Facebook Live was launched in 2016. However, it gained traction in the commercial sector in recent years, particularly during the covid era, when everything became virtual. Facebook Live has transformed the way businesses engage and connect with their fans.
Facebook Live is one of the most effective methods to interact with your audience on the world’s most popular social media platform. Given that the majority of people spend their time on Facebook viewing live videos, now is the best time for small businesses to go live on Facebook. Facebook Live is the platform where your business must be present.
Rather than reading social media posts, 82% of people would prefer to watch a brand’s live video.
As of today, Facebook has 2.895 billion monthly active users.
“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”
- Ardath Albee, CEO of marketinginteractions.com
But, how do you advertise your business
on Facebook Live? This blog goes into greater detail about this topic.
What is Facebook Live?
Facebook Live is a feature that allows you to stream real-time videos using the camera on your computer or mobile device to your Facebook platform. Facebook Live was first introduced in April 2016 by Facebook to allow users to stream live video footage.
You can use Facebook Live to stream real-time video to your company's followers from your smartphone, laptop, computer, or tablet. The only condition is that your business must have a Facebook profile.
Facebook Live videos receive ten times the number of comments as standard videos.
Going live on Facebook for small businesses can be extremely beneficial.
“On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.”
– Mark Zuckerberg, Founder, Facebook
How Will Facebook Live Benefit Your Small Business?
Previously, videos were reserved for corporations that could afford the expense or had a sufficient budget. With the launch of Facebook Live, Facebook has made it simple and economical for small businesses to use videos for promotion.
Facebook Live broadcasts are a one-of-a-kind opportunity to provide your audience an exclusive first glimpse of your business's activities. Going live on Facebook for small businesses can help them create brand loyalty and consumer interactions, without incurring additional costs.
Facebook Live is more than just a video; it's a live, interactive experience. Additionally, it becomes easier for small business owners to promote a product on Facebook Live, its features, capabilities, and demonstrate its usage.
98.5% of Facebook users access the site via a mobile device.
The following are reasons why you should begin utilizing Facebook Live for small businesses.
Establish a community spirit
Here is one such example of a company rocking the Facebook Live world.
Dunkin' Donuts was one of the first businesses to use Facebook Live, showcasing a unique behind-the-scenes glimpse into their kitchen.
As a result, they had 21,000 viewers after streaming for just 13 minutes. This demonstrated the stickiness of a live video and the hunger of viewers to know what happens next. Since viewers were unaware of what would happen next, they remained captivated for the duration of the live video.
To keep viewers interested for an extended period, Dunkin' Donuts claimed that their film would conclude with a huge surprise, which turned out to be a sweepstakes in which couples could win $10,000 for their wedding.
How To Advertise Your Business on Facebook Live?
Behind The Scenes
These sorts of films may generate a great deal of enthusiasm among viewers. If you're a chef, baker, or bartender with anything going on at your establishment, it is the best time to go live on Facebook.
Often, people are more interested in learning about behind-the-scenes activities. Provide them with exclusive material by demonstrating what it's like to perform what you do. This is one of the most engaging ways to promote a product
on Facebook Live.
Webinars are a critical component of modern corporate operations. It's similar to a training session or a presentation of your concept and product. Webinars facilitate genuine interaction and information exchange with consumers and prospects. By broadcasting a webinar on Facebook Live, you may increase its interactivity and take advantage of audience questions on the topic of discussion. A significant advantage of utilizing Facebook Live for webinars is the ability to receive live feedback.
Live Talk Show/Interviews
The best time to go live on Facebook is when you need to do an in-depth interview with a prominent authority in your industry, a speaker, or an influencer.
You may invite co-workers, subject matter experts, competitors, and employers to participate and ask them the questions that everyone wishes they knew the answer to. Additionally, you may want to plan a Facebook Live Stream conversation show with a special guest. This is an excellent way to meet industry professionals and speakers.
This is one of the most promising and powerful techniques for going live on Facebook for small businesses.
You may use Facebook Live to announce contests or conduct polls, which is an excellent way to build enthusiasm for your brand. Inviting visitors to follow your page and then redirecting them to your website allows you to collect prospective client information throughout the contest.
Facebook polls are another exceptional solution for how to advertise your business on Facebook Live. This is how businesses can use Facebook for small businesses.
Facebook Live for small businesses is an important aspect of marketing on Facebook. As a small business owner, you need to be interactive in your promotional ideas. Going live on Facebook does just that by giving you more exposure. There is no better time to use Facebook Live for business. So, are you ready to give Facebook Live a try?
How do you make a successful Facebook live?
Below are a few tips to make a successful Facebook Live stream:
Engage your target audience
Prolong the duration of the broadcast
Inform folks in advance about your broadcast
Be inventive about your chosen topic
What is the optimal time of day for Facebook Live?
According to studies, the optimal time to go live on Facebook is between 1PM and 3PM. The majority of working individuals check Facebook during their lunch break.