Strategies Of Going Live on Facebook for Small Business

Sneha Hull | December 9, 2021 | 162 views

Facebook for a small business
Facebook Live was launched in 2016. However, it gained traction in the commercial sector in recent years, particularly during the covid era, when everything became virtual. Facebook Live has transformed the way businesses engage and connect with their fans.

Facebook Live is one of the most effective methods to interact with your audience on the world’s most popular social media platform. Given that the majority of people spend their time on Facebook viewing live videos, now is the best time for small businesses to go live on Facebook. Facebook Live is the platform where your business must be present.

Rather than reading social media posts, 82% of people would prefer to watch a brand’s live video.

As of today, Facebook has 2.895 billion monthly active users. 

“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”

- Ardath Albee, CEO of marketinginteractions.com
 
But, how do you advertise your business on Facebook Live? This blog goes into greater detail about this topic.


What is Facebook Live?


Facebook Live is a feature that allows you to stream real-time videos using the camera on your computer or mobile device to your Facebook platform. Facebook Live was first introduced in April 2016 by Facebook to allow users to stream live video footage.

You can use Facebook Live to stream real-time video to your company's followers from your smartphone, laptop, computer, or tablet. The only condition is that your business must have a Facebook profile.

Facebook Live videos receive ten times the number of comments as standard videos.

Going live on Facebook for small businesses can be extremely beneficial.

“On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.”

– Mark Zuckerberg, Founder, Facebook

How Will Facebook Live Benefit Your Small Business?


Previously, videos were reserved for corporations that could afford the expense or had a sufficient budget. With the launch of Facebook Live, Facebook has made it simple and economical for small businesses to use videos for promotion.

Facebook Live broadcasts are a one-of-a-kind opportunity to provide your audience an exclusive first glimpse of your business's activities. Going live on Facebook for small businesses can help them create brand loyalty and consumer interactions, without incurring additional costs.

Facebook Live is more than just a video; it's a live, interactive experience. Additionally, it becomes easier for small business owners to promote a product on Facebook Live, its features, capabilities, and demonstrate its usage.

98.5% of Facebook users access the site via a mobile device.

The following are reasons why you should begin utilizing Facebook Live for small businesses.
  • Encourage engagement
  • Cost-Effective
  • Encourage traffic
  • Saves time
  • Establish a community spirit

Dunkin’ Donuts


Here is one such example of a company rocking the Facebook Live world.

Dunkin' Donuts was one of the first businesses to use Facebook Live, showcasing a unique behind-the-scenes glimpse into their kitchen.

As a result, they had 21,000 viewers after streaming for just 13 minutes. This demonstrated the stickiness of a live video and the hunger of viewers to know what happens next. Since viewers were unaware of what would happen next, they remained captivated for the duration of the live video.

To keep viewers interested for an extended period, Dunkin' Donuts claimed that their film would conclude with a huge surprise, which turned out to be a sweepstakes in which couples could win $10,000 for their wedding.

How To Advertise Your Business on Facebook Live?


Behind The Scenes


These sorts of films may generate a great deal of enthusiasm among viewers. If you're a chef, baker, or bartender with anything going on at your establishment, it is the best time to go live on Facebook.

Often, people are more interested in learning about behind-the-scenes activities. Provide them with exclusive material by demonstrating what it's like to perform what you do. This is one of the most engaging ways to promote a product on Facebook Live.

Webinar


Webinars are a critical component of modern corporate operations. It's similar to a training session or a presentation of your concept and product. Webinars facilitate genuine interaction and information exchange with consumers and prospects. By broadcasting a webinar on Facebook Live, you may increase its interactivity and take advantage of audience questions on the topic of discussion. A significant advantage of utilizing Facebook Live for webinars is the ability to receive live feedback.

Live Talk Show/Interviews


The best time to go live on Facebook is when you need to do an in-depth interview with a prominent authority in your industry, a speaker, or an influencer.

You may invite co-workers, subject matter experts, competitors, and employers to participate and ask them the questions that everyone wishes they knew the answer to. Additionally, you may want to plan a Facebook Live Stream conversation show with a special guest. This is an excellent way to meet industry professionals and speakers.

This is one of the most promising and powerful techniques for going live on Facebook for small businesses.

Contests/Facebook Poll


You may use Facebook Live to announce contests or conduct polls, which is an excellent way to build enthusiasm for your brand. Inviting visitors to follow your page and then redirecting them to your website allows you to collect prospective client information throughout the contest.

