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Time to Conduct SWOT Analysis for Small Business

Sneha Hull | December 18, 2021 | 410 views

SWOT Analysis for Small Business
As a small business owner, do you know your business's strengths, weaknesses, opportunities, and threats? Whether you are a new or established organization, you must understand this critical component of marketing strategy. SWOT-analysis helps accomplish all of this.

SWOT analysis for small business is vital and a robust process that evaluates your company and enables your future business decision-making.

According to Oberlo, more than 50% of small enterprises fail during the first year of operation, and over 95% of small startups fail within the first five years.

Before we get into the meat of the article, let us take a quick look at a few critical components. To begin, let us define SWOT analysis.

What Exactly Is A SWOT Analysis?

SWOT analysis is an approach that acts as an analytical tool to assess your business's performance or build a business strategy for any startup.

SWOT analysis comprises "Strength, weakness, opportunities, and threats. In addition, SWOT analysis includes both internal and external factors. Internal factors are those that businesses can control, and external factors are outside business control.

In the 1960s, Albert Humphrey of Stanford Research Institute created the swot-analysis method. Since then, this method has become one of the most valuable tools for business owners to start and grow their companies.

"A SWOT analysis allows you to identify the areas you could be focusing on to grow your business. You can use this insight to inform your long-term strategic planning, which will help you to draw up budgetary plans and identify hiring needs."

- Brad Touesnard, Founder & CEO of SpinupWP

A simple rule to follow is to create a SWOT analysis for small businesses when you are starting one and revise your SWOT annually. A SWOT analysis is conducted for an entire business organization or an individual project within the organization. SWOT analysis is often applied at the organizational level to accurately determine business alignment with its business goals and success benchmarks.

Why Do Small Businesses Require SWOT Analysis?

"It is impossible to accurately map out a small business's future without first evaluating it from all angles, which includes an exhaustive look at all internal and external resources and threats, and a SWOT accomplishes this in four straightforward steps that even rookie business owners can understand and embrace."

- Bonnie Taylor, chief marketing strategist, CCS Innovations

Unaware of a small business's strengths and shortcomings is a significant loss for the owners. It is essential for small business owners, as well, to anticipate both opportunities and threats.

Benefits of SWOT analysis for small businesses:
  • Gain a better grasp of your business
  • Address deficiencies
  • Ward off potential threats
  • Capitalize on opportunities
  • Leverage your strengths
  • Establish company objectives and ways for achieving them

Breakdown of SWOT Analysis:


Strengths

Strengths are the areas in which your business excels and enhances your business's success. Therefore, determining the strength of small businesses is a crucial aspect of the organization.

The following is a list of potential company strengths to consider:
  • What are your strengths?
  • What distinguishes your business?
  • What do customers appreciate about your business, product, or service?
  • In what areas does your business excel?

Consider a fictitious example of typical SWOT strength - a cake shop at the neighborhood market. The business may have several advantages, including outstanding taste, unique flavors, bespoke cakes, and helpful staff. These are only a handful of its benefits and can be highly beneficial in the long run.

Weakness

Weaknesses of a small business are another consideration to be looked at carefully. Additionally, weakness is a modifiable or controllable internal aspect of the firm. The following is a list of your business's vulnerabilities.
  • Competitors' strengths
  • Your company's weaknesses
  • Limited money and resources
  • No online presence (website)
  • No market plan

Opportunities

Opportunities are business opportunities that exist outside of your organization and that you can take advantage of to make money. You cannot influence opportunities; they are determined by industry or market conditions. However, opportunities assist you in increasing your sales. The following are a few business opportunities:
  • Is there any new market that is easy for your product or service
  • Lack of competitive areas
  • Is there any demand for your product
  • What are the possibilities of market growth
  • Social media presence

Threats

Threats are the final component of the SWOT analysis but are critical. Threats are external variables that can jeopardize the running of your organization. Recognizing and averting these dangers can save you a lot of money and time in the long run. There are a few threats to consider.
  • Changing customer needs
  • A new competitor with a low price
  • Negative press coverage of your business
  • New laws and regulations

How to Conduct SWOT Analysis?

Once you have a firm grasp on all four categories of SWOT analysis, you can go on to the next phase of posing a few questions that will assist you in developing a well-structured business plan for future growth. You will be able to weigh the advantages and disadvantages of your business initiative or organization.

Once you've completed SWOT analysis for small businesses and gathered all of the results, analyze each in terms of company requirements.

With the compiled information, you will be able to:
  • Create a plan that can enhance your strength as a small business
  • You can work over the weaknesses of a small business.
  • Utilize your strengths to be well prepared to diminish threats
  • Can take a deeper understanding of weaknesses and opportunities and identify the areas of improvement
  • Establishes a clear path for small businesses to challenge their competitors' marketing efforts and grow their consumer base

Once you learn the art of SWOT analysis and get well-versed with it, you will plan your business strategically. In addition, you will be able to explore new opportunities and improve your decision-making process.

Amazon Success Story – SWOT analysis

Amazon recently recognized the retail industry's limitations through SWOT analysis and stretched its borders to a more deconstructed form. Along with cloud computing and intelligent voice, Amazon reached out to third-party platforms such as suppliers and logistics to test the waters in the film and television sector. As a result, the company's business strategy is broadening. In 2008, Amazon began offering original material on Prime Instant Video, the company's mainstream media video platform available to Prime subscribers. It has done so by attracting new users and accelerating the growth of e-commerce and other new enterprises.

Bottom Line:

As illustrated in the preceding example, SWOT analysis for small businesses is a complete strategy for the growth and expansion of a corporation. We live in a competitive business world, where new business possibilities and risks emerge daily. As a result, corporate entities must perform it and analyze their strengths and weaknesses to prosper in the new normal and beyond.

FAQ:


Why do we conduct a SWOT analysis?

A SWOT analysis of a business organization identifies areas for improvement and areas of strength. A SWOT analysis paints a comprehensive picture of a business's strengths, weaknesses, opportunities, and threats.

When should a business conduct a SWOT analysis?

SWOT analysis is essential before taking up any new business activities, considering expansion or modification, taking up any new initiatives, changing internal policies, changing the business plan or strategy, and many more.

How often should we conduct a SWOT analysis?

Threats and opportunities are inherently dynamic. A SWOT analysis is done every six months according to established corporate standards. However, it should be considered before embarking on any new company venture. It would be best to do it regularly, depending on your business's needs.

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Embrace Business Process Management Essentials with Best BPM Books

