The Best Sales Tools for Growing Small Businesses

Sneha Hull | December 29, 2021 | 127 views

Sales Tools for Growing Small Businesses
Today is a highly competitive business world, making it even more difficult for small businesses. Every sale count when you aim for the growth of your business. However, small business owners struggle to offer a customer experience.

The major challenge for small firms is not having extra bandwidth of time or budget to build out big sales. Additionally, the ever-changing customer behavior and customer persona reduce the effectiveness of the sales if you do not plan it accordingly.

According to LinkedIn’s State of Sales 2021, 94% of sales professionals say sales tools help them close more deals, highlighting the importance of sales tools.

“Sales success comes from the right balance of quality human interaction and appropriate use of supplemented tools.” 

– Deb Calvert

Increasing sales can be complex if you do not measure your business performance. Often, SMB owners work with a short budget and limited workforce. Fortunately, we have some of the best sales tools that help small businesses to work faster and smarter, along with all the limitations. This blog suggests sales software for small businesses that will dramatically upgrade your productivity and results.

Sales tools are digital tools that sales professionals use to facilitate their work. The word "sales tool" refers to various technologies, including customer relationship management (CRM), sales intelligence and prospecting, sales acceleration, and data connections and integrations.

“Sales enablement can’t be reactive. It has to be a full-blown strategy that’s woven into the fabric of the company.”

– Roderick Jefferson

5 Best Sales Tools


HubSpot Sales Tools

HubSpot sales tools are also referred to as sales hubs due to their ability to manage all aspects of your sales process. As a result, it is regarded as one of the most effective and best sales tools for small enterprises.

HubSpot sales tools are an excellent place to start if you're looking to increase your inbound sales approach. HubSpot sales tools make it simple for sales representatives to manage and accomplish everyday duties, such as sending emails to prospects, making phone calls, and scheduling meetings.

You may collect data about your website's or page's visitors; this will help you better understand your audience's interest in your product or service. Consequently, you will be in a better position to target the right prospects. As a decision maker, the right prospects play a critical part in the sales process.

Calendly - Sales Tools for Scheduling Appointments

Calendly is one of the best sales tools for scheduling appointments with prospects. Reps customize their availability and then give a link for prospects or management to book a meeting. The recipient then selects a convenient appointment time, which is immediately added to the sales representative's calendar.

It can be used to schedule everything, from sales calls to sales meetings, from interviews to demos; it comes equipped with all the capabilities you want. As a result, the amount of time spent on the standard "back and forth" associated with the meeting schedule is significantly reduced.

Drift - Marketing and Sales Tool

Drift is a cloud-based sales technology that helps businesses automate sales processes by adding live chat windows to their websites, resulting in increased customer experience and loyalty.

Drift enables sales teams to integrate email and in-person conversation and send tailored messages and cross-platform sequences. Offline access, chatbots, proactive chatting, geo-targeting, and routing are just a few of the main features.

Additionally, it is considered a marketing tool since it enables marketers to develop reports that aid in decision-making and performance improvement. Drift is an ideal sales software for small businesses.

Zoom - Digital Marketing Sales Tools

Zoom stands out as one of the top digital marketing sales tools because it enables effective and efficient communication at the same time. It has grown beyond video conferencing to include other services like online meetings with distant or scattered teams, chats, webinars, group collaborations, and mobile communications.

According to Blog Close, more than half of prospects prefer to see a product demo on the initial call, and demos are far simpler to conduct through Zoom than they are over an audio-only phone call.

When salespeople can quickly develop meaningful face time with prospects via video conferencing, their ability to build rapport and close deals rises considerably, which Zoom makes simple.

The zoom process is simple, and the technology is advanced, thus making it one of the best sales tools for small business seamless operation.

Reply - Sales Enablement and Engagement Software

Reply is a sales interaction solution that automates everything from email outreach to phone conversations and task management, among other things. Simultaneously, sustaining individualized interactions and tracking each prospect's behavior.

It automates and expands multichannel outreach, allowing you to generate more leads, acquire more customers, and rapidly grow revenue. Hence it is reliable sales software for small businesses.

On the other hand, Reply may readily be linked with existing tools like CRM, API, and Zapier to automatically sync your data and maintain current records. Reply's simplified integration enables you to utilize it for inbound sales, public relations, outbound sales, link building, and business growth.

Conclusion

You must leverage sales tools to stay ahead of the competition and improve your sales workflow. This blog will point you in the right direction for the best sales tools for sales professionals. The above-mentioned sales tools assist you in guiding consumers throughout the sales process and enable you to give excellent service.

FAQ:


What tools do salespeople use?

