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Top 4 Email Marketing Services to Invest in 2022

Sneha Hull | March 28, 2022 | 325 views

Email Marketing Services
Despite the growth of social media marketing strategies, email marketing remains the most preferred channel of communication to boost consumer loyalty. An email marketing strategy is something that you shouldn't ignore in 2022. Here are some of the top email marketing platforms.

Email marketing is one of the oldest and most cost-effective forms of marketing strategy. According to the Direct Marketing Association, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. The comprehensive implementation of email marketing services among small businesses is due to its easy management, which gives complete control and allows direct contact with the customers.

A good email marketing platform will let you:
  • Connect with your site visitors
  • Convert them into happy customers
  • Build a strong and long-lasting relationship

Through email marketing, you can target your existing and future customers without spending much, and you can make more money.

Top Email Marketing Services - 2022


Constant Contact

Constant Contact is an excellent email marketing service for small business owners that are just getting started in the realm of email marketing. It is renowned as the industry's best drag-and-drop email builder. It helps you to create new emails that look great and are consistent with your brand, and it does not require technical experience. In fact, you can add text, photos, videos, surveys, vouchers, and events to any kind of message.

Here is one such successful email marketing campaign using the constant contact platform. Treat Cupcake Bar is a bakery located in Needham, MA, that quickly shifted its business from offline to online at the start of the pandemic. They linked their email and social marketing tools with Constant Contact to communicate critical company changes to new and existing consumers. They also included new DIY kits and an easy-to-use online purchasing system, ensuring that their delectable sweets were always available to customers. Their online sales are booming now, more than ever.

HubSpot

Hubspot is a well-known customer relationship management (CRM) software and the industry's most exceptional supplier of automated email marketing services. HubSpot enables you to create an entire lead generation funnel. Personalization is another strength of HubSpot. You can also A/B test your subject lines and content to improve your email open and click rates.

Take a peek at one of HubSpot's email marketing campaigns. Re-engagement campaign RunKeeper -  RunKeeper used this strategy to re-engage lost users with a nice, informative email. The content encouraged recipients to give the app another opportunity by highlighting recent updates and features. It also mentioned new perks that the receiver may not be aware of. The “Hi friend” welcome and “You rock” closure make the email feel more friendly and less confrontational.

SendinBlue

SendinBlue is a feature-rich SMS and email marketing platform designed specifically for businesses. It is a robust email service provider that enables organizations to leverage email marketing campaigns and automation to foster stronger relationships. In addition, SendinBlue is the only company that gives you unlimited contacts and emails, no matter what plan you choose.

Chef Nuit Regular and her husband Jeff run some of the best and most influential Thai restaurants in Toronto, including PAI, Kiin, Sabai Sabai, and Sukhothai. After the COVID-19 crisis in early 2020, the team needed email marketing tools to help them diversify their online channels, keep in touch with existing consumers, and promote their new e-commerce vertical. So, they used SendinBlue for their email marketing campaign. Here's what PAI's Marketing & Communications Manager, Bonita Mok, had to share: 

"Our experience with Sendinblue has been great so far. We are happy to be able to reach our customers and maintain a close relationship with them. We normally have a 30 to 40% open rate which means great engagement!"

Converkit

Convertkit is a scalable and effective email marketing service provider for influencers, bloggers, writers, publishers, and digital marketers. They create registration forms, popup forms, course signups, and landing sites using customizable themes. ConvertKit also allows you to quickly separate subscribers into those considering buying and those who have already bought. This enables you to enhance conversions with more personalized automated emails.

Monica formerly managed Affilimate, an affiliate dashboard and analytics solution for bloggers and affiliate marketers. Everything was fine until the pandemic hit. Her travel blog's earnings ceased, and both Affilimate and its customers suffered. She chose ConvertKit because it did not require her to learn how to create and format an eBook. All she required was an intuitive interface for creating her email course. She gained over 1,000 subscribers in less than two weeks, confirming she was on the right track with her specialization.

What Features to Look for While Selecting the Service?

Selecting the best email tool for your small business requires some research. Because what works for one firm in terms of mass email distribution may not necessarily work for others. It might be overwhelming if you are unsure of what to search for.

Here are the top features to look for when choosing an email marketing service for your small business:
  • Excellent deliverability-made email designs
  • Email automation
  • Price
  • Analytics and reporting
  • Opt-in forms
  • List segmentation
  • Multi-inbox previews
  • Landing page builders
  • Omnichannel messaging
  • Customer data

If you work in sales, email is the third most powerful source of information for B2B audiences, trailing only personal workplace relationships and industry thought leaders' recommendations.

Email Marketing Is Still a Strong Marketing Base

According to Statista, the global email marketing industry was worth $7.5 billion in 2020 and is expected to reach $17.9 billion by 2027. Similarly, 4 billion people use email on a daily basis. According to the same source, this figure will rise to 4.6 billion by 2025.

By looking at the above statistics, the tried and tested method of email marketing will continue to offer a lot in 2022 and beyond. In addition, email marketing continues to outperform other forms of internet marketing in terms of return on investment.

64% of small businesses communicate with clients via email. (HubSpot)
31% of B2B marketers believe email newsletters are the most effective strategy to nurture leads. (HubSpot)

Email marketing is still the most direct communication channel to internet users today, and it is also the most effective. It has the potential to increase your sales, enhance your brand image, and increase consumer engagement, among other things. The importance of email marketing for small businesses should be self-evident.

Conclusion

So, the best email marketing service for your small business certainly depends on your business needs. This article has identified and covered the top ones. Email lets the item speak for themselves. You can implement the above mentioned top email marketing services to reap the benefits of email power.

FAQ:


What are the best services for high-volume email marketing?

Some of the top email marketing services for small businesses are:
  • Constant Contact
  • HubSpot
  • SendinBlue
  • Convertkit
  • GetResponse

What is the future of email marketing?