Article | July 11, 2023

Dive into the world of Business Process Management (BPM) with handpicked must-read BPM books. Gain insights from industry experts and discover proven techniques that will propel your business forward. The discipline of business process management (BPM) has emerged as a crucial strategic approach to adapting to the ever-changing market conditions in the current dynamic business landscape. However, to navigate the vast landscape of BPM and gain a deep understanding of its principles and practices, professionals, researchers, and students need comprehensive resources that provide insights into various facets of BPM. This article aims to present a curated list of best books on business process management, showcasing their relevance, value, and potential impact on enhancing BPM expertise. The selected BPM books featured in this article bring forth a unique perspective, offering practical guidance, case studies, and real-world examples that illustrate the application of BPM principles in diverse industries and contexts. By studying these resources, professionals can develop a solid foundation in BPM, acquire the necessary skills to optimize and automate processes and contribute to organizational success. 1.Business Process Management: Concepts, Languages, Architectures Author: Mathias Weske 'Business Process Management: Concepts, Languages, Architectures' by Mathias Weske serves as a comprehensive and indispensable guide, delving deep into the world of business process management (BPM). Unlike other resources that often focus on either business administration or computer science, Weske advocates for a unified understanding across all involved communities. By presenting a holistic view, this BPM book equips readers with the knowledge to navigate various aspects of the discipline. Weske lays a strong foundation by exploring the fundamental principles of BPM, enabling readers to effectively manage complex business processes. Through lucid explanations and practical examples, the book also demystifies prominent process modeling languages such as BPMN (Business Process Model and Notation) and BPEL (Business Process Execution Language). Furthermore, it delves into the architectural facets of BPM systems, discussing crucial concepts like process engines, process choreographies, and service-oriented architectures. By offering a comprehensive approach, the book not only enlightens on theoretical aspects but also provide valuable strategies for successfully applying BPM in real-world scenarios. 2.Modern Business Process Automation: YAWL and its Support Environment Editors: Arthur H. M. ter Hofstede, Wil M. P. van der Aalst, Michael Adams, Nick Russell The 'Modern Business Process Automation: YAWL and its Support Environment' offers readers a comprehensive and authoritative exploration of YAWL (Yet Another Workflow Language) and its support environment. This edition brings together a team of distinguished editors and contributors who delve into modern business process automation concepts, techniques, and tools. The book covers a wide range of topics and provides readers with a timeless and vendor-independent understanding of the essential components of business process automation. While the field of BPM is subject to constant change with the proposal of new standards and the introduction of new tools and technologies, this book equips readers with a solid foundation in the fundamentals that remain relatively stable. It empowers readers to better understand, assess, and leverage new developments in the evolving BPM landscape. 'Modern Business Process Automation: YAWL and its Support Environment' is a valuable resource for professionals, researchers, and students interested in business process automation. 3.Handbook on Business Process Management 1: Introduction, Methods, and Information Systems (International Handbooks on Information Systems) Editors: Jan vom Brocke, Michael Rosemann The 'Handbook on Business Process Management 1: Introduction, Methods, and Information Systems' is an invaluable reference guide that explores all aspects of business process management (BPM). With its two volumes and contributions from leading experts in the field, this handbook presents the contemporary body of knowledge on BPM. It starts by offering readers a comprehensive introduction to BPM, ensuring a solid understanding of its fundamental concepts. The book then delves into BPM methods and process-aware information systems, providing valuable guidance on integrating BPM into corporate methodologies and information systems. To enrich the reader's understanding, selected case studies are included, showcasing real-world applications of BPM, ensuring a comprehensive summary of BPM expertise, and covering critical success factors in the field. With its extensive coverage and expert insights, the 'Handbook on Business Process Management 1' serves as an indispensable resource and presents a holistic view of BPM methodologies, information systems, and their practical application across various industries. 4.Process Mining: Discovery, Conformance and Enhancement of Business Processes Author: Wil M. P. van der Aalst 'Process Mining: Discovery, Conformance and Enhancement of Business Processes' focuses on the emerging field of process mining and its applications in business process management. It provides readers with a thorough overview of process mining and guides readers through its practical use techniques, including process discovery, conformance checking, and process enhancement. The book explores various process discovery algorithms and their applications across different domains, offering readers a broad understanding of the topic. The next focus is on conformance checking, where the book demonstrates how discovered process models can be compared with predefined models or business rules. It then dives into process enhancement, showcasing how process mining insights can be leveraged to optimize and improve existing business processes. 'Process Mining: Discovery, Conformance and Enhancement of Business Processes' equips readers with the knowledge and skills to effectively apply process mining techniques, leading to better process understanding, compliance, and optimization. 5.Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies Authors: Manfred Reichert, Barbara Weber 'Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies' by Manfred Reichert and Barbara Weber explores the concept of flexibility in process-aware information systems (PAIS). This BPM book offers valuable insights into the challenges, methodologies, and technologies that empower organizations to achieve adaptable and flexible process management. The book primarily focuses on flexibility support for pre-specified processes, the prevailing paradigm in business process management (BPM). It delves into the methodologies and approaches that facilitate flexibility within this framework. Additionally, the authors emphasize the technologies and tools that enable flexibility in PAIS, including workflow management systems, rule engines, and service-oriented architectures. In addition, the book provides practical examples, case studies, and exercises to clarify concepts and demonstrate the application of flexible process management in real-world scenarios. This helps readers grasp the practical implications and benefits of embracing flexibility in PAIS. 6.Fundamentals of Business Process Management Authors: Marlon Dumas, Marcello La Rosa, Jan Mendling, Hajo A. Reijers 'Fundamentals of Business Process Management' is a comprehensive textbook that thoroughly explains the core concepts and principles of business process management (BPM). The book begins by introducing readers to the basics of business processes, emphasizing their characteristics and the significance of effective management. It covers the entire BPM lifecycle, starting from process identification and extending to process monitoring. Key topics addressed include process modeling, analysis, redesign, and automation. To ensure a holistic approach, concepts, methods, and tools from business management, computer science, and industrial engineering are integrated into a cohesive and interdisciplinary framework. The book enhances the learning experience by including numerous real-world examples, case studies, and exercises. These practical elements reinforce the concepts and enable hands-on learning, promoting a deeper understanding of BPM principles in action. It balances theoretical foundations and practical applications, making it suitable for academic study and professional reference. 7.Conformance Checking: Relating Processes and Models Authors: Boudewijn van Dongen, Josep Carmona, Andreas Solti and Matthias Weidlich 'Conformance Checking: Relating Processes and Models' is a book that focuses on the crucial field of conformance checking in business process management. It offers valuable insights into the techniques and methodologies used to compare real-world process executions with their corresponding process models. The book starts by introducing the concept of conformance checking and highlighting its significance in assessing the compliance and alignment of actual process executions with intended models. The book explores different perspectives of conformance, including control flow, data, and resource perspectives, providing a comprehensive understanding of the topic. The authors discuss various approaches for evaluating conformance, enabling organizations to assess the adherence of executed processes to the expected behavior as defined by process models. Real-world examples, case studies, and illustrations are provided throughout the book to understand the application of conformance-checking techniques in different industries and domains. Additionally, the authors discuss the limitations and challenges associated with conformance checking, providing readers with a comprehensive overview of the field. 8.Business Process Change: A Business Process Management Guide for Managers and Process Professionals Author: Paul Harmon 'Business Process Change: A Business Process Management Guide for Managers and Process Professionals' offers practical insights and guidance on managing and implementing business process change. This book on business process management serves as a valuable resource for managers and process professionals seeking to improve organizational performance through effective business process management (BPM). Harmon provides a step-by-step approach to understanding, analyzing, and redesigning business processes to drive operational excellence and strategic agility. The book covers a wide range of topics related to business process change, including process identification, analysis, redesign, implementation, and monitoring. The author introduces various methodologies and tools used in BPM, such as process modeling, Six Sigma, Lean, and workflow automation. Harmon's practical approach ensures that the book is accessible to both business professionals and process specialists. Furthermore, the book addresses the human side of process change by discussing change management strategies, stakeholder engagement, and fostering a process-centric culture. 9.High Performance Through Business Process Management: Strategy Execution in a Digital World Author: Mathias Kirchmer 'High Performance Through Business Process Management: Strategy Execution in a Digital World' by Mathias Kirchmer explores the effective utilization of business process management (BPM) to achieve high-performance results. With a focus on aligning BPM with digital transformation initiatives, Kirchmer offers valuable insights into driving strategy execution in today's rapidly evolving business landscape. The book underscores the critical role of BPM in enabling organizations to navigate the challenges posed by the digital age. Readers are provided with practical guidance on developing a BPM strategy that aligns with the overall business strategy. Furthermore, the book delves into BPM's cultural and organizational aspects, recognizing the significance of change management, leadership, and employee engagement. By addressing these crucial factors, organizations can foster a supportive environment for BPM implementation and drive successful strategy execution. Real-world case studies and examples are drawn throughout the book, illustrating how organizations have leveraged BPM to achieve high performance. These practical insights showcase the tangible benefits of implementing BPM in various industries and highlight best practices for success. 10.BPM CBOK Version 4.0: Guide to the Business Process Management Common Body Of Knowledge Authors: Tony Benedict, Mathias Kirchmer, Marc Scarsig, Pater Frantz, Raju Saxena, Dan Morris, Jack Hilty The 'BPM CBOK Version 4.0: Guide to the Business Process Management Common Body Of Knowledge' provides a holistic overview of the common body of knowledge in the field of business process management (BPM). The book aims to establish a shared understanding and framework for BPM by consolidating the collective knowledge and expertise of the authors. The book covers various aspects of BPM and provides insights into the essential concepts, methodologies, techniques, and best practices. Starting with the foundational principles of BPM, including process modeling, analysis, design, and optimization, the authors lay a solid groundwork for readers to grasp the core elements of effective process management. The book also highlights the critical role of technology in BPM and delves into emerging trends in BPM, including the influence of digital transformation, customer experience management, and the integration of artificial intelligence (AI) and robotic process automation (RPA) in process management practices. By addressing these trends, the authors ensure that readers are equipped with insights into the evolving landscape of BPM. Conclusion These featured business process management books in the article serve as invaluable resources for individuals seeking to enhance their knowledge of BPM and leverage its power to drive organizational success. By studying these BPM books, professionals can gain a competitive edge, contribute to process improvement initiatives, and make informed decisions that propel their organizations forward. The practical examples, case studies, and real-world applications shared in these books equip readers with the tools and insights to optimize processes, improve productivity, and achieve operational excellence. As BPM continues to shape the business landscape, these books will remain indispensable references, providing guidance and inspiration for future advancements in the field.

