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The Social Biz: A Refresher on How to Use Social Media to Build Your Business & Brand

ANASTASIA KOUTALIANOS | November 6, 2012 | 218 views

I do all this in hopes of sharing my interests, growing my business and developing my brand. And yet I’ll be the first to admit it: social media exhausts me!

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Versa Networks

Founded by network industry veterans, Versa Networks is an innovative vendor in the SD-WAN and SD-Security market.

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TECHNOLOGY

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | September 30, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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SMALL BUSINESS ADVICE, INDUSTRY OUTLOOK

7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | July 29, 2022

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

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TECHNOLOGY

How to Report Revenue on a Small-Business Credit Card Application

Article | July 16, 2022

When filling out the “revenue” portion of a small-business credit card application, you want to make your small business or side hustle look its very best without stretching the truth. But revenue can swing dramatically from year to year, and credit card applications often don’t spell out what you should or shouldn’t include when reporting it. So what counts as an honest, just-the-facts answer? Generally, in credit card applications, issuers want to know your verifiable gross revenue from the previous year.

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Simple Security for Every Small Business

Article | February 10, 2020

If you’re a business owner you really have your hands full, every day, with the minutiae of running your business, balancing your books, orders, employees, scheduling, inventory, servicing customers, payroll, taxes well, you get the idea as you’re living it every day. You might read that and think that I’m crazy, and that you do take security into account, and your office and systems are secure. Frequently, it’s not in the day to day operation of your business which is why we have statistics like this: In the first 6 months of 2019 alone, over 3,800 data breaches were reported, with over 4 billion records being exposed as a result. If you broke it down evenly, that would be over 20 million records stolen every single day this year.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | September 30, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

Read More
SMALL BUSINESS ADVICE, INDUSTRY OUTLOOK

E-commerce: Creating New Roads for Small Businesses

Article | July 29, 2022

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

Read More
TECHNOLOGY

Emergence of 5G Presents a World of Opportunity to Small Businesses

Article | July 16, 2022

When filling out the “revenue” portion of a small-business credit card application, you want to make your small business or side hustle look its very best without stretching the truth. But revenue can swing dramatically from year to year, and credit card applications often don’t spell out what you should or shouldn’t include when reporting it. So what counts as an honest, just-the-facts answer? Generally, in credit card applications, issuers want to know your verifiable gross revenue from the previous year.

Read More

Simple Security for Every Small Business

Article | February 10, 2020

If you’re a business owner you really have your hands full, every day, with the minutiae of running your business, balancing your books, orders, employees, scheduling, inventory, servicing customers, payroll, taxes well, you get the idea as you’re living it every day. You might read that and think that I’m crazy, and that you do take security into account, and your office and systems are secure. Frequently, it’s not in the day to day operation of your business which is why we have statistics like this: In the first 6 months of 2019 alone, over 3,800 data breaches were reported, with over 4 billion records being exposed as a result. If you broke it down evenly, that would be over 20 million records stolen every single day this year.

Read More
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Versa Networks

Founded by network industry veterans, Versa Networks is an innovative vendor in the SD-WAN and SD-Security market.

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INDUSTRY OUTLOOK

Buzzbie App Launches to Help Market Small Business Owners & Real Estate Agents

Buzzbie | April 29, 2022

Today marks the launch of the Buzzbie App, built to make marketing accessible and affordable for small business owners and real estate agents. The app offers a version developed to address the social media marketing needs of businesses like event planners, ETSY shop owners, bloggers, crafters, artists, creators, brick and mortar stores, you name it. "Owners of such businesses often wear all of the hats. With the Buzzbie app in the palm of their hand, they can instantly access a catalog of guided posts and ideas, compelling imagery and fonts, and instant sizing for top platforms. There's also hashtag guidance, and user-friendly branded design tools, plus they can add logos, save favorite hashtags and more." K Lawson, one of the company's founders The hashtag portion of the app is not automated, but built upon research, and all of the in-app content is custom crafted. The creators believe that by staying authentic, and using what Buzzbie Apps have to offer, users will be able to do more for less. There are real marketers behind the Buzzbie Business apps. And while many apps either prioritize hashtag intelligence, or design, the Buzzbie apps do both, and more, like brand management and customization. The Real Estate version the app also includes fonts, brand palettes and logo features specific to the industry, saving time and energy so that agents have polished looking content that is quick, branded, and fun to create. Users can enjoy Buzzbie for Real Estate agents for $12.99 per month, and Buzzbie for Small Business for between $4 and $13 a month depending upon yearly or monthly billing. The soft launch saw users enjoying access to trendy fonts, shapes and design elements, and preselected color combinations to stay "on brand" and recognizable. It's a winning combination of tech and creative.

