. https://www.thebusinesswomanmedia.com/improve-small-business-marketing/

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5 WAYS TO IMPROVE YOUR SMALL BUSINESS MARKETING
As a small business, knowing how to market and promote your brand successfully is crucial. With so many competitors on the market fighting for the same custom, doing all that you can to stand out from the crowd can be hard. When it comes to marketing strategies, having the right tools in place is important, so here are 5 tips to help improve your small business marketing. If you’re looking to improve your marketing strategy, your first port of call should be to look at what your competitors are doing. Finding out what sorts of skills and tools they’re using to attract customers can help you transform your company for the better. For example, if you are the only business in your field who is using cold calling techniques without much luck, it may be time to try out new tactics. If some of your competitors are running advertisements on social media platforms, you may want to consider doing the same. READ MORE