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Technology

Building Successful E-commerce Businesses for SMBs

Article | July 17, 2023

Small businesses can greatly boost sales and revenue by adopting an analytical approach and successfully implementing relevant e-commerce strategies to establish a strong presence in the digital realm. Contents 1 Importance of E-commerce for SMBs 2 E-commerce Business Development 2.1 Grow a Core Niche 2.2 Choose the Right Platform 2.3 Optimize Product Listings and Pricing 2.4 Target Mobile Audiences 2.5 Integrated Systems 2.6 Develop Effective Marketing Strategy 2.7 Provide Excellent Customer Service 3 Final Thoughts 1. Importance of E-commerce for SMBs The e-commerce market is expected to reach a market valuation of $58.74 trillion by 2028 at a compound annual growth rate (CAGR) of over 26.55%. (Source: SkyQuest). The transformative potential of e-commerce business models has allowed Small and Medium-sized Businesses (SMBs) to expand their sales in both standardized and niche products by leveraging improved website design to connect with consumers remotely, establish brand identity, and tailor products to specific demands. As the e-commerce industry continues to flourish globally, SMBs have unprecedented opportunities to enter the online marketspace. However, it is imperative that aspiring enterprises recognize that a thriving e-commerce small business entails more than just a digital storefront and requires a thoughtful and strategic approach. As noted by the World Development Report 2020 Trading for Development, MSME participation in e-commerce and other digital platforms - such as service delivery in food services, accommodation, and other sectors – can make it easier to sell goods and services, lower costs of entry to markets and costs of doing business, and boost MSME productivity and profits. (Source: World Bank) 2. E-commerce Business Development E-commerce is now essential to modern business operations, particularly for SMBs, who can significantly increase their customer base and revenue with the right tools and strategies. By implementing the discussed steps and insights, SMBs can unlock the full potential of e-commerce and establish themselves as successful players in the digital realm. Thus, SMBS must recognize the vast benefits of e-commerce and equip themselves with the knowledge and resources required to succeed in this competitive landscape. 2.1 Grow a Core Niche A comprehensive understanding of the target customers is fundamental to starting a lucrative small e-commerce business. This necessitates meticulous market research and customer base analysis to discern gaps and potential acquisition opportunities. It is also indispensable to establish a genuine and committed core audience that values exclusive or personalized products. Given the intense competition, it is vital to pinpoint a distinctive product offering and a robust core audience that is enthusiastic about procuring and steadfast in their loyalty. As per a report, there were 2.14 billion online shoppers in 2021, which went up from 1.52 billion in 2016, a 28% increase in just over five years. (Source: SkyQuest) 2.2 Choosethe Right Platform To build a successful online business, choosing the right e-commerce platform and tools is critical. Starting e-commerce businesses must carefully evaluate each option, comparing features, pricing, and usability to make an informed decision that suits their needs and budget. In addition, it's recommended to refrain from reinventing the wheel by creating products that already exist as services, especially if there is a lack of technical expertise. For instance, when targeting consumers, it's better to use available platforms rather than build an e-commerce website from scratch unless there are compelling reasons to do so. 2.3 Optimize Product Listings and Pricing The optimization of product listings and pricing is undeniably critical to the success of small e-commerce businesses. A robust approach that includes clear and informative product descriptions, high-quality images, and videos is essential to attract potential customers. To ensure the seamless discovery of products on the website, it is crucial to utilize clear titles, relevant keywords, and detailed categories & filters. Pricing, on the other hand, requires a meticulous balance between profitability and competitiveness. Therefore, conducting thorough research on competitors' prices is imperative while also considering production, shipping, and overhead costs. Furthermore, dynamic pricing strategies, including seasonal discounts, flash sales, and personalized pricing, can stimulate sales and foster customer loyalty. 2.4 Target Mobile Audiences In order to thrive in the current landscape, small e-commerce businesses must prioritize mobile accessibility, personalization, and engagement. Although several tools are available to assist in achieving these goals, mastering them is crucial to success.Moreover, businesses should ensure their mobile shopping experience is intuitive and user-friendly. This involves having a mobile-responsive e-commerce website, streamlined navigation, and a seamless checkout process. By implementing these measures, businesses can reduce cart abandonment rates and increase revenue. 30% of mobile shoppers abandon a transaction if the shopping experience is not optimized for mobile. (Source: MoPowered) 2.5 Integrated Systems Integrated systems play a crucial role in the success of SMB e-commerce ventures, enabling inventory management, order fulfillment, and customer relationship management through a unified platform. However, conventional tools such as CMS, ERP systems, and e-commerce platforms must be improved for managing product data as businesses grow. Hence, investing in a product information management solution is imperative to ensure seamless product information management across various internal and external channels such as online stores, product catalogs, and ERP systems. 2.6 Develop Effective Marketing Strategy Crafting a comprehensive marketing strategy is paramount to effectively promoting an e-commerce business and reaching its target audience. A robust marketing strategy can be achieved by adopting a multi-faceted approach that entails developing a content marketing plan, launching email marketing campaigns, and leveraging social media marketing to expand the reach and drive traffic to the website. Only 12% of businesses feel that they are using social media effectively. (Source: Harvard Business Review) 2.7 Provide Excellent Customer Service SMB e-commerce businesses' success heavily depends on their ability to provide excellent customer service. To achieve this, organizations must offer multiple communication channels, prioritize customer needs and concerns, and personalize the customer experience. By doing so, they can establish customer loyalty and generate positive word-of-mouth. In addition, regularly evaluating and improving customer service processes is essential to meet customer expectations and needs. 89% of shoppers have stopped buying from online stores after they experienced poor customer service. (Source: RightNow) 3. Final Thoughts The emergence of e-commerce has presented a unique opportunity for SMBs to grow their sales and engage with customers remotely. However, achieving success in the online marketplace requires a strategic approach that enables businesses to compete effectively. To that end, SMBs must formulate and execute a comprehensive plan that encompasses essential aspects of e-commerce, such as creating a user-friendly website, developing a targeted marketing strategy, and streamlining the order fulfillment process. By following these steps and leveraging industry insights, SMBs can leverage the full potential of e-commerce and establish themselves as key players in the digital realm. As e-commerce grows globally, SMBs have an unprecedented opportunity to enter the online marketplace and boost their productivity and profits.

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TECHNOLOGY, BUSINESS STRATEGY

Leverage the Benefits for SMBs with Top BPM Events to Attend

Article | July 11, 2023

Connect with industry leaders, learn about latest trends, and gain valuable insights. Stay ahead of the competition, enhance efficiency, and maximize the organization's potential with leading BPM events Organizations across industries constantly seek ways to streamline their operations, optimize efficiency, and deliver exceptional results in the current fast-paced and ever-changing business landscape. This pursuit has led to the rapid growth and increasing significance of Business Process Management (BPM). As more organizations recognize the transformative potential of effective BPM, they are actively engaging in a range of BPM conferences and events dedicated to this field. This article explores some of the top events in the field of BPM that professionals can attend to enhance their understanding of this field and accelerate their business process transformation journeys. These business process management events provide a platform for attendees to gain insights into topics such as process analysis, automation, change management, and integrating BPM into their overall business strategy. By participating in these events, professionals can uncover new possibilities, ignite their transformation journey, and gain a competitive edge in the market. 1.BPM 2023 conference (21st International Conference on Business Process Management) September 11 - 15, 2023 | Utrecht (The Netherlands) The 21st edition of BPM 2023, presented by Utrecht University and University of Applied Sciences Utrecht, stands as a premier conference in the field of Business Process Management. Over the last decade, this esteemed event has solidified its status by curating cutting-edge research and facilitating captivating talks, insightful tutorials, and thought-provoking discussions among leading thought leaders and innovators. This conference will act as a vibrant platform, fostering collaboration among experts from diverse fields such as Computer Science, Information Systems Engineering, and Management, creating a dynamic melting pot of knowledge and expertise. 2. Business Process Transformation Forum September 11 - 13, 2023 | Scottsdale (AZ) Organizations must be agile, innovative, and customer-centric to succeed in today's rapidly evolving business landscape. Continuous adaptation and improvement of business processes are essential to drive growth and thrive in this environment. The Business Process Transformation Forum is the ideal platform for organizations seeking to accelerate their business process transformation journey and connect with peers, thought leaders, and market experts from across the Americas. At this forum, attendees can delve into a wide range of topics critical to driving business process transformation. These will include transforming business processes, leveraging process mining and analysis techniques, and exploring the steps and best practices necessary for continuous process improvement. By embracing these insights, organizations can outperform their competitors in the market and maintain a competitive edge. 3. All Access BPM 2023 September 19 - 20, 2023 | Online The importance of Business Process Management (BPM) cannot be overstated in today's fast-paced business landscape. However, despite the widespread adoption of BPM techniques, only a small fraction of organizations effectively leverage BPM to enhance their business performance. In light of this, the All Access BPM 2023 conference aims to address this gap by offering a comprehensive program focused on key areas such as business architecture, autonomous enterprise, process mining, process intelligence, change management, and workflow automation. By attending this event, participants will gain invaluable insights and innovative strategies directly from industry leaders. One of the primary objectives of All Access BPM 2023 is to guide attendees on integrating BPM into their overall business strategy. This conference will serve as a platform for professionals to stay updated with the latest insights, learn best practices, and discover innovative approaches to maximize the benefits of BPM within their respective organizations. 4.ICBPMPA 2023: 17. International Conference on Business Process Management and Processes Analysis October 09 - 10, 2023 | New York (United States) The International Research Conference is an esteemed federated organization that strives to unite diverse scholarly events for presentation within its comprehensive conference program. With its commitment to delivering high-quality content, the conference provides exceptional value for students, academics, and industry researchers alike. One notable event within the International Research Conference is the International Conference on Business Process Management and Processes Analysis. This conference aims to gather leading academic scientists, researchers, and scholars to foster the exchange and sharing of experiences and research findings related to all aspects of Business Process Management and processes Analysis. Furthermore, this conference will serve as a premier interdisciplinary platform for researchers, practitioners, and educators to showcase and discuss the latest innovations, emerging trends, and concerns in the fields of Business Process Management and Processes Analysis. 5. Enterprise Architecture & Business Process Management Conference Europe October 09 – 12, 2023 | London (UK) The Enterprise Architecture & Business Process Management Conference presents a comprehensive program of four conference tracks, encompassing over 45 sessions and insightful case studies from esteemed organizations. Prominent entities like APG, Bank of England, British Army Recruiting Group in partnership with Capita, Cambridge University Press and Assessment, Department of National Defence, Canada, IBM, IKEA Group, KPMG, and many more contribute their expertise, offering attendees a wealth of knowledge and valuable insights. This BPM event will offer attendees the opportunity to broaden their knowledge through a diverse range of half-day workshops led by world-class instructors. By joining the conference, attendees can learn how to effectively address the challenges organizations face today and in the future, equipping them with the necessary tools to thrive in a dynamic business environment. 6.ICBPMS 2024: 18. International Conference on Business Process Management Systems January 28 - 29, 2024 | New York (United States) The International Research Conference is dedicated to bringing together a diverse array of scholarly events within its comprehensive conference program. These events are scheduled over a span of time, which may vary based on the number and duration of presentations. One of the noteworthy events within the International Research Conference is the International Conference on Business Process Management and Processes Analysis. This conference aims to foster collaboration among leading academic scientists, researchers, and research scholars, providing them with a platform to exchange and share their experiences and research findings encompassing all aspects of Business Process Management and Processes Analysis. The conference will allow attendees to engage in fruitful discussions, gain valuable insights, and establish meaningful connections with experts in their respective fields. 7.BPM 2024 (22nd Business Process Management Conference 2024) September 1 - 6, 2024 | Krakow (Poland) The BPM 2024 is the leading conference for researchers and practitioners in Business Process Management. Over the years, it has earned the reputation of being the go-to gathering for international BPM enthusiasts, attracting a substantial number of attendees annually. Structured across three tracks, namely foundation, engineering, and management, this conference encompasses a comprehensive program. Additionally, it will feature various co-located events, including the doctoral consortium, workshops, forums, demos, and tutorials. As the foremost forum in Business Process Management, this conference will offer a prestigious platform for researchers and practitioners to convene. It will serves as a melting pot, bringing together experts from a range of disciplines, including computer science, information systems engineering, and management. Conclusion The world of Business Process Management (BPM) offers a plethora of opportunities for organizations. As highlighted by the diverse range of BPM events and conferences discussed in this article, professionals in the field have numerous platforms to connect, learn, and share their expertise. These gatherings serve as melting pots for thought leaders, researchers, practitioners, and industry experts. Attendees have the chance to explore cutting-edge research, exchange experiences, and gain valuable insights into the latest trends, challenges, and best practices in BPM. By participating in these BPM events, professionals can broaden their knowledge, strengthen their skill set, and build a strong network of peers. These connections and learnings can contribute to the continuous improvement of business processes within their organizations, leading to increased efficiency, cost reduction, and enhanced overall performance.

