMO to support the creation of a Latino Business Loan Program with Colorado Enterprise Fund. The fund aims to eliminate barriers and support inclusive economic opportunity for small businesses across Colorado. Ceyl Prinster, CEO, Colorado Enterprise Fund said, Colorado Enterprise Fund's mission has always been to provide access to capital to underserved communities including minority-owned small businesses. With the funding from BMO, CEF will focus even more economic and educational resources toward Latino small business entrepreneurs throughout Colorado. [Source – Cision PR Newswire] About BMO Financial Group BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.25 trillion as of July 31, 2023. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to over 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

Read More

FINANCE

Credibly Partners with Green Dot to Power Small Businesses with Simple, Seamless and Accessible Banking Solutions

Business Wire | September 29, 2023

Credibly, the data science-driven fintech lending platform that champions small- and medium-sized businesses (SMBs), is partnering with Green Dot to expand its suite of small business financial products to include accessible, intuitive and useful business banking solutions. Powered by Green Dot’s banking-as-a-service (BaaS) platform, Credibly Business Banking® will give small business owners a more seamless banking experience while addressing some of their greatest challenges with quick and easy account set up, improved cash flow management, and faster access to capital. “The demand for seamless, accessible and intuitive financial tools for businesses remains on the rise, and we are thrilled to partner with Green Dot to add small business banking to complement our lending solutions,” said Ryan Rosett, Founder and co-CEO, Credibly. “With a business checking account, customers will have faster and easier access to the cash, credit and capital they need to run and grow their business.” The U.S. continues to see a surge in new business ventures, with five million applications to start new businesses in 2022, up 42 percent from pre-pandemic levels in 2019, according to the Census Bureau. Yet more than three-quarters of small business owners say they are concerned about their ability to access capital, according to Goldman Sachs’ 10,000 Small Businesses Voices initiative, which is no surprise given 70 percent of small business owners without a business bank account are rejected for loans. Green Dot and Credibly are partnering to design business bank accounts with these challenges in mind, empowering them to more easily access the capital they need. The new accounts will feature online mobile banking with full customer service support, quick account set up, no fees for eligible deposits, overdraft protection, and a nationwide ATM network to access their money from anywhere. “Small businesses are a critical engine for economic growth, and we want to give them the power to bank seamlessly, affordably and with confidence,” said Simran Singh, Head of Enterprise Business Development, Embedded Finance, Green Dot. “We are thrilled to partner with Credibly to power entrepreneurs with solutions that save them time and provide easier access to the tools and capital they need to grow their businesses.” Green Dot is well positioned to enable Credibly to offer small business customers a quality business banking experience through its scalable and configurable BaaS platform, dedicated customer support team, and decades of experience building embedded finance offerings for some of the world’s largest brands. The Credibly Business Checking® offering is just one of multiple new product launches the company has on its roadmap. As Credibly continues to grow its product suite, the company remains focused on further refining its data science capabilities to serve an even broader range of SMB customers throughout the credit spectrum, while maintaining its emphasis on risk management and a strong culture of compliance. Providing the tools and resources SMBs need has been Credibly’s mission since 2010 and the new business banking offering in particular will enable them to support small business owners who have been unable to receive lending without having an existing business bank account. About Green Dot Green Dot Corporation is a financial technology and bank holding company committed to giving all people the power to bank seamlessly, affordably and with confidence. Green Dot's technology platform enables it to build products and features that address the most pressing financial challenges of consumers and businesses, transforming the way they manage and move money, and making financial empowerment more accessible for all. Green Dot offers a broad set of financial services to consumers and businesses, ranging from debit, prepaid and payroll cards, to embedded financial and money movement services, to tax products and more. The company’s banking-as-a-service (BaaS) platform enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy seamless, configurable, value-driven money management solutions for their customers. Its digital bank GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. And its expansive Green Dot Network of more than 90,000 retail distribution locations nationwide – more than all remaining bank branches in the U.S. combined – enables it to operate primarily as a "branchless bank." About Credibly Credibly, a data science-driven fintech lending platform, is revolutionizing the delivery of capital to SMBs, enhancing speed, cost and customer choice. Offering an array of funding options, Credibly also provides partners access to its state-of-the-art data science capabilities. Since its inception in 2010, Credibly has channeled over $2.0 billion in capital to more than 30,000 SMBs, always with an unwavering commitment to risk management and a culture of compliance. Credibly also made history in 2017 as the first company in its field to acquire servicing rights to another alternative lender’s portfolio (250M). The company has achieved steady growth, operated continuously throughout the COVID-19 pandemic, and recorded exceptional origination numbers.