Salespeople commonly use CRM software, sales automation tools, conferencing tools, sales and market intelligence tools, and performance management tools.

Which tools are the most successful for growing sales?

The most successful and practical tools for growing sales are Yesware, HubSpot, Slack, and Salesforce sales cloud.

What is a sales automation tool?

Sales automation tools are software-based solutions that streamline doing several sales tasks. They provide businesses with the ability to standardize and automate the whole sales process.

Spotlight

Vander Brand

Founded in 2008, Vander Brand is an award-winning, full-service creative agency based in Toronto. Our dynamic approach to design goes beyond the expected in developing turnkey strategies, holistic brand identities and interactive solutions.

OTHER ARTICLES
TECHNOLOGY, SMALL BUSINESS ADVICE

How to Choose the Right Small Business Accounting Software?

Article | July 14, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | June 6, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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TECHNOLOGY, SMALL BUSINESS ADVICE

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | June 30, 2022

Introduction With numerous tasks and operations to take care of, from basic invoicing and billing to project management and tax calculations, small business owners find it a nerve-wracking challenge to keep track of all monetary transactions and manage accounts payable. In addition, the advent of digitization, the growing penetration of cloud-based solutions in the industry, and the introduction of cutting-edge accounting software, among others, are eliminating the extra use of paper, pens, files, and voluminous binders. Because of these small business financing trends, businesses and start-ups are increasingly inclined toward online financial management tools, such as small business accounting software, to handle their financial data. The small business accounting software assists them in examining their financial condition along with accurately recording businesses’ cash flow, generating reports, tracking transactions, monitoring account balances, billing customers, creating purchase orders, and much more. Owing to such compelling features, these small business financial management solutions are garnering massive popularity in the industry. Small Business Accounting Software: Emerging Financial Needs in the Industry Running a small business sometimes entails wearing several hats, such as sending emails, paying suppliers, invoicing, creating processes, and preparing financial reports. All these are essential tasks, along with the other small business operations, such as employee management and work management, among others. None of the additional responsibilities faced by small business owners are as crucial as accounting. Robust accounting processes are vital for keeping businesses in excellent financial condition and helping owners to make smarter decisions. Accounting software provides various features that can facilitate the smooth operation of the organization. From processing invoices to monitoring cash flow, here are the primary ways accounting software can assist owners to meet financial requirements for small businesses and promote growth. Automate Invoicing and Billing Due to the shortage of cash inflow, it is vital for small businesses to keep the cash flowing by billing clients and crediting customers on time. Accounting software assists small businesses in automating the billing process, enabling owners to create recurring invoices, send follow-up reminders, and accept digital payments directly from the invoices. It also assists in tracking all unpaid invoices and preventing accidental missing payments, thereby fending off potential losses. Expense Tracking A common accounting mistake that small businesses often make is failing to accurately track business costs and expenses, which causes a shortage of cash flow. The deployment of the right small business accounting software prevents this from happening and enables firms to keep track of all the spending and identify the source where the money is being spent. Efficient Inventory Management Proper inventory management is a crucial part of small businesses as they cannot stock products in large quantities due to the unavailability of a large amount of capital. Good inventory management is necessary to guarantee an adequate supply and deliver superior customer service. Accounting software aids small businesses in recording stock keeping unit (SKU) codes, monitoring goods, preparing reports, tracking products sold, and running reports on which items firms are doing well and which ones aren’t. Bank Reconciliation Small business accounting solutions simplify one of the most fundamental tasks of the company—bank reconciliation. It enables small business owners to access their bank statements directly from the accounting solutions, along with comparing bank statements, balancing debits and credits, and identifying any discrepancies at the end of each financial period. The Final Thought Maintaining correct financial records at all times is essential for the success of small businesses and start-ups. For maintaining proper accounts, these businesses need a system that overcomes the drawbacks of traditional accounting tools such as spreadsheets. With the introduction of novel accounting software integrated with artificial intelligence, big data, and other technologies, these financial management solutions are paving the way for small businesses.

