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SHARESHARESHARE
SMALL BUSINESSES ARE JUST AS STRONG AS BIG BUSINESSES
I love this saying, ‘little acorns become big trees,’ as that’s how I see small businesses…because it says that we all started somewhere, that at one time, the big brands of today, were once small organizations and start-ups. We often think that it’s the big companies with the resources that are more successful, but I don’t believe that they always have the same power of a small business, who are more flexible and able to pivot during difficult economic and uncertain times. Big brands are often bogged down by layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding. SANGEETA WALDRON READ MORE