Facebook polls are another exceptional solution for how to advertise your business on Facebook Live. This is how businesses can use Facebook for small businesses.

Conclusion


Facebook Live for small businesses is an important aspect of marketing on Facebook. As a small business owner, you need to be interactive in your promotional ideas. Going live on Facebook does just that by giving you more exposure. There is no better time to use Facebook Live for business. So, are you ready to give Facebook Live a try?

FAQs:


How do you make a successful Facebook live?


Below are a few tips to make a successful Facebook Live stream:
  • Engage your target audience
  • Prolong the duration of the broadcast
  • Inform folks in advance about your broadcast
  • Be inventive about your chosen topic

What is the optimal time of day for Facebook Live?


According to studies, the optimal time to go live on Facebook is between 1PM and 3PM. The majority of working individuals check Facebook during their lunch break.

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Nav Technologies, Inc. | January 27, 2023

On January 26, 2023, Nav, the best financial solution for small businesses, announced its integration with Nuula's assets for building momentum, which will assist the economic platforms of small businesses. This integration will add new mobile-friendly app features to the existing Nav platform, providing many financial options based on real-time data. Due to economic fluctuations in the country, banks and financial partners have stopped sponsoring small businesses. However, this platform would assist them to survive and grow their financial needs at a lower price and with easy processes. With the help of Nuula's assets, Nav will provide applications with a credit report, cash flow, and financial updates to enable the business owner to evaluate its growth. Greg Ott, CEO of Nav, says, "This acquisition means we will continue to deliver a financial health experience that eliminates subjective and irrelevant information small business owners are bombarded with every day." He adds, "I've been impressed by the caliber of Nuula's talent and excited to integrate our team. Together, we will continue to bring simplified financial insights and streamlined access to the best financing and credit options to small business owners." (Source – Cision PR Newswire) Former CEO of Nuula, Mark Ruddock, says, "Nuula and Nav both share a passion for helping small businesses succeed." He adds, "I look forward to seeing how Nav leverages Nuula's technology to extend Nav's already compelling product offering in exciting new ways." (Source – Cision PR Newswire) About Nav Technologies With almost 1.7 million active users, Nav Technologies has helped over 200,000 small businesses to deal with their financial problems in 2022. The company has developed class flow insights, business formation, payroll, accounting services, integrated accounts, and curated insurance according to the users' financial objectives. With the acquisition of Nuula's assets, there has been an increase in its active users. More than 50% of its employees have previously worked with Nuula. It makes its users understand their business needs to outrank others, give personalized reports, and provide dedicated funding managers.

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Innovative Solutions (Innovative), a leading cloud services provider for emerging enterprises, announced the signing of a multi-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). As a result of this agreement, Innovative Solutions and AWS will closely integrate their sales, marketing, and delivery teams to effectively drive cloud service adoption in the SMB and startup industry segments, with a particular emphasis on software, finance, life sciences, and retail. The collaboration between Innovative and AWS drives substantial investments in numerous areas to serve the growing demand for AWS products and services among Innovative's 600+ SMB clients and new customers in the United States and Canada. Innovative will extend its migration and modernization practices, manage service offerings, and build new data analytics and machine learning practices to support the advanced stages of its customers' cloud journeys. Innovative, which further aims to expand its Managed Cloud Services (MCS) business, has swiftly developed as an AWS Premier Tier Services Partner by introducing specialized services for organizations desiring to migrate their server infrastructure to AWS and manage a customer's cloud operations. Innovative Solutions intends to accelerate growth and customer satisfaction with this new arrangement by establishing four practice groups - migrations, modernization, data engagements, and machine learning. Each will be accountable for growing the depth, size, agility, and reach to give the best customer experience to Innovative and AWS's joint clients at all stages of their digital transformation. About Innovative Solutions Innovative Solutions is committed to assisting every small to mid-size business in the United States and Canada in leveraging the power of the cloud to promote business growth. Innovative utilizes its cloud experience and technology to assist companies in migrating to and managing their cloud-based IT infrastructure. About Amazon Web Services Amazon Web Services (AWS), founded in 2006, delivers critical infrastructure services to organizations through web services. The ultimate benefit of AWS is that businesses no longer need to prepare for and purchase servers and other IT resources. Instead, AWS enables organizations to leverage Amazon's knowledge and economies of scale to access resources as required, delivering results faster and at a reduced cost.

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