MARKETING AND NETWORKING

Virtual Promotion – A New Way of Marketing for SMBs

Sneha Hull | May 20, 2022 | 3 views

Virtual Promotion  A New Way
No one anticipated how businesses would adjust to the unexpected change in business operations when the pandemic struck the globe. However, businesses were successful. Small firms that explored inventive ways to bring offline services online received a robust response. Today is the age of developing campaigns across channels automatically and improving their efficacy and reach. People choose to remain online via several channels and digital gadgets. Therefore, SMEs are turning to the future of advertising, which is online.


Google Ads

Google advertising is one of the best decisions you can make in the internet and virtual marketing age. Google Ads is the largest and most popular online advertising platform globally, and by advertising on Google, your business may reach a potential audience of one million people. With Google Ads, you will likely receive ten times as many leads and double your conversion rate compared to traditional marketing techniques. It allows you to target a particular demographic without spending thousands of dollars.

It is not only for Google's benefit but also for the companies, as more and more customers want to buy online. As a result of the pandemic, digital demand for products/services has increased, and Google has benefitted from this. Google's marketing platform provides a centralized location to see, advertise, and manage everything.


Omnichannel – Integrated Approach

Omnichannel marketing is a new technique that has blurred the line between physical and virtual marketing to adapt to technology's reality. The method by which customers acquire goods and services is also evolving in terms of speed and platforms. So focusing on how your customers want to be promoted and on their devices is a new path forward.

The most significant benefit of a platform-based strategy for omnichannel marketing is access to unified, real-time customer data. Omnichannel marketing is effective for all businesses, regardless of marketing team size or budget. The particular choice of techniques depends on the nature of your business. However, many sorts of organizations may profit from an omnichannel marketing strategy.

Traditional retailers such as Walmart, Target, Kohl's, Macy's, and many more are increasingly emphasizing this omnichannel or integrated marketing strategy.


Future of Digital Marketing in The New Tech-Age

The digital behaviors that customers have established over the past two years are likely to persist for the foreseeable future. The world of digital marketing is set to undergo significant changes in 2022, and businesses should be prepared to take advantage of them. Businesses search for changes in the virtual and augmented experience known as the Metaverse, which represents the future of the web.

AR tools are at the top of the list of technologies that simplify small businesses’ interaction with their audience. Marketers are becoming more strategic as automation, artificial intelligence, and machine learning remove a significant portion of the menial tasks associated with digital marketing.

According to the 60-second marketer, the number of Internet of Things (IoT) devices will reach 41 billion by 2027.

Last but not least, micro-influencers will significantly affect the marketing industry.


Conclusion

Even if the investment appears substantial, SMBs should remain open to upgrades to obtain the digital transformation niche. It is time for small firms to advance gradually and adopt new technology to prevent missing out on lucrative markets. Along with getting used to new technology, people will be rewarded for new ways of thinking and doing things.

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INDUSTRY OUTLOOK

How to Calculate the Growth of a Company and Improve It?