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SMALL BUSINESS ADVICE

Small Business Financial Management: One-Stop Solution for Financial Hurdles

Article | September 23, 2022

Introduction Managing finances is crucial for organizations, especially small businesses, to create a stable financial future in which the business is less likely to fail. Small businesses and start-up companies have to face numerous challenges and even bear losses at their introductory stage due to the difficulties in maintaining proper cash flow. According to a study, around 61% of small business owners say that they face challenges in handling consistent and steady cash flow. Many start-ups undertake operational business activities after obtaining loans from different financial institutions due to insufficient cash flow and capital. Hence, to keep small business operations running smoothly, they need to optimize the inflow and outflow of cash and financial management. Small business financial management assists these start-up companies in reducing financial costs, facilitating the availability of investment, and planning, organizing, directing, and controlling financial activities. With competition intensifying in the sector, the need for financial management is becoming even more critical for small businesses. Why Are Financial Management Solutions Becoming Imperative for Small Businesses? Running a small business is not an easy task. Even if you have a great idea and a large number of people longing for your product or service, the financial difficulties of operating a small business can quickly escalate and hamper the business. A plethora of expected and unexpected issues, such as overhead costs, rising interest or inflation rates, impending tax deadlines, remediating damage from a natural disaster, and many more, can create insurmountable obstacles for small business owners. Whether it is insufficient cash flow or a lack of accurate monthly reconciliation reports, many small business finance-related issues can be avoided with the proper management of finance and reporting. What are the other small business money management challenges that financial management solutions can assist to overcome? Let's see: Poor cash flow management Managing a budget Planning future expenses Controlling debt Inconsistent cash flow Tips for Effective Small Business Financial Management Small businesses today are highly fragile due to excessive competition in the industry. Hence, start-ups and new companies have to invest a significant amount of money in order to keep their business fully functional and running. Right from accumulating funds to allocating and spending them, it is crucial for small business owners to have a transparent view of their financial position and business undertakings to engage in planning for efficient utilization of available resources. Effective financial management not only assists in managing small businesses' finance and rotating the cash invested in the business, but it also assists in analyzing revenue generation, formulating suitable financial strategies, and calculating adequate returns, among others. It is undoubtedly one of the most important aspects of businesses, irrespective of their size. With an increasing need for managing huge funds, continuous transactions, daily cash flow, payrolls, and others, it is becoming even more critical for small businesses and start-ups to manage their finances effectively. Here are some of the vital tips that can help small businesses analyze and manage their finance effectively: Prioritize business financial planning Create a budget and stick to it Analyze cash flow Keep business and personal finances separate Focus on expenditures but also ROI Monitor spending Opt for a financial solution or service Final Thoughts With the fast-changing financial requirements of small businesses and the emergence of novel small business financing trends, entrepreneurs are emphasizing streamlining and managing their financial chores. To overcome a growing number of financial obstacles, leading financial solution developers are aiming at integrating advanced technologies such as artificial intelligence, machine learning, and data analytics in novel small business financial management solutions. This is anticipated to create a strong demand for innovative financial management tools, such as small business accounting software, across the industry in the forthcoming years.

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Vander Brand

Founded in 2008, Vander Brand is an award-winning, full-service creative agency based in Toronto. Our dynamic approach to design goes beyond the expected in developing turnkey strategies, holistic brand identities and interactive solutions.

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ERC Digital Launches to Help Small Businesses Secure Tax Refunds, Leveraging Big Four Accounting Firm Technology

ERC Digital | November 30, 2022

ERC Digital, the service empowering small businesses to receive United States government tax incentives, has launched after teaming with a Big Four accounting firm to bring industry-leading tax knowledge to the ERC process. ERC Digital is the only organization of its kind to do so, as well as collaborate with IRS technology partner Tax Status, furthering its mission to bring small businesses the same opportunities and resources as large corporations. Originally created as part of the CARES Act in 2020, the Employee Retention Credit (ERC) was part of the initiatives to encourage sustained employment and small business support. For qualified employers, the ERC provides up to $26,000 in tax credit refunds per employee. Unfortunately, many small businesses have yet to take advantage of this program due to the complexity of the filing process. The ERC Digital service simplifies the process of getting employers tax relief. Through deep expertise across key areas including how to navigate government processes, improving regulated filing efficiencies and now, the addition of partners and technology utilizations that provide deep industry knowledge, ERC Digital is helping advocate for small businesses across the country. "Small businesses are the backbone of our economy. Now, more than ever, they deserve to get the money that is available to them and benefit from industry-leading expertise like that provided by a Big Four accounting firm, With ERC Digital, small businesses have a streamlined path to checking eligibility, preparing their ERC filings, and tracking the filing all through a transparent and efficient process." Michael Coghlan, Co-CEO of ERC Digital We believe in the importance of small businesses and making sure they have every advantage available to them to get the full refunds they deserve through the Employee Retention Credit," said Chuck Hayes, Senior Vice President at Tax Status.We're proud to contribute our expertise and insight to ERC Digital and help make claiming ERC easier and more transparent for businesses everywhere. About ERC Digital: ERC Digital is a product of Global Government Partners, a collaboration between industry experts in helping small businesses navigate government process and technology experts with deep background in simplifying regulated industry filings.