According to Statista, by 2023 it is estimated that there will be 4.3 billion email subscribers worldwide. This implies that the email marketing should have personalization, email triggers, segmentation, and database management tools. Thus, securing the future of email marketing for small businesses.

How effective is email marketing?

Email marketing outperforms social media by 40 times. Email marketing may boost revenue, get new customers, and keep existing ones.

Spotlight

Retail Gazette

Founded in 2010, its news content has a particular onus on consumer-facing retailers – whether it be high street or ecommerce brands – and it is primarily catered to senior professionals who work for these retail brands.

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MARKETING AND NETWORKING

Digital Transformation in SMBs: Overcoming E-commerce Challenges

Article | January 7, 2022

Identify key strategies for implementing digital transformation and stay competitive in the rapidly evolving e-commerce marketplace. Leverage technology to enhance customer experiences, and operational efficiency. Contents 1 Importance of Digital Transformation for SMBs 2 Why SMBs Need to Embrace Digital Transformation? 3 Key Technological Challenges in SMB E-commerce Landscape 3.1 Limited Technical Expertise and Knowledge 3.2 Cybersecurity and Data Privacy 3.3 Cloud Adoption and Infrastructure Modernization 4 Implementing Digital Transformation for SMB E-commerce Success 4.1 Creating a Digital Transformation Strategy 4.2 Investing in the Right Technology Infrastructure 4.3 Enhancing Cybersecurity Measures 4.4 Connecting SMBs with knowledge networks 4.5 Leveraging Data Analytics and Business Intelligence 4.6 Fostering a Culture of Innovation and Agility 5 Final Thoughts 1. Importance of Digital Transformation for SMBs In today's market, customers expect a seamless, personalized experience across all touchpoints, including B2B scenarios. As more businesses and customers adopt digital technologies, it makes sense for SMBs to do the same in order to improve operational efficiency, make better decisions based on real-time data, and provide customers with a convenient digital channel to search, explore, and make purchases. To remain competitive in the digital age, businesses must ensure that their online channels deliver a satisfactory customer experience. For small and medium-sized businesses (SMBs), digital technologies offer an opportunity to: • Compete with larger companies • Expand their customer base • Access valuable data • Improve decision-making • Optimize processes • Enhance customer experiences 2. Why SMBs Need to Embrace Digital Transformation? SMBs can reap significant benefits from digital transformation, which involves leveraging technology to improve business operations and enhance customer experiences. One major advantage is increased operational efficiency, as automation helps reduce costs and boost productivity. Digital tools also enable small businesses to offer a broader range of choices, competitive pricing, and faster delivery, thereby enhancing the customer experience. Moreover, SMBs can use data-driven insights to quickly change their products or services, allowing for shorter time-to-market. By embracing digital transformation, businesses can stay ahead of the competition and better serve their customers. 3. Key Technological Challenges in SMB E-commerce Landscape Digital transformation can offer numerous benefits to small businesses, however there are numerous challenges they must overcome in order to succeed in the e-commerce landscape. One such significant challenge is the implementation of digital adoption projects, which can be a time-consuming process, and organizations may not see immediate results. In addition, there are various roadblocks that can hinder growth such as securing funding and transitioning from outdated systems. While technological capabilities have advanced, the path ahead is not always clear, and small businesses often face significant technical challenges when it comes to e-commerce, which are as follows: 3.1 Limited Technical Expertise and Knowledge Small businesses often struggle with digital transformation due to a lack of technical expertise and knowledge. This results in missed opportunities and increased costs, making it difficult for them to leverage digital technologies to achieve their desired business outcomes. In the e-commerce space, SMBs are vulnerable to cyberthreats and data breaches, which also require specialized expertise to manage effectively. Moreover, implementing and managing complex e-commerce platforms prove to be challenging for SMBs, leading to poor performance and customer experiences. Without access to dedicated IT professionals, SMBs find it difficult to address these issues and compete effectively in the digital marketplace. 3.2 Cybersecurity and Data Privacy SMBs operating in the e-commerce space face significant challenges related to cybersecurity and data privacy. As businesses increasingly rely on digital technologies and cloud-based systems, they become more vulnerable to cyberattacks, data breaches, and other security threats that may compromise their e-commerce platforms, leading to a loss of customer trust, legal liability, and financial losses. 3.3 Cloud Adoption and Infrastructure Modernization Legacy systems and outdated infrastructure often hinder businesses in their digital transformation efforts. To fully leverage the benefits of digital transformation, SMBs need to upgrade to modern, cloud-based systems and infrastructure. However, limited resources and budget constraints pose obstacles to cloud adoption and infrastructure modernization. As a result, businesses must carefully balance the advantages of the cloud with the need for data security and compliance. In addition, migrating to the cloud can be a complex and time-consuming process that requires technical expertise, which SMBs may not have in-house. Nonetheless, cloud adoption and infrastructure modernization are crucial for SMBs to stay competitive in the rapidly evolving digital landscape. 4. Implementing Digital Transformation for SMB E-commerce Success Digital transformation can significantly enhance e-commerce, providing SMBs the opportunity to leverage technology to improve their market reach, customer experiences, and operational efficiency. Although e-commerce issues and challenges may appear daunting, SMBs can overcome them by implementing the right digital technologies and strategies. 