ARTICLES BY aidan crawford
Detailed marketing plans are fantastic – only if you have the patience and knowledge to implement them.
But let’s face it. Most of us don’t have the patience, time or expertise to implement a complicated plan ourselves. Nor do most businesses have the budget – especially these days – to hire a agency to deliver much more than a basic report full of “to-dos” that we know in our hearts will never become “to-dones.”
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With full and partial lockdowns happening around the world again it really does seem like we’re experiencing what Thomas Fuller once described as “the darkest hour coming just before ]the dawn” – at least for retailers not called Amazon.
But while politicians and others beg us to shop local – many retailers are having a difficult time adapting to the new online reality.
A lot of this comes down to three reasons.
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