Article | April 12, 2022

“Growth is never by mere chance; it is the result of forces working together.” - James Cash Penney, founder, JC Penney Is the growth of your company healthy? If you are looking for an answer to this, you must measure its growth. Small business growth can be measured by using different types of metrics. However, effective business management demands meticulous planning and strategic judgments based on your organization's past performance. Assessing your company’s growth rate gives you an understanding of the current state of your organization. It also allows you to plan for the future and effectively allocate limited resources to your small business. In this article, we will discuss how to calculate the growth of a company and the ways to improve it. What Is Company Growth Rate and Why Is There a Need to Measure It? A company’s growth rate measures how a particular variable has changed over a specified period. Growth rates are frequently used to refer to the compounded annualized rate of growth of company revenue (CAGR), earnings, dividends, and even macroeconomic variables such as gross domestic product (GDP) and retail sales. The primary objective of a company's growth rate is to illustrate the company's current state and influence future planning. Rapid growth rates help you keep your success going, whereas slow growth rates highlight areas for improvement. The growth rate can be calculated on a weekly, monthly, or yearly basis, depending on the industry and the development stage of the business. It may be computed at any business growth stage, provided the firm or investor has the necessary data. It is important to calculate the company’s growth rate to evaluate how profitable and sustainable it can be. Key Factors for Calculating Growth of a Company Calculating the growth rate enables you to have a better understanding of your company's current situation and plan more effectively for the future. The true challenge, however, is how to determine the growth rate of a business. For instance, if you want to compare overall sales growth from Q3 last year to Q3 this year, you'll need the relevant revenue figures for both the quarters. The company growth rate formula is: Total revenue growth = [(current period revenue - previous same period revenue) / previous same period revenue] x 100 Define Your Business Goals and Gather Data Based on the Goals The first step in measuring your business's progress is setting your objectives. Companies can focus on various growth metrics, including revenue, increased sales, profitability, and an increased client base. Having a realistic approach will help you succeed. Data must be collected to achieve the goals after the organization has determined it. Collecting more data can help track business growth more accurately. Additional data can also assist in identifying and resolving possible business difficulties. Evaluate Sales and Earning As a small business owner, the first things that you will consider are sales and revenue generation. Therefore, a steady increase in money earned from commercial activities is an important indicator to keep an eye on. The focus should be on boosting earnings after determining the core sales figure. Various factors impact earnings, such as operational costs, financing, assets, and liabilities. Analysts frequently want a continued rise in earnings per share (EPS). A company with a high EPS is considered more profitable — a regular review of sales and profits assists in forecasting the growth rates of the business. Compute Revenue Growth Revenue growth is one of the easiest ways to track a business's progress over time. The compounded annual growth rate (CAGR) is used to calculate growth. This computation helps quantify growth over extended periods, such as five, ten, or twenty years. Let’s have a glance at the formula used to calculate the compound annual growth rate. The formula for CARG is: FV / PV)1/t – 1 = CARG However, you need to follow certain steps while calculating the compound annual growth rate: Divide the investment's ultimate value by its original value Increase the results by one divided by the number of years in the investment term Subtract one from the preceding result Use the trailing twelve-month figure to obtain the most up-to-date results. Benchmark Your Company Against Competitors While growth is critical within your organization, comparing growth to your competitors’ helps determine success in your domain. If you build your reputation in the market, you will get more clients and expand your business. You can obtain competitors’ data through various digital channels such as websites and social media platforms and compare it to your own. In addition, you can get more information from news stories, trade journals, or media coverage of your competition. It gives you valuable insight into your industry's competition and helps you expand your market share. How to Improve Business Growth? The growth of a company is the top priority for small businesses. After all, growth and expansion create additional revenue prospects. Enterprises expand as a result of continuously refining and adjusting procedures throughout their operations. The following are a few ways to make your small business more efficient, which leads to a faster growth rate for your business. Improve your conversion rate: You can increase revenue by improving your conversion rate. Only a small percentage of people who are introduced to your product or service end up buying it. Create a sales funnel: After creating a classifieds-based sales funnel, you'll be able to identify and target the stages during which the majority of clients decide not to move elsewhere. In addition, by establishing a proper channel, your clients will be able to observe how they are now engaging with your organization, which will make transactions less risky and time-consuming. Improve customer retention: Having a loyal consumer base helps you expand your business. A retention rate is the percentage of customers that continue to use your product over time and make repeat purchases. A CRM framework can aid you in maintaining control over client relationships. Conclusion It is important to measure the growth of a company regularly. Regular calculations help company owners maintain records that provide valuable insight into their business's performance, development, and expansion. Additionally, it ensures they expand at a rate, consistent with their established goals. FAQ: How do you calculate company growth? You can calculate company growth by: Defining the settings and collecting your data Subtract the revenue from the previous period from the income for the current period Divide the difference by the revenue for the preceding quarter How do you calculate the future growth rate of a company? Calculating the growth rate can be achieved by dividing the difference between the end and start value under consideration by the start value. Growth rates give insight into a firm's success and may be used to forecast future performance. What is the formula to calculate growth? Total revenue growth = [(current period revenue - previous same period revenue) / previous same period revenue] x 100