4.1 Creating a Digital Transformation Strategy Developing a well-defined digital transformation strategy is crucial for SMBs to succeed in e-commerce. This involves setting clear objectives, identifying areas requiring transformation, and creating a roadmap to achieve those objectives. SMBs must utilize appropriate technology solutions to enhance operational efficiency, improve customer experience, and increase profitability. Therefore, conducting a thorough analysis of customer needs and technology trends, defining the problem statement, and breaking down the transformation process into phases with measurable targets and actionable steps are vital. Identifying the relevant stakeholders and necessary skills for leading and execution are also critical. While periodic reviews and adjustments to the digital transformation strategy can help achieve long-term goals. 4.2 Investing in the Right Technology Infrastructure Digital transformation is a crucial investment for SMBs in e-commerce, requiring a substantial amount of technology infrastructure. Upgrading legacy systems may pose difficulties, but implementing cloud-based technologies can bring significant advantages, including scalability, flexibility, and cost-effectiveness. Small businesses can begin migrating to the cloud with a phased approach, moving one location or function at a time. This reduces on-premises costs and allows for the testing of new digital solutions. Pilot projects can be used to assess the success of new tools or workflow automation for one department before implementing a larger digital adoption plan. By embracing cloud-based technologies and investing in the right technology infrastructure, SMBs can improve their online presence, customer engagement and stay competitive in the rapidly evolving e-commerce landscape. 4.3 Enhancing Cybersecurity Measures With cyber threats on the rise, firms operating in the digital scenario are facing numerous challenges, especially in data security and privacy, resulting in massive financial losses. To mitigate these risks, e-commerce SMBs should focus on improving the following cybersecurity measures: • Implementing strong passwords • Two-factor authentication • Firewalls • Encryption They should also invest in regular employee training and awareness programs to protect their data and systems. Moreover, conducting periodic risk assessments, reviewing security incident response plans, and complying with security standards can help e-commerce small businesses safeguard themselves and their customers. Raising the digital security profile of small businesses can be achieved through awareness and receiving guidance on proper digital security measures, toolkits, auditing, assurance frameworks, protocols, certification schemes, and training opportunities. 4.4 Connecting SMBs with knowledge networks SMBs in the e-commerce industry can benefit greatly from connecting with knowledge networks. These networks offer access to expertise and resources that can help businesses better navigate the complex world of e-commerce. Companies can engage with industry associations, attend conferences and events, and participate in online communities to connect with these knowledge networks. This can help them stay current on the latest technology trends and best practices in the e-commerce industry. Moreover, e-commerce SMBs can benefit from partnering with larger firms, online platforms, and networking interfaces such as digital innovation hubs, centers of excellence, clusters, and co-working spaces. By doing so, they can leverage the resources and expertise of these organizations to grow their businesses and accelerate their digital transformation initiatives. Public procurement programs such as the Small Business Innovation Research program can also provide them with funding and opportunities to access knowledge networks and support their digital transformation efforts. 4.5 Leveraging Data Analytics and Business Intelligence E-commerce SMBs can benefit significantly from integrating data analytics and business intelligence tools. These tools help collect, analyze, and interpret data to gain insights into customer behavior, market trends, and other factors that affect their business success. Small businesses can improve their decision-making and gain a better understanding of their customers' needs and preferences by analyzing customer data and identifying trends. Firms can leverage customer relationship management (CRM) and business intelligence (BI) solutions to achieve this. These tools enable organizations to crunch data in real time and personalize customer interactions. Additionally, integrating information across different departments provides a holistic view of their customers. Businesses must also take advantage of artificial intelligence and machine learning technologies to analyze data, forecast trends, and make predictions. Finally, hiring individuals with strong data analytics skills can help them make the most of their data and gain a competitive advantage. 4.6 Fostering a Culture of Innovation and Agility Encouraging a culture of innovation and agility is critical for SMBs to remain competitive and relevant. To achieve this, these business should promote experimentation, embrace new technologies, and provide opportunities for professional development to employees. They must be open to change and adapt to evolving market trends and customer needs. Fostering a work environment that encourages creativity and experimentation can help employees feel free to propose new ideas and solutions. This can include setting up cross-functional teams, providing regular training and development opportunities, and establishing open communication channels. Furthermore, policymakers must play a role in encouraging innovation and the development of new digital solutions by implementing research and innovation policies in areas such as digital security, blockchain, and AI. Via funding and supporting research and development in these areas, policymakers can help their businesses access the latest technologies and stay ahead of the competition. 5. Final Thoughts The advent of the digital revolution has transformed the business landscape, creating new opportunities for small businesses to expand their market size, streamline operations, and meet customers' ever-evolving needs. However, the evolving landscape also presents a host of e-commerce business challenges that SMBs must overcome to achieve success in the digital age. By implementing a comprehensive digital transformation strategy that leverages the right technology solutions, SMBs can overcome these challenges and succeed in the e-commerce arena. For SMBs, digital transformation is no longer optional but a necessity.