Read More

FINANCE

Mastercard Empowers SMBs with Expanded Digital Tools and Resources

Mastercard | September 25, 2023

Mastercard has introduced new tools to assist small businesses with payment processing, financing, and cybersecurity. Small businesses are adapting to an increasingly digital business environment, even amid labor shortages, to meet customer expectations. Mastercard's Digital Doors program offers resources, including a Marketing Hub and cybersecurity toolkit, to help small businesses. Mastercard has expanded its suite of services catering to small businesses, introducing an array of new tools to assist companies in areas such as payment processing, securing financing, defending against cyber threats, and more. Ginger Siegel, the North America Small Business Lead at Mastercard International, highlights that this expansion aligns with the efforts of small businesses to adapt to an increasingly digital business landscape. The ongoing labor shortage has presented challenges for many small enterprises in recruiting essential staff. However, despite these hurdles, companies must continue evolving to meet customer expectations, particularly in terms of digital interaction and seamless payment processing. A recent survey by PwC Global reveals that 89% of financial technology, banking, and payment businesses polled believe that the continued growth of e-commerce necessitates significant investments in online payment solutions. In response to these challenges, Mastercard is proactively addressing the needs of small businesses through various services, many of which are integrated into its Mastercard Digital Doors program. This initiative initially emerged as an online resource center during the pandemic, offering an array of tools to assist small businesses in establishing an online presence, facilitating digital payments, enhancing cybersecurity, and streamlining various other digital operations. One notable addition to the Digital Doors program is the Marketing Hub platform, designed to connect small businesses with select service providers capable of meeting their specific needs. Furthermore, Digital Doors now provides additional resources to aid small business owners in promoting their operations effectively. According to a Mastercard study, the second most significant challenge for small and medium-sized businesses is acquiring new customers, even though 47% of companies report being in a "growth mode." The Digital Door Marketing Hub extends valuable savings on supplementary services to support businesses in their marketing and advertising endeavors. This includes discounts of 20% on specific Hootsuite services geared toward enhancing social media marketing, as well as discounts of 40% on selected FedEx Express shipping services and 20% on selected FedEx Ground shipping services. Another crucial service Mastercard Digital Doors offers is its collaboration with the Global Cyber Alliance. This partnership delivers a Cybersecurity Toolkit for Small Businesses, equipped with scanning tools that identify and assess vulnerabilities in data encryption and website security. This toolkit empowers small businesses to fortify their defenses against online fraud and malicious internet traffic. Mastercard goes a step further by providing education and coaching initiatives tailored for small firms, including a partnership with Hello Alice, a platform that assists entrepreneurs in navigating financial and operational challenges, further demonstrating Mastercard's commitment to empowering and supporting small businesses in their journey towards growth and success.

Read More

FINANCE

BMO Expands Minority Small Business Lending to 22 States with Zero Barriers to Business Program

PR Newswire | September 27, 2023

BMO today announced the expansion of its Zero Barriers to Business program for Black, Latino, Native, and Women-owned businesses across the bank's expanded footprint. The program aims to break down barriers for historically underserved and marginalized groups through inclusive banking products, services, and resources as part of BMO EMpower 2.0 – the bank's more than $40 billion community benefits plan. As part of the expansion, BMO has committed $200 million in lending to support the progress of minority-owned businesses. BMO's Zero Barriers to Business now helps business owners in 22 states – including Arizona, California, Colorado, Florida, Idaho, Illinois, Iowa, Indiana, Kansas, Minnesota, Missouri, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Utah, Washington, Wisconsin, and Wyoming. "Helping our clients, colleagues and communities make real financial progress is at the core of our Purpose, to Boldly Grow the Good in business and life," said Niamh Kristufek, Head of U.S. Business Banking at BMO. "The launch of BMO's Zero Barriers to Business to our expanded footprint brings us one step closer to a more inclusive society – especially for groups facing systemic barriers – by ensuring our clients have access to capital and financial tools and education." According to BMO's Real Financial Progress Index, more minority business owners report they have started a business this year or plan to compared to non-minorities, with 16 percent of Black respondents starting a business, 9 percent of Latino, and 7 percent of Asian-Americans. Nearly 20 percent of U.S. small business owners are minority-owned, according to Forbes' Small Business Statistics of 2023 – but according to Fed Small Business' 2022 Report on Firms Owned by People of Color, borrowers of color were about half as likely as white-owned applicant firms to receive all of the financing they sought. Specifically, BMO's Zero Barriers to Business includes: Better access to capital:Business owners receive access to working capital with expanded credit criteria and competitive interest rates. Small businesses can get a revolving line of credit and/or business credit card that will allow them to pay interest on what they borrow. They can also qualify for rate discounts when setting up automatic payments from a BMO Business Checking account and get improved access to funding with specialized credit criteria. Access to education:Free access to practical tools such as business plan templates, profit improvement calculators, podcasts, webinars, and coaching to help business owners make real financial progress. Access to partnerships:BMO is continually forming new partnerships with organizations that give business owners access to meaningful networks, additional coaching, educational resources, and alternative funding sources. Since launching the program in late 2020, the bank has helped minority small businesses make real financial progress by: Approving$80 millionsmall business loans. Funding more than 3,400 small businesses. Providing more than 800 hours of educational webinars and business literacy workshops supporting 5,000 business owners in collaboration with organizations such as Illinois Hispanic Chamber of Commerce, Chicago Urban League, Sunshine Enterprises, and Wisconsin Women's Business Initiative Corporation. Graduating 45 clients fromZero Barriers to Businessto qualify for traditional lending programs under standard lending criteria. Securing 40 non-profit Community Development Financial Institutions Funds (CDFI) partnerships to support access to capital, education, and networking opportunities for diverse small business owners. The expansion also comes during Hispanic Heritage Month along with a $500,000 commitment by BMO to support the creation of a Latino Business Loan Program with Colorado Enterprise Fund. The fund aims to eliminate barriers and support inclusive economic opportunity for small businesses across Colorado. Ceyl Prinster, CEO, Colorado Enterprise Fund said, Colorado Enterprise Fund's mission has always been to provide access to capital to underserved communities including minority-owned small businesses. With the funding from BMO, CEF will focus even more economic and educational resources toward Latino small business entrepreneurs throughout Colorado. [Source – Cision PR Newswire] About BMO Financial Group BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.25 trillion as of July 31, 2023. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to over 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

Read More