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MANAGEMENT

Know the Why’s and How’s of Small Business Registration

Article | April 1, 2022

“Do I need to register my business?” “How do I go ahead with my small business registration?” These are some of the most commonly asked questions. Business registration is the first step toward publicizing your enterprise. Establishing a business and the registration requirements may vary according to the firm type, size, and stage of business development. To protect the legal security of both your personal and commercial assets, you must register your business with the government. It is not necessary to register if you run a business under your legal name. However, business registration is strongly recommended to prevent losing out on personal responsibility protection, legal perks, and tax benefits. Let's delve into the specifics of how to register, what are the registration requirements, and why it is necessary. Pre-business Registration Requirements Before you register, there are a few small business registration requirements that must be considered. Identify Your Business Structure Several business structures are available, each with its own set of expenses, risks, and tax ramifications. Your priorities determine the business structure you choose as a business owner. The design of your firm will determine: The processes for registering your business and paying your taxes As a business owner, you bear financial responsibilities. Your ability to obtain loans and other forms of financing from banks and other sources There are different types of business structures you can opt for, each having its own set of advantages and disadvantages. This includes sole proprietorship, general or limited partnership, corporation (or C-Corporation), limited liability company (LLC), and limited liability partnership (LLP). The business structure you pick has a significant impact. This section provides an overview of some of the most used company structures. Sole proprietorship: This is an example of a standard business structure. If you conduct a business without establishing a business structure, you are regarded as the sole proprietor. Partnership: This is the business structure for two or more individuals who co-own a business. Limited Liability corporation: This business structure enables the proprietor to safeguard personal assets against the firm's liabilities. C-Corp: This structure separates the business from the owners and provides the greatest security for an owner's personal assets. Pick A Business Location Choosing a business location or address requires careful consideration. The business registration process and business taxes vary by state. The type of business you conduct determines your firm’s location. Some questions you need to ask yourself: Will your firm provide a service, sell things, or both? What is your target audience? Can you afford the rent, utilities, and other business-related costs at that particular location? Will the staff, suppliers, and consumers be conveniently accessible? Selection of a business location is an important deciding factor in small business registration. Pick Your Business Name Selecting an appropriate business name is a critical step in the business registration process after selecting the company location because it helps register a business name. A legal name or brand name can depend on your firm's structure and location in the United States. It would be best if you found answers to a few of the below questions: Is the name straightforward and distinct? Is the domain name still available for registration? Is the name appropriate for your business and brand? Is the company name already in use? How to Register Your Business? Register Your Business Name “How do I register my business name?” This is the first and foremost question that comes to the minds of business owners. You can register your legal name as your business name by filing paperwork such as articles of incorporation or articles of organization at the state level. However, documentation requirements vary according to the business structure and location. If you use your brand name instead of your legal name, there are some jurisdictions that might require you to register under a DBA (doing business as) name. Here is one example: Kat launched a business with a vintage clothing line. She formed an LLC and registered "Kat's Vintage Resale, LLC." The concern here was that the LLC does not reflect her store's branding; she would prefer to operate under the name "Kat's Vintage Resale." In this case, she can file for a DBA name. Once your DBA is registered with your state or county clerk, the name becomes inaccessible to others. However, it may be used to execute contracts and establish a company bank account. Register with the Internal Revenue Service (IRS) Internal revenue service (IRS) business registration is required to receive an employer identification number (EIN). It helps you recruit staff and open a business bank account. As a result, this registration step is deemed critical. For tax purposes, the EIN is used in the same way as a social security number. If you own a small business as a sole proprietor, you do not always require an EIN. However, it is advisable that you register with the IRS and receive an EIN to take advantage of the benefits that come with it. Apart from this, it also includes the following: Increases business credibility helping you to enrol vendors, suppliers, and creditors Ability to apply for government contracts Obtain Business Licenses/Permits You may need to obtain certain federal, state, or local business licenses or permits. The licenses you need will depend on your company’s structure. A business license is a vital document that allows you to run your firm. As a business owner, to receive a license as a business owner, you must register. Licenses are generally granted after thoroughly inspecting them. Most small enterprises require a mix of federal and state licenses and permits. All the above steps are important in registering businesses and should be seriously looked into. Why Do You Need to Register Your Business? "Do I need to register my business?" It depends on the type of firm you have, its location, and sector. Business registration benefits the firm in a number of ways, from providing an advantage in the marketplace to securing its legal stability and from reducing tax liabilities to limiting liability. Moreover, registering businesses brings numerous advantages. Some of them are as follows: It ensures that you comply with applicable federal, state, and/or local laws By registering a trademark, you can safeguard your business's unique logo and brand identity against infringement Can prevent the legal hassle It enables you to exert control over how the government perceives your firm Conclusion Small business registration has a significant role to play as it offers numerous benefits. Now that you know why and how to proceed with small business registration, go ahead and register your firm. Once the registration procedure is completed, your business will be regarded as a legal entity. Registration will ensure the hassle-free, smooth, and seamless operation of a business and its growth. FAQ Why is business registration important? Registration of a business is important for the formation of a brand identity. Additionally, it helps to build a brand reputation among consumers and stakeholders. What are the advantages of registration? The biggest advantages of registration are: Legal entity Limited liability Getting loans What is business registration? Registration of a business entails submitting an application with pertinent information about the enterprise. Thorough research to ensure no one else is using the same name.

