Small Business SEO: Guide on Local SEO

Sneha Hull | January 12, 2022 | 275 views

Small Business SEO
Do you run a small business? Are you a part of a small business? If you are, then you should surely consider local SEO for small businesses.

Small business owners are increasingly aware of the internet's significance and how to leverage search engine optimization (SEO) to increase revenue. The most frequent problem that small businesses face when competing with major brands is a limited budget. This is why local SEO is seen as a great marketing tool for small firms. In today's extremely competitive industry, local SEO enables small businesses to compete with large brands. Therefore, local SEO has had a big influence in today's digital environment. Local SEO is an excellent way for small companies to gain maximum exposure and reach out to each local consumer.

While it is very cost-effective, local SEO also assists small companies in generating leads. Many of the same methods apply to optimizing your small business website for local searches as they do to general SEO.

97 percent of users looked for a local business online. (Safari Digital)

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”

- Duane Forrester, Senior Product Manager, Bing
 

What is Local SEO?

Local SEO is a term that refers to SEO that is based on a specific locality. Local SEO is simply the practice of increasing search engine exposure for local businesses, which helps to generate more leads and attract more consumers. Local SEO services for small businesses work wonders for brand development.

For example, you may open Google and type in "best world cuisine restaurant." What is the name of the restaurant on your screen? The top results aren't always the greatest global cuisine restaurant in the entire country. They are frequently restaurants in your city that are near to where you are. That is the true strength of SEO. This is how local SEO for small business owners may provide a significant chance for development.

Let us further explore the importance of local SEO for small businesses and the need of it.

Importance of Local SEO for Small Business

Many small company owners frequently fail to appreciate and acknowledge the significance of small business SEO. If you operate a small business, local SEO for small businesses is an excellent kind of marketing that can be used to maximize visibility.

In addition, local SEO helps businesses reach local customers to build relationships and to target a local audience. Local SEO is critical for mobile searches, since it aids in the development of local relationships and partners. The return on investment (ROI) of local SEO is higher than other kinds of online marketing efforts.

Safari Digital estimates that 46% of Google searches are for local information.

Building relationships, creating long-term networks and extending your business are the three most important goals of local SEO for small businesses.

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”

– Matt McGee, Content Marketing, HomeLight

This blog will provide the most effective small business SEO strategy to maximize your local reach.

Tips to Improve Local SEO for Small Business Owners


Optimize Info on Google My Business

This is one of the crucial strategies for successful small business SEO. The importance of optimizing your Google My Business listing cannot be understated. This is one of the biggest factors that determine the success of local SEO. It is imperative to create a Google My Business listing and make regular updates so that it appears on the local search results in Google Search as well as Google Maps.

You can add name, address and phone number (NAP) details, opening hours, photos, and so on., to manage your listing on Google My Business.

To get optimized for Google My Business, you will need to take the following steps:
  • Verify the business location
  • Update accurate information
  • Use Google Posts within your account
  • Respond to and manage reviews
  • Update your operating hours and phone number

Embed Google Maps in Your Website

It is of great benefit to embed a Google Maps API into your website, since finding your business in local results or on Google Maps will increase your chances of capturing new leads. When incorporated into your website, it acts much the same as your contact details.

To make it easier for prospective leads to find your contact page, it is advisable to add the opening hours, phone call links, driving directions, and social media links. This will also make your website more useful to the people who visit it. A map will help people locate your office or business site easily, allowing them to compare the information against office hours, phone numbers, and more.

Create Local Citations (NAP)

Local citations are a critical ranking element for local search. A local citation is an internet reference of a business's name, address, and phone number. Local citations are used by search engines to determine a business's relevance and authority. Additionally, they aid the firm in establishing relevancy with search engines.

The top must-have local citation sites are Google My Business, Facebook, Bing Maps, Apple, Trip Advisor, and Yelp. Having your business included in reputable web directories offers signals to Google that your business exists, increasing its degree of assurance.

Create and Distribute Locally-focused Content to Build Links

Backlinks are quite important when it comes to a website's local rating. To begin, build local content by including local keywords into your website material; this will have a significant influence. Write about broad issues that will appeal to a broader audience and disseminate them through numerous means to reach a large, local target audience.

Here are a few ways you can create local content and build links:
  • Write guest articles on locally-oriented websites
  • Invest in local events
  • Form ties with local companies and organizations
  • Networking
  • Get added to local citations and directories

Enhance the Structure of Your Internal Linking

Internal links are the most essential ranking component for organic results in local SEO. Internal linking establishes a connection between one page of a website and another page on the same website.

Internal linking fulfills three purposes:
  • Provides support with website navigation
  • Deals with the information architecture and structure of the website
  • Distributes the authority and ranking power of a page to its subpages

Internal linking improves a website's overall SEO, thus improving its rating in search engines. However, the issue is how to optimize your internal connecting structure through small business SEO strategy.

You may accomplish this by:
  • Creating lots of content
  • Using links that are natural for the reader
  • Using anchor text
  • Utilizing a sufficient number of internal links
  • Linking deep within the structure of the site
  • Using relevant links
  • Using follow links

Building internal linking is the most successful small business SEO strategy.

FAQ:


What is local SEO for small businesses?

Local SEO is a part of search engine optimization that focuses on increasing the visibility of a local business in local search engine results. It helps to generate more leads and attract more consumers.

Is SEO important for small businesses?

SEO is a powerful tool for small businesses. Most consumers are looking for brands online every day. SEO is one of the best ways to reach these potential customers.

What is the most effective method for ranking local businesses in local SEO?

Here are a few ways to rank a local business in local SEO:
  • Optimize info on Google My Business
  • Embed Google maps in your website
  • Enhance the structure of your internal linking
  • Create local citations (NAP)
  • Create and distribute locally-focused content in order to build links
  • Optimize for voice search
  • Focus on local keywords

Spotlight

Pop Up Store

The Pop Up Store was born in 2009, in São Paulo. We are a young, relaxed brand of urban origin and DNA fashion, which translates the main trends and desires of consumption worldwide for Brazilian women. We have a young female audience, who likes fashion, who looks for modern and cool looks.

OTHER ARTICLES
SMALL BUSINESS TRENDS

How to Choose the Right Small Business Accounting Software?

Article | August 16, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | September 30, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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SMALL BUSINESS ADVICE, INDUSTRY OUTLOOK

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | July 29, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 11, 2020

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

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Spotlight

Pop Up Store

The Pop Up Store was born in 2009, in São Paulo. We are a young, relaxed brand of urban origin and DNA fashion, which translates the main trends and desires of consumption worldwide for Brazilian women. We have a young female audience, who likes fashion, who looks for modern and cool looks.

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Mainvest Now Listed on Meta’s Small Business Funding Resource as a Source Funding

Mainvest | March 