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TECHNOLOGY, BUSINESS STRATEGY

Top Tools SMBs Can Leverage to Maximize Their E-commerce Potential

Article | July 11, 2023

Leverage the top e-commerce tools that small and medium-sized businesses (SMBs) can utilize to boost profitability. Maximize your potential with these powerful e-commerce solutions. In today's dynamic business environment, e-commerce presents significant opportunities for small and medium-sized businesses (SMBs) to expand their reach and drive profitability. With global e-commerce sales projected to reach $8.1 trillion by 2026 (Statista), SMBs have a tremendous growth potential. However, resource limitations compared to larger businesses can pose challenges in competing effectively. To overcome these challenges and maximize their potential, SMBs need to leverage cutting-edge e-commerce tools. These tools can enhance their operations and drive accelerated growth. This article will explore the top e-commerce tools that SMBs can strategically utilize to boost profitability and propel their business forward. By harnessing their power, SMBs can optimize their online presence, streamline operations, and achieve sustainable success in the ever-evolving e-commerce industry. 1.WooCommerce WooCommerce is a powerful e-commerce solution built on WordPress, a popular content management system. It enables small and medium businesses to create and manage their online stores effectively. As an open-source platform, it offers extensive customization options and flexibility, allowing businesses to tailor their online stores to their specific requirements and branding. It is important to note that the platform is not a standalone website builder but a plugin that integrates seamlessly with WordPress. The platform also provides a wide range of extensions and add-ons to enhance store functionality and meet specific business needs. With WooCommerce, businesses can manage products, set up payment gateways, handle shipping options, and customize the design and layout of their stores. 2.Semrush Semrush is a leading online visibility management SaaS platform that helps businesses improve their search engine ranking, website traffic, and online visibility. It offers a wide range of features, including keyword research, competitor analysis, and website auditing. Semrush simplifies the process of running online marketing campaigns with its user-friendly interface and intuitive tools. It enables users to easily build, manage, and measure campaigns across various channels, freeing up time for marketing professionals to focus on creativity and content creation while Semrush handles the data and analytics. The platform also includes link building and auditing tools that can improve website visibility and generate organic traffic, helping businesses identify opportunities for improvement and implement effective SEO strategies. 3.Ahrefs Ahrefs is an all-in-one SEO toolset that provides businesses with a comprehensive set of features to optimize their websites and increase search traffic. Its keyword research capabilities allow users to discover relevant keywords, assess their search volume and difficulty, and identify new opportunities. The backlink analysis features provide insights into a website's backlink profile, helping businesses understand the quality and quantity of their backlinks. Ahrefs also offers tools for rank tracking, site audits, content analysis, and competitor analysis, enabling businesses to monitor their search engine rankings, identify technical issues, analyze content performance, and gain insights into competitors' strategies. 4.NAKIVO NAKIVO Backup & Replication is a powerful data protection solution designed for SMBs and enterprises. It offers seamless backup and replication for virtual, physical, and cloud environments, supporting platforms like VMware, Hyper-V, Nutanix AHV, and AWS. With advanced features such as incremental backups, global deduplication, and network acceleration, NAKIVO optimizes storage space and reduces backup windows. Its instant granular recovery ensures quick retrieval of files, application objects, and VMs, minimizing downtime. The solution also provides flexible recovery options and seamless integration with cloud storage for offsite protection. NAKIVO Backup & Replication is a user-friendly and comprehensive solution that enables organizations to securely protect their data and ensure business continuity. 5.Omnisend Omnisend is an all-in-one platform that combines email marketing and SMS capabilities, to help businesses effectively engage and communicate with their customers. It enables businesses to create personalized and targeted campaigns, generate client engagement and reach their audience at the right time and through their preferred channel. The platform offers a wide range of features, including customizable templates, automation workflows, segmentation, and A/B testing, allowing businesses to create compelling and engaging marketing messages. In addition, it provides robust analytics and reporting tools to track campaign performance and measure the impact of marketing efforts. With its user-friendly interface and productive tools, Omnisend empowers businesses to increase conversions and revenue. 6.Veeqo Veeqo is a free shipping and inventory management platform designed to streamline e-commerce operations for businesses of all sizes. Its comprehensive features simplify the process of managing stock levels, automating order fulfillment, and integrating with various sales channels. Veeqo provides real-time visibility into inventory, allowing businesses to efficiently track and manage their products across multiple platforms. The platform also offers reporting and analytics tools to help businesses gain insights into their performance and make data-driven decisions. With its user-friendly interface and powerful functionality, Veeqo empowers e-commerce businesses to optimize their operations, enhance customer experiences, and drive profitability. Final Thoughts The world of e-commerce offers a plethora of powerful tools that small and medium-sized businesses (SMBs) can leverage to significantly increase their profitability. By adopting the right tools and technologies, SMBs can streamline their operations, enhance customer experiences, and ultimately drive revenue growth. The tools discussed in this article, such as Veeqo, Omnisend, and NAKIVO Backup & Replication, offer robust features and functionalities tailored to the unique needs of SMBs. Whether it's efficient inventory management, effective email marketing, or reliable data backup and recovery, these tools provide the necessary capabilities to optimize e-commerce operations and achieve sustainable profitability. It is essential for SMBs to carefully evaluate their specific requirements, explore the available options, and invest in the tools that align with their business goals. By harnessing the power of these top e-commerce tools, SMBs can gain a competitive edge, attract more customers, and ultimately thrive in the digital marketplace.

