Virtual Promotion – A New Way of Marketing for SMBs

Sneha Hull | May 20, 2022 | 168 views

Virtual Promotion  A New Way
No one anticipated how businesses would adjust to the unexpected change in business operations when the pandemic struck the globe. However, businesses were successful. Small firms that explored inventive ways to bring offline services online received a robust response. Today is the age of developing campaigns across channels automatically and improving their efficacy and reach. People choose to remain online via several channels and digital gadgets. Therefore, SMEs are turning to the future of advertising, which is online.


Google Ads

Google advertising is one of the best decisions you can make in the internet and virtual marketing age. Google Ads is the largest and most popular online advertising platform globally, and by advertising on Google, your business may reach a potential audience of one million people. With Google Ads, you will likely receive ten times as many leads and double your conversion rate compared to traditional marketing techniques. It allows you to target a particular demographic without spending thousands of dollars.

It is not only for Google's benefit but also for the companies, as more and more customers want to buy online. As a result of the pandemic, digital demand for products/services has increased, and Google has benefitted from this. Google's marketing platform provides a centralized location to see, advertise, and manage everything.


Omnichannel – Integrated Approach

Omnichannel marketing is a new technique that has blurred the line between physical and virtual marketing to adapt to technology's reality. The method by which customers acquire goods and services is also evolving in terms of speed and platforms. So focusing on how your customers want to be promoted and on their devices is a new path forward.

The most significant benefit of a platform-based strategy for omnichannel marketing is access to unified, real-time customer data. Omnichannel marketing is effective for all businesses, regardless of marketing team size or budget. The particular choice of techniques depends on the nature of your business. However, many sorts of organizations may profit from an omnichannel marketing strategy.

Traditional retailers such as Walmart, Target, Kohl's, Macy's, and many more are increasingly emphasizing this omnichannel or integrated marketing strategy.


Future of Digital Marketing in The New Tech-Age

The digital behaviors that customers have established over the past two years are likely to persist for the foreseeable future. The world of digital marketing is set to undergo significant changes in 2022, and businesses should be prepared to take advantage of them. Businesses search for changes in the virtual and augmented experience known as the Metaverse, which represents the future of the web.

AR tools are at the top of the list of technologies that simplify small businesses’ interaction with their audience. Marketers are becoming more strategic as automation, artificial intelligence, and machine learning remove a significant portion of the menial tasks associated with digital marketing.

According to the 60-second marketer, the number of Internet of Things (IoT) devices will reach 41 billion by 2027.

Last but not least, micro-influencers will significantly affect the marketing industry.


Conclusion

Even if the investment appears substantial, SMBs should remain open to upgrades to obtain the digital transformation niche. It is time for small firms to advance gradually and adopt new technology to prevent missing out on lucrative markets. Along with getting used to new technology, people will be rewarded for new ways of thinking and doing things.

Spotlight

Azimo

Azimo is the better way to transfer money worldwide. We’re fast, safe, simple and you can do it all online, or on your mobile, to fit in with how we live today. And we were created with the explicit mission of cutting the costs of sending money home. So more money can reach the people, families, communities and even countries that need it. Now what’s not to love about building a better business, that might just help to build a better world?

OTHER ARTICLES
MARKETING AND NETWORKING

How to Choose the Right Small Business Accounting Software?

Article | December 8, 2021

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

Read More
MARKETING AND NETWORKING

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | December 16, 2021

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

Read More
MARKETING AND NETWORKING

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | October 23, 2021

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

Read More

7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 11, 2020

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

Read More

Spotlight

Azimo

Azimo is the better way to transfer money worldwide. We’re fast, safe, simple and you can do it all online, or on your mobile, to fit in with how we live today. And we were created with the explicit mission of cutting the costs of sending money home. So more money can reach the people, families, communities and even countries that need it. Now what’s not to love about building a better business, that might just help to build a better world?

Related News

MARKETING AND NETWORKING

W.A.Y.S. Home Care & Health Agency Wins Small Business of the Year

Ways Home Care LLC | December 21, 2022

W.A.Y.S. Home Care & Health Agency of Inglewood California was awarded Small Business of the Year (Aug 2022), by Senator Steven Bradford representing the 35th District of California. CEO Kedrin Johnson of W.A.Y.S. employs more than 50 employees at her agency and offers business and vocational training at her facility in Inglewood. W.A.Y.S. Home Care & Health Agency is licensed with the Department of Social Services and the Department of Public Health (pending). In 2016 W.A.Y.S. was established, the company grew to a multimillion-dollar establishment in less than five years due to Mrs. Johnson savvy business strategies to create jobs and by building multiple partnerships with many corporate and nonprofit companies such as South Bay Work Source Investment Board (SBWIB), City of Carson, Transitional Subsidized Employment Program (TSE), and other CalWORKs programs. Mrs. Johnson has also successfully created other employment opportunities with the relationships she has built with the regional centers throughout Southern California, servicing and designing programs for Developmentally Disabled children and adult clients. In late January of 2022 W.A.Y.S. started a book club via Zoom "The WAYS we Read" for Mrs. Johnson's consumers at Regional Center which is near and dear to her heart. "We look for authors who write children's books, WAYS purchase the books, deliver them to our kids and invite authors to read their books to them via zoom." says Ms. Staci Brown Regional Center Coordinator. "It's really special to see how excited the kids get. WAYS first love, the elderly population has been on Mrs. Johnson mind since the pandemic. WAYS became an official CDPH Testing site and still continues to offer weekly testing to her caregivers and clients. "WAYS plans on more community involvement with our seniors once the pandemic subsides. We have bingo and social night and caregiving support groups on the agenda," says Ms. Alicia Higgs Home Care Coordinator. W.A.Y.S. continues to be a Big Deal in the City of Inglewood, by providing employment and resources to the community. Contact W.A.Y.S. today for any home care services needs.