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BAU Launches New and Revolutionary Mobile App to Help Small Businesses Promote Themselves

BAU | November 21, 2022

BAU has launched a new mobile app designed to help small businesses advertise themselves through super-charged word-of-mouth for our digital age. Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. BAU lets you take advantage of industries that naturally appeal to consumers together in order to reach the right buyers and send the right message. Most business owners use Google, Meta, Yelp and other platforms as expensive but necessary tools to reach target audiences online ... but it doesn't have to be that way. BAU has created an opportunity to connect with the exact type of complementary businesses that have access to desired customers, attracting attention, sales, and clicks from the right prospects. "This is a 'dating' platform for everyone to build better relationships with small businesses nearby," BAU CEO Lambert Egbuchulam. The new BAU mobile app offers: BETTER TARGETING Let's face it: most ads are misplaced annoyances that people can't wait to skip. Advertisements on BAU get seen by your specific target audience, meaning better results with no exposures wasted on people you don't want to appeal to. LOWER PRICES Digital advertising is like the housing market—prices just keep barreling upwards, driven by competition. With BAU, you could save a fraction of what you would on a monthly ad budget compared to what you'd waste on "the big guys," increasing R.O.I. and making advertising a no-brainer. COMPLETE TRANSPARENCY BAU compiles straightforward, up-to-the-minute reports with results that let you know how your ads are doing at a glance. Update, suspend, or alter your campaign at any time. SIMPLIFIED MANAGEMENT No tech stuff, no setup wizards, no degree in computer science needed. We built BAU to be simple enough for Grandma to use, without all the jargon and learning curve. LOCAL BAU is all about symbiotic relationships within your local community. Not only do people like to buy where they live, but it also makes it more cost-effective and seamless for you, the business owner. ABOUT BAU At BAU, we believe it shouldn't be about who has the biggest ad budget or most genius marketing team —we dream of a world where needs are met and businesses are built based on honest, local collaboration. By connecting local businesses and having them help advertise each other, we're inspiring commerce to be more simple, more honest, and more clear. We consider our business model to be super-charged word-of-mouth, updated and revolutionized for our digital age. We invite you to join us on our crusade to bring the power back to the small businesses as we create marketing opportunities that don't just create profits... they also empower people.

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EnGenius Launches a New Line of Small Business-Oriented Access Points and Switches Called EnGenius Fit

EnGenius Technologies Inc | November 03, 2022

EnGenius Technologies Inc., a multinational networking company, known for delivering future-proof networking solutions for businesses of all sizes, announced the release of a new Wi-Fi solution designed specifically for small businesses called EnGenius Fit. With this launch, the global network equipment manufacturer is bringing hassle-free, enterprise-grade quality products to small and medium-sized businesses. With fast deployment and simplified cloud-based management, small business owners without IT staff will have more time to run their business instead of putting out fires. Small business owners work hard to provide the best service to customers while growing their business. The last thing they need is sub-standard Wi-Fi. Yet many business owners struggle constantly with dropped connections, slow speeds, and data breaches all the while wondering if there's a solution built just for them. Now there is. EnGenius Fit is unlike any solution that has appeared on the Wi-Fi networking landscape. It's the smartest, most affordable Wi-Fi solution yet for small businesses. Simple and secure, this new family of access points and switches is supported by new, subscription-free EnGenius Fit cloud-based management options built to thoroughly streamline deployment while providing enterprise-grade security and reliability. Anyone can do it. There is no complexity at all—just the visibility, control, and insights that allow customers to make solid business decisions confidently. EnGenius Fit is easy and fast as all network components can be managed effortlessly through a mobile app or web interface no matter the level of network knowledge. For slightly larger companies with an IT staff, EnGenius offers more management options: a local portal ideal for examining deep-level analytics on any device, or a plug-n-play network controller with pre-installed network management software, which allows even junior IT pros to set up a cloud-based or on-premises network management infrastructure. Small business owners will finally have all the tools they need to run an affordable, reliable, secure network. It all comes subscription-free, a feature that EnGenius expects dental offices, law firms, and other small businesses will appreciate. Every time small business owners invest in an upgrade, they expect greater efficiency, more reliability, and all the increased revenues that are bound to pour in from a smoothly functioning network. EnGenius Fit delivers. About EnGenius EnGenius Technologies is a leading global manufacturer of pioneering wireless and voice communications. For more than 20 years, EnGenius has delivered best-in-class voice and data solutions that empower mobility, enhance productivity, and embrace simplicity. EnGenius prides itself on providing its customers with the best, most reliable, feature-rich, personalized network solutions to drive their success.