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INDUSTRY OUTLOOK, IMPACT

Leverage the Benefits for SMBs with Top BPM Events to Attend

Article | July 11, 2023

Dive into the world of Business Process Management (BPM) with handpicked must-read BPM books. Gain insights from industry experts and discover proven techniques that will propel your business forward. The discipline of business process management (BPM) has emerged as a crucial strategic approach to adapting to the ever-changing market conditions in the current dynamic business landscape. However, to navigate the vast landscape of BPM and gain a deep understanding of its principles and practices, professionals, researchers, and students need comprehensive resources that provide insights into various facets of BPM. This article aims to present a curated list of best books on business process management, showcasing their relevance, value, and potential impact on enhancing BPM expertise. The selected BPM books featured in this article bring forth a unique perspective, offering practical guidance, case studies, and real-world examples that illustrate the application of BPM principles in diverse industries and contexts. By studying these resources, professionals can develop a solid foundation in BPM, acquire the necessary skills to optimize and automate processes and contribute to organizational success. 1.Business Process Management: Concepts, Languages, Architectures Author: Mathias Weske 'Business Process Management: Concepts, Languages, Architectures' by Mathias Weske serves as a comprehensive and indispensable guide, delving deep into the world of business process management (BPM). Unlike other resources that often focus on either business administration or computer science, Weske advocates for a unified understanding across all involved communities. By presenting a holistic view, this BPM book equips readers with the knowledge to navigate various aspects of the discipline. Weske lays a strong foundation by exploring the fundamental principles of BPM, enabling readers to effectively manage complex business processes. Through lucid explanations and practical examples, the book also demystifies prominent process modeling languages such as BPMN (Business Process Model and Notation) and BPEL (Business Process Execution Language). Furthermore, it delves into the architectural facets of BPM systems, discussing crucial concepts like process engines, process choreographies, and service-oriented architectures. By offering a comprehensive approach, the book not only enlightens on theoretical aspects but also provide valuable strategies for successfully applying BPM in real-world scenarios. 2.Modern Business Process Automation: YAWL and its Support Environment Editors: Arthur H. M. ter Hofstede, Wil M. P. van der Aalst, Michael Adams, Nick Russell The 'Modern Business Process Automation: YAWL and its Support Environment' offers readers a comprehensive and authoritative exploration of YAWL (Yet Another Workflow Language) and its support environment. This edition brings together a team of distinguished editors and contributors who delve into modern business process automation concepts, techniques, and tools. The book covers a wide range of topics and provides readers with a timeless and vendor-independent understanding of the essential components of business process automation. While the field of BPM is subject to constant change with the proposal of new standards and the introduction of new tools and technologies, this book equips readers with a solid foundation in the fundamentals that remain relatively stable. It empowers readers to better understand, assess, and leverage new developments in the evolving BPM landscape. 'Modern Business Process Automation: YAWL and its Support Environment' is a valuable resource for professionals, researchers, and students interested in business process automation. 3.Handbook on Business Process Management 1: Introduction, Methods, and Information Systems (International Handbooks on Information Systems) Editors: Jan vom Brocke, Michael Rosemann The 'Handbook on Business Process Management 1: Introduction, Methods, and Information Systems' is an invaluable reference guide that explores all aspects of business process management (BPM). With its two volumes and contributions from leading experts in the field, this handbook presents the contemporary body of knowledge on BPM. It starts by offering readers a comprehensive introduction to BPM, ensuring a solid understanding of its fundamental concepts. The book then delves into BPM methods and process-aware information systems, providing valuable guidance on integrating BPM into corporate methodologies and information systems. To enrich the reader's understanding, selected case studies are included, showcasing real-world applications of BPM, ensuring a comprehensive summary of BPM expertise, and covering critical success factors in the field. With its extensive coverage and expert insights, the 'Handbook on Business Process Management 1' serves as an indispensable resource and presents a holistic view of BPM methodologies, information systems, and their practical application across various industries. 4.Process Mining: Discovery, Conformance and Enhancement of Business Processes Author: Wil M. P. van der Aalst 'Process Mining: Discovery, Conformance and Enhancement of Business Processes' focuses on the emerging field of process mining and its applications in business process management. It provides readers with a thorough overview of process mining and guides readers through its practical use techniques, including process discovery, conformance checking, and process enhancement. The book explores various process discovery algorithms and their applications across different domains, offering readers a broad understanding of the topic. The next focus is on conformance checking, where the book demonstrates how discovered process models can be compared with predefined models or business rules. It then dives into process enhancement, showcasing how process mining insights can be leveraged to optimize and improve existing business processes. 'Process Mining: Discovery, Conformance and Enhancement of Business Processes' equips readers with the knowledge and skills to effectively apply process mining techniques, leading to better process understanding, compliance, and optimization. 5.Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies Authors: Manfred Reichert, Barbara Weber 'Enabling Flexibility in Process-Aware Information Systems: Challenges, Methods, Technologies' by Manfred Reichert and Barbara Weber explores the concept of flexibility in process-aware information systems (PAIS). This BPM book offers valuable insights into the challenges, methodologies, and technologies that empower organizations to achieve adaptable and flexible process management. The book primarily focuses on flexibility support for pre-specified processes, the prevailing paradigm in business process management (BPM). It delves into the methodologies and approaches that facilitate flexibility within this framework. Additionally, the authors emphasize the technologies and tools that enable flexibility in PAIS, including workflow management systems, rule engines, and service-oriented architectures. In addition, the book provides practical examples, case studies, and exercises to clarify concepts and demonstrate the application of flexible process management in real-world scenarios. This helps readers grasp the practical implications and benefits of embracing flexibility in PAIS. 6.Fundamentals of Business Process Management Authors: Marlon Dumas, Marcello La Rosa, Jan Mendling, Hajo A. Reijers 'Fundamentals of Business Process Management' is a comprehensive textbook that thoroughly explains the core concepts and principles of business process management (BPM). The book begins by introducing readers to the basics of business processes, emphasizing their characteristics and the significance of effective management. It covers the entire BPM lifecycle, starting from process identification and extending to process monitoring. Key topics addressed include process modeling, analysis, redesign, and automation. To ensure a holistic approach, concepts, methods, and tools from business management, computer science, and industrial engineering are integrated into a cohesive and interdisciplinary framework. The book enhances the learning experience by including numerous real-world examples, case studies, and exercises. These practical elements reinforce the concepts and enable hands-on learning, promoting a deeper understanding of BPM principles in action. It balances theoretical foundations and practical applications, making it suitable for academic study and professional reference. 7.Conformance Checking: Relating Processes and Models Authors: Boudewijn van Dongen, Josep Carmona, Andreas Solti and Matthias Weidlich 'Conformance Checking: Relating Processes and Models' is a book that focuses on the crucial field of conformance checking in business process management. It offers valuable insights into the techniques and methodologies used to compare real-world process executions with their corresponding process models. The book starts by introducing the concept of conformance checking and highlighting its significance in assessing the compliance and alignment of actual process executions with intended models. The book explores different perspectives of conformance, including control flow, data, and resource perspectives, providing a comprehensive understanding of the topic. The authors discuss various approaches for evaluating conformance, enabling organizations to assess the adherence of executed processes to the expected behavior as defined by process models. Real-world examples, case studies, and illustrations are provided throughout the book to understand the application of conformance-checking techniques in different industries and domains. Additionally, the authors discuss the limitations and challenges associated with conformance checking, providing readers with a comprehensive overview of the field. 8.Business Process Change: A Business Process Management Guide for Managers and Process Professionals Author: Paul Harmon 'Business Process Change: A Business Process Management Guide for Managers and Process Professionals' offers practical insights and guidance on managing and implementing business process change. This book on business process management serves as a valuable resource for managers and process professionals seeking to improve organizational performance through effective business process management (BPM). Harmon provides a step-by-step approach to understanding, analyzing, and redesigning business processes to drive operational excellence and strategic agility. The book covers a wide range of topics related to business process change, including process identification, analysis, redesign, implementation, and monitoring. The author introduces various methodologies and tools used in BPM, such as process modeling, Six Sigma, Lean, and workflow automation. Harmon's practical approach ensures that the book is accessible to both business professionals and process specialists. Furthermore, the book addresses the human side of process change by discussing change management strategies, stakeholder engagement, and fostering a process-centric culture. 9.High Performance Through Business Process Management: Strategy Execution in a Digital World Author: Mathias Kirchmer 'High Performance Through Business Process Management: Strategy Execution in a Digital World' by Mathias Kirchmer explores the effective utilization of business process management (BPM) to achieve high-performance results. With a focus on aligning BPM with digital transformation initiatives, Kirchmer offers valuable insights into driving strategy execution in today's rapidly evolving business landscape. The book underscores the critical role of BPM in enabling organizations to navigate the challenges posed by the digital age. Readers are provided with practical guidance on developing a BPM strategy that aligns with the overall business strategy. Furthermore, the book delves into BPM's cultural and organizational aspects, recognizing the significance of change management, leadership, and employee engagement. By addressing these crucial factors, organizations can foster a supportive environment for BPM implementation and drive successful strategy execution. Real-world case studies and examples are drawn throughout the book, illustrating how organizations have leveraged BPM to achieve high performance. These practical insights showcase the tangible benefits of implementing BPM in various industries and highlight best practices for success. 10.BPM CBOK Version 4.0: Guide to the Business Process Management Common Body Of Knowledge Authors: Tony Benedict, Mathias Kirchmer, Marc Scarsig, Pater Frantz, Raju Saxena, Dan Morris, Jack Hilty The 'BPM CBOK Version 4.0: Guide to the Business Process Management Common Body Of Knowledge' provides a holistic overview of the common body of knowledge in the field of business process management (BPM). The book aims to establish a shared understanding and framework for BPM by consolidating the collective knowledge and expertise of the authors. The book covers various aspects of BPM and provides insights into the essential concepts, methodologies, techniques, and best practices. Starting with the foundational principles of BPM, including process modeling, analysis, design, and optimization, the authors lay a solid groundwork for readers to grasp the core elements of effective process management. The book also highlights the critical role of technology in BPM and delves into emerging trends in BPM, including the influence of digital transformation, customer experience management, and the integration of artificial intelligence (AI) and robotic process automation (RPA) in process management practices. By addressing these trends, the authors ensure that readers are equipped with insights into the evolving landscape of BPM. Conclusion These featured business process management books in the article serve as invaluable resources for individuals seeking to enhance their knowledge of BPM and leverage its power to drive organizational success. By studying these BPM books, professionals can gain a competitive edge, contribute to process improvement initiatives, and make informed decisions that propel their organizations forward. The practical examples, case studies, and real-world applications shared in these books equip readers with the tools and insights to optimize processes, improve productivity, and achieve operational excellence. As BPM continues to shape the business landscape, these books will remain indispensable references, providing guidance and inspiration for future advancements in the field.

