. https://fortuneherald.com/business/why-is-local-seo-important-for-small-businesses/

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WHY IS LOCAL SEO IMPORTANT FOR SMALL BUSINESSES?
If you own a small business, it is essential to always stay at the top of your game when it comes to local SEO. It is a crucial element of search engine marketing because it can help users find you. With better local rankings, your page visits and your conversions will increase. Modern consumers expect personalised online experiences. With local SEO, you are able to target your SEO efforts to a small, localised amount of consumers. It means that your business can make the most of searches in your local area. Local SEO can often be a difficult area of digital marketing to flourish in which is why so many businesses choose to outsource the task to a team of professionals. For example, if you are a small tearoom located in central London, then you might want to seek out a company that offer SEO services in London. CLAIRE JAMES READ MORE