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MARKETING AND NETWORKING

Sustainable E-commerce for SMBs: Events to Attend in 2023

Article | February 28, 2022

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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MARKETING AND NETWORKING

The Future of E-commerce: Trends and Innovations for SMBs

Article | March 23, 2022

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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BUSINESS STRATEGY

Scaling SMBs: Best E-commerce Strategies to Grow Your Online Business

Article | May 4, 2023

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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MARKETING AND NETWORKING

Most Effective Strategies of Google Ads for Small Businesses

Article | January 7, 2022

Identify key strategies for implementing digital transformation and stay competitive in the rapidly evolving e-commerce marketplace. Leverage technology to enhance customer experiences, and operational efficiency. Contents 1 Importance of Digital Transformation for SMBs 2 Why SMBs Need to Embrace Digital Transformation? 3 Key Technological Challenges in SMB E-commerce Landscape 3.1 Limited Technical Expertise and Knowledge 3.2 Cybersecurity and Data Privacy 3.3 Cloud Adoption and Infrastructure Modernization 4 Implementing Digital Transformation for SMB E-commerce Success 4.1 Creating a Digital Transformation Strategy 4.2 Investing in the Right Technology Infrastructure 4.3 Enhancing Cybersecurity Measures 4.4 Connecting SMBs with knowledge networks 4.5 Leveraging Data Analytics and Business Intelligence 4.6 Fostering a Culture of Innovation and Agility 5 Final Thoughts 1. Importance of Digital Transformation for SMBs In today's market, customers expect a seamless, personalized experience across all touchpoints, including B2B scenarios. As more businesses and customers adopt digital technologies, it makes sense for SMBs to do the same in order to improve operational efficiency, make better decisions based on real-time data, and provide customers with a convenient digital channel to search, explore, and make purchases. To remain competitive in the digital age, businesses must ensure that their online channels deliver a satisfactory customer experience. For small and medium-sized businesses (SMBs), digital technologies offer an opportunity to: • Compete with larger companies • Expand their customer base • Access valuable data • Improve decision-making • Optimize processes • Enhance customer experiences 2. Why SMBs Need to Embrace Digital Transformation? SMBs can reap significant benefits from digital transformation, which involves leveraging technology to improve business operations and enhance customer experiences. One major advantage is increased operational efficiency, as automation helps reduce costs and boost productivity. Digital tools also enable small businesses to offer a broader range of choices, competitive pricing, and faster delivery, thereby enhancing the customer experience. Moreover, SMBs can use data-driven insights to quickly change their products or services, allowing for shorter time-to-market. By embracing digital transformation, businesses can stay ahead of the competition and better serve their customers. 3. Key Technological Challenges in SMB E-commerce Landscape Digital transformation can offer numerous benefits to small businesses, however there are numerous challenges they must overcome in order to succeed in the e-commerce landscape. One such significant challenge is the implementation of digital adoption projects, which can be a time-consuming process, and organizations may not see immediate results. In addition, there are various roadblocks that can hinder growth such as securing funding and transitioning from outdated systems. While technological capabilities have advanced, the path ahead is not always clear, and small businesses often face significant technical challenges when it comes to e-commerce, which are as follows: 3.1 Limited Technical Expertise and Knowledge Small businesses often struggle with digital transformation due to a lack of technical expertise and knowledge. This results in missed opportunities and increased costs, making it difficult for them to leverage digital technologies to achieve their desired business outcomes. In the e-commerce space, SMBs are vulnerable to cyberthreats and data breaches, which also require specialized expertise to manage effectively. Moreover, implementing and managing complex e-commerce platforms prove to be challenging for SMBs, leading to poor performance and customer experiences. Without access to dedicated IT professionals, SMBs find it difficult to address these issues and compete effectively in the digital marketplace. 3.2 Cybersecurity and Data Privacy SMBs operating in the e-commerce space face significant challenges related to cybersecurity and data privacy. As businesses increasingly rely on digital technologies and cloud-based systems, they become more vulnerable to cyberattacks, data breaches, and other security threats that may compromise their e-commerce platforms, leading to a loss of customer trust, legal liability, and financial losses. 3.3 Cloud Adoption and Infrastructure Modernization Legacy systems and outdated infrastructure often hinder businesses in their digital transformation efforts. To fully leverage the benefits of digital transformation, SMBs need to upgrade to modern, cloud-based systems and infrastructure. However, limited resources and budget constraints pose obstacles to cloud adoption and infrastructure modernization. As a result, businesses must carefully balance the advantages of the cloud with the need for data security and compliance. In addition, migrating to the cloud can be a complex and time-consuming process that requires technical expertise, which SMBs may not have in-house. Nonetheless, cloud adoption and infrastructure modernization are crucial for SMBs to stay competitive in the rapidly evolving digital landscape. 4. Implementing Digital Transformation for SMB E-commerce Success Digital transformation can significantly enhance e-commerce, providing SMBs the opportunity to leverage technology to improve their market reach, customer experiences, and operational efficiency. Although e-commerce issues and challenges may appear daunting, SMBs can overcome them by implementing the right digital technologies and strategies. 4.1 Creating a Digital Transformation Strategy Developing a well-defined digital transformation strategy is crucial for SMBs to succeed in e-commerce. This involves setting clear objectives, identifying areas requiring transformation, and creating a roadmap to achieve those objectives. SMBs must utilize appropriate technology solutions to enhance operational efficiency, improve customer experience, and increase profitability. Therefore, conducting a thorough analysis of customer needs and technology trends, defining the problem statement, and breaking down the transformation process into phases with measurable targets and actionable steps are vital. Identifying the relevant stakeholders and necessary skills for leading and execution are also critical. While periodic reviews and adjustments to the digital transformation strategy can help achieve long-term goals. 4.2 Investing in the Right Technology Infrastructure Digital transformation is a crucial investment for SMBs in e-commerce, requiring a substantial amount of technology infrastructure. Upgrading legacy systems may pose difficulties, but implementing cloud-based technologies can bring significant advantages, including scalability, flexibility, and cost-effectiveness. Small businesses can begin migrating to the cloud with a phased approach, moving one location or function at a time. This reduces on-premises costs and allows for the testing of new digital solutions. Pilot projects can be used to assess the success of new tools or workflow automation for one department before implementing a larger digital adoption plan. By embracing cloud-based technologies and investing in the right technology infrastructure, SMBs can improve their online presence, customer engagement and stay competitive in the rapidly evolving e-commerce landscape. 4.3 Enhancing Cybersecurity Measures With cyber threats on the rise, firms operating in the digital scenario are facing numerous challenges, especially in data security and privacy, resulting in massive financial losses. To mitigate these risks, e-commerce SMBs should focus on improving the following cybersecurity measures: • Implementing strong passwords • Two-factor authentication • Firewalls • Encryption They should also invest in regular employee training and awareness programs to protect their data and systems. Moreover, conducting periodic risk assessments, reviewing security incident response plans, and complying with security standards can help e-commerce small businesses safeguard themselves and their customers. Raising the digital security profile of small businesses can be achieved through awareness and receiving guidance on proper digital security measures, toolkits, auditing, assurance frameworks, protocols, certification schemes, and training opportunities. 4.4 Connecting SMBs with knowledge networks SMBs in the e-commerce industry can benefit greatly from connecting with knowledge networks. These networks offer access to expertise and resources that can help businesses better navigate the complex world of e-commerce. Companies can engage with industry associations, attend conferences and events, and participate in online communities to connect with these knowledge networks. This can help them stay current on the latest technology trends and best practices in the e-commerce industry. Moreover, e-commerce SMBs can benefit from partnering with larger firms, online platforms, and networking interfaces such as digital innovation hubs, centers of excellence, clusters, and co-working spaces. By doing so, they can leverage the resources and expertise of these organizations to grow their businesses and accelerate their digital transformation initiatives. Public procurement programs such as the Small Business Innovation Research program can also provide them with funding and opportunities to access knowledge networks and support their digital transformation efforts. 4.5 Leveraging Data Analytics and Business Intelligence E-commerce SMBs can benefit significantly from integrating data analytics and business intelligence tools. These tools help collect, analyze, and interpret data to gain insights into customer behavior, market trends, and other factors that affect their business success. Small businesses can improve their decision-making and gain a better understanding of their customers' needs and preferences by analyzing customer data and identifying trends. Firms can leverage customer relationship management (CRM) and business intelligence (BI) solutions to achieve this. These tools enable organizations to crunch data in real time and personalize customer interactions. Additionally, integrating information across different departments provides a holistic view of their customers. Businesses must also take advantage of artificial intelligence and machine learning technologies to analyze data, forecast trends, and make predictions. Finally, hiring individuals with strong data analytics skills can help them make the most of their data and gain a competitive advantage. 4.6 Fostering a Culture of Innovation and Agility Encouraging a culture of innovation and agility is critical for SMBs to remain competitive and relevant. To achieve this, these business should promote experimentation, embrace new technologies, and provide opportunities for professional development to employees. They must be open to change and adapt to evolving market trends and customer needs. Fostering a work environment that encourages creativity and experimentation can help employees feel free to propose new ideas and solutions. This can include setting up cross-functional teams, providing regular training and development opportunities, and establishing open communication channels. Furthermore, policymakers must play a role in encouraging innovation and the development of new digital solutions by implementing research and innovation policies in areas such as digital security, blockchain, and AI. Via funding and supporting research and development in these areas, policymakers can help their businesses access the latest technologies and stay ahead of the competition. 5. Final Thoughts The advent of the digital revolution has transformed the business landscape, creating new opportunities for small businesses to expand their market size, streamline operations, and meet customers' ever-evolving needs. However, the evolving landscape also presents a host of e-commerce business challenges that SMBs must overcome to achieve success in the digital age. By implementing a comprehensive digital transformation strategy that leverages the right technology solutions, SMBs can overcome these challenges and succeed in the e-commerce arena. For SMBs, digital transformation is no longer optional but a necessity.

