Top 8 Small Business Marketing Ideas to Propel Your Business

SNEHA HULL | July 1, 2021 | 116 views

We have more upcoming business challenges for 2021 now that the year 2020 has passed. Therefore, we ought to be prepared with some power-packed small business marketing ideas for the upcoming year.

Starting a business, no matter how big or small, is easy; the real challenge is keeping it running smoothly and efficiently. Marketing is critical to the smooth operation of a business. Marketing is an essential component of any business for it to thrive. Marketing allows you to establish and promote your brand, generate sales, generate leads, and so on. It isn’t easy to implement the right marketing strategies for a business. Furthermore, due to limited resources, implementing the right marketing ideas for small businesses is more difficult.

Whether you are starting a new business or already have one, it is critical to have an online presence for marketing and brand awareness.

Before we get into the meat of this blog, let me clarify a few concepts for a better understanding of business marketing.


Importance of marketing for small businesses

Marketing is critical for the success of small businesses. Without proper marketing, your reach is extremely limited. Marketing has a long-term impact on your company. It increases sales, helps businesses grow and engages customers. All this necessitates careful planning. Planning entails deciding on the best platform and tools for marketing your company.


Develop a marketing plan

A marketing plan is a detailed plan that outlines the advertising strategy used to generate leads and reach the target customer and market. It collects various marketing strategies used to promote a company, its products, or services. Thus, preparing a marketing plan is very important to set small business marketing ideas. Knowing your audience, spelling out marketing and promotional strategies, creating buyer personas, generating leads and demands, generating web traffic, , and converting leads to sales, are all part of a marketing plan. It is of utmost importance to keep marketing trends in mind and carry out a marketing plan.

Benefits of a marketing plan
  • A marketing plan brings everyone on the same page.
  • Makes marketing strategy documented and easy to consult.
  • It makes it easy to evaluate new opportunities.
  • It gives a better understanding of your marketing strategy.
  • Helps in making the right decision for your business or marketing.
  • Having a plan implies that your objectives are measurable.
  • It enables your business to be proactive and aligned with its vision and goals.

There are plenty of small business marketing strategies available for your business. I will assist you in selecting the best ones for your business's success by providing you with a few small business marketing ideas.

Top 8 small business marketing ideas

Know your audience

How would you identify your business's target audience?  Any marketing technique aims  to attract customers to their brands, but not everyone can be a buyer. For your product or service, you must concentrate on a specific target audience. However, this necessitates some market research, which will assist you in identifying your business's niche.
Market research entails gathering information from customers, such as what motivates them to make a purchase decision? What are their requirements? What do they expect from a service provider or a product vendor?


Emphasize search engine optimization (SEO)

Search Engine Optimization (SEO) optimizes the content on your website. . It is popular and preferred by business owners because organic content is a free source of high-quality traffic and internet searchability. You can bring in more traffic to your content and more leads only through SEO. Top ranking achieved through SEO promotes your website 24 hours a day, seven days a week, where Google searches occur 60,000 times per second. However, reaching the top ranking necessitates a significant amount of effort. SEO is a long-term marketing strategy with remarkable long-term returns.

Here are few tips to be kept in mind for the success of optimizing your content via SEO:
  • Produce high-quality content on hot topics in your niche.
  • Create content that focuses on relevant and valuable keywords.
  • Optimize your header tags so that search engines capture your pages.
  • Include your primary keywords in all your website's landing pages, titles, meta descriptions, and so on.
  • Use internal linking that helps search engines crawl and index your pages.
  • Optimize meta descriptions.
  • Reduce page load time by optimizing your website's images.
  • Concentrate on generating backlinks.


Use engaging videos to connect

Customers are getting video savvy on the social media platform. Videos develop a personal connection with the viewers or clients, and in this age of social distancing, it has proved to be a blessing for business marketers. Videos play a key role in brand awareness of the business. People with short attention spans are drawn to videos (everybody). Video marketing is also done with a limited budget; therefore, it is one of the best small business marketing ideas.

Marketing teams use video marketing as a strategy to create, curate, and use videos for marketing their products or services to their target audience. However, the goal is to keep audience members engaged with the brand in a simple and easy-to-digest manner.