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BUSINESS STRATEGY

Small Business Owner Titles – Pick The Right One

Article | March 30, 2022

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” - Jack Welch, Chairman and CEO of General Electric (1981-2001) What's in the name? This is the most common mindset that many small business owners have. However, choosing an appropriate small business owner title for your role can help you establish yourself as a leader among your clients and consumers. When selecting titles for small business owners, make sure titles align with business aims and objectives. Your business title should undoubtedly represent the kind of responsibilities you hold in an organization. Once your business expands and scales, it is critical to focus on narrowing your duties and getting your business to the next level. Therefore, choosing the appropriate title enables you to establish who you are, the structure of your business, and your organization's culture. Around 80% of business success is determined by the title of the ideal business owner. (Source: BD Task) This article will help you select the right one from a long list of small business owner titles. Why Are Small Business Owner Titles Important? Determining the appropriate business job titles can be challenging for a small business owner. As the leader of an organization, you will frequently be referred to as a business owner, although this term may not accurately represent your roles and responsibilities. The small business owner job title you pick should reflect your personality and your organization's culture while also clearly indicating your affiliation to the business to customers and clients. There are several reasons why choosing the ideal small business owner title is critical for both you and your firm. Having the right title gives you and your company credibility, authority, and validity. Giving oneself a title might help you understand your obligations as your organization grows. Business position titles help your co-workers and employees understand your designation in the system and how you might support them. Therefore, titles significantly influence you and people in your immediate vicinity. Popular Titles for Small Business Owners That Make a Difference Founder This title unequivocally refers to the person who founded or created the firm, from business concepts to product or service development. The term “founder” denotes that the organization is your brainchild and you have been associated with it from its very inception. While using this title suggests who you are, it does not convey much information about your day-to-day role in the firm. As a result, the term “founder” is frequently used in conjunction with a secondary firm owner title. For instance, "Founder and Chief Executive Officer" or "Founder and Creative Director." CEO CEO is the most commonly used title in any company and it implies that you are a strategic thinker. CEOs have a holistic view of the business and have the last word before any signature move. However, the titleholder is not involved in the firm's daily operations. Often, there is an unsaid understanding that the position of a CEO is reserved for larger organizations. Small business owners wait until they reach a specific size before incorporating this position. The CEO of a corporation reports to a board of directors comprised of shareholders. The primary function of a CEO is to develop a well-established company and build a strong and large workforce. C-Suite Titles C-Suite titles are lower in the hierarchy and less formal, but they give an impression that you are at the top of the firm. Various C-level titles that highlight your roles, responsibilities, and your importance to your business's executive team. For example, Chief software developer Chief designer Chief operation officer Chief technology officer Whatever may be your key area of focus within the business organization, there is a C-level title that corresponds. A C-level is the most valuable business position title. If your primary objective is to have your title that accurately reflects your role in the organization, it is the best alternative. President If the principal goal of the small business owner’s title is to give the impression that you are in a powerful position, the title “president” is unquestionably significant. The title confers a sense of authority, power, and respect on you and ensures your words and decisions are taken seriously. If your organization does not have a board of directors, you may choose to be president, as this title does not imply that you report to the committee. Keep your corporate legal organization in mind when deciding between a president and a CEO. How Real-world Entrepreneurs Came up with Their Business Names? Reagan Jobe's position at the software startup EasyCheck includes the title "chief solver." The business title he chose established his position inside the corporation. As a result, when consumers encounter challenges or roadblocks, they know who to turn to for assistance. Another example, Paige Arnof-Fenn, who used the title of “Founder and CEO” since the inception of her marketing firm, Maven & Moguls, in 2002. Her goal was to ensure that everyone knew they were speaking with the CEO. It is a common belief that people respect the position even before meeting the individual. Tips for Choosing Small Business Owner Titles There are a few things to be considered when thinking of business owner titles as your business grows. The following are tips for picking suitable business job titles: Your title should clearly define your role in the company Ensure your title indicate that you at the top of the company hierarchy Your title needs to be aligned with your company culture Your title should be understandable to both customers and employees Choose titles according to your area of expertise The small business owner titles should be assigned considering the future needs and expertise Conclusion Find the best-suited business job titles. Evaluate how they perform for you and whether the title is appropriate for your company's culture. Using the ideal small business owner titles from the above list may shape your organization. FAQ What is the business title? The business title is also referred to as a job title. Titles usually determine an employee's status within an organization and define their roles. What is the best title for a business owner? The best title for a business owner will be CEO, the highest-ranked position in an organization. What are some business title examples? A few business title examples are: CEO President Managing Director Founder What is the top position in a company? The Chief Executive Officer (CEO) is the highest-ranking official in a company and is ultimately responsible for managerial decisions that affect the day-to-day operations.

