Why Is Content Syndication for Small Business on the Rise Again?

Sneha Hull | March 2, 2022 | 103 views

Small Business Content

“It’s not the best content that wins. It’s the best promoted content that wins.”

~ Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.


Have you ever wondered why there is a rising need for content syndication for small businesses? One of the prime reasons is that content syndication turns your best content into a powerful lead generation tool. The practice of sharing your material in various ways to reach your target audience is called content syndication. B2B marketers use it to improve the effectiveness of their content in terms of lead creation.

Content marketing is difficult for small businesses. Every day, millions of blogs are published online. Having a social media promotion plan is a fantastic idea. However, it is still challenging to be discovered by new eyes.

“Content is king, but distribution is queen, and she wears the pants. It's not nearly enough to create a good piece of content. You have to understand how content spreads across the web”.

- Jonathan Perelman, VP of Agency Strategy and Industry Development, BuzzFeed

Cathryn Lavery and Allen Brouwer are the co-founders of BestSelf Co., a finalist in Shopify's Build a Business VI competition, and creators of the Self Journal. BestSelf Co. developed a content syndication plan, which got them featured and gained readership on significant sites, such as Business Insider and The Huffington Post.

Through content syndication, they were able to accomplish the following:
  • 186,000 new monthly visitors
  • $2 million in revenue

Content syndication is a crucial part of any content marketing strategy and is a must for every business that wants to make a significant impact in the digital world. When syndicating your content, be smart, purposeful, and creative.

Content Syndication Is on the Rise, Again

The benefits of content syndication are the primary reasons for its increased use. Here are a few factors responsible for this resurgence in content syndication.

Inbound Marketing Is Inadequate

The results of traditional inbound marketing do not scale to meet the demands of enterprises. Due to the increasing relevance of account-based marketing and the saturation of inbound marketing approaches, expanding inbound outcomes has become significantly more complex and expensive. Additionally, the cost of inbound marketing strategies has ascended dramatically.

Approaches for Content Syndication Have Evolved

The approaches to content syndication have evolved in perfect sync with the evolution of content types. As a result, marketers now place a far higher premium on innovative content syndication programs. For example, earlier, only blog articles were syndicated. Now, other forms of content are increasingly being syndicated. And, despite advancements in SEO over the years, syndication remains critical.

B2B Marketers Can Use Syndication More Effectively

Marketers' capability to track and optimize program success has also increased. As a result, B2B marketers have a slew of different B2B marketing methods at their disposal, among which content syndication is critical. B2B marketers have created four types of content syndication. They are as follows:
  • Syndicate third-party content on the blog
  • Publish your content on other blogs
  • Distribute your content through content syndication websites
  • Self-syndication

Successful B2B marketers leverage syndication programs to establish thought leadership and influence their target audience. It enables you to reach new audiences or existing consumers, increases your  brand's authority and exposure, and foster a reasonable brand opinion, all of which might result in qualifying business inquiries. Effective content syndication platforms enable B2B marketers to generate, moderate, and syndicate material with complete confidence, which leads to a higher conversion rate.

Types of Syndication Outlets

Exploring syndicating content across many platforms or networks is essential to maximize audience reach. Well-planned content syndication for small businesses may provide a slew of benefits. When seeking for third parties to syndicate your brand's content, there are a few options to pursue.

Multi-author Publications

Numerous multi-author publications accept syndicated material and republish entire or partial pieces, integrating your blog's RSS feed. For example, Social Media Today is popular business-related syndication sites.

Blogging Platforms

There are numerous blogging platforms that allow users to create their blogs on the platform or website. In addition, there are several blogging systems available, generally known as Content Management Systems (CMS), which serve as the home for your content. Blogging platforms are an excellent alternative for content syndication for small businesses because they have built-in audiences and allow you to control how much you post.

Some of the most popular platforms are WordPress, Blogger.com, Tumblr, Typepad, and Drupal. However, according to blogging professionals, currently, WordPress is the most popular blogging platform available. Indeed, WordPress powers almost 50% of the world's top 100 blogs. Among these are several top-rated sites, like The Wall Street Journal and NLF.com.

This syndication outlet is the most widely used content marketing strategy among small business owners.

Social Networks

Numerous social networking platforms allow you to publish content directly to their platforms. It's ideal for including links to your website to improve traffic. In addition, it's a means to post and promote your content across the most powerful social media platforms for your business.

Instant Articles on Facebook and LinkedIn's Publishing Platform are two such platforms where you can syndicate your material. These are great options because you'll be able to use content discovery and analytics tools to optimize your pieces for social sharing.

Social syndication delivers:
  • Easy to consume
  • Easy to share
  • Enjoyed by thought leaders
  • Always lead back to your offer

The Building Blocks of an Effective Content Syndication Program

While content syndication is seeing a resurgence, B2B marketers should exercise care before delving into this promotion channel. Content syndication is gained importance due to new capabilities and unfavorable circumstances. However, a few factors must be considered for establishing successful content syndication.