Read More

SMALL BUSINESS ADVICE

Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

Read More

MANAGEMENT

Awesome Motive Announces Thrive Themes Growth Tool Suite Acquisition

Awesome Motive, Inc | January 24, 2023

On January 23, 2023, Awesome Motive, a software and media enterprise with over 21 million websites employing their software, announced the acquisition of Thrive Themes, the company creating powerful small business growth tools for WordPress. Thrive Themes' growth tool suite is used by over 200,000 website owners to quickly build high-converting websites that result in more email subscribers, revenue generation, and satisfied customers. The acquisition of Thrive Themes further solidifies Awesome Motive's position in the WordPress and online marketing space as it continues to deliver innovative solutions that assist small businesses in growing and competing with larger corporations. Syed Balkhi, CEO of Awesome Motive, shared, "Easy to use online marketing tools that deliver results is essential for small business success, especially in today's economic environment." He added, "Thrive is a well-known and respected brand that has a long-history of helping businesses improve their online marketing efforts. We are excited to welcome them to the Awesome Motive family, so we can help more of our customers create thriving online businesses." (Source – PR Newswire) Other solutions by Awesome Motive that help small businesses develop their online presence include WPForms, OptinMonster, AIOSEO, and MonsterInsights. In addition, customers can get even better results with a potent mix of growth tools in the Thrive Themes suite. About Awesome Motive Florida-based Awesome Motive is a software development company offering tools and training that help small businesses grow and compete with large enterprises. It has developed popular tools such as OptinMonster, WPBeginner, WPForms, MonsterInsights, SeedProd, All In One SEO, PushEngage and Smash Balloon, among others. With more than 20 million websites using Awesome Motive's solutions, the company is considered an innovator in the industry. It aims to help its customers stay ahead of the curve and gain a competitive advantage.

Read More

MARKETING AND NETWORKING

W.A.Y.S. Home Care & Health Agency Wins Small Business of the Year

Ways Home Care LLC | December 21, 2022

W.A.Y.S. Home Care & Health Agency of Inglewood California was awarded Small Business of the Year (Aug 2022), by Senator Steven Bradford representing the 35th District of California. CEO Kedrin Johnson of W.A.Y.S. employs more than 50 employees at her agency and offers business and vocational training at her facility in Inglewood. W.A.Y.S. Home Care & Health Agency is licensed with the Department of Social Services and the Department of Public Health (pending). In 2016 W.A.Y.S. was established, the company grew to a multimillion-dollar establishment in less than five years due to Mrs. Johnson savvy business strategies to create jobs and by building multiple partnerships with many corporate and nonprofit companies such as South Bay Work Source Investment Board (SBWIB), City of Carson, Transitional Subsidized Employment Program (TSE), and other CalWORKs programs. Mrs. Johnson has also successfully created other employment opportunities with the relationships she has built with the regional centers throughout Southern California, servicing and designing programs for Developmentally Disabled children and adult clients. In late January of 2022 W.A.Y.S. started a book club via Zoom "The WAYS we Read" for Mrs. Johnson's consumers at Regional Center which is near and dear to her heart. "We look for authors who write children's books, WAYS purchase the books, deliver them to our kids and invite authors to read their books to them via zoom." says Ms. Staci Brown Regional Center Coordinator. "It's really special to see how excited the kids get. WAYS first love, the elderly population has been on Mrs. Johnson mind since the pandemic. WAYS became an official CDPH Testing site and still continues to offer weekly testing to her caregivers and clients. "WAYS plans on more community involvement with our seniors once the pandemic subsides. We have bingo and social night and caregiving support groups on the agenda," says Ms. Alicia Higgs Home Care Coordinator. W.A.Y.S. continues to be a Big Deal in the City of Inglewood, by providing employment and resources to the community. Contact W.A.Y.S. today for any home care services needs.

Read More

SMALL BUSINESS ADVICE

Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

Read More

MANAGEMENT

Awesome Motive Announces Thrive Themes Growth Tool Suite Acquisition

Awesome Motive, Inc | January 24, 2023

On January 23, 2023, Awesome Motive, a software and media enterprise with over 21 million websites employing their software, announced the acquisition of Thrive Themes, the company creating powerful small business growth tools for WordPress. Thrive Themes' growth tool suite is used by over 200,000 website owners to quickly build high-converting websites that result in more email subscribers, revenue generation, and satisfied customers. The acquisition of Thrive Themes further solidifies Awesome Motive's position in the WordPress and online marketing space as it continues to deliver innovative solutions that assist small businesses in growing and competing with larger corporations. Syed Balkhi, CEO of Awesome Motive, shared, "Easy to use online marketing tools that deliver results is essential for small business success, especially in today's economic environment." He added, "Thrive is a well-known and respected brand that has a long-history of helping businesses improve their online marketing efforts. We are excited to welcome them to the Awesome Motive family, so we can help more of our customers create thriving online businesses." (Source – PR Newswire) Other solutions by Awesome Motive that help small businesses develop their online presence include WPForms, OptinMonster, AIOSEO, and MonsterInsights. In addition, customers can get even better results with a potent mix of growth tools in the Thrive Themes suite. About Awesome Motive Florida-based Awesome Motive is a software development company offering tools and training that help small businesses grow and compete with large enterprises. It has developed popular tools such as OptinMonster, WPBeginner, WPForms, MonsterInsights, SeedProd, All In One SEO, PushEngage and Smash Balloon, among others. With more than 20 million websites using Awesome Motive's solutions, the company is considered an innovator in the industry. It aims to help its customers stay ahead of the curve and gain a competitive advantage.

Read More

Events