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MARKETING AND NETWORKING

Top 4 Email Marketing Services to Invest in 2022

Article | March 28, 2022

Despite the growth of social media marketing strategies, email marketing remains the most preferred channel of communication to boost consumer loyalty. An email marketing strategy is something that you shouldn't ignore in 2022. Here are some of the top email marketing platforms. Email marketing is one of the oldest and most cost-effective forms of marketing strategy. According to the Direct Marketing Association, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. The comprehensive implementation of email marketing services among small businesses is due to its easy management, which gives complete control and allows direct contact with the customers. A good email marketing platform will let you: Connect with your site visitors Convert them into happy customers Build a strong and long-lasting relationship Through email marketing, you can target your existing and future customers without spending much, and you can make more money. Top Email Marketing Services - 2022 Constant Contact Constant Contact is an excellent email marketing service for small business owners that are just getting started in the realm of email marketing. It is renowned as the industry's best drag-and-drop email builder. It helps you to create new emails that look great and are consistent with your brand, and it does not require technical experience. In fact, you can add text, photos, videos, surveys, vouchers, and events to any kind of message. Here is one such successful email marketing campaign using the constant contact platform. Treat Cupcake Bar is a bakery located in Needham, MA, that quickly shifted its business from offline to online at the start of the pandemic. They linked their email and social marketing tools with Constant Contact to communicate critical company changes to new and existing consumers. They also included new DIY kits and an easy-to-use online purchasing system, ensuring that their delectable sweets were always available to customers. Their online sales are booming now, more than ever. HubSpot Hubspot is a well-known customer relationship management (CRM) software and the industry's most exceptional supplier of automated email marketing services. HubSpot enables you to create an entire lead generation funnel. Personalization is another strength of HubSpot. You can also A/B test your subject lines and content to improve your email open and click rates. Take a peek at one of HubSpot's email marketing campaigns. Re-engagement campaign RunKeeper - RunKeeper used this strategy to re-engage lost users with a nice, informative email. The content encouraged recipients to give the app another opportunity by highlighting recent updates and features. It also mentioned new perks that the receiver may not be aware of. The “Hi friend” welcome and “You rock” closure make the email feel more friendly and less confrontational. SendinBlue SendinBlue is a feature-rich SMS and email marketing platform designed specifically for businesses. It is a robust email service provider that enables organizations to leverage email marketing campaigns and automation to foster stronger relationships. In addition, SendinBlue is the only company that gives you unlimited contacts and emails, no matter what plan you choose. Chef Nuit Regular and her husband Jeff run some of the best and most influential Thai restaurants in Toronto, including PAI, Kiin, Sabai Sabai, and Sukhothai. After the COVID-19 crisis in early 2020, the team needed email marketing tools to help them diversify their online channels, keep in touch with existing consumers, and promote their new e-commerce vertical. So, they used SendinBlue for their email marketing campaign. Here's what PAI's Marketing & Communications Manager, Bonita Mok, had to share: "Our experience with Sendinblue has been great so far. We are happy to be able to reach our customers and maintain a close relationship with them. We normally have a 30 to 40% open rate which means great engagement!" Converkit Convertkit is a scalable and effective email marketing service provider for influencers, bloggers, writers, publishers, and digital marketers. They create registration forms, popup forms, course signups, and landing sites using customizable themes. ConvertKit also allows you to quickly separate subscribers into those considering buying and those who have already bought. This enables you to enhance conversions with more personalized automated emails. Monica formerly managed Affilimate, an affiliate dashboard and analytics solution for bloggers and affiliate marketers. Everything was fine until the pandemic hit. Her travel blog's earnings ceased, and both Affilimate and its customers suffered. She chose ConvertKit because it did not require her to learn how to create and format an eBook. All she required was an intuitive interface for creating her email course. She gained over 1,000 subscribers in less than two weeks, confirming she was on the right track with her specialization. What Features to Look for While Selecting the Service? Selecting the best email tool for your smallbusiness requires some research. Because what works for one firm in terms of mass email distribution may not necessarily work for others. It might be overwhelming if you are unsure of what to search for. Here are the top features to look for when choosing an email marketing service for your small business: Excellent deliverability-made email designs Email automation Price Analytics and reporting Opt-in forms List segmentation Multi-inbox previews Landing page builders Omnichannel messaging Customer data If you work in sales, email is the third most powerful source of information for B2B audiences, trailing only personal workplace relationships and industry thought leaders' recommendations. Email Marketing Is Still a Strong Marketing Base According to Statista, the global email marketing industry was worth $7.5 billion in 2020 and is expected to reach $17.9 billion by 2027. Similarly, 4 billion people use email on a daily basis. According to the same source, this figure will rise to 4.6 billion by 2025. By looking at the above statistics, the tried and tested method of email marketing will continue to offer a lot in 2022 and beyond. In addition, email marketing continues to outperform other forms of internet marketing in terms of return on investment. 64% of small businesses communicate with clients via email. (HubSpot) 31% of B2B marketers believe email newsletters are the most effective strategy to nurture leads. (HubSpot) Email marketing is still the most direct communication channel to internet users today, and it is also the most effective. It has the potential to increase your sales, enhance your brand image, and increase consumer engagement, among other things. The importance of email marketing for small businesses should be self-evident. Conclusion So, the best email marketing service for your small business certainly depends on your business needs. This article has identified and covered the top ones. Email lets the item speak for themselves. You can implement the above mentioned top email marketing services to reap the benefits of email power. FAQ: What are the best services for high-volume email marketing? Some of the top email marketing services for small businesses are: Constant Contact HubSpot SendinBlue Convertkit GetResponse What is the future of email marketing? According to Statista, by 2023 it is estimated that there will be 4.3 billion email subscribers worldwide. This implies that the email marketing should have personalization, email triggers, segmentation, and database management tools. Thus, securing the future of email marketing for small businesses. How effective is email marketing? Email marketing outperforms social media by 40 times. Email marketing may boost revenue, get new customers, and keep existing ones.