Target the Right Persona (Executives)

Although CEOs have considerable decision-making authority, they are not the main contenders for target content syndication. Therefore, targeting executives makes sense if you offer a content solution designed to benefit them. First, target personas who understand the challenges and appreciate the solutions you offer.  The targeted personas will have an internal influence on others, which is more effective than approaching executives directly. However, you must first create your persona profiles.

Right Content Assets Based on a Buyers' Journey

It is critical to pick content assets based on an in-depth buyer's journey map, matching content with targeted personas and funnel stages. In addition, your content syndication efforts should be broken down by target accounts based on the research they conduct on certain topics.

Your content asset should be:
  • Educate target audiences about current issues and challenges
  • Inform about the latest trends
  • Advice on what they can do to improve their situation
  • Introduce your brand's approach to solving the problem

Businesses who are interested in your company, your brand, and your brand's solution (at a high level) may learn about them through content syndication at the top of the funnel. It may also be used for middle-of-the funnel projects.

Create Nurturing and Follow-up Systems

Content syndication leads are not the same as website inbound leads. Prospects engage with your material via content syndication leads: the research, ideas, and recommendations surrounding a certain issue. Lead nurturing with relevant content is critical before business development rep (BDR) follow-up. If you already use intent data to target accounts for syndication, you should use it to target content and messages for nurturing, like emails and videos.

Content Syndication Is Here to Stay

While the world of digital marketing is continuously evolving, it's safe to assume that content syndication is growing in relevance and is here to stay for the foreseeable future. Small businesses that invest more time and effort in content syndication will get a significantly higher return on their investment. By utilizing a variety of content syndication platforms and outlets, you can increase the reach of your content and brand visibility. Content syndication is a solid content marketing strategy that will help boost your marketing efforts if done correctly.

FAQ:


Is content syndication effective?

Content syndication is cost-effective, helps you reach larger audiences, boosts brand awareness, and improves SEO performance. Hence, it is an effective marketing strategy.

What is B2B content syndication?

B2B content syndication refers to the process of republishing digital information such as whitepapers, blogs, and videos on a third-party website. Content syndication's primary objective is to create new leads from prospective client accounts.

What additional content syndication best practices exist?

Here are some of the best content syndication practices:
  • Select the appropriate publishing partner
  • Distribute your content across multiple platforms
  • Combine it with your ABM campaigns

Spotlight

Salucro Healthcare Solutions

Salucro is a cloud based payment processing solution that targets one of the biggest needs in the healthcare market, patient responsibility. Salucro offers real-time payment solutions with flexible payment options, allowing you to capture more revenue at multiple points of the revenue cycle and provide a more positive patient experience.

OTHER ARTICLES
SMALL BUSINESS TRENDS

Emergence of 5G Presents a World of Opportunity to Small Businesses

Article | November 26, 2021

Together with 'artificial intelligence' (AI) and 'machine learning,' 5G has emerged as a hot topic in the tech industry over the last couple of years. There's a lot of buzz about the next generation mobile network's technological capabilities, and for good reason: faster, more consistent, and higher bandwidth mobile connectivity can open up new levels of productivity, versatility, and opportunity for small businesses. Benefits Motivating Small Businesses to Invest in 5G The world may be in for a devastating recession as a result of the war's impact and the emergence of new waves of coronavirus pandemic. This is encouraging enterprises to prioritize digital transformation. Digital innovation helps to develop tools and strategies that businesses can use to overcome challenges and solve complex problems. Improved hardware and smarter software enable data collection and analysis for scalability.With its promising strength of connectivity, exceptional frequency of data transfers, and high-speed, 5G technology can foster digital innovation, especially among small and medium-sized businesses (SMBs), allowing a wide range of highly skilled workers to work from any location or workplace. Here are some major benefits, encouraging SMBs to invest in 5G, as follows: Provide businesses with increased operational flexibility. Increasing the sales channel's productivity. Creates an intuitive supply chain. Facilitate access to cutting-edge technologies such as augmented and virtual reality (AR and VR). Improves workforce functionality and safety by lowering latency. Enhances the customer experience. A Plethora of Opportunities for Small Businesses With a projected annual growth rate of around 97 percent and 40 percent of the population around the world using internet of things (IoT) apps on a 5G network, the new digital technology has the potential to create an incremental opportunity of around $251 trillion by 2025. A large number of businesses, irrespective of size or industry, are considering preparing themselves for the deployment of advanced 5G technology to benefit them and their customers. In addition, the deepening trend of digital transformation and the incorporation of cloud technologies are presenting a wide range of opportunities for businesses to scale up their connectivity, reach, and productivity.

