Top 4 Email Marketing Services to Invest in 2022

Sneha Hull | March 28, 2022 | 243 views

Email Marketing Services
Despite the growth of social media marketing strategies, email marketing remains the most preferred channel of communication to boost consumer loyalty. An email marketing strategy is something that you shouldn't ignore in 2022. Here are some of the top email marketing platforms.

Email marketing is one of the oldest and most cost-effective forms of marketing strategy. According to the Direct Marketing Association, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. The comprehensive implementation of email marketing services among small businesses is due to its easy management, which gives complete control and allows direct contact with the customers.

A good email marketing platform will let you:
  • Connect with your site visitors
  • Convert them into happy customers
  • Build a strong and long-lasting relationship

Through email marketing, you can target your existing and future customers without spending much, and you can make more money.

Top Email Marketing Services - 2022


Constant Contact

Constant Contact is an excellent email marketing service for small business owners that are just getting started in the realm of email marketing. It is renowned as the industry's best drag-and-drop email builder. It helps you to create new emails that look great and are consistent with your brand, and it does not require technical experience. In fact, you can add text, photos, videos, surveys, vouchers, and events to any kind of message.

Here is one such successful email marketing campaign using the constant contact platform. Treat Cupcake Bar is a bakery located in Needham, MA, that quickly shifted its business from offline to online at the start of the pandemic. They linked their email and social marketing tools with Constant Contact to communicate critical company changes to new and existing consumers. They also included new DIY kits and an easy-to-use online purchasing system, ensuring that their delectable sweets were always available to customers. Their online sales are booming now, more than ever.

HubSpot

Hubspot is a well-known customer relationship management (CRM) software and the industry's most exceptional supplier of automated email marketing services. HubSpot enables you to create an entire lead generation funnel. Personalization is another strength of HubSpot. You can also A/B test your subject lines and content to improve your email open and click rates.

Take a peek at one of HubSpot's email marketing campaigns. Re-engagement campaign RunKeeper -  RunKeeper used this strategy to re-engage lost users with a nice, informative email. The content encouraged recipients to give the app another opportunity by highlighting recent updates and features. It also mentioned new perks that the receiver may not be aware of. The “Hi friend” welcome and “You rock” closure make the email feel more friendly and less confrontational.

SendinBlue

SendinBlue is a feature-rich SMS and email marketing platform designed specifically for businesses. It is a robust email service provider that enables organizations to leverage email marketing campaigns and automation to foster stronger relationships. In addition, SendinBlue is the only company that gives you unlimited contacts and emails, no matter what plan you choose.

Chef Nuit Regular and her husband Jeff run some of the best and most influential Thai restaurants in Toronto, including PAI, Kiin, Sabai Sabai, and Sukhothai. After the COVID-19 crisis in early 2020, the team needed email marketing tools to help them diversify their online channels, keep in touch with existing consumers, and promote their new e-commerce vertical. So, they used SendinBlue for their email marketing campaign. Here's what PAI's Marketing & Communications Manager, Bonita Mok, had to share: 

"Our experience with Sendinblue has been great so far. We are happy to be able to reach our customers and maintain a close relationship with them. We normally have a 30 to 40% open rate which means great engagement!"

Converkit

Convertkit is a scalable and effective email marketing service provider for influencers, bloggers, writers, publishers, and digital marketers. They create registration forms, popup forms, course signups, and landing sites using customizable themes. ConvertKit also allows you to quickly separate subscribers into those considering buying and those who have already bought. This enables you to enhance conversions with more personalized automated emails.

Monica formerly managed Affilimate, an affiliate dashboard and analytics solution for bloggers and affiliate marketers. Everything was fine until the pandemic hit. Her travel blog's earnings ceased, and both Affilimate and its customers suffered. She chose ConvertKit because it did not require her to learn how to create and format an eBook. All she required was an intuitive interface for creating her email course. She gained over 1,000 subscribers in less than two weeks, confirming she was on the right track with her specialization.

What Features to Look for While Selecting the Service?

Selecting the best email tool for your small business requires some research. Because what works for one firm in terms of mass email distribution may not necessarily work for others. It might be overwhelming if you are unsure of what to search for.

Here are the top features to look for when choosing an email marketing service for your small business:
  • Excellent deliverability-made email designs
  • Email automation
  • Price
  • Analytics and reporting
  • Opt-in forms
  • List segmentation
  • Multi-inbox previews
  • Landing page builders
  • Omnichannel messaging
  • Customer data

If you work in sales, email is the third most powerful source of information for B2B audiences, trailing only personal workplace relationships and industry thought leaders' recommendations.

Email Marketing Is Still a Strong Marketing Base

According to Statista, the global email marketing industry was worth $7.5 billion in 2020 and is expected to reach $17.9 billion by 2027. Similarly, 4 billion people use email on a daily basis. According to the same source, this figure will rise to 4.6 billion by 2025.

By looking at the above statistics, the tried and tested method of email marketing will continue to offer a lot in 2022 and beyond. In addition, email marketing continues to outperform other forms of internet marketing in terms of return on investment.