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Spotlight

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MARKETING AND NETWORKING

Emerald Holding, Inc. to Participate in the Sidoti Summer Small Cap Virtual Conference

Emerald Holding, Inc | June 14, 2022

Emerald Holding, Inc. (NYSE: EEX) (“Emerald” or the “Company”), announced that David Doft, Chief Financial Officer, is scheduled to participate in the Sidoti Summer Small Cap Virtual Conference. The Company will hold one-on-one investor meetings on Thursday, June 16, 2022, with a company presentation at 9:15 a.m. Eastern Time. Interested investors and other parties can access a live webcast of the presentation by visiting the Investors section of Emerald’s website at https://investor.emeraldx.com. An online replay will be available on the same website following the presentation. Management will also be available for one-on-one meetings with investors. About Emerald Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.

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MARKETING AND NETWORKING

At Lightfair 2022, Tuya Smart Will Present Smart Lighting Solutions

Tuya Smart | June 07, 2022

Tuya Smart, a prominent IoT development platform supplier, recently announced that it will attend the LightFair 2022 Trade Show and Conference. LightFair 2022 will be held in the Las Vegas Convention Center from June 19 to 23, 2022, with over 300 brands expected to attend. Tuya Smart will showcase its latest IoT lighting products and solutions under the theme "Light Up the Unlimited Future." The booth, which will be in West Hall 1915, will feature a wide range of lighting solutions for both commercial and residential applications. Visitors will be able to experience Tuya Smart's strong and seamless lighting solutions through interactive showroom displays. Tuya's Small and Medium Business (SMB) Lighting Control System and Residential Lighting Control System, both of which have a custom-built esports gaming room lighting experience, will have completely immersive rooms. Tuya Smart's lighting solutions and technologies enable marketers and developers to control smart lighting devices from a single app with ease. Tuya's single-app interface connects items across categories, brands, and communication protocols, allowing for customizable smart lighting settings and easy control. LightFair is the world's largest annual trade show and conference for architectural and commercial lighting. 310 major firms have already confirmed their participation at this year's trade event, which will display innovative lighting solutions. This year's event will span over 100,000 square feet of display rooms, separated into four pavilions to address a wide range of lighting requirements. According to Transparency Market Research, the global smart lighting market is expected to develop at a CAGR of 20.3 percent from now until 2031, when it is expected to exceed US$ 83.52 billion. Brands may take advantage of the growing rise of smart lighting by teaming with Tuya Smart to create attractive lighting scenarios in an easy and cost-effective manner. Tuya Smart will continue to push the boundaries of smart lighting development at LighFair 2022 and beyond, assisting brands and developers in making lighting smooth and efficient.