Read More
SMALL BUSINESS TRENDS

Cyberattacks: Surfacing Threat to Small Businesses

Article | June 15, 2022

The internet has transformed into a modern-day silk road that supports almost all aspects of modern life. Growing penetration of the internet has made it possible for businesses of all sizes to reach all parts of the sector and access previously inaccessible areas, increasing productivity via the use of digital tools. Any business strategy that involves using computers online, even if only for an email and a website, needs to include cybersecurity measures. The theft of data and digital information is now more common than other types of theft and is becoming one of the most commonly reported types of fraud. Impact of Cyberattacks on Small and Medium-Sized Businesses Cybersecurity is emerging as one of the most serious economic and security challenges for businesses all around the world. It is not just a threat to big businesses, multinational corporations, and governments, but they are a major problem for small businesses too. According to a recent study, nearly 22% of small businesses have been the targets of cyberattacks. Also, around 46% of the security breaches were reported across small and midsize businesses in 2021. A cyberattack can have a devastating impact on enterprises, especially on small businesses. In fact, about 60 percent of small enterprises that are attacked and experience a breach shut their business within six months. Not just this, there are more detrimental repercussions that businesses can encounter, including the following: Financial losses due to business disruption Financial losses brought on by the theft of financial data High costs to remove threats from the network Reputational harm following disclosure of data breach to customers Demand for Cybersecurity Making SMBs Hotspot for Investment The need for effective cybersecurity measures increases in lockstep with the increasing number of organizations expanding their operations online. In addition, the rising incidence of security breaches, data theft, and others in small and medium-sized businesses (SMBs) is mandating these enterprises to adopt security solutions such as data backup solutions, encryption software, and password-security software, making them the center point for investment. Attributed to this, the prominent providers of cybersecurity solutions are focusing on coming up with advanced security software specially designed for SMBs.

Read More
SMALL BUSINESS TRENDS

HR Trends in Small Businesses 2022: Embracing the New Normal

Article | August 16, 2022

The global workforce is coping with the new normal that includes — remote or hybrid work, new laws and regulations regarding the COVID-19 pandemic, and increased interest in employee health and wellness programs. The HR departments of small businesses are adapting to these changes. So, let us take a quick look at what to expect in 2022: Priority: Diversity and Inclusion Small business HR departments will prioritize diversity and inclusion in the workplace for talent acquisition, employee engagement, and retention Advancement: Automated HR Processes HR will use technology to streamline onboarding and recruiting processes in 2022 Environment: Remote Work The possibility of long-term remote work with technology and new policies is on the horizon Interaction: Virtual Employee Engagement SMBs must work towards engaging their employees through virtual meetings, employee surveys, and clear communication Support: Employee Health and Wellbeing Small business leaders should step-up to support their employees’ well-being through a healthy and flexible work environment Enhancement: Improved Employee Benefits The focus will be on increasing healthcare benefits, flexible work arrangements, and health wellness programs New Leave Policies: Paid Sick Leave Small business HRs need to be aware of new paid sick leave policies and accommodations to help employees cope with the pandemic Health Advisory: COVID-19 Vaccination for Employees Small businesses need to take proper precautions if mandating a compulsory COVID-19 vaccination policy Compliance: Burdened HR Departments Modified employee labor laws will require HR departments to modify their HR strategies frequently Drug-testing Laws: Impact on Drug-free Work Policies Medical marijuana usage policies differ across states, so HR departments will need to remain up-to-speed with them A Productive 2022 for Small Businesses Small businesses’ HR departments are working to retain, engage, and safeguard employees to lead their companies towards a productive 2022. However, they need to be diligently compliant and offer lucrative benefits to employees to sustain and grow their business.

Read More
TECHNOLOGY,SMALL BUSINESS ADVICE

Reasons Why Small Businesses Need CRM?

Article | June 30, 2022

CRMs, as highly customizable software, can be tailored to any small business. From an e-commerce business to an educational service to a logistics firm, every industry benefits from CRM integration to manage, organize, automate, and grow revenue and operations. The CRM industry has grown by 600% since 2010. It is expected to generate $80 billion in revenue by 2025. 6 Reasons Every Small Business Needs CRM It aids in the collection and organization of customer data:CRM solutions enable cleaner customer data. Data mining and enrichment are automated and standardized to ensure that nothing is overlooked. Data duplication is impossible with advanced duplicate prevention features. Advanced Database Segmentation Enables Personalized Communication with Leads:Personalization is expected by 63 % as a standard of service, and they believe they are recognized as individuals when they receive special offers. A CRM solution enables you to effectively personalize your communication with leads. Most small business CRM systems include advanced segmentation filters and tags that allow you to divide your audience into smaller groups based on a variety of criteria. Beneficial to run well-managed email campaigns: Email marketing can generate a 44.4 % ROI, generating $44 in revenue for every $1 spent. According to Hubspot, 93 % of B2B marketers use email to share content, and 59% say email is their top ROI driver. Email marketing is extremely cost-effective and scalable and generates considerably higher quality leads for your small business. Enables you to keep track of the sales process: The CRM system visualizes your sales process, highlighting the points where leads frequently abandon ship. This allows you to quickly identify threats and opportunities, as well as weaknesses and strengths. Avoids missed lead opportunities:CRM systems make sure that small businesses never miss a lead. Even if the sales rep goes on a different route, the lead will still get recorded with efficiency. Increases Sales Performance: Businesses that have integrated CRM into their operations report a 34% increase in sales productivity. CRM automatically populates customer profiles with data, schedules mailouts, and relieves you of the responsibility of monitoring your inbox. It keeps track of your agenda and keeps an eye on your calendar. In a nutshell, CRM frees up your time for more important tasks such as understanding your customers' needs or selling. For effective expansion of business and increasing sales, small businesses-integrating CRM software will serve with endless benefits.

