Why Content Marketing Is a Must-Have for Small Businesses

ANDREJ KOVAČEVIĆ | March 18, 2020

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When it comes to digital marketing for businesses, as the saying goes: content is king. Content marketing, that is. That's why a whopping 70% of marketers are currently investing in content strategies, and 72% cite having a good content strategy as a major key to their success. For small businesses, content marketing is arguably even more vital. That's because smaller companies often don't have the marketing resources that larger firms do, and content marketing delivers some of the highest overall ROI for every marketing dollar spent. It's also a long-term strategy that can continue to pay dividends for a long time after it's put into effect.

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B2B Dollars

B2B Dollars improves your business's cash flow by increasing sales and reducing costs. B2B Dollars enables you to pay for the products and services you need without coming 'out of pocket' with your cash. When you hire a contractor, paint your office, or buy office supplies with digital dollars, you conserve your cash to pay other expenses. And, when you purchase using B2B Dollars, you pay for it with revenue from new sales generated through our large network of clients.

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B2B Dollars

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