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MARKETING AND NETWORKING

B12 launches multi-user functionality, making it easier for professional service providers to work with their teams

B12 | May 05, 2022

To help professional service providers more easily scale their businesses, B12 continues to enhance its online platform, introducing the ability for customers to add team members to their accounts. This evolution of B12's platform enables business owners to invite staff, contractors, and other collaborators to their account, allowing for easier delegation of tasks, centralized oversight of client interactions, and greater team efficiency. "Small business owners work for themselves – but that doesn't always mean they work by themselves, Business growth is such a huge goal for entrepreneurs, and with growth often comes team expansion. We wanted to make it as easy as possible for businesses to grow with B12, and that meant making it easy for owners to work with their teams on B12." -Nitesh Banta, Co-Founder and CEO of B12 B12's new team-based subscription packages provide small business owners with an easy-to-use, all-in-one platform to help them better attract, win, and serve clients online. Designed to meet the specific needs of business owners offering professional services, key features include: A custom-built professional website: An AI-powered website builder creates industry-specific drafts that are then tailored by expert copywriters and designers. The result is a professional-looking, fully optimized website that showcases each business's unique identity in under 30 days. Tools to win and engage clients: Business owners have access to on-site conversion banners, email marketing, client intake forms, and online scheduling, all within B12. Support for business operations: Back-office tasks are streamlined with embedded invoicing, contract management, and the ability to accept eSignatures and online payments. When team members are added in B12, they have access to many of these tools. Specific access is based on the permissions granted by the business owner, which can be changed or removed at any time. This flexibility means that as a business evolves, so can the size and capabilities of its team. "How businesses work is chang While small businesses have core staff, they also do project-based work. When speaking with business owners, we realized that their definition of team included both full-time employees and contractors that pulse in and out of projects. To support the varied needs of small businesses, it was important to make our team tools flexible and adaptable, with as few constraints for owners as responsibly possible." -Adam Marcus, B12's Co-Founder and CTO The launch of B12's new team capabilities comes in conjunction with the company's celebration of National Small Business Week, which runs from May 2nd - May 7th. B12 is honoring the resiliency, persistence, and creativity of entrepreneurs across the country with free online events, resources, and customer recognition. To view past and upcoming activities, visit www.b12.io/nsbw-online-events-2022. About B12 B12 is a web-based platform for professional service providers that helps them attract, win, and serve clients online. Within 30 days, B12 sets customers up with a website backed by powerful tools to help busy owners manage all aspects of winning and working with clients – including appointment scheduling, client intake, contact management, contracts and eSignatures, and online payments. B12 has worked with more than 150,000 businesses and is powered by technology built by the team's MIT-, and Berkeley-trained researchers. The company's open-source automation system called Orchestra pairs experts and AI to make tasks 15x more efficient than other platforms. B12 was founded in 2015 and has raised $28.1M from VCs and investors, including Breyer Capital, General Catalyst, SV Angel, and Tola Capital. Visit www.b12.io to learn more.

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MARKETING AND NETWORKING

Emerald Holding, Inc. to Participate in the Sidoti Summer Small Cap Virtual Conference

Emerald Holding, Inc | June 14, 2022

Emerald Holding, Inc. (NYSE: EEX) (“Emerald” or the “Company”), announced that David Doft, Chief Financial Officer, is scheduled to participate in the Sidoti Summer Small Cap Virtual Conference. The Company will hold one-on-one investor meetings on Thursday, June 16, 2022, with a company presentation at 9:15 a.m. Eastern Time. Interested investors and other parties can access a live webcast of the presentation by visiting the Investors section of Emerald’s website at https://investor.emeraldx.com. An online replay will be available on the same website following the presentation. Management will also be available for one-on-one meetings with investors. About Emerald Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.

