Thriving as an AAPI Business Owner: Common Challenges and Solutions

| May 31, 2021

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May is Asian American and Pacific Islander Heritage Month. With the challenges currently facing the AAPI community, there isn’t a better period to reflect on the many positive contributions that AAPI community members contribute to society, culture, and the economy. While AAPIs have the highest rate of business ownership of all minorities, and those businesses account for half of all minority business employment in the United States, AAPI business owners continue to face a unique set of challenges.

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HappyCo

HappyCo builds beautiful mobile and cloud-based applications for smarter business operations. We’re at the forefront of the Mobile Enterprise 3.0 - a new era in enterprise computing that embraces vertical, mobile-first solutions that delight business users and don’t demand a large IT department to run.

OTHER ARTICLES

How to Grow Your Business’s Instagram Followers

Article | June 26, 2021

decorative arrow How to Grow Your Business’s Instagram Followers Author: Dawn Weinberger | June 26, 2021 With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy. Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.

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How to Scale Enterprise eCommerce: Preparing for Future Growth

Article | June 26, 2021

If your enterprise-level eCommerce business is reaching the point of expansion, it’s time to think about how you can scale your processes as effectively as possible. With efficiency and future growth in mind, we have a word of warning: Now is not the time to throw things at the wall to see what sticks. Instead, it’s time to buckle down and do your homework. The first step in scaling an eCommerce business is to prepare for that growth. You should be sure you have your data organized, your features lined up and your strategy set.

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Thriving as an AAPI Business Owner: Common Challenges and Solutions

Article | June 26, 2021

May is Asian American and Pacific Islander Heritage Month. With the challenges currently facing the AAPI community, there isn’t a better period to reflect on the many positive contributions that AAPI community members contribute to society, culture, and the economy. While AAPIs have the highest rate of business ownership of all minorities, and those businesses account for half of all minority business employment in the United States, AAPI business owners continue to face a unique set of challenges.

Read More

6 Ways Small Businesses Are Adapting to Virtual Life

Article | June 26, 2021

Adapting to virtual life is cool in some ways. You get to work in your pajamas and eat a lot (a lot) of snacks. On the other hand, there are a lot of unforeseen challenges that can arise, making a simple task done in the office something that crashes and burns, temporarily inspiring you to throw your computer out the window. We’re all having both of these experiences, and despite the snacks not always fixing our problems, they do a great job of making us feel better—even if only temporarily. As businesses are adapting to virtual life, we’re starting to see patterns in the small businesses who are navigating these unknown waters.

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Spotlight

HappyCo

HappyCo builds beautiful mobile and cloud-based applications for smarter business operations. We’re at the forefront of the Mobile Enterprise 3.0 - a new era in enterprise computing that embraces vertical, mobile-first solutions that delight business users and don’t demand a large IT department to run.

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