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Technology

Building Successful E-commerce Businesses for SMBs

Article | July 17, 2023

Small businesses can greatly boost sales and revenue by adopting an analytical approach and successfully implementing relevant e-commerce strategies to establish a strong presence in the digital realm. Contents 1 Importance of E-commerce for SMBs 2 E-commerce Business Development 2.1 Grow a Core Niche 2.2 Choose the Right Platform 2.3 Optimize Product Listings and Pricing 2.4 Target Mobile Audiences 2.5 Integrated Systems 2.6 Develop Effective Marketing Strategy 2.7 Provide Excellent Customer Service 3 Final Thoughts 1. Importance of E-commerce for SMBs The e-commerce market is expected to reach a market valuation of $58.74 trillion by 2028 at a compound annual growth rate (CAGR) of over 26.55%. (Source: SkyQuest). The transformative potential of e-commerce business models has allowed Small and Medium-sized Businesses (SMBs) to expand their sales in both standardized and niche products by leveraging improved website design to connect with consumers remotely, establish brand identity, and tailor products to specific demands. As the e-commerce industry continues to flourish globally, SMBs have unprecedented opportunities to enter the online marketspace. However, it is imperative that aspiring enterprises recognize that a thriving e-commerce small business entails more than just a digital storefront and requires a thoughtful and strategic approach. As noted by the World Development Report 2020 Trading for Development, MSME participation in e-commerce and other digital platforms - such as service delivery in food services, accommodation, and other sectors – can make it easier to sell goods and services, lower costs of entry to markets and costs of doing business, and boost MSME productivity and profits. (Source: World Bank) 2. E-commerce Business Development E-commerce is now essential to modern business operations, particularly for SMBs, who can significantly increase their customer base and revenue with the right tools and strategies. By implementing the discussed steps and insights, SMBs can unlock the full potential of e-commerce and establish themselves as successful players in the digital realm. Thus, SMBS must recognize the vast benefits of e-commerce and equip themselves with the knowledge and resources required to succeed in this competitive landscape. 2.1 Grow a Core Niche A comprehensive understanding of the target customers is fundamental to starting a lucrative small e-commerce business. This necessitates meticulous market research and customer base analysis to discern gaps and potential acquisition opportunities. It is also indispensable to establish a genuine and committed core audience that values exclusive or personalized products. Given the intense competition, it is vital to pinpoint a distinctive product offering and a robust core audience that is enthusiastic about procuring and steadfast in their loyalty. As per a report, there were 2.14 billion online shoppers in 2021, which went up from 1.52 billion in 2016, a 28% increase in just over five years. (Source: SkyQuest) 2.2 Choosethe Right Platform To build a successful online business, choosing the right e-commerce platform and tools is critical. Starting e-commerce businesses must carefully evaluate each option, comparing features, pricing, and usability to make an informed decision that suits their needs and budget. In addition, it's recommended to refrain from reinventing the wheel by creating products that already exist as services, especially if there is a lack of technical expertise. For instance, when targeting consumers, it's better to use available platforms rather than build an e-commerce website from scratch unless there are compelling reasons to do so. 2.3 Optimize Product Listings and Pricing The optimization of product listings and pricing is undeniably critical to the success of small e-commerce businesses. A robust approach that includes clear and informative product descriptions, high-quality images, and videos is essential to attract potential customers. To ensure the seamless discovery of products on the website, it is crucial to utilize clear titles, relevant keywords, and detailed categories & filters. Pricing, on the other hand, requires a meticulous balance between profitability and competitiveness. Therefore, conducting thorough research on competitors' prices is imperative while also considering production, shipping, and overhead costs. Furthermore, dynamic pricing strategies, including seasonal discounts, flash sales, and personalized pricing, can stimulate sales and foster customer loyalty. 2.4 Target Mobile Audiences In order to thrive in the current landscape, small e-commerce businesses must prioritize mobile accessibility, personalization, and engagement. Although several tools are available to assist in achieving these goals, mastering them is crucial to success.Moreover, businesses should ensure their mobile shopping experience is intuitive and user-friendly. This involves having a mobile-responsive e-commerce website, streamlined navigation, and a seamless checkout process. By implementing these measures, businesses can reduce cart abandonment rates and increase revenue. 30% of mobile shoppers abandon a transaction if the shopping experience is not optimized for mobile. (Source: MoPowered) 2.5 Integrated Systems Integrated systems play a crucial role in the success of SMB e-commerce ventures, enabling inventory management, order fulfillment, and customer relationship management through a unified platform. However, conventional tools such as CMS, ERP systems, and e-commerce platforms must be improved for managing product data as businesses grow. Hence, investing in a product information management solution is imperative to ensure seamless product information management across various internal and external channels such as online stores, product catalogs, and ERP systems. 2.6 Develop Effective Marketing Strategy Crafting a comprehensive marketing strategy is paramount to effectively promoting an e-commerce business and reaching its target audience. A robust marketing strategy can be achieved by adopting a multi-faceted approach that entails developing a content marketing plan, launching email marketing campaigns, and leveraging social media marketing to expand the reach and drive traffic to the website. Only 12% of businesses feel that they are using social media effectively. (Source: Harvard Business Review) 2.7 Provide Excellent Customer Service SMB e-commerce businesses' success heavily depends on their ability to provide excellent customer service. To achieve this, organizations must offer multiple communication channels, prioritize customer needs and concerns, and personalize the customer experience. By doing so, they can establish customer loyalty and generate positive word-of-mouth. In addition, regularly evaluating and improving customer service processes is essential to meet customer expectations and needs. 89% of shoppers have stopped buying from online stores after they experienced poor customer service. (Source: RightNow) 3. Final Thoughts The emergence of e-commerce has presented a unique opportunity for SMBs to grow their sales and engage with customers remotely. However, achieving success in the online marketplace requires a strategic approach that enables businesses to compete effectively. To that end, SMBs must formulate and execute a comprehensive plan that encompasses essential aspects of e-commerce, such as creating a user-friendly website, developing a targeted marketing strategy, and streamlining the order fulfillment process. By following these steps and leveraging industry insights, SMBs can leverage the full potential of e-commerce and establish themselves as key players in the digital realm. As e-commerce grows globally, SMBs have an unprecedented opportunity to enter the online marketplace and boost their productivity and profits.

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TECHNOLOGY, BUSINESS STRATEGY

Top Tools SMBs Can Leverage to Maximize Their E-commerce Potential

Article | July 11, 2023

Connect with industry leaders, learn about latest trends, and gain valuable insights. Stay ahead of the competition, enhance efficiency, and maximize the organization's potential with leading BPM events Organizations across industries constantly seek ways to streamline their operations, optimize efficiency, and deliver exceptional results in the current fast-paced and ever-changing business landscape. This pursuit has led to the rapid growth and increasing significance of Business Process Management (BPM). As more organizations recognize the transformative potential of effective BPM, they are actively engaging in a range of BPM conferences and events dedicated to this field. This article explores some of the top events in the field of BPM that professionals can attend to enhance their understanding of this field and accelerate their business process transformation journeys. These business process management events provide a platform for attendees to gain insights into topics such as process analysis, automation, change management, and integrating BPM into their overall business strategy. By participating in these events, professionals can uncover new possibilities, ignite their transformation journey, and gain a competitive edge in the market. 1.BPM 2023 conference (21st International Conference on Business Process Management) September 11 - 15, 2023 | Utrecht (The Netherlands) The 21st edition of BPM 2023, presented by Utrecht University and University of Applied Sciences Utrecht, stands as a premier conference in the field of Business Process Management. Over the last decade, this esteemed event has solidified its status by curating cutting-edge research and facilitating captivating talks, insightful tutorials, and thought-provoking discussions among leading thought leaders and innovators. This conference will act as a vibrant platform, fostering collaboration among experts from diverse fields such as Computer Science, Information Systems Engineering, and Management, creating a dynamic melting pot of knowledge and expertise. 2. Business Process Transformation Forum September 11 - 13, 2023 | Scottsdale (AZ) Organizations must be agile, innovative, and customer-centric to succeed in today's rapidly evolving business landscape. Continuous adaptation and improvement of business processes are essential to drive growth and thrive in this environment. The Business Process Transformation Forum is the ideal platform for organizations seeking to accelerate their business process transformation journey and connect with peers, thought leaders, and market experts from across the Americas. At this forum, attendees can delve into a wide range of topics critical to driving business process transformation. These will include transforming business processes, leveraging process mining and analysis techniques, and exploring the steps and best practices necessary for continuous process improvement. By embracing these insights, organizations can outperform their competitors in the market and maintain a competitive edge. 3. All Access BPM 2023 September 19 - 20, 2023 | Online The importance of Business Process Management (BPM) cannot be overstated in today's fast-paced business landscape. However, despite the widespread adoption of BPM techniques, only a small fraction of organizations effectively leverage BPM to enhance their business performance. In light of this, the All Access BPM 2023 conference aims to address this gap by offering a comprehensive program focused on key areas such as business architecture, autonomous enterprise, process mining, process intelligence, change management, and workflow automation. By attending this event, participants will gain invaluable insights and innovative strategies directly from industry leaders. One of the primary objectives of All Access BPM 2023 is to guide attendees on integrating BPM into their overall business strategy. This conference will serve as a platform for professionals to stay updated with the latest insights, learn best practices, and discover innovative approaches to maximize the benefits of BPM within their respective organizations. 4.ICBPMPA 2023: 17. International Conference on Business Process Management and Processes Analysis October 09 - 10, 2023 | New York (United States) The International Research Conference is an esteemed federated organization that strives to unite diverse scholarly events for presentation within its comprehensive conference program. With its commitment to delivering high-quality content, the conference provides exceptional value for students, academics, and industry researchers alike. One notable event within the International Research Conference is the International Conference on Business Process Management and Processes Analysis. This conference aims to gather leading academic scientists, researchers, and scholars to foster the exchange and sharing of experiences and research findings related to all aspects of Business Process Management and processes Analysis. Furthermore, this conference will serve as a premier interdisciplinary platform for researchers, practitioners, and educators to showcase and discuss the latest innovations, emerging trends, and concerns in the fields of Business Process Management and Processes Analysis. 5. Enterprise Architecture & Business Process Management Conference Europe October 09 – 12, 2023 | London (UK) The Enterprise Architecture & Business Process Management Conference presents a comprehensive program of four conference tracks, encompassing over 45 sessions and insightful case studies from esteemed organizations. Prominent entities like APG, Bank of England, British Army Recruiting Group in partnership with Capita, Cambridge University Press and Assessment, Department of National Defence, Canada, IBM, IKEA Group, KPMG, and many more contribute their expertise, offering attendees a wealth of knowledge and valuable insights. This BPM event will offer attendees the opportunity to broaden their knowledge through a diverse range of half-day workshops led by world-class instructors. By joining the conference, attendees can learn how to effectively address the challenges organizations face today and in the future, equipping them with the necessary tools to thrive in a dynamic business environment. 6.ICBPMS 2024: 18. International Conference on Business Process Management Systems January 28 - 29, 2024 | New York (United States) The International Research Conference is dedicated to bringing together a diverse array of scholarly events within its comprehensive conference program. These events are scheduled over a span of time, which may vary based on the number and duration of presentations. One of the noteworthy events within the International Research Conference is the International Conference on Business Process Management and Processes Analysis. This conference aims to foster collaboration among leading academic scientists, researchers, and research scholars, providing them with a platform to exchange and share their experiences and research findings encompassing all aspects of Business Process Management and Processes Analysis. The conference will allow attendees to engage in fruitful discussions, gain valuable insights, and establish meaningful connections with experts in their respective fields. 7.BPM 2024 (22nd Business Process Management Conference 2024) September 1 - 6, 2024 | Krakow (Poland) The BPM 2024 is the leading conference for researchers and practitioners in Business Process Management. Over the years, it has earned the reputation of being the go-to gathering for international BPM enthusiasts, attracting a substantial number of attendees annually. Structured across three tracks, namely foundation, engineering, and management, this conference encompasses a comprehensive program. Additionally, it will feature various co-located events, including the doctoral consortium, workshops, forums, demos, and tutorials. As the foremost forum in Business Process Management, this conference will offer a prestigious platform for researchers and practitioners to convene. It will serves as a melting pot, bringing together experts from a range of disciplines, including computer science, information systems engineering, and management. Conclusion The world of Business Process Management (BPM) offers a plethora of opportunities for organizations. As highlighted by the diverse range of BPM events and conferences discussed in this article, professionals in the field have numerous platforms to connect, learn, and share their expertise. These gatherings serve as melting pots for thought leaders, researchers, practitioners, and industry experts. Attendees have the chance to explore cutting-edge research, exchange experiences, and gain valuable insights into the latest trends, challenges, and best practices in BPM. By participating in these BPM events, professionals can broaden their knowledge, strengthen their skill set, and build a strong network of peers. These connections and learnings can contribute to the continuous improvement of business processes within their organizations, leading to increased efficiency, cost reduction, and enhanced overall performance.

