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Is A Business Coach Worth It?

January 08, 2021 / MAINI HOMER

Every great athlete has a coach behind them who molds and pushes them to be successful in their respective sports.  But when it comes to business, many entrepreneurs ask themselves whether a business coach is worth it.

Just like sports coaching is important to athletes, business coaching is crucial for any business leader or entrepreneur. A business coach helps you discover your strengths and weaknesses while identifying the areas of improvement needed to make you a successful business owner.

The services of business coaches are increasingly being sought by all manner of clients, from established business moguls and upcoming entrepreneurs to celebrities looking to leverage their brands. With an ever-evolving business environment, you need the services of a business coach to remain competitive.

Hiring a business coach can be costly and time-consuming, but it is ultimately worth it if you want your business to rise to the top of the pile. Below, we explain the benefits of hiring a business coach.

Objective feedback
As a business owner, you know there will always be room for improvement. But without an outside perspective, it is easy to get lost in your thoughts. That's precisely what a business coach provides. Besides the professional guidance, a business coach will honestly assess your progress, pushing you to improve those areas of weaknesses you have been avoiding.

An outside opinion is important because it ensures that you don't get the wrong idea of how 'well' you are doing. A business coach is not emotionally tied to your business, which places them in a unique position to point out issues you may be blind to. This allows you to better understand your business, which sets you up for success.

You will get out of your comfort zone
One of the most important aspects of a business is consistency. This means repeated routines and methods of operation. However, the routines can make you too comfortable, leading to the stagnation of your business.  Additionally, if you have tasted a slice of success, it is easy to get complacent. As time goes by, you become more change-resistant.

A business coach pushes you out of that comfort zone, helping you find new ways of growing your business and other personal aspects. 

Unlike your subordinates, a business coach tells you the bitter truth. They positively push you to face your shortcomings and question your methods. The newfound growth will undoubtedly translate to your business, putting you in a better position to achieve things that previously seemed impossible.

You will be held accountable
As a team leader, your colleagues may feel uncomfortable questioning your methods or ideas. However, a business coach will not hesitate to point out the glaring weaknesses in your way of doing things. They push you to hold those tough but necessary conversations with your team that you have been avoiding. A business coach holds you accountable and pushes you to implement the strategies you agreed upon. This drives you to take the necessary risks to elevate your business further.

Provides clarity
As an entrepreneur, you are always busy monitoring the daily running of your business. This is important in holding your business together. However, it can also prevent you from seeing the bigger picture and opening your mind to new possibilities.

That's where business coaching comes in handy.  A business coach helps you find clarity, allowing you to see the barriers preventing the growth of your business. This will enable you to make the necessary adjustments, improving you as a person and an entrepreneur.  

Additionally, a business coach helps you set time-specific goals and device strategies to help you achieve them. The coach provides you with room to adjust your goals and objectives depending on the circumstances. This ultimately enhances the success of your business/company.

Quality Matters!
Now that we've agreed a business coach is worth your investment, another important factor comes into play: the coach's quality. Many "expert" business coaches charge premium rates but provide little to no value to their clients. When considering which business coach to hire, consider their professional credentials, track record, and experience running a successful business.

Picture this scenario: a business coach is doing their coaching as a side job while living in their parent's basement. How likely are they to offer quality services? Would you be willing to hire such a business coach?

What if they are successful and are doing coaching full time? You are more likely to benefit from their expertise.

Ultimately, you need to trust your coach's ability and quality to implement their ideas. After all, the success of your business is on the line.