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Profectus Capital Goes Live On Scienaptic AI-powered Credit Decisioning Platform

Scienaptic | April 19, 2022

Scienaptic announced that Profectus Capital is now live on its platform. Scienaptic has implemented its credit decisioning engine and industry-tested scorecards for Bureau data and Financial Statements as part of Phase-I deployment to improve small and medium company (SMB) loan choices. Scienaptic's AI technology will also be used to identify risk trends in Profectus' customer behavior and deliver more precise prediction risk alerts. Scienaptic is a market-leading global provider of AI-powered credit platforms. Profectus Capital is a systematically significant non-bank financial corporation located in Mumbai and registered with the Reserve Bank of India. It provides term loans and working capital loans to small and medium-sized businesses in the manufacturing and service industries. Profectus intends to use Scienaptic AI to bolster its credit decisioning processes and expand loan availability to underrepresented MSMEs. “We are delighted to be working with Profectus Capital to help strengthen the credit and financing opportunities for its clients. Profectus has tremendous domain expertise in MSME/SME funding and are poised to scale their asset base dramatically. We are sure that Scienaptic's unique, adaptive AI technology will enable the company to serve more SMEs, reduce credit risk and create maximum social impact to the manufacturing and service sectors of India.” Joydip Gupta, Business Leader Scienaptic AI

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FINANCE

Raistone Teams Up with Mastercard to Accelerate Working Capital Payments for Small- and-Medium-Sized Businesses

Raistone | April 06, 2022

Raistone today announced a collaboration with Mastercard set to simplify business-to-business (B2B) finance payments and speed up access to working capital for small- and-medium-sized businesses ("SMBs"). Using Mastercard's virtual card technology, Raistone will tap into secure payment innovation to streamline finance approval processes that can exclude SMBs from accessing essential funds needed to sustain and scale their business. This innovative use of virtual cards promotes diversity and inclusion by extending convenient financial tools to the companies that need them most. The partnership enables automated financing to suppliers via virtual cards without requiring the involvement of their customers. In addition, women- and minority-owned business enterprises can join with no enrollment fees through the end of 2022. "Together with Mastercard, Raistone is making it easier than ever for businesses to get paid on invoices that would otherwise take months for reimbursement. By using existing credit card rails and infrastructure, Raistone is able to reach and help businesses of all sizes, saving them both time and money so they can get back to doing what they do best. We're excited to support small- and medium-sized businesses, particularly at a time when many companies are on the road to recovery or experiencing high growth." Dave Skirzenski, CEO of Raistone Raistone's new virtual card program is being deployed directly to SMBs as well as integrated into customer-facing software provided by Raistone's large enterprise partners. A key advantage to SMBs is rapid sign-up through their existing platforms, enabling businesses to drastically reduce their operational burden and get paid in a matter of days. Commenting on the collaboration, Claire Thompson, EVP Global Trade, Mastercard Enterprise Partnerships said, "We have a responsibility to advance a more equitable and sustainable future for organizations of all sizes, particularly when liquidity is vital during volatile times. Integrating Mastercard's virtual card technology within Raistone's customer facing software, allows us to significantly improve cashflow through quicker payments, supporting daily operations and fueling growth. With an embedded finance experience, we are accelerating easier access to secure working capital, ensuring that businesses have the means to manage and grow their business". About Raistone Raistone was born with the vision of equalizing access to working capital and meeting the demand for working capital on a global scale. A world-leading fintech collaboratively owned by a full-service broker dealer, $30 billion family office, a $900 billion wealth manager, and an international bank, Raistone enables the financing of billions of dollars in transactions every year. Its best-in-class technology coupled with unparalleled access to institutional capital extends financing to companies of all sizes, fully integrated with the same software platforms they already use. Raistone works to ensure that all businesses have access to their money, on their terms.