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TECHNOLOGY, BUSINESS STRATEGY

Top Tools SMBs Can Leverage to Maximize Their E-commerce Potential

Article | July 11, 2023

Leverage the top e-commerce tools that small and medium-sized businesses (SMBs) can utilize to boost profitability. Maximize your potential with these powerful e-commerce solutions. In today's dynamic business environment, e-commerce presents significant opportunities for small and medium-sized businesses (SMBs) to expand their reach and drive profitability. With global e-commerce sales projected to reach $8.1 trillion by 2026 (Statista), SMBs have a tremendous growth potential. However, resource limitations compared to larger businesses can pose challenges in competing effectively. To overcome these challenges and maximize their potential, SMBs need to leverage cutting-edge e-commerce tools. These tools can enhance their operations and drive accelerated growth. This article will explore the top e-commerce tools that SMBs can strategically utilize to boost profitability and propel their business forward. By harnessing their power, SMBs can optimize their online presence, streamline operations, and achieve sustainable success in the ever-evolving e-commerce industry. 1.WooCommerce WooCommerce is a powerful e-commerce solution built on WordPress, a popular content management system. It enables small and medium businesses to create and manage their online stores effectively. As an open-source platform, it offers extensive customization options and flexibility, allowing businesses to tailor their online stores to their specific requirements and branding. It is important to note that the platform is not a standalone website builder but a plugin that integrates seamlessly with WordPress. The platform also provides a wide range of extensions and add-ons to enhance store functionality and meet specific business needs. With WooCommerce, businesses can manage products, set up payment gateways, handle shipping options, and customize the design and layout of their stores. 2.Semrush Semrush is a leading online visibility management SaaS platform that helps businesses improve their search engine ranking, website traffic, and online visibility. It offers a wide range of features, including keyword research, competitor analysis, and website auditing. Semrush simplifies the process of running online marketing campaigns with its user-friendly interface and intuitive tools. It enables users to easily build, manage, and measure campaigns across various channels, freeing up time for marketing professionals to focus on creativity and content creation while Semrush handles the data and analytics. The platform also includes link building and auditing tools that can improve website visibility and generate organic traffic, helping businesses identify opportunities for improvement and implement effective SEO strategies. 3.Ahrefs Ahrefs is an all-in-one SEO toolset that provides businesses with a comprehensive set of features to optimize their websites and increase search traffic. Its keyword research capabilities allow users to discover relevant keywords, assess their search volume and difficulty, and identify new opportunities. The backlink analysis features provide insights into a website's backlink profile, helping businesses understand the quality and quantity of their backlinks. Ahrefs also offers tools for rank tracking, site audits, content analysis, and competitor analysis, enabling businesses to monitor their search engine rankings, identify technical issues, analyze content performance, and gain insights into competitors' strategies. 4.NAKIVO NAKIVO Backup & Replication is a powerful data protection solution designed for SMBs and enterprises. It offers seamless backup and replication for virtual, physical, and cloud environments, supporting platforms like VMware, Hyper-V, Nutanix AHV, and AWS. With advanced features such as incremental backups, global deduplication, and network acceleration, NAKIVO optimizes storage space and reduces backup windows. Its instant granular recovery ensures quick retrieval of files, application objects, and VMs, minimizing downtime. The solution also provides flexible recovery options and seamless integration with cloud storage for offsite protection. NAKIVO Backup & Replication is a user-friendly and comprehensive solution that enables organizations to securely protect their data and ensure business continuity. 5.Omnisend Omnisend is an all-in-one platform that combines email marketing and SMS capabilities, to help businesses effectively engage and communicate with their customers. It enables businesses to create personalized and targeted campaigns, generate client engagement and reach their audience at the right time and through their preferred channel. The platform offers a wide range of features, including customizable templates, automation workflows, segmentation, and A/B testing, allowing businesses to create compelling and engaging marketing messages. In addition, it provides robust analytics and reporting tools to track campaign performance and measure the impact of marketing efforts. With its user-friendly interface and productive tools, Omnisend empowers businesses to increase conversions and revenue. 6.Veeqo Veeqo is a free shipping and inventory management platform designed to streamline e-commerce operations for businesses of all sizes. Its comprehensive features simplify the process of managing stock levels, automating order fulfillment, and integrating with various sales channels. Veeqo provides real-time visibility into inventory, allowing businesses to efficiently track and manage their products across multiple platforms. The platform also offers reporting and analytics tools to help businesses gain insights into their performance and make data-driven decisions. With its user-friendly interface and powerful functionality, Veeqo empowers e-commerce businesses to optimize their operations, enhance customer experiences, and drive profitability. Final Thoughts The world of e-commerce offers a plethora of powerful tools that small and medium-sized businesses (SMBs) can leverage to significantly increase their profitability. By adopting the right tools and technologies, SMBs can streamline their operations, enhance customer experiences, and ultimately drive revenue growth. The tools discussed in this article, such as Veeqo, Omnisend, and NAKIVO Backup & Replication, offer robust features and functionalities tailored to the unique needs of SMBs. Whether it's efficient inventory management, effective email marketing, or reliable data backup and recovery, these tools provide the necessary capabilities to optimize e-commerce operations and achieve sustainable profitability. It is essential for SMBs to carefully evaluate their specific requirements, explore the available options, and invest in the tools that align with their business goals. By harnessing the power of these top e-commerce tools, SMBs can gain a competitive edge, attract more customers, and ultimately thrive in the digital marketplace.

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Carver's Microloan Program Paves the Path for NYC's Small Businesses

Carver Federal Savings Bank | September 25, 2023

Carver Federal Savings Bank, a certified Minority Depository Institution (MDI) and a Community Development Financial Institution (CDFI) is driving economic empowerment for small businesses in New York City through its innovative microloan program. This program plays a crucial role in facilitating entrepreneurs' access to capital for business expansion in the post-pandemic era. Carver employs algorithm-based software, transcending the limitations historically imposed by traditional credit scores, which have hindered the borrowing eligibility and capacity of black and brown entrepreneurs. The ongoing challenges small businesses face in Carver's community persistently weigh them down amidst economic headwinds. Notably, 41% of small businesses owned by black and brown entrepreneurs have either shuttered or are on the brink of closure due to the financial hardships stemming from the pandemic. Furthermore, it is worth highlighting that approximately 45 million adults in the United States lack traditional credit scores. Carver's microloan program fills a crucial void by providing essential capital ranging from $5,000 to $50,000 to small business entrepreneurs. This initiative addresses the longstanding challenges associated with securing small-dollar loans and capital in Carver's communities. The bank's dedicated efforts are yielding tangible results, invigorating local economic activity. Michael T. Pugh, President and Chief Executive Officer of Carver Federal Savings Bank, said: "Carver's mission is to provide access to capital and to be champions for the underserved community in New York City." [Source – Cision PR Newswire] He mentioned that their microloan program represented an opportunity for them to assist small businesses in recovering from the pandemic and economic downturns while working towards a prosperous future. Pugh further expressed gratitude to Charter Communications, Webster Bank, UBS, M&T Bank, and all their partners who had played a crucial role in the successful launch of their new microloan program. About Carver Bancorp, Inc. Carver Bancorp, Inc. is the holding company for Carver Federal Savings Bank, a renowned federally chartered stock savings bank. Headquartered in Harlem, New York, the company was established in 1948 with the mission to serve African-American communities where businesses, residents, and institutions had limited access to mainstream financial services. Recognized by the U.S. Treasury Department as a Community Development Financial Institution (CDFI), Carver stands out for its community-centric banking services and unwavering commitment to enhancing the economic vitality and revitalization of its local community. The company holds the distinction of being one of the largest African- and Caribbean-American-managed banks in the United States.