64% of small businesses communicate with clients via email. (HubSpot)
31% of B2B marketers believe email newsletters are the most effective strategy to nurture leads. (HubSpot)

Email marketing is still the most direct communication channel to internet users today, and it is also the most effective. It has the potential to increase your sales, enhance your brand image, and increase consumer engagement, among other things. The importance of email marketing for small businesses should be self-evident.

Conclusion

So, the best email marketing service for your small business certainly depends on your business needs. This article has identified and covered the top ones. Email lets the item speak for themselves. You can implement the above mentioned top email marketing services to reap the benefits of email power.

FAQ:


What are the best services for high-volume email marketing?

Some of the top email marketing services for small businesses are:
  • Constant Contact
  • HubSpot
  • SendinBlue
  • Convertkit
  • GetResponse

What is the future of email marketing?

According to Statista, by 2023 it is estimated that there will be 4.3 billion email subscribers worldwide. This implies that the email marketing should have personalization, email triggers, segmentation, and database management tools. Thus, securing the future of email marketing for small businesses.

How effective is email marketing?

Email marketing outperforms social media by 40 times. Email marketing may boost revenue, get new customers, and keep existing ones.

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How to Choose the Right Small Business Accounting Software?

Article | February 28, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | December 8, 2021

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

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Nuula Acquisition Helps Nav Lead Small Business Financial Health Platform

Nav Technologies, Inc. | January 27, 2023

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Tailwind Announces the Launch of Copilot, a Personalized Marketing Plan Tool for Small Businesses

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Melio Announces Integration with Xero to Sync Payments Data

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Nuula Acquisition Helps Nav Lead Small Business Financial Health Platform

Nav Technologies, Inc. | January 27, 2023

On January 26, 2023, Nav, the best financial solution for small businesses, announced its integration with Nuula's assets for building momentum, which will assist the economic platforms of small businesses. This integration will add new mobile-friendly app features to the existing Nav platform, providing many financial options based on real-time data. Due to economic fluctuations in the country, banks and financial partners have stopped sponsoring small businesses. However, this platform would assist them to survive and grow their financial needs at a lower price and with easy processes. With the help of Nuula's assets, Nav will provide applications with a credit report, cash flow, and financial updates to enable the business owner to evaluate its growth. Greg Ott, CEO of Nav, says, "This acquisition means we will continue to deliver a financial health experience that eliminates subjective and irrelevant information small business owners are bombarded with every day." He adds, "I've been impressed by the caliber of Nuula's talent and excited to integrate our team. Together, we will continue to bring simplified financial insights and streamlined access to the best financing and credit options to small business owners." (Source – Cision PR Newswire) Former CEO of Nuula, Mark Ruddock, says, "Nuula and Nav both share a passion for helping small businesses succeed." He adds, "I look forward to seeing how Nav leverages Nuula's technology to extend Nav's already compelling product offering in exciting new ways." (Source – Cision PR Newswire) About Nav Technologies With almost 1.7 million active users, Nav Technologies has helped over 200,000 small businesses to deal with their financial problems in 2022. The company has developed class flow insights, business formation, payroll, accounting services, integrated accounts, and curated insurance according to the users' financial objectives. With the acquisition of Nuula's assets, there has been an increase in its active users. More than 50% of its employees have previously worked with Nuula. It makes its users understand their business needs to outrank others, give personalized reports, and provide dedicated funding managers.

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Tailwind Announces the Launch of Copilot, a Personalized Marketing Plan Tool for Small Businesses

Tailwind | December 08, 2022

Tailwind has announced the launch of Copilot, a personalized marketing plan creation tool that marks the latest step in the company's evolution to an automated full-suite marketing platform. Copilot marketing plans integrate with the social content generation, scheduling and email management tools currently available on all new Tailwind subscriptions plans, including the free plan. "For the past few years, Tailwind has been building solutions for marketing automation across multiple platforms. Copilot's marketing plan is an important unifying feature to create end-to-end workflows for very small businesses," Edward Angstadt, Chief Growth Officer at Tailwind. Copilot solves a pressing and expensive problem for small businesses, eliminating the costly overhead of coming up with a marketing strategy and replacing it with high ROI plans that are relevant to small businesses. By lowering the lift on the marketing side, we enable businesses to reinvest that time they would have spent planning and executing a marketing strategy into growing their business. Tailwind's users will now be able to generate a personalized marketing plan based on their business type, time available and other factors specific to their business to create campaign workflows across their email and social media marketing. Tailwind Copilot goes far beyond the marketing plans you find floating around the web," says Alex Topiler, Tailwind Cofounder and Head of Product. Copilot combines a customized marketing strategy with the tools needed to create and publish content. It makes great marketing easy to execute in timeframes that are realistic for small businesses.Having this laid out to where you can just sit down, it's like having your brain on the screen," says Tara Velasquez, Co-founder of Juicy Hemp and Tailwind subscriber. "You don't have to think about it, you just throw it in there, plug and schedule. It tells you exactly what you need to do, so it takes away the communication risk with our team. About Tailwind: Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest.

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Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

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