. https://www.business2community.com/youtube/how-to-make-your-smes-youtube-channel-stand-out-02253481

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HOW TO MAKE YOUR SME’S YOUTUBE CHANNEL STAND OUT
Recent research has shown that a vast majority (over 90%) of SME’s are not yet on YouTube which, in case you hadn’t heard, is now the second-largest search engine in the world. Part social media, part resource library and part entertainment, this platform is an enigma, but one that you should strongly consider as a part of your marketing strategy in the next year.There are ample articles online boasting impressive stats for video marketing (like this one), and so I won’t waste space here trying to convince you why to use video to connect with your customers. Assuming that you have identified this as a growth area, the below are tips to make this channel work for you. CAROLINE MANNING READ MORE