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MARKETING AND NETWORKING

At Lightfair 2022, Tuya Smart Will Present Smart Lighting Solutions

Tuya Smart | June 07, 2022

Tuya Smart, a prominent IoT development platform supplier, recently announced that it will attend the LightFair 2022 Trade Show and Conference. LightFair 2022 will be held in the Las Vegas Convention Center from June 19 to 23, 2022, with over 300 brands expected to attend. Tuya Smart will showcase its latest IoT lighting products and solutions under the theme "Light Up the Unlimited Future." The booth, which will be in West Hall 1915, will feature a wide range of lighting solutions for both commercial and residential applications. Visitors will be able to experience Tuya Smart's strong and seamless lighting solutions through interactive showroom displays. Tuya's Small and Medium Business (SMB) Lighting Control System and Residential Lighting Control System, both of which have a custom-built esports gaming room lighting experience, will have completely immersive rooms. Tuya Smart's lighting solutions and technologies enable marketers and developers to control smart lighting devices from a single app with ease. Tuya's single-app interface connects items across categories, brands, and communication protocols, allowing for customizable smart lighting settings and easy control. LightFair is the world's largest annual trade show and conference for architectural and commercial lighting. 310 major firms have already confirmed their participation at this year's trade event, which will display innovative lighting solutions. This year's event will span over 100,000 square feet of display rooms, separated into four pavilions to address a wide range of lighting requirements. According to Transparency Market Research, the global smart lighting market is expected to develop at a CAGR of 20.3 percent from now until 2031, when it is expected to exceed US$ 83.52 billion. Brands may take advantage of the growing rise of smart lighting by teaming with Tuya Smart to create attractive lighting scenarios in an easy and cost-effective manner. Tuya Smart will continue to push the boundaries of smart lighting development at LighFair 2022 and beyond, assisting brands and developers in making lighting smooth and efficient.

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MARKETING AND NETWORKING

B12 launches multi-user functionality, making it easier for professional service providers to work with their teams

B12 | May 05, 2022

To help professional service providers more easily scale their businesses, B12 continues to enhance its online platform, introducing the ability for customers to add team members to their accounts. This evolution of B12's platform enables business owners to invite staff, contractors, and other collaborators to their account, allowing for easier delegation of tasks, centralized oversight of client interactions, and greater team efficiency. "Small business owners work for themselves – but that doesn't always mean they work by themselves, Business growth is such a huge goal for entrepreneurs, and with growth often comes team expansion. We wanted to make it as easy as possible for businesses to grow with B12, and that meant making it easy for owners to work with their teams on B12." -Nitesh Banta, Co-Founder and CEO of B12 B12's new team-based subscription packages provide small business owners with an easy-to-use, all-in-one platform to help them better attract, win, and serve clients online. Designed to meet the specific needs of business owners offering professional services, key features include: A custom-built professional website: An AI-powered website builder creates industry-specific drafts that are then tailored by expert copywriters and designers. The result is a professional-looking, fully optimized website that showcases each business's unique identity in under 30 days. Tools to win and engage clients: Business owners have access to on-site conversion banners, email marketing, client intake forms, and online scheduling, all within B12. Support for business operations: Back-office tasks are streamlined with embedded invoicing, contract management, and the ability to accept eSignatures and online payments. When team members are added in B12, they have access to many of these tools. Specific access is based on the permissions granted by the business owner, which can be changed or removed at any time. This flexibility means that as a business evolves, so can the size and capabilities of its team. "How businesses work is chang While small businesses have core staff, they also do project-based work. When speaking with business owners, we realized that their definition of team included both full-time employees and contractors that pulse in and out of projects. To support the varied needs of small businesses, it was important to make our team tools flexible and adaptable, with as few constraints for owners as responsibly possible." -Adam Marcus, B12's Co-Founder and CTO The launch of B12's new team capabilities comes in conjunction with the company's celebration of National Small Business Week, which runs from May 2nd - May 7th. B12 is honoring the resiliency, persistence, and creativity of entrepreneurs across the country with free online events, resources, and customer recognition. To view past and upcoming activities, visit www.b12.io/nsbw-online-events-2022. About B12 B12 is a web-based platform for professional service providers that helps them attract, win, and serve clients online. Within 30 days, B12 sets customers up with a website backed by powerful tools to help busy owners manage all aspects of winning and working with clients – including appointment scheduling, client intake, contact management, contracts and eSignatures, and online payments. B12 has worked with more than 150,000 businesses and is powered by technology built by the team's MIT-, and Berkeley-trained researchers. The company's open-source automation system called Orchestra pairs experts and AI to make tasks 15x more efficient than other platforms. B12 was founded in 2015 and has raised $28.1M from VCs and investors, including Breyer Capital, General Catalyst, SV Angel, and Tola Capital. Visit www.b12.io to learn more.

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Events