Read More

Spotlight

Salucro Healthcare Solutions

Salucro is a cloud based payment processing solution that targets one of the biggest needs in the healthcare market, patient responsibility. Salucro offers real-time payment solutions with flexible payment options, allowing you to capture more revenue at multiple points of the revenue cycle and provide a more positive patient experience.

Related News

FINANCE, SMALL BUSINESS TRENDS

VISTAPRINT, THE BOSTON CELTICS SHAMROCK FOUNDATION AND NAACP ANNOUNCE NEXT ROUND OF $1M POWER FORWARD SMALL BUSINESS GRANTS

Vista | September 16, 2022

Today, VistaPrint, the Boston Celtics Shamrock Foundation, and NAACP announced the next cohort of recipients from the Power Forward Small Business Grant. The grant program, now in its third iteration, focuses on creating lasting impact for Black-owned small businesses across New England. Select applicants will receive $25,000 in grant funding and the tailored design and marketing support they need to expand their existing businesses and achieve long-term success.The latest group of grant recipients includes 14 New England-based small-businesses across industries including food and beverage, retail, healthcare, tech, and more. Each business selected was identified as having a meaningful impact on their community and demonstrated a clear vision its use of the funding. Recipients of the Power Forward Small Business Grant were notified with a mix of surprise in-person and virtual visits from Boston Celtics players JD Davison and Derrick White, Celtics Vice President of Player Development and Organizational Growth Allison Feaster, Assistant Coach Aaron Miles, and the team's beloved mascot, Lucky. From Vista, Cliff Skeete, Global ECD; Michael Buckley, Senior Director, Sports Marketing; and Erin Shea, Head of North America Marketing, were also present at the surprise notifications. "It's an honor to work with the Boston Celtics and NAACP to build a truly unique grant program that serves some of the most vibrant and visionary Black-owned small businesses in New England,Our program doesn't only provide funding, but also offers support to recipients, providing individualized marketing and design services that ultimately help our small businesses grow. This third deployment marks the final round of our $1 million fund – and we can't wait to see the full results of our grant program in action." Erin Shea, Head of North America Marketing at Vista In total, following this most recent and final round of the program, more than 1,700 small businesses applied from more than 500 areas across New England. Among these applicants, over one-third of the businesses had less than $25k in annual revenue and 57 percent were female.Providing funds and critical resources for minority-owned businesses is one of the many ways we seek to create lasting change in the community," said Allison Feaster, Boston Celtics United Co-Lead and Celtics Vice President of Player Development and Organizational Growth. "Through the Power Forward Small Business Program, we hope to alleviate some of the barriers and obstacles these businesses face and support them while they pursue their passions. Building Black business is synonymous with building Black power. For far too long, our Black small business owners have been shut out of the opportunities necessary to ensure financial freedom, and the growth and prosperity that it affords, said NAACP President and CEO Derrick Johnson. "Providing Black businesses with the investments they deserve is a vital component of our continued efforts to promote community growth and close the racial wealth gap. NAACP is proud to be making entrepreneurial visions a reality through this critical initiative. We salute our partners in this effort, the Boston Celtics and VistaPrint for their investment in, and commitment to building Black power. With our corporate partners invested in our future, there is nothing we can't achieve. In June 2021, VistaPrint and the Boston Celtics announced the first group of the Power Forward Small Business Grant recipients designed to make a lasting impact on local business throughout New England. The launch of the grant was the first collaboration within this partnership, an initiative of Boston Celtics United for Social Justice. In January 2022, the two partnered with NAACP to announce the second round of recipients along with a shared commitment of $1 million. About Vista Vista is the design and marketing partner to millions of small businesses around the world. As a global, remote-first company, Vista has a growing footprint with team members working in more than 25 countries. For over 20 years we've been inspired by small businesses and we work incessantly to deliver solutions to their evolving needs. Together, VistaPrint, VistaCreate, and 99designs by Vista represent a full-service print, digital and design solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is a Cimpress company ( Nasdaq: CMPR). To learn more, visit vista.com. About the Boston Celtics A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all Black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963.