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MARKETING AND NETWORKING

Successful Ways of Networking for Small Businesses

Article | February 28, 2022

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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MARKETING AND NETWORKING

Fun Team Building Activities to Strengthen Communication at Workplace

Article | March 23, 2022

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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BUSINESS STRATEGY

Scaling SMBs: Best E-commerce Strategies to Grow Your Online Business

Article | May 4, 2023

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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Xplor Technologies Launches Xplor Pay, New Omni-channel Point-of-Sale Solution for Small-to-Medium-Sized Businesses

PRnewswire | June 01, 2023

Xplor Technologies, a global platform integrating software, payments, and commerce accelerating technologies for "everyday life" businesses, today announced a new omni-channel point-of-sale solution for small to medium-sized businesses. The technology enables business owners to seamlessly operate, manage, and grow their company across all sales channels, regardless of the sector they operate in. The National Retail Federation has forecasted that retail sales will grow between 4% and 6% this year.1 And in the first increase since January, retail sales rose in April, showing both month-over-month and year-over-year growth, according to data from the U.S. Census Bureau.2 To capitalize on this opportunity, it's vital for businesses to be able to accept payments quickly and securely, manage daily tasks more easily; and deliver a great experience to customers. Xplor Technologies has created a seamless way for small and medium-sized business owners to run and grow their company using a single, feature-rich, all-in-one technology solution tailored for the needs of various sectors, including restaurants, retail, health and beauty. Also known as Clearent, Xplor Technologies now offers omni-channel payment processing plus all the essential business management tools needed to simplify inventory, sales, marketing, scheduling, and employee management. "For too long, small to medium-sized businesses have had to invest in multiple systems, and then deal with all the extra administration overhead this situation creates," said Matt Morrow, Chief Revenue Officer, Xplor Pay at Xplor Technologies. "Xplor Pay point-of-sale has everything a local business owner needs to operate more efficiently. Whether a business operates online, instore, or both, our new omni-channel technology is here to help customers manage their day-to-day more easily, and most importantly, never miss a sale." With this launch, Xplor Technologies offers the powerful combination of secure and reliable payment processing alongside valuable features like online ordering, appointment booking, time and attendance, and marketing and loyalty tools. This unique combination will help businesses build lasting communities of buyers across all sales channels, and more easily promote their products and services to shoppers. The solution also provides the ability to reduce operating costs by making back-office tasks more efficient – business owners can see a complete view of sales activity and inventory, enabling them to identify their best sellers, busiest hours, and future opportunities. "Tasks like bulk product uploads, setting employee permissions, and sending marketing and loyalty reward emails can take the average small to medium-sized business owner several hours each week. With Xplor Pay Point-of-Sale, these owners now have more time to focus on providing a great experience to their customers, and most importantly, understanding how to grow their business," ends Matt Morrow. About Xplor Technologies Xplor Technologies is a global platform combining SaaS solutions with embedded payments and Commerce Accelerating Technologies. Xplor provides enterprise-grade SaaS solutions for SMBs in "everyday life" verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services – and a global, cloud-based payment processing platform.With operations across North America, Australasia, Europe, and the United Kingdom, Xplor serves over 78,000 businesses that processed over $36 billion in payments, operating across 20 countries in 2022.

