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Aidan Crawford

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Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
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ARTICLES BY aidan crawford



Detailed marketing plans are fantastic – only if you have the patience and knowledge to implement them.

But let’s face it. Most of us don’t have the patience, time or expertise to implement a complicated plan ourselves. Nor do most businesses have the budget – especially these days – to hire a agency to deliver much more than a basic report full of “to-dos” that we know in our hearts will never become “to-dones.”

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With full and partial lockdowns happening around the world again it really does seem like we’re experiencing what Thomas Fuller once described as “the darkest hour coming just before ]the dawn” – at least for retailers not called Amazon.

But while politicians and others beg us to shop local – many retailers are having a difficult time adapting to the new online reality.
A lot of this comes down to three reasons.

SPOTLIGHT

Short Circuit Media works with professional speakers, trainers and consultants to maximize marketing efforts across multiple channels. Our four stages of engagement are Understanding your business, developing a strategy, executing that strategy and providing ongoing support. We take the time to get to know your business. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event, training their people or sharing your knowledge?