YouTube receives five billion video views per day. Besides, the average viewing session is 40 minutes per day, a 50 percent increase year over year. Other platforms for live videos, such as Facebook and Instagram, are also very popular. Facebook live videos have a 4.3 percent engagement rate, while non-live videos have a 2.2 percent engagement rate.
  • People watch 16 hours of online video per week on average, a 52% increase over the last two years.
  • Viewers retain 95 percent of a message when they watch it in a video versus 10% when they read it in text.
  • Social video generates 1200 times the number of shares as text and image content combined.


Optimize your marketing technology stack

The marketing technology stack is a collection of technologies used by marketers to optimize their marketing processes throughout the customer lifecycle. Implementing a marketing technology (Martech) stack allows you to leverage and improve your marketing activities.

Benefits of optimizing Martech
  • Marketing teams can streamline workflows.
  • Martech tools reduce internal friction.
  • Allows all departments to work together towards common goals.
  • Marketing technologies help simplify complex processes, measure the impact of marketing activities, and drive more efficient spending.


Make social media significant for the promotion

Social media networks have transformed the face of marketing and are one of the powerful marketing business tools.

According to Global WebIndex research, approximately 53.6 percent of the world's population uses social media. The average daily usage is two hours and twenty-five minutes. The social media platform is the cheapest and most effective for small business advertising. Social media helps you increase your domain authority, brand awareness, improves search engine ranking, and offers higher inbound traffic, among many more.

As a small business owner, you just need to invest your time and effort into it.
  • Use relevant hashtags in the post.
  • Visual content (high-quality and eye-catching) along with text.
  • Encourage comments on your posts.
  • Find your brand voice.
  • Make use of influencer marketing.
  • Social media proved to be encouraging small business marketing ideas.


Automate your important marketing channels

When it comes to simple marketing ideas, automation is the best solution because it streamlines marketing processes. Thus, businesses need to leverage the automation of marketing channels to reduce manual tasks and save time.

Marketing automation is done by:
  • Repetitive tasks such as email and website actions can be automated.
  • Marketing process effectiveness measurement. This results in increased operational efficiency. Also helps to increase your revenue.
  • Creating a schedule for social media posts.
Marketing automation integrates all business channels and outreach into a single customer database. Automation turned up as one of the key trends in B2C business. Marketing automation makes small businesses competitive.

AI is also a part of marketing automation and is often used in marketing efforts where speed is essential. Marketing automation is feasible for small business ideas. Looking at all the above advantages, there is a growing need for automation as a small business marketing idea.


Optimize your content for voice search

Voice search uses voice technology that allows users to perform searches on a device simply by speaking into it; the device could be a smartphone, a computer, or a smart home assistant (like Amazon Alexa, Siri, Cortana, and Google home). Voice search has grown in popularity in recent years. For instance, voice input now accounts for 50% of all searches. As a result, now is the time to optimize your web pages for the same.

The year 2020 predicted the widespread use of voice search, but 2021 is when consumers are using this technique via voice-enabled devices during the pandemic. Small businesses have a real opportunity to capitalize on a local search through voice. Companies that want to stay ahead of the curve in digital marketing are already implementing a voice search strategy. Small business owners can take advantage of such popular marketing technology trends.


Send and respond to review the request and perform referral marketing

Customers trust and rely on the reviews and customer’s feedback. Thus, encourage customers to share their experience with the products or services that the company is offering. Customer feedback acts as social proof that your customers trust. The reviews or testimonials could be positive or negative, but it surely helps businesses to improve their business or marketing strategies.

Send review requests via text or email that will make the process easy for customers. However, it is equally important that you also respond to the reviews. Responding to reviews can help your business rank higher in search engines.

Small businesses often think referral marketing is not their cup of tea and is meant for large businesses. However, small businesses have a lot more to gain from it as it is one of the best ways for lead generation. A referral is nothing but someone you know recommending the product or service to their known or friends. This marketing idea acts as a promotional channel for small businesses.

Everything is going online, and digital marketing is booming. Since you are now aware of marketing ideas for small businesses, you are only one step away from putting them into action and reaping the benefits of the above marketing ideas.

FAQ’s

What are the best marketing ideas for a small-scale business?

The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc.

Why is marketing strategy important for small businesses?

How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions.

How to calculate the online growth of small business?

Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business.

Spotlight

LMA Communications Inc.