Read More

SMALL BUSINESS TRENDS

Amazon Business Launches First Small Business Month to Celebrate and Empower Small Businesses

Amazon Business | September 09, 2022

Amazon Business today announced the launch of its Small Business Month (SBM), including a series of events, activities, and deals to provide insights and tools for solopreneurs and small business owners to enhance their buying capabilities and scale their businesses. Amazon Business’ SBM is exclusive to small business customers. SBM will kick off with the Small Business Summit on September 8 at 9 a.m. PDT/12 p.m. EDT, a free virtual summit featuring actionable insights from experts, including entrepreneurs turned best-selling authors, top industry experts, and Amazon Business leaders. Small Business Month will also include Small Business Deals Week, from September 12-18, when Amazon Business will offer discounted exclusive pricing promotions for small business customers. Categories of discount promotions include PCs, consumables, office products, home and furniture items, and devices. Amazon Business is also launching the Small Business Grants program, awarding more than $250,000 in business grants to a handful of growing small businesses. Existing Amazon Business customers with annual revenues of $1 million or less can apply for a grant, with one grand-prize winner and a group of finalists and semifinalists receiving monetary grants, Business Prime Memberships, Amazon Web Services credits and training benefits, and more. Applications are due by September 30, and winners will be announced on October 25. For additional information, visit www.amazon.com/smallbusinessgrants. “We are committed to empowering entrepreneurs and small business owners to thrive, and Small Business Month is a way to give back and provide the very best customer experience for them.Amazon Business is invested in the success of small business customers. When they grow, we grow, which enables us to increase selection, reduce prices, and add additional features and benefits, all of which are important to small business owners. These entrepreneurs face unique challenges and circumstances, and we’re here to be a partner in their continued success.” Todd Heimes, small business director of Amazon Business One of those entrepreneurs is Jim VanNatta, an Amazon Business customer and owner of Hockinson Market in Brush Prairie, Washington. VanNatta and his wife grew up near the market—a community staple built in 1928—and decided to buy it in the 1990s. However, the 2008 recession hit the business hard, and VanNatta needed to update and pivot. He transformed Hockinson Market into a thriving pizza shop and taproom, bringing his son Justin onboard as co-manager. "I just want to pass on a healthy business to my son,” said VanNatta. “My goal in the next couple of years is to make sure that we’re still doing the right things to make him successful moving forward. With Amazon Business, I’m finding items at significant savings—for example, I recently bought latex gloves for pizzamaking and saved a bundle—and I get things delivered faster with Business Prime.” VanNatta will be speaking as part of the Strategy and Operations track during the Small Business Summit on September 8, which will feature 17 sessions no longer than 20 minutes each on topics such as how to grow, get funding, and create an online presence. Attendees will also get a preview of the soon-to-be launched Amazon Business Small Business Resource Center, an evergreen hub for small business education. Todd Heimes will welcome attendees at 9 a.m. PDT/12 p.m. EDT on September 8 with the announcement of the Small Business Grants program for solopreneurs and small businesses. Some of the additional speakers and sessions include: 5 Ways to Increase Income as a Small Business: Chris Guillebeau, the host of the Side Hustle School podcast and The New York Times best-selling author of The $100 Startup, Side Hustle, The Happiness of Pursuit, and other books, will kick off the Summit with a keynote talk. How to Build a Team From the Ground Up in 7 Steps: Jay Steinfeld, founder and former CEO of Blinds.com, will break down the steps and lessons learned to build a team that will help a small business owner maximize growth and profit, and make being a leader a lot simpler. Social Media, Press, and Your Business: Maya Penn, CEO and founder of Maya’s Ideas, started her first business at the age of 8 and has been a media-worthy entrepreneur ever since, adding a published book, You Got This!: Unleash Your Awesomeness, Find Your Path, and Change Your World, to her list of ventures. Maya will cover the fundamentals needed to create a following and a press-worthy story, as well as how to keep the momentum going. Registration is free and open to all entrepreneurs and small business owners at https://business.amazon.com/en/events/small-business-summit. Those unable to attend the summit can complete registration and access to summit content will be sent and available afterward. Amazon Business empowers small business customers by providing easy access to buy from hundreds of thousands of sellers and discounts on over 50 million items with business-only pricing, quantity discounts, and free shipping on eligible orders. Amazon Business also provides flexibility through payment options to earn rewards or enjoy extended payment terms to maximize cash flow while making it convenient to find and purchase from small, diverse, and local businesses through seller certifications. Small business owners can learn more about how Amazon Business is empowering small business owners at https://business.amazon.com/en/work-with-us/small-business and register for an Amazon Business account at About Amazon Business Amazon Business helps millions of customers worldwide—from small businesses, schools, hospitals, nonprofits, and government agencies, to large enterprises with global operations—reshape their procurement with cost and time savings, greater productivity, and insightful purchasing analytics. Procurement and business leaders enjoy convenient shipping options on hundreds of millions of supplies across categories like office, IT, janitorial, food service, and professional medical supplies. Customers also have access to a variety of business-tailored features and benefits, including a curated site experience, Business Prime, business-only pricing and selection, single or multi user business accounts, approvals workflow, purchasing system integrations, payment solutions, tax exemptions, dedicated customer support, and more. Amazon Business is currently available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and India