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Huntress Helping Small and Mid-Size Businesses with Free Managed EDR Services in Wake of 3CX Supply Chain Attack

Globenewswire | March 31, 2023

Huntress, the managed security platform for small and mid-market businesses (SMBs), today announced that following a supply chain attack from a potential nation-state actor that could impact thousands of users of the 3CX VoIP Desktop Application, they are offering their Managed EDR services free of charge for 30 days to those impacted businesses using 3CX. Offer applies to organizations not already working with Huntress. The 3CX VoIP Desktop Application has been compromised to deliver malware via legitimate 3CX updates. Huntress began investigating this attack on March 29, 2023, and continues to monitor the situation and deliver valuable information and offerings to the security community. As of today, Huntress has sent out more than 2,700 incident reports related to this incident and currently has a pool of approximately 8,000 deployed agents on partner endpoints running 3CX software. Huntress’ human threat hunters continue to monitor these hosts around the clock for any signs of malicious activity. The Huntress Threat Operations team continues to update the cyber community in real-time as it conducts its on-going analysis. “Our mission is to secure the small and mid-size business (SMB) community and we’ve always acted for the greater good of the wider cyber community,” said Huntress CEO Kyle Hanslovan. “At this initial stage, we’re seeing just how widespread this incident is and its potential to escalate and we stand ready to help vulnerable businesses stand up strong security postures to prevent business impact from this incident.” Organizations that are not existing Huntress customers using 3CX that are concerned about a potential impact can use the Huntress Managed EDR service free for 30 days. This offer is valid through April 30, 2023. The Huntress agent and services are compatible with any combination of security tools and deployment is fast and simple, so you can have the Huntress team of 24/7 threat hunters on board and protecting your business in less than 15 minutes. About Huntress Hackers are constantly evolving, exploiting new vulnerabilities and dwelling in IT environments—until they meet Huntress, a leading provider of cyber security solutions for the small and mid-size business community.Founded by former NSA Cyber Operators—and backed by a team of 24/7 threat hunters—our managed security platform defends businesses from persistent footholds, ransomware and other attacks. The company’s solutions include managed endpoint detection and response (EDR), security awareness training, managed antivirus and MacOS security tools.Huntress has grown to provide its cyber security solutions to more than 3,600 partners serving over 83,000 organizations and 1.8 million endpoints.

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Broadband Providers Can Accelerate Growth With New Calix Wi-Fi 6 and 6E Systems for Amazing Gaming, Outdoor Coverage, and Small Business Success

businesswire | May 22, 2023

Calix, Inc. announces the availability of three Calix GigaSpire BLAST systems in its world-leading portfolio. The GigaSpire BLAST u10xe, u4hm, and u4g systems are tailored to a variety of premium, high-value subscriber profiles, enabling broadband service providers (BSPs) to address an even broader range of use cases. These include small businesses, gaming enthusiasts, subscribers who want to extend Wi-Fi experiences outdoors to the backyard or patio, or residents in apartments or multi-dwelling units (MDUs). Featuring the latest Wi-Fi technologies, these systems provide faster speeds, better coverage, and increased capacity, offering seamless connectivity within and around the home or business. With an expanding portfolio of systems for the Calix platform, BSPs can easily deliver the exceptional Wi-Fi experiences that subscribers want and need. Because each new GigaSpire BLAST u10xe, u4hm, and u4g system is pre-integrated on the Calix platform, BSPs can deploy them in days rather than weeks or months—dramatically lowering operating expenses (OPEX). This flexibility allows Calix customers to reduce inventory, simplify training, and streamline field installations. Thanks to the power of the Calix platform, BSPs are leveraging these systems to unlock new market segments, differentiate their services against legacy competitors, and accelerate time to revenue. The latest additions to the GigaSpire BLAST portfolio include: u10xe: Optimal for high-bandwidth active gamers, demanding home users, or small businesses. With pre-integrated Wi-Fi 6E capabilities—including high-gain and tri-band antennas—the u10xe is the ultimate router for lightning-fast 10G Ethernet. This enables BSPs to support small businesses in their community as they leverage Calix SmartBiz™ to expand into new markets. Additionally, this system delivers high-bandwidth services such as online gaming thanks to greater capacity, faster speeds, and lower latency. It also supports the rapidly growing number of consumer devices that use Wi-Fi 6E technology, including 4K and 8K televisions, computers, and mobile devices. u4hm: Extend the Wi-Fi experience outdoors—to backyards and beyond. The u4hm is a powerful, dual-band Wi-Fi 6 mesh system designed to replicate the whole-home Wi-Fi experience in the great outdoors. This durable, weather-proof system extends residential Wi-Fi coverage into backyards, patios, and pool areas. The u4hm also includes integrated Power over Ethernet (PoE) that allows it to be placed in locations without local power supply for optimal outdoor location flexibility. u4g: Offer subscribers a simplified premises solution in a compact, appealing design. The u4g offers a compact, all-in-one integrated GPON-based Wi-Fi 6 system perfect for smaller residences and tenants in MDUs. The u4g complements the recently announced GigaSpire BLAST u4xg for XGS-PON, further expanding the choice of systems available to address every subscriber’s needs and requirements. “Bulloch Solutions is committed to offering our residential and commercial fiber subscribers across Bulloch County, Georgia, the very latest Wi-Fi technologies from Calix to help us gain market share and beat the competition,” said Stuart Gregory, director of business development, Bulloch Solutions. “We’re excited to be one of the first providers to offer the new Calix systems designed to meet demand for new use cases requiring faster speeds, greater reach, and improved reliability. The GigaSpire BLAST u10xe with integrated Wi-Fi 6E will give us a unique offering for high-bandwidth users that none of our competitors can match. Meanwhile, the u4hm will enable us to extend Wi-Fi so we can truly deliver an unrivalled ‘whole home’ experience—both indoors and outdoors—that will transform our subscriber experience.” “Broadband subscribers demand seamless connectivity at the ever-growing number of locations where they connect with the network—throughout the home, by the pool, at a small business, or on the move,” said Shane Eleniak, chief product officer at Calix. “By introducing this expanded range of residential Wi-Fi systems, we’re enabling BSPs to offer the most advanced Wi-Fi technologies and expand into previously unreachable markets—offering differentiated services that keep them one step ahead of the competition. Moreover, thanks to the power and flexibility of the Calix platform, BSPs can deploy these new systems quickly and easily by seamlessly integrating with operations, customer support, and other teams.” In this webinar, “Beat the Competition With Invincible (and Invisible) Wi-Fi,” discover how the latest Wi-Fi systems from Calix deliver an unrivalled subscriber experience that provides BSPs with a competitive edge. About Calix California-based Calix provides platforms that innovative communications service providers use to master and monetize the complex infrastructure that connects their subscribers to the cloud. It enables clients to streamline their operations, excites their subscribers, and increase their value. The platform and managed services allow its customers to expand their subscriber base, profitability, revenue, and subscriber satisfaction, thereby transforming the communities they serve. The company is dedicated to driving continuous improvement in collaboration with its expanding ecosystem to facilitate the growth of its BSP customers and their communities.