LMA Communications Inc. is a full-service marketing communications agency with a twenty five year track record of helping our clients succeed. Our goal is simple: to deliver solutions to our customers that build their businesses.

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SMALL BUSINESS ADVICE, INDUSTRY OUTLOOK

How to Choose the Right Small Business Accounting Software?

Article | July 29, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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TECHNOLOGY, SMALL BUSINESS ADVICE

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | July 16, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | July 16, 2022

Introduction With numerous tasks and operations to take care of, from basic invoicing and billing to project management and tax calculations, small business owners find it a nerve-wracking challenge to keep track of all monetary transactions and manage accounts payable. In addition, the advent of digitization, the growing penetration of cloud-based solutions in the industry, and the introduction of cutting-edge accounting software, among others, are eliminating the extra use of paper, pens, files, and voluminous binders. Because of these small business financing trends, businesses and start-ups are increasingly inclined toward online financial management tools, such as small business accounting software, to handle their financial data. The small business accounting software assists them in examining their financial condition along with accurately recording businesses’ cash flow, generating reports, tracking transactions, monitoring account balances, billing customers, creating purchase orders, and much more. Owing to such compelling features, these small business financial management solutions are garnering massive popularity in the industry. Small Business Accounting Software: Emerging Financial Needs in the Industry Running a small business sometimes entails wearing several hats, such as sending emails, paying suppliers, invoicing, creating processes, and preparing financial reports. All these are essential tasks, along with the other small business operations, such as employee management and work management, among others. None of the additional responsibilities faced by small business owners are as crucial as accounting. Robust accounting processes are vital for keeping businesses in excellent financial condition and helping owners to make smarter decisions. Accounting software provides various features that can facilitate the smooth operation of the organization. From processing invoices to monitoring cash flow, here are the primary ways accounting software can assist owners to meet financial requirements for small businesses and promote growth. Automate Invoicing and Billing Due to the shortage of cash inflow, it is vital for small businesses to keep the cash flowing by billing clients and crediting customers on time. Accounting software assists small businesses in automating the billing process, enabling owners to create recurring invoices, send follow-up reminders, and accept digital payments directly from the invoices. It also assists in tracking all unpaid invoices and preventing accidental missing payments, thereby fending off potential losses. Expense Tracking A common accounting mistake that small businesses often make is failing to accurately track business costs and expenses, which causes a shortage of cash flow. The deployment of the right small business accounting software prevents this from happening and enables firms to keep track of all the spending and identify the source where the money is being spent. Efficient Inventory Management Proper inventory management is a crucial part of small businesses as they cannot stock products in large quantities due to the unavailability of a large amount of capital. Good inventory management is necessary to guarantee an adequate supply and deliver superior customer service. Accounting software aids small businesses in recording stock keeping unit (SKU) codes, monitoring goods, preparing reports, tracking products sold, and running reports on which items firms are doing well and which ones aren’t. Bank Reconciliation Small business accounting solutions simplify one of the most fundamental tasks of the company—bank reconciliation. It enables small business owners to access their bank statements directly from the accounting solutions, along with comparing bank statements, balancing debits and credits, and identifying any discrepancies at the end of each financial period. The Final Thought Maintaining correct financial records at all times is essential for the success of small businesses and start-ups. For maintaining proper accounts, these businesses need a system that overcomes the drawbacks of traditional accounting tools such as spreadsheets. With the introduction of novel accounting software integrated with artificial intelligence, big data, and other technologies, these financial management solutions are paving the way for small businesses.