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Mastercard Empowers SMBs with Expanded Digital Tools and Resources

Mastercard | September 25, 2023

Mastercard has introduced new tools to assist small businesses with payment processing, financing, and cybersecurity. Small businesses are adapting to an increasingly digital business environment, even amid labor shortages, to meet customer expectations. Mastercard's Digital Doors program offers resources, including a Marketing Hub and cybersecurity toolkit, to help small businesses. Mastercard has expanded its suite of services catering to small businesses, introducing an array of new tools to assist companies in areas such as payment processing, securing financing, defending against cyber threats, and more. Ginger Siegel, the North America Small Business Lead at Mastercard International, highlights that this expansion aligns with the efforts of small businesses to adapt to an increasingly digital business landscape. The ongoing labor shortage has presented challenges for many small enterprises in recruiting essential staff. However, despite these hurdles, companies must continue evolving to meet customer expectations, particularly in terms of digital interaction and seamless payment processing. A recent survey by PwC Global reveals that 89% of financial technology, banking, and payment businesses polled believe that the continued growth of e-commerce necessitates significant investments in online payment solutions. In response to these challenges, Mastercard is proactively addressing the needs of small businesses through various services, many of which are integrated into its Mastercard Digital Doors program. This initiative initially emerged as an online resource center during the pandemic, offering an array of tools to assist small businesses in establishing an online presence, facilitating digital payments, enhancing cybersecurity, and streamlining various other digital operations. One notable addition to the Digital Doors program is the Marketing Hub platform, designed to connect small businesses with select service providers capable of meeting their specific needs. Furthermore, Digital Doors now provides additional resources to aid small business owners in promoting their operations effectively. According to a Mastercard study, the second most significant challenge for small and medium-sized businesses is acquiring new customers, even though 47% of companies report being in a "growth mode." The Digital Door Marketing Hub extends valuable savings on supplementary services to support businesses in their marketing and advertising endeavors. This includes discounts of 20% on specific Hootsuite services geared toward enhancing social media marketing, as well as discounts of 40% on selected FedEx Express shipping services and 20% on selected FedEx Ground shipping services. Another crucial service Mastercard Digital Doors offers is its collaboration with the Global Cyber Alliance. This partnership delivers a Cybersecurity Toolkit for Small Businesses, equipped with scanning tools that identify and assess vulnerabilities in data encryption and website security. This toolkit empowers small businesses to fortify their defenses against online fraud and malicious internet traffic. Mastercard goes a step further by providing education and coaching initiatives tailored for small firms, including a partnership with Hello Alice, a platform that assists entrepreneurs in navigating financial and operational challenges, further demonstrating Mastercard's commitment to empowering and supporting small businesses in their journey towards growth and success.

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Cloudinary Empowers SMBs with AI-Enhanced Digital Asset Management

Cloudinary | September 22, 2023

Cloudinary, a renowned image and video platform, has recently unveiled an addition to its asset management suite with the launch of Cloudinary Nexus. This digital asset management (DAM) solution is explicitly tailored to meet the needs of small and medium-sized businesses (SMBs). Available immediately, Cloudinary Nexus offers both free and premium options. This AI-powered solution empowers SMBs and teams with enterprise-grade capabilities, making it effortless for them to connect, explore, and optimize their digital assets, all while streamlining their branding efforts with minimal time and complexity. Drawing upon the strengths of Cloudinary's acclaimed DAM solution designed for enterprise clientele, known as Cloudinary Assets, Nexus equips smaller brands with the ability to automate essential yet time-consuming tasks associated with asset management. Nexus incorporates advanced AI functionalities and automation to handle tasks like metadata tagging and file format and size optimization. This ensures that teams can dedicate more of their time to more rewarding and high-impact activities. Nexus places significant emphasis on user-friendliness and accessibility, making it a valuable asset for a wide range of teams and individuals. With features such as generative AI, Studio, collections, smart search, and auto-tagging, Nexus equips users with all the tools necessary to unlock the full potential of their images and videos. It enables users to: Instantly Prepare Images and Videos: Users can effortlessly adapt designs, resize, and fine-tune assets in bulk within seconds. The inclusion of subject-aware AI enables the generation of new assets, while readily available creative presets facilitate the creation of multiple variations from a single master asset. Transform User-Generated Content into Brand-Ready Assets: AI and automation simplify the task of moderating, managing, and approving user uploads, requiring minimal to no effort. Facilitate Seamless and Effective Collaboration: By controlling file visibility through custom user roles and permissions, Nexus enhances productivity. Users can collaborate seamlessly with other contributors, teams, and partners, simplifying asset handovers. Instantly Organize and Discover Assets: The automatic addition of tags and metadata, including colors, faces, and objects, improves asset discoverability. An AI-driven visual search feature provides highly accurate and personalized search results. Effortless Setup: Nexus offers easy visual content import and integration with existing storage platforms like Google Drive and Dropbox, ensuring a smooth transition. About Cloudinary Cloudinary is a leading image and video technology platform that empowers the world's most engaging brands to deliver transformative visual experiences on a global scale. Consisting of a user base of over 1.5 million and serving more than 10,000 esteemed customers, including Bleacher Report, Apartment Therapy, Bombas, NBC, Grubhub, Mediavine, Paul Smith, Minted, and Peloton, Cloudinary is the trusted choice for bringing campaigns, applications, and websites to life. With unrivaled image and video APIs, supported by cutting-edge AI and patented technology, Cloudinary provides brands with a singular source of truth to effectively manage, transform, optimize, and seamlessly deliver visual experiences at scale.

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Carver's Microloan Program Paves the Path for NYC's Small Businesses

Carver Federal Savings Bank | September 25, 2023

Carver Federal Savings Bank, a certified Minority Depository Institution (MDI) and a Community Development Financial Institution (CDFI) is driving economic empowerment for small businesses in New York City through its innovative microloan program. This program plays a crucial role in facilitating entrepreneurs' access to capital for business expansion in the post-pandemic era. Carver employs algorithm-based software, transcending the limitations historically imposed by traditional credit scores, which have hindered the borrowing eligibility and capacity of black and brown entrepreneurs. The ongoing challenges small businesses face in Carver's community persistently weigh them down amidst economic headwinds. Notably, 41% of small businesses owned by black and brown entrepreneurs have either shuttered or are on the brink of closure due to the financial hardships stemming from the pandemic. Furthermore, it is worth highlighting that approximately 45 million adults in the United States lack traditional credit scores. Carver's microloan program fills a crucial void by providing essential capital ranging from $5,000 to $50,000 to small business entrepreneurs. This initiative addresses the longstanding challenges associated with securing small-dollar loans and capital in Carver's communities. The bank's dedicated efforts are yielding tangible results, invigorating local economic activity. Michael T. Pugh, President and Chief Executive Officer of Carver Federal Savings Bank, said: "Carver's mission is to provide access to capital and to be champions for the underserved community in New York City." [Source – Cision PR Newswire] He mentioned that their microloan program represented an opportunity for them to assist small businesses in recovering from the pandemic and economic downturns while working towards a prosperous future. Pugh further expressed gratitude to Charter Communications, Webster Bank, UBS, M&T Bank, and all their partners who had played a crucial role in the successful launch of their new microloan program. About Carver Bancorp, Inc. Carver Bancorp, Inc. is the holding company for Carver Federal Savings Bank, a renowned federally chartered stock savings bank. Headquartered in Harlem, New York, the company was established in 1948 with the mission to serve African-American communities where businesses, residents, and institutions had limited access to mainstream financial services. Recognized by the U.S. Treasury Department as a Community Development Financial Institution (CDFI), Carver stands out for its community-centric banking services and unwavering commitment to enhancing the economic vitality and revitalization of its local community. The company holds the distinction of being one of the largest African- and Caribbean-American-managed banks in the United States.

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Mastercard Empowers SMBs with Expanded Digital Tools and Resources

Mastercard | September 25, 2023

Mastercard has introduced new tools to assist small businesses with payment processing, financing, and cybersecurity. Small businesses are adapting to an increasingly digital business environment, even amid labor shortages, to meet customer expectations. Mastercard's Digital Doors program offers resources, including a Marketing Hub and cybersecurity toolkit, to help small businesses. Mastercard has expanded its suite of services catering to small businesses, introducing an array of new tools to assist companies in areas such as payment processing, securing financing, defending against cyber threats, and more. Ginger Siegel, the North America Small Business Lead at Mastercard International, highlights that this expansion aligns with the efforts of small businesses to adapt to an increasingly digital business landscape. The ongoing labor shortage has presented challenges for many small enterprises in recruiting essential staff. However, despite these hurdles, companies must continue evolving to meet customer expectations, particularly in terms of digital interaction and seamless payment processing. A recent survey by PwC Global reveals that 89% of financial technology, banking, and payment businesses polled believe that the continued growth of e-commerce necessitates significant investments in online payment solutions. In response to these challenges, Mastercard is proactively addressing the needs of small businesses through various services, many of which are integrated into its Mastercard Digital Doors program. This initiative initially emerged as an online resource center during the pandemic, offering an array of tools to assist small businesses in establishing an online presence, facilitating digital payments, enhancing cybersecurity, and streamlining various other digital operations. One notable addition to the Digital Doors program is the Marketing Hub platform, designed to connect small businesses with select service providers capable of meeting their specific needs. Furthermore, Digital Doors now provides additional resources to aid small business owners in promoting their operations effectively. According to a Mastercard study, the second most significant challenge for small and medium-sized businesses is acquiring new customers, even though 47% of companies report being in a "growth mode." The Digital Door Marketing Hub extends valuable savings on supplementary services to support businesses in their marketing and advertising endeavors. This includes discounts of 20% on specific Hootsuite services geared toward enhancing social media marketing, as well as discounts of 40% on selected FedEx Express shipping services and 20% on selected FedEx Ground shipping services. Another crucial service Mastercard Digital Doors offers is its collaboration with the Global Cyber Alliance. This partnership delivers a Cybersecurity Toolkit for Small Businesses, equipped with scanning tools that identify and assess vulnerabilities in data encryption and website security. This toolkit empowers small businesses to fortify their defenses against online fraud and malicious internet traffic. Mastercard goes a step further by providing education and coaching initiatives tailored for small firms, including a partnership with Hello Alice, a platform that assists entrepreneurs in navigating financial and operational challenges, further demonstrating Mastercard's commitment to empowering and supporting small businesses in their journey towards growth and success.

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Cloudinary | September 22, 2023

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