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BAU Launches New and Revolutionary Mobile App to Help Small Businesses Promote Themselves

BAU | November 21, 2022

BAU has launched a new mobile app designed to help small businesses advertise themselves through super-charged word-of-mouth for our digital age. Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. BAU lets you take advantage of industries that naturally appeal to consumers together in order to reach the right buyers and send the right message. Most business owners use Google, Meta, Yelp and other platforms as expensive but necessary tools to reach target audiences online ... but it doesn't have to be that way. BAU has created an opportunity to connect with the exact type of complementary businesses that have access to desired customers, attracting attention, sales, and clicks from the right prospects. "This is a 'dating' platform for everyone to build better relationships with small businesses nearby," BAU CEO Lambert Egbuchulam. The new BAU mobile app offers: BETTER TARGETING Let's face it: most ads are misplaced annoyances that people can't wait to skip. Advertisements on BAU get seen by your specific target audience, meaning better results with no exposures wasted on people you don't want to appeal to. LOWER PRICES Digital advertising is like the housing market—prices just keep barreling upwards, driven by competition. With BAU, you could save a fraction of what you would on a monthly ad budget compared to what you'd waste on "the big guys," increasing R.O.I. and making advertising a no-brainer. COMPLETE TRANSPARENCY BAU compiles straightforward, up-to-the-minute reports with results that let you know how your ads are doing at a glance. Update, suspend, or alter your campaign at any time. SIMPLIFIED MANAGEMENT No tech stuff, no setup wizards, no degree in computer science needed. We built BAU to be simple enough for Grandma to use, without all the jargon and learning curve. LOCAL BAU is all about symbiotic relationships within your local community. Not only do people like to buy where they live, but it also makes it more cost-effective and seamless for you, the business owner. ABOUT BAU At BAU, we believe it shouldn't be about who has the biggest ad budget or most genius marketing team —we dream of a world where needs are met and businesses are built based on honest, local collaboration. By connecting local businesses and having them help advertise each other, we're inspiring commerce to be more simple, more honest, and more clear. We consider our business model to be super-charged word-of-mouth, updated and revolutionized for our digital age. We invite you to join us on our crusade to bring the power back to the small businesses as we create marketing opportunities that don't just create profits... they also empower people.

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EnGenius Launches a New Line of Small Business-Oriented Access Points and Switches Called EnGenius Fit

EnGenius Technologies Inc | November 03, 2022

EnGenius Technologies Inc., a multinational networking company, known for delivering future-proof networking solutions for businesses of all sizes, announced the release of a new Wi-Fi solution designed specifically for small businesses called EnGenius Fit. With this launch, the global network equipment manufacturer is bringing hassle-free, enterprise-grade quality products to small and medium-sized businesses. With fast deployment and simplified cloud-based management, small business owners without IT staff will have more time to run their business instead of putting out fires. Small business owners work hard to provide the best service to customers while growing their business. The last thing they need is sub-standard Wi-Fi. Yet many business owners struggle constantly with dropped connections, slow speeds, and data breaches all the while wondering if there's a solution built just for them. Now there is. EnGenius Fit is unlike any solution that has appeared on the Wi-Fi networking landscape. It's the smartest, most affordable Wi-Fi solution yet for small businesses. Simple and secure, this new family of access points and switches is supported by new, subscription-free EnGenius Fit cloud-based management options built to thoroughly streamline deployment while providing enterprise-grade security and reliability. Anyone can do it. There is no complexity at all—just the visibility, control, and insights that allow customers to make solid business decisions confidently. EnGenius Fit is easy and fast as all network components can be managed effortlessly through a mobile app or web interface no matter the level of network knowledge. For slightly larger companies with an IT staff, EnGenius offers more management options: a local portal ideal for examining deep-level analytics on any device, or a plug-n-play network controller with pre-installed network management software, which allows even junior IT pros to set up a cloud-based or on-premises network management infrastructure. Small business owners will finally have all the tools they need to run an affordable, reliable, secure network. It all comes subscription-free, a feature that EnGenius expects dental offices, law firms, and other small businesses will appreciate. Every time small business owners invest in an upgrade, they expect greater efficiency, more reliability, and all the increased revenues that are bound to pour in from a smoothly functioning network. EnGenius Fit delivers. About EnGenius EnGenius Technologies is a leading global manufacturer of pioneering wireless and voice communications. For more than 20 years, EnGenius has delivered best-in-class voice and data solutions that empower mobility, enhance productivity, and embrace simplicity. EnGenius prides itself on providing its customers with the best, most reliable, feature-rich, personalized network solutions to drive their success.

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