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SMALL BUSINESS ADVICE

Small Business Financial Management: One-Stop Solution for Financial Hurdles

Article | September 23, 2022

Introduction Managing finances is crucial for organizations, especially small businesses, to create a stable financial future in which the business is less likely to fail. Small businesses and start-up companies have to face numerous challenges and even bear losses at their introductory stage due to the difficulties in maintaining proper cash flow. According to a study, around 61% of small business owners say that they face challenges in handling consistent and steady cash flow. Many start-ups undertake operational business activities after obtaining loans from different financial institutions due to insufficient cash flow and capital. Hence, to keep small business operations running smoothly, they need to optimize the inflow and outflow of cash and financial management. Small business financial management assists these start-up companies in reducing financial costs, facilitating the availability of investment, and planning, organizing, directing, and controlling financial activities. With competition intensifying in the sector, the need for financial management is becoming even more critical for small businesses. Why Are Financial Management Solutions Becoming Imperative for Small Businesses? Running a small business is not an easy task. Even if you have a great idea and a large number of people longing for your product or service, the financial difficulties of operating a small business can quickly escalate and hamper the business. A plethora of expected and unexpected issues, such as overhead costs, rising interest or inflation rates, impending tax deadlines, remediating damage from a natural disaster, and many more, can create insurmountable obstacles for small business owners. Whether it is insufficient cash flow or a lack of accurate monthly reconciliation reports, many small business finance-related issues can be avoided with the proper management of finance and reporting. What are the other small business money management challenges that financial management solutions can assist to overcome? Let's see: Poor cash flow management Managing a budget Planning future expenses Controlling debt Inconsistent cash flow Tips for Effective Small Business Financial Management Small businesses today are highly fragile due to excessive competition in the industry. Hence, start-ups and new companies have to invest a significant amount of money in order to keep their business fully functional and running. Right from accumulating funds to allocating and spending them, it is crucial for small business owners to have a transparent view of their financial position and business undertakings to engage in planning for efficient utilization of available resources. Effective financial management not only assists in managing small businesses' finance and rotating the cash invested in the business, but it also assists in analyzing revenue generation, formulating suitable financial strategies, and calculating adequate returns, among others. It is undoubtedly one of the most important aspects of businesses, irrespective of their size. With an increasing need for managing huge funds, continuous transactions, daily cash flow, payrolls, and others, it is becoming even more critical for small businesses and start-ups to manage their finances effectively. Here are some of the vital tips that can help small businesses analyze and manage their finance effectively: Prioritize business financial planning Create a budget and stick to it Analyze cash flow Keep business and personal finances separate Focus on expenditures but also ROI Monitor spending Opt for a financial solution or service Final Thoughts With the fast-changing financial requirements of small businesses and the emergence of novel small business financing trends, entrepreneurs are emphasizing streamlining and managing their financial chores. To overcome a growing number of financial obstacles, leading financial solution developers are aiming at integrating advanced technologies such as artificial intelligence, machine learning, and data analytics in novel small business financial management solutions. This is anticipated to create a strong demand for innovative financial management tools, such as small business accounting software, across the industry in the forthcoming years.

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LMA Communications Inc.

LMA Communications Inc. is a full-service marketing communications agency with a twenty five year track record of helping our clients succeed. Our goal is simple: to deliver solutions to our customers that build their businesses.

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First West Credit Union Expands Relationship with Fiserv to Bring Clover to More Small Businesses Across British Columbia

Fiserv | November 21, 2022

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TD Bank Earns No. 1 Small Business Administration Lender for 6th Straight Year

TD | November 18, 2022

TD, America's Most Convenient Bank®, announced today that it ranked No. 1 for the sixth consecutive year in total number of approved U.S. Small Business Administration (SBA) loans in its Maine-to-Florida footprint for the SBA's 2022 fiscal year. TD Bank is also the #2 ranked SBA lender nationwide.In the SBA's 2022 fiscal year (Oct. 1, 2021 – Sept. 30, 2022), TD outperformed the competition, lending approximately $313 million and approving a total of 2,134 SBA 7(a) and 504 loans combined. We are proud to be a leader in serving Small Businesses and are committed to meeting the needs of these entrepreneurs, who serve as the backbone of the local economy," said Chris Giamo, Head of Commercial Banking, TD Bank. "While we've seen improvement over the past two years, challenges still remain for small businesses and SBA loans are a key piece in meeting credit needs. This milestone for TD Bank is a point of pride and is directly aligned with our purpose to enrich the lives of our customers and communities. "We are very proud of our small business programs,The work we do with our small business customers helps drive local economies and ensures the communities we serve continue to thrive." Amy Dinkar-Patel, Head of Commercial Distribution, TD Bank. In addition to earning the top spot across its footprint, TD achieved No. 1 rankings in four states – New Hampshire, New Jersey, South Carolina and Florida. Congratulations to the Small Business team for earning these great honors," said Tom Pretty, Head of SBA Lending, TD Bank. "While we don't do this for the accolades, it's great that our hard work to support small businesses from Maine to Florida is being recognized. About TD Bank, America's Most Convenient Bank TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J.

