. https://www.business.com/articles/small-business-and-big-data/

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SHARESHARESHARE
SMALL BUSINESSES MUST TAKE ADVANTAGE OF THE DEMOCRATIZATION OF DATA
Learn how the easy availability of big data can help SMBs compete with big businesses.Data is now easier to collect and cheaper to host, making it accessible to nearly every business.The availability of data helps small businesses compete against big corporations, but they may still struggle to use that data in practical ways.Three ways small businesses can use big data to grow include checking on credit data about your business, monitoring supply chain data, and keeping an eye on artificial intelligence and automation innovations.The correlation between the availability of actionable big data and the size of the company with access to it is evident. It might not have been as detailed or accessible as it is now, but having access to information on competitors and customers has historically given large corporations an even greater advantage over small businesses than they already had because they could handle the costs and access the technology and resources. MARK EDWARDS, READ MORE