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Xplor Technologies Launches Xplor Pay, New Omni-channel Point-of-Sale Solution for Small-to-Medium-Sized Businesses

PRnewswire | June 01, 2023

Xplor Technologies, a global platform integrating software, payments, and commerce accelerating technologies for "everyday life" businesses, today announced a new omni-channel point-of-sale solution for small to medium-sized businesses. The technology enables business owners to seamlessly operate, manage, and grow their company across all sales channels, regardless of the sector they operate in. The National Retail Federation has forecasted that retail sales will grow between 4% and 6% this year.1 And in the first increase since January, retail sales rose in April, showing both month-over-month and year-over-year growth, according to data from the U.S. Census Bureau.2 To capitalize on this opportunity, it's vital for businesses to be able to accept payments quickly and securely, manage daily tasks more easily; and deliver a great experience to customers. Xplor Technologies has created a seamless way for small and medium-sized business owners to run and grow their company using a single, feature-rich, all-in-one technology solution tailored for the needs of various sectors, including restaurants, retail, health and beauty. Also known as Clearent, Xplor Technologies now offers omni-channel payment processing plus all the essential business management tools needed to simplify inventory, sales, marketing, scheduling, and employee management. "For too long, small to medium-sized businesses have had to invest in multiple systems, and then deal with all the extra administration overhead this situation creates," said Matt Morrow, Chief Revenue Officer, Xplor Pay at Xplor Technologies. "Xplor Pay point-of-sale has everything a local business owner needs to operate more efficiently. Whether a business operates online, instore, or both, our new omni-channel technology is here to help customers manage their day-to-day more easily, and most importantly, never miss a sale." With this launch, Xplor Technologies offers the powerful combination of secure and reliable payment processing alongside valuable features like online ordering, appointment booking, time and attendance, and marketing and loyalty tools. This unique combination will help businesses build lasting communities of buyers across all sales channels, and more easily promote their products and services to shoppers. The solution also provides the ability to reduce operating costs by making back-office tasks more efficient – business owners can see a complete view of sales activity and inventory, enabling them to identify their best sellers, busiest hours, and future opportunities. "Tasks like bulk product uploads, setting employee permissions, and sending marketing and loyalty reward emails can take the average small to medium-sized business owner several hours each week. With Xplor Pay Point-of-Sale, these owners now have more time to focus on providing a great experience to their customers, and most importantly, understanding how to grow their business," ends Matt Morrow. About Xplor Technologies Xplor Technologies is a global platform combining SaaS solutions with embedded payments and Commerce Accelerating Technologies. Xplor provides enterprise-grade SaaS solutions for SMBs in "everyday life" verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services – and a global, cloud-based payment processing platform.With operations across North America, Australasia, Europe, and the United Kingdom, Xplor serves over 78,000 businesses that processed over $36 billion in payments, operating across 20 countries in 2022.

Read More

MARKETING AND NETWORKING

Huntress Helping Small and Mid-Size Businesses with Free Managed EDR Services in Wake of 3CX Supply Chain Attack

Globenewswire | March 31, 2023

Huntress, the managed security platform for small and mid-market businesses (SMBs), today announced that following a supply chain attack from a potential nation-state actor that could impact thousands of users of the 3CX VoIP Desktop Application, they are offering their Managed EDR services free of charge for 30 days to those impacted businesses using 3CX. Offer applies to organizations not already working with Huntress. The 3CX VoIP Desktop Application has been compromised to deliver malware via legitimate 3CX updates. Huntress began investigating this attack on March 29, 2023, and continues to monitor the situation and deliver valuable information and offerings to the security community. As of today, Huntress has sent out more than 2,700 incident reports related to this incident and currently has a pool of approximately 8,000 deployed agents on partner endpoints running 3CX software. Huntress’ human threat hunters continue to monitor these hosts around the clock for any signs of malicious activity. The Huntress Threat Operations team continues to update the cyber community in real-time as it conducts its on-going analysis. “Our mission is to secure the small and mid-size business (SMB) community and we’ve always acted for the greater good of the wider cyber community,” said Huntress CEO Kyle Hanslovan. “At this initial stage, we’re seeing just how widespread this incident is and its potential to escalate and we stand ready to help vulnerable businesses stand up strong security postures to prevent business impact from this incident.” Organizations that are not existing Huntress customers using 3CX that are concerned about a potential impact can use the Huntress Managed EDR service free for 30 days. This offer is valid through April 30, 2023. The Huntress agent and services are compatible with any combination of security tools and deployment is fast and simple, so you can have the Huntress team of 24/7 threat hunters on board and protecting your business in less than 15 minutes. About Huntress Hackers are constantly evolving, exploiting new vulnerabilities and dwelling in IT environments—until they meet Huntress, a leading provider of cyber security solutions for the small and mid-size business community.Founded by former NSA Cyber Operators—and backed by a team of 24/7 threat hunters—our managed security platform defends businesses from persistent footholds, ransomware and other attacks. The company’s solutions include managed endpoint detection and response (EDR), security awareness training, managed antivirus and MacOS security tools.Huntress has grown to provide its cyber security solutions to more than 3,600 partners serving over 83,000 organizations and 1.8 million endpoints.