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Office Evolution's Flexible Workspaces Help Connect South Carolina Business Professionals

Office Evolution | November 17, 2022

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First West Credit Union Expands Relationship with Fiserv to Bring Clover to More Small Businesses Across British Columbia

Fiserv | November 21, 2022

First West Credit Union (FWCU), a British Columbia-based credit union with $16.9 billion in total assets under administration, and Fiserv, a leading global provider of payments and financial services technology solutions, announced an expanded relationship that will make the Clover® point-of-sale and business management system from Fiserv available to all FWCU business banking customers in Canada. Clover is a market-leading point-of-sale (POS) platform processing more than USD $230 billion in annualized payment volume globally. Designed to be a complete business management platform enabling small businesses to maximize their operating efficiencies and grow, Clover offers business owners in Canada a modern approach to managing their business operations, including smart, flexible POS hardware, intuitive software and a robust set of tools to accept payments and manage operations. With 46 branches and more than 250,000 members, FWCU brands include Envision Financial, Valley First, Island Savings and Enderby & District Financial. Envision Financial began offering Clover in 2019; the expanded relationship with Fiserv will make Clover available to Valley First, Island Savings and Enderby & District members for the first time. Our small business members need technology that can help them engage customers, simplify day-to-day tasks, and support their ongoing growth we’re thrilled to offer this value to them,” Paul Brodeur, Chief Strategy & Market Growth Officer at First West Credit Union. “This partnership is another example of how we can bring the best of both worlds to the business banking experience leveraging our size and scale to provide world-class products and services to our members combined with a localized, member-centric approach through our trusted brands. “Through Clover, we’re enabling Canadian businesses to serve their customers with flexible payment capabilities in store and online, while also providing access to simple solutions that help streamline back-office tasks so they can spend more time running their business,” Our expanded relationship with FWCU will allow more businesses in British Columbia to manage their operations efficiently, while creating better experiences for their customers.” Brian Green, Country Head, Canada at Fiserv. First introduced to the Canadian market in 2019, Clover adoption has grown rapidly across the region thanks to its ability to help small business owners like Brock Tilling, a member of Envision Financial that uses Clover at his rock climbing gyms in Abbotsford, Cloverdale, and Chilliwack. First West Credit Union’s customer care and service has been incredible, including how they connected us to Clover to improve our small business operations,” said Tilling, owner and operator of the Project Climbing Centre. “From support teams taking the time to understand and address our needs, to the slick technology which helps us simplify day-to-day tasks, Clover gives us the technology we need to keep customers engaged and our business running smoothly. About First West Credit Union First West Credit Union offers members the financial strength, comprehensive product selection and extended branch network of a large financial institution while maintaining local brand identities and a unique grassroots approach to service. Led by Launi Skinner, First West is British Columbia’s third-largest credit union with nearly $16.9 billion in total assets and assets under administration, more than 250,000 members and approximately 1,250 employees. It operates 46 branches throughout the province under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit firstwestcu.ca for more information on First West Credit Union. About Fiserv Fiserv, Inc. aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index, the FORTUNE® 500, and has been recognized as one of FORTUNE World’s Most Admired Companies® for 11 of the past 14 years and named among the World’s Most Innovative Companies by Fast Company for two consecutive years. Visit fiserv.com and follow on social media for more information and the latest company news.

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SMALL BUSINESS ADVICE

TD Bank Earns No. 1 Small Business Administration Lender for 6th Straight Year

TD | November 18, 2022

TD, America's Most Convenient Bank®, announced today that it ranked No. 1 for the sixth consecutive year in total number of approved U.S. Small Business Administration (SBA) loans in its Maine-to-Florida footprint for the SBA's 2022 fiscal year. TD Bank is also the #2 ranked SBA lender nationwide.In the SBA's 2022 fiscal year (Oct. 1, 2021 – Sept. 30, 2022), TD outperformed the competition, lending approximately $313 million and approving a total of 2,134 SBA 7(a) and 504 loans combined. We are proud to be a leader in serving Small Businesses and are committed to meeting the needs of these entrepreneurs, who serve as the backbone of the local economy," said Chris Giamo, Head of Commercial Banking, TD Bank. "While we've seen improvement over the past two years, challenges still remain for small businesses and SBA loans are a key piece in meeting credit needs. This milestone for TD Bank is a point of pride and is directly aligned with our purpose to enrich the lives of our customers and communities. "We are very proud of our small business programs,The work we do with our small business customers helps drive local economies and ensures the communities we serve continue to thrive." Amy Dinkar-Patel, Head of Commercial Distribution, TD Bank. In addition to earning the top spot across its footprint, TD achieved No. 1 rankings in four states – New Hampshire, New Jersey, South Carolina and Florida. Congratulations to the Small Business team for earning these great honors," said Tom Pretty, Head of SBA Lending, TD Bank. "While we don't do this for the accolades, it's great that our hard work to support small businesses from Maine to Florida is being recognized. About TD Bank, America's Most Convenient Bank TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J.

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SMALL BUSINESS ADVICE

Office Evolution's Flexible Workspaces Help Connect South Carolina Business Professionals

Office Evolution | November 17, 2022

With more South Carolina-based companies looking for new ways to maintain productivity, innovation, and engagement as the shift to remote and/or hybrid work takes hold; Office Evolution® has the perfect solution. The coworking provider continues to address demand and help small businesses and entrepreneurs by offering convenient and affordable flexible business environments in some of the region's busiest suburban markets. Home to a continuously growing residential population, South Carolina is becoming a hub for small and medium-sized businesses. According to IBISWorld, South Carolina has seen a steady increase in the number of businesses calling The Palmetto State home. With a total of just over 456,000 businesses located in South Carolina and a growth rate of 3.7% over the last five years, this puts South Carolina at seventh in the nation in terms of state business growthi. Office Evolution's two locations in South Carolina, one in Mt. Pleasant, which opened in July of 2019, and one in downtown Charleston, which opened in April of 2017, are experiencing a continuous demand in interest as they consistently help businesses within various industries, including professional services, retail support, and healthcare administration. The two centers provide 14,400 square feet of thoughtfully designed office spaces that create an inviting atmosphere for a diverse business ecosystem. Members of Office Evolution benefit from being part of the brand's nationwide network of coworking locations, where they have access to over 70 other Office Evolution business locations in 25 states when traveling. Office Evolution is also part of United Franchise Group's Coworks™ division, which is the largest privately owned network of affiliated coworking and flexible office space franchises in the world. "It's clear that working in a hybrid-style format is how businesses will approach work going forward, Having the option to work in a space with all the amenities of a downtown office that is also close to home is appealing to those who want a productive and professional environment. Every Office Evolution location is strategically situated to offer a short commute and the flexibility to choose when and where business professionals work." Jason Anderson, President of Office Evolution. About Office Evolution Office Evolution® (OE), a shared workspace – coworking environment, founded in 2003 and cultivated on the principles of 'Ohana', the Hawaiian tradition that references family working toward a common goal. Office Evolution is part of Coworks™ the largest privately held affiliated coworking franchise network on the planet, associated with United Franchise Group™ (UFG), a successful community of affiliated brands and consultants. Office Evolution is serious about supporting small business owners – the Dreamers, Risk-Takers and Doers who dare to chase their passions. For more information about Office Evolution visit www.officeevolution.com and for information about franchise opportunities visit www.officeevolution.com/development. About United Franchise Group Led by CEO Ray Titus, United Franchise Group™ (UFG) is home to an affiliated family of brands and consultants including Accurate Franchising Inc.™, Exit Factor™, FranchiseMart®, Fully Promoted®, Signarama®, Transworld Business Advisors®, and the Coworks™ division consisting of Franchise Real Estate™, Network Lead Exchange™(NLX), Office Evolution® (OE) and Venture X® as well as a food division featuring Graze Craze® and The Great Greek Mediterranean Grill®. UFG affiliated brands include over 1600 franchises in more than 60 countries, with consultants that have helped develop over 350 brands into franchises, in over 80 countries with more than 2500 franchisees. With over three decades in the franchising industry United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. About Coworks Coworks™ specializes in franchising within the coworking industry, offering solutions, expertise, and shared service options within the flexible workspace franchise community. Part of the United Franchise Group™ (UFG) family of affiliated brands and consultants, Coworks was founded in 2021 by Ray Titus, founder and CEO of United Franchise Group, with the express intention of building a framework to connect a variety of coworking brands, services, and amenities within the coworking industry, providing the largest privately owned affiliated franchise network of flexible, professional, and shared office space options on the planet.

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