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INDUSTRY OUTLOOK

Buzzbie App Launches to Help Market Small Business Owners & Real Estate Agents

Buzzbie | April 29, 2022

Today marks the launch of the Buzzbie App, built to make marketing accessible and affordable for small business owners and real estate agents. The app offers a version developed to address the social media marketing needs of businesses like event planners, ETSY shop owners, bloggers, crafters, artists, creators, brick and mortar stores, you name it. "Owners of such businesses often wear all of the hats. With the Buzzbie app in the palm of their hand, they can instantly access a catalog of guided posts and ideas, compelling imagery and fonts, and instant sizing for top platforms. There's also hashtag guidance, and user-friendly branded design tools, plus they can add logos, save favorite hashtags and more." K Lawson, one of the company's founders The hashtag portion of the app is not automated, but built upon research, and all of the in-app content is custom crafted. The creators believe that by staying authentic, and using what Buzzbie Apps have to offer, users will be able to do more for less. There are real marketers behind the Buzzbie Business apps. And while many apps either prioritize hashtag intelligence, or design, the Buzzbie apps do both, and more, like brand management and customization. The Real Estate version the app also includes fonts, brand palettes and logo features specific to the industry, saving time and energy so that agents have polished looking content that is quick, branded, and fun to create. Users can enjoy Buzzbie for Real Estate agents for $12.99 per month, and Buzzbie for Small Business for between $4 and $13 a month depending upon yearly or monthly billing. The soft launch saw users enjoying access to trendy fonts, shapes and design elements, and preselected color combinations to stay "on brand" and recognizable. It's a winning combination of tech and creative.

Read More

TECHNOLOGY

Profectus Capital Goes Live On Scienaptic AI-powered Credit Decisioning Platform

Scienaptic | April 19, 2022

Scienaptic announced that Profectus Capital is now live on its platform. Scienaptic has implemented its credit decisioning engine and industry-tested scorecards for Bureau data and Financial Statements as part of Phase-I deployment to improve small and medium company (SMB) loan choices. Scienaptic's AI technology will also be used to identify risk trends in Profectus' customer behavior and deliver more precise prediction risk alerts. Scienaptic is a market-leading global provider of AI-powered credit platforms. Profectus Capital is a systematically significant non-bank financial corporation located in Mumbai and registered with the Reserve Bank of India. It provides term loans and working capital loans to small and medium-sized businesses in the manufacturing and service industries. Profectus intends to use Scienaptic AI to bolster its credit decisioning processes and expand loan availability to underrepresented MSMEs. “We are delighted to be working with Profectus Capital to help strengthen the credit and financing opportunities for its clients. Profectus has tremendous domain expertise in MSME/SME funding and are poised to scale their asset base dramatically. We are sure that Scienaptic's unique, adaptive AI technology will enable the company to serve more SMEs, reduce credit risk and create maximum social impact to the manufacturing and service sectors of India.” Joydip Gupta, Business Leader Scienaptic AI

Read More

FINANCE

Raistone Teams Up with Mastercard to Accelerate Working Capital Payments for Small- and-Medium-Sized Businesses

Raistone | April 06, 2022

Raistone today announced a collaboration with Mastercard set to simplify business-to-business (B2B) finance payments and speed up access to working capital for small- and-medium-sized businesses ("SMBs"). Using Mastercard's virtual card technology, Raistone will tap into secure payment innovation to streamline finance approval processes that can exclude SMBs from accessing essential funds needed to sustain and scale their business. This innovative use of virtual cards promotes diversity and inclusion by extending convenient financial tools to the companies that need them most. The partnership enables automated financing to suppliers via virtual cards without requiring the involvement of their customers. In addition, women- and minority-owned business enterprises can join with no enrollment fees through the end of 2022. "Together with Mastercard, Raistone is making it easier than ever for businesses to get paid on invoices that would otherwise take months for reimbursement. By using existing credit card rails and infrastructure, Raistone is able to reach and help businesses of all sizes, saving them both time and money so they can get back to doing what they do best. We're excited to support small- and medium-sized businesses, particularly at a time when many companies are on the road to recovery or experiencing high growth." Dave Skirzenski, CEO of Raistone Raistone's new virtual card program is being deployed directly to SMBs as well as integrated into customer-facing software provided by Raistone's large enterprise partners. A key advantage to SMBs is rapid sign-up through their existing platforms, enabling businesses to drastically reduce their operational burden and get paid in a matter of days. Commenting on the collaboration, Claire Thompson, EVP Global Trade, Mastercard Enterprise Partnerships said, "We have a responsibility to advance a more equitable and sustainable future for organizations of all sizes, particularly when liquidity is vital during volatile times. Integrating Mastercard's virtual card technology within Raistone's customer facing software, allows us to significantly improve cashflow through quicker payments, supporting daily operations and fueling growth. With an embedded finance experience, we are accelerating easier access to secure working capital, ensuring that businesses have the means to manage and grow their business". About Raistone Raistone was born with the vision of equalizing access to working capital and meeting the demand for working capital on a global scale. A world-leading fintech collaboratively owned by a full-service broker dealer, $30 billion family office, a $900 billion wealth manager, and an international bank, Raistone enables the financing of billions of dollars in transactions every year. Its best-in-class technology coupled with unparalleled access to institutional capital extends financing to companies of all sizes, fully integrated with the same software platforms they already use. Raistone works to ensure that all businesses have access to their money, on their terms.

Read More

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