Read More

FINANCE, BUSINESS STRATEGY

UK Export Finance Leverages Informatica Cloud Platform to Help Businesses Scale Globally

Informatica | September 21, 2022

Informatica , an enterprise cloud data management leader, today announced that UK Export Finance is modernizing to the cloud with Informatica’s Intelligent Data Management Cloud (IDMC), freeing up team resources to better serve UK businesses of all sizes and sectors. UK Export Finance is the world’s first and oldest export credit agency, its mission is to advance prosperity by ensuring no viable UK export fails for lack of finance or insurance, doing that sustainably and at no net cost to the taxpayer. In the last year it supported 545 companies supporting exports in 61 countries. The small but nimble department is undertaking a digital transformation journey and selected Informatica to modernize its data architecture on a single cloud platform. Informatica’s IDMC enables enterprises to manage, own and derive insights from their data in the Cloud. UK Export Finance kicked off its digital transformation with a focus on connectivity and fast data ingestion. The IDMC enabled seamless integration with Azure DevOps and Power BI and allows UK Export Finance to manage all data pipelines from a single, browser-based tool and usage-based pricing has lowered the total cost of ownership. With a legacy integration stack, the UK Export Finance technology team was spending more and more time on maintenance and manual hand-coding to rebuild connectors to meet the specs of modern data architectures, taking time away from important projects. This, along with evolving international standards and regulatory requirements, made it the right time to modernize to the cloud. After an intensive decision-making progress, UK Export Finance chose Informatica’s cloud-native IDMC for its best-in-class capabilities, wide array of codeless connectors, and ease of implementation. With AI-powered automation and re-usable templates, IDMC has reduced data loading and build times by 40%, allowing the UK Export Finance technology team to focus on more strategic initiatives. Developers and data scientists are no longer tied down with maintenance and instead applying their expertise in building reports that unearth insights and value from the data for the UK exporters the department serves. With a mission to better serve British businesses to enter new markets, maximize growth potential and increase the volume of export sales, our team looks to data to unearth insights and uncover new strategies,” said Daniel Cozens, Senior Technical Lead, UK Export Finance. “Informatica’s Intelligent Data Management Cloud has helped alleviate the maintenance and build burden, allowing our team to work on more interesting, strategic initiatives and deliver data-driven recommendations for the UK Exporters we support. “How businesses manage and innovate with data can be the decider on whether they become an industry disruptor or get left behind. With the IDMC, UK Export Finance can improve operational efficiency, eliminating inefficient hand coding and democratise data across the department to allow faster time to value and timely insights,We’re pleased to be working with UK Export Finance to unleash the power of its data to help UK businesses and industries thrive.” Jason Tooley, VP Informatica About Informatica Informatica (NYSE:INFA), an Enterprise Cloud Data Management leader, empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud™(IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages, and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Over 5,000 customers in more than 100 countries and 85 of the Fortune 100 rely on Informatica to drive data-led digital transformation.

Read More

FINANCE, SMALL BUSINESS TRENDS

VISTAPRINT, THE BOSTON CELTICS SHAMROCK FOUNDATION AND NAACP ANNOUNCE NEXT ROUND OF $1M POWER FORWARD SMALL BUSINESS GRANTS

Vista | September 16, 2022

Today, VistaPrint, the Boston Celtics Shamrock Foundation, and NAACP announced the next cohort of recipients from the Power Forward Small Business Grant. The grant program, now in its third iteration, focuses on creating lasting impact for Black-owned small businesses across New England. Select applicants will receive $25,000 in grant funding and the tailored design and marketing support they need to expand their existing businesses and achieve long-term success.The latest group of grant recipients includes 14 New England-based small-businesses across industries including food and beverage, retail, healthcare, tech, and more. Each business selected was identified as having a meaningful impact on their community and demonstrated a clear vision its use of the funding. Recipients of the Power Forward Small Business Grant were notified with a mix of surprise in-person and virtual visits from Boston Celtics players JD Davison and Derrick White, Celtics Vice President of Player Development and Organizational Growth Allison Feaster, Assistant Coach Aaron Miles, and the team's beloved mascot, Lucky. From Vista, Cliff Skeete, Global ECD; Michael Buckley, Senior Director, Sports Marketing; and Erin Shea, Head of North America Marketing, were also present at the surprise notifications. "It's an honor to work with the Boston Celtics and NAACP to build a truly unique grant program that serves some of the most vibrant and visionary Black-owned small businesses in New England,Our program doesn't only provide funding, but also offers support to recipients, providing individualized marketing and design services that ultimately help our small businesses grow. This third deployment marks the final round of our $1 million fund – and we can't wait to see the full results of our grant program in action." Erin Shea, Head of North America Marketing at Vista In total, following this most recent and final round of the program, more than 1,700 small businesses applied from more than 500 areas across New England. Among these applicants, over one-third of the businesses had less than $25k in annual revenue and 57 percent were female.Providing funds and critical resources for minority-owned businesses is one of the many ways we seek to create lasting change in the community," said Allison Feaster, Boston Celtics United Co-Lead and Celtics Vice President of Player Development and Organizational Growth. "Through the Power Forward Small Business Program, we hope to alleviate some of the barriers and obstacles these businesses face and support them while they pursue their passions. Building Black business is synonymous with building Black power. For far too long, our Black small business owners have been shut out of the opportunities necessary to ensure financial freedom, and the growth and prosperity that it affords, said NAACP President and CEO Derrick Johnson. "Providing Black businesses with the investments they deserve is a vital component of our continued efforts to promote community growth and close the racial wealth gap. NAACP is proud to be making entrepreneurial visions a reality through this critical initiative. We salute our partners in this effort, the Boston Celtics and VistaPrint for their investment in, and commitment to building Black power. With our corporate partners invested in our future, there is nothing we can't achieve. In June 2021, VistaPrint and the Boston Celtics announced the first group of the Power Forward Small Business Grant recipients designed to make a lasting impact on local business throughout New England. The launch of the grant was the first collaboration within this partnership, an initiative of Boston Celtics United for Social Justice. In January 2022, the two partnered with NAACP to announce the second round of recipients along with a shared commitment of $1 million. About Vista Vista is the design and marketing partner to millions of small businesses around the world. As a global, remote-first company, Vista has a growing footprint with team members working in more than 25 countries. For over 20 years we've been inspired by small businesses and we work incessantly to deliver solutions to their evolving needs. Together, VistaPrint, VistaCreate, and 99designs by Vista represent a full-service print, digital and design solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is a Cimpress company ( Nasdaq: CMPR). To learn more, visit vista.com. About the Boston Celtics A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all Black starting five. In addition, 35 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963.