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MARKETING AND NETWORKING, TECHNOLOGY, SMALL BUSINESS TRENDS

Broadband Providers Can Accelerate Growth With New Calix Wi-Fi 6 and 6E Systems for Amazing Gaming, Outdoor Coverage, and Small Business Success

businesswire | May 22, 2023

Calix, Inc. announces the availability of three Calix GigaSpire BLAST systems in its world-leading portfolio. The GigaSpire BLAST u10xe, u4hm, and u4g systems are tailored to a variety of premium, high-value subscriber profiles, enabling broadband service providers (BSPs) to address an even broader range of use cases. These include small businesses, gaming enthusiasts, subscribers who want to extend Wi-Fi experiences outdoors to the backyard or patio, or residents in apartments or multi-dwelling units (MDUs). Featuring the latest Wi-Fi technologies, these systems provide faster speeds, better coverage, and increased capacity, offering seamless connectivity within and around the home or business. With an expanding portfolio of systems for the Calix platform, BSPs can easily deliver the exceptional Wi-Fi experiences that subscribers want and need. Because each new GigaSpire BLAST u10xe, u4hm, and u4g system is pre-integrated on the Calix platform, BSPs can deploy them in days rather than weeks or months—dramatically lowering operating expenses (OPEX). This flexibility allows Calix customers to reduce inventory, simplify training, and streamline field installations. Thanks to the power of the Calix platform, BSPs are leveraging these systems to unlock new market segments, differentiate their services against legacy competitors, and accelerate time to revenue. The latest additions to the GigaSpire BLAST portfolio include: u10xe: Optimal for high-bandwidth active gamers, demanding home users, or small businesses. With pre-integrated Wi-Fi 6E capabilities—including high-gain and tri-band antennas—the u10xe is the ultimate router for lightning-fast 10G Ethernet. This enables BSPs to support small businesses in their community as they leverage Calix SmartBiz™ to expand into new markets. Additionally, this system delivers high-bandwidth services such as online gaming thanks to greater capacity, faster speeds, and lower latency. It also supports the rapidly growing number of consumer devices that use Wi-Fi 6E technology, including 4K and 8K televisions, computers, and mobile devices. u4hm: Extend the Wi-Fi experience outdoors—to backyards and beyond. The u4hm is a powerful, dual-band Wi-Fi 6 mesh system designed to replicate the whole-home Wi-Fi experience in the great outdoors. This durable, weather-proof system extends residential Wi-Fi coverage into backyards, patios, and pool areas. The u4hm also includes integrated Power over Ethernet (PoE) that allows it to be placed in locations without local power supply for optimal outdoor location flexibility. u4g: Offer subscribers a simplified premises solution in a compact, appealing design. The u4g offers a compact, all-in-one integrated GPON-based Wi-Fi 6 system perfect for smaller residences and tenants in MDUs. The u4g complements the recently announced GigaSpire BLAST u4xg for XGS-PON, further expanding the choice of systems available to address every subscriber’s needs and requirements. “Bulloch Solutions is committed to offering our residential and commercial fiber subscribers across Bulloch County, Georgia, the very latest Wi-Fi technologies from Calix to help us gain market share and beat the competition,” said Stuart Gregory, director of business development, Bulloch Solutions. “We’re excited to be one of the first providers to offer the new Calix systems designed to meet demand for new use cases requiring faster speeds, greater reach, and improved reliability. The GigaSpire BLAST u10xe with integrated Wi-Fi 6E will give us a unique offering for high-bandwidth users that none of our competitors can match. Meanwhile, the u4hm will enable us to extend Wi-Fi so we can truly deliver an unrivalled ‘whole home’ experience—both indoors and outdoors—that will transform our subscriber experience.” “Broadband subscribers demand seamless connectivity at the ever-growing number of locations where they connect with the network—throughout the home, by the pool, at a small business, or on the move,” said Shane Eleniak, chief product officer at Calix. “By introducing this expanded range of residential Wi-Fi systems, we’re enabling BSPs to offer the most advanced Wi-Fi technologies and expand into previously unreachable markets—offering differentiated services that keep them one step ahead of the competition. Moreover, thanks to the power and flexibility of the Calix platform, BSPs can deploy these new systems quickly and easily by seamlessly integrating with operations, customer support, and other teams.” In this webinar, “Beat the Competition With Invincible (and Invisible) Wi-Fi,” discover how the latest Wi-Fi systems from Calix deliver an unrivalled subscriber experience that provides BSPs with a competitive edge. About Calix California-based Calix provides platforms that innovative communications service providers use to master and monetize the complex infrastructure that connects their subscribers to the cloud. It enables clients to streamline their operations, excites their subscribers, and increase their value. The platform and managed services allow its customers to expand their subscriber base, profitability, revenue, and subscriber satisfaction, thereby transforming the communities they serve. The company is dedicated to driving continuous improvement in collaboration with its expanding ecosystem to facilitate the growth of its BSP customers and their communities.

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