Read More

SMALL BUSINESS TRENDS

Amazon Business Launches First Small Business Month to Celebrate and Empower Small Businesses

Amazon Business | September 09, 2022

Amazon Business today announced the launch of its Small Business Month (SBM), including a series of events, activities, and deals to provide insights and tools for solopreneurs and small business owners to enhance their buying capabilities and scale their businesses. Amazon Business’ SBM is exclusive to small business customers. SBM will kick off with the Small Business Summit on September 8 at 9 a.m. PDT/12 p.m. EDT, a free virtual summit featuring actionable insights from experts, including entrepreneurs turned best-selling authors, top industry experts, and Amazon Business leaders. Small Business Month will also include Small Business Deals Week, from September 12-18, when Amazon Business will offer discounted exclusive pricing promotions for small business customers. Categories of discount promotions include PCs, consumables, office products, home and furniture items, and devices. Amazon Business is also launching the Small Business Grants program, awarding more than $250,000 in business grants to a handful of growing small businesses. Existing Amazon Business customers with annual revenues of $1 million or less can apply for a grant, with one grand-prize winner and a group of finalists and semifinalists receiving monetary grants, Business Prime Memberships, Amazon Web Services credits and training benefits, and more. Applications are due by September 30, and winners will be announced on October 25. For additional information, visit www.amazon.com/smallbusinessgrants. “We are committed to empowering entrepreneurs and small business owners to thrive, and Small Business Month is a way to give back and provide the very best customer experience for them.Amazon Business is invested in the success of small business customers. When they grow, we grow, which enables us to increase selection, reduce prices, and add additional features and benefits, all of which are important to small business owners. These entrepreneurs face unique challenges and circumstances, and we’re here to be a partner in their continued success.” Todd Heimes, small business director of Amazon Business One of those entrepreneurs is Jim VanNatta, an Amazon Business customer and owner of Hockinson Market in Brush Prairie, Washington. VanNatta and his wife grew up near the market—a community staple built in 1928—and decided to buy it in the 1990s. However, the 2008 recession hit the business hard, and VanNatta needed to update and pivot. He transformed Hockinson Market into a thriving pizza shop and taproom, bringing his son Justin onboard as co-manager. "I just want to pass on a healthy business to my son,” said VanNatta. “My goal in the next couple of years is to make sure that we’re still doing the right things to make him successful moving forward. With Amazon Business, I’m finding items at significant savings—for example, I recently bought latex gloves for pizzamaking and saved a bundle—and I get things delivered faster with Business Prime.” VanNatta will be speaking as part of the Strategy and Operations track during the Small Business Summit on September 8, which will feature 17 sessions no longer than 20 minutes each on topics such as how to grow, get funding, and create an online presence. Attendees will also get a preview of the soon-to-be launched Amazon Business Small Business Resource Center, an evergreen hub for small business education. Todd Heimes will welcome attendees at 9 a.m. PDT/12 p.m. EDT on September 8 with the announcement of the Small Business Grants program for solopreneurs and small businesses. Some of the additional speakers and sessions include: 5 Ways to Increase Income as a Small Business: Chris Guillebeau, the host of the Side Hustle School podcast and The New York Times best-selling author of The $100 Startup, Side Hustle, The Happiness of Pursuit, and other books, will kick off the Summit with a keynote talk. How to Build a Team From the Ground Up in 7 Steps: Jay Steinfeld, founder and former CEO of Blinds.com, will break down the steps and lessons learned to build a team that will help a small business owner maximize growth and profit, and make being a leader a lot simpler. Social Media, Press, and Your Business: Maya Penn, CEO and founder of Maya’s Ideas, started her first business at the age of 8 and has been a media-worthy entrepreneur ever since, adding a published book, You Got This!: Unleash Your Awesomeness, Find Your Path, and Change Your World, to her list of ventures. Maya will cover the fundamentals needed to create a following and a press-worthy story, as well as how to keep the momentum going. Registration is free and open to all entrepreneurs and small business owners at https://business.amazon.com/en/events/small-business-summit. Those unable to attend the summit can complete registration and access to summit content will be sent and available afterward. Amazon Business empowers small business customers by providing easy access to buy from hundreds of thousands of sellers and discounts on over 50 million items with business-only pricing, quantity discounts, and free shipping on eligible orders. Amazon Business also provides flexibility through payment options to earn rewards or enjoy extended payment terms to maximize cash flow while making it convenient to find and purchase from small, diverse, and local businesses through seller certifications. Small business owners can learn more about how Amazon Business is empowering small business owners at https://business.amazon.com/en/work-with-us/small-business and register for an Amazon Business account at About Amazon Business Amazon Business helps millions of customers worldwide—from small businesses, schools, hospitals, nonprofits, and government agencies, to large enterprises with global operations—reshape their procurement with cost and time savings, greater productivity, and insightful purchasing analytics. Procurement and business leaders enjoy convenient shipping options on hundreds of millions of supplies across categories like office, IT, janitorial, food service, and professional medical supplies. Customers also have access to a variety of business-tailored features and benefits, including a curated site experience, Business Prime, business-only pricing and selection, single or multi user business accounts, approvals workflow, purchasing system integrations, payment solutions, tax exemptions, dedicated customer support, and more. Amazon Business is currently available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and India

Read More

FINANCE, BUSINESS STRATEGY

UK Export Finance Leverages Informatica Cloud Platform to Help Businesses Scale Globally

Informatica | September 21, 2022

Informatica , an enterprise cloud data management leader, today announced that UK Export Finance is modernizing to the cloud with Informatica’s Intelligent Data Management Cloud (IDMC), freeing up team resources to better serve UK businesses of all sizes and sectors. UK Export Finance is the world’s first and oldest export credit agency, its mission is to advance prosperity by ensuring no viable UK export fails for lack of finance or insurance, doing that sustainably and at no net cost to the taxpayer. In the last year it supported 545 companies supporting exports in 61 countries. The small but nimble department is undertaking a digital transformation journey and selected Informatica to modernize its data architecture on a single cloud platform. Informatica’s IDMC enables enterprises to manage, own and derive insights from their data in the Cloud. UK Export Finance kicked off its digital transformation with a focus on connectivity and fast data ingestion. The IDMC enabled seamless integration with Azure DevOps and Power BI and allows UK Export Finance to manage all data pipelines from a single, browser-based tool and usage-based pricing has lowered the total cost of ownership. With a legacy integration stack, the UK Export Finance technology team was spending more and more time on maintenance and manual hand-coding to rebuild connectors to meet the specs of modern data architectures, taking time away from important projects. This, along with evolving international standards and regulatory requirements, made it the right time to modernize to the cloud. After an intensive decision-making progress, UK Export Finance chose Informatica’s cloud-native IDMC for its best-in-class capabilities, wide array of codeless connectors, and ease of implementation. With AI-powered automation and re-usable templates, IDMC has reduced data loading and build times by 40%, allowing the UK Export Finance technology team to focus on more strategic initiatives. Developers and data scientists are no longer tied down with maintenance and instead applying their expertise in building reports that unearth insights and value from the data for the UK exporters the department serves. With a mission to better serve British businesses to enter new markets, maximize growth potential and increase the volume of export sales, our team looks to data to unearth insights and uncover new strategies,” said Daniel Cozens, Senior Technical Lead, UK Export Finance. “Informatica’s Intelligent Data Management Cloud has helped alleviate the maintenance and build burden, allowing our team to work on more interesting, strategic initiatives and deliver data-driven recommendations for the UK Exporters we support. “How businesses manage and innovate with data can be the decider on whether they become an industry disruptor or get left behind. With the IDMC, UK Export Finance can improve operational efficiency, eliminating inefficient hand coding and democratise data across the department to allow faster time to value and timely insights,We’re pleased to be working with UK Export Finance to unleash the power of its data to help UK businesses and industries thrive.” Jason Tooley, VP Informatica About Informatica Informatica (NYSE:INFA), an Enterprise Cloud Data Management leader, empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud™(IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages, and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Over 5,000 customers in more than 100 countries and 85 of the Fortune 100 rely on Informatica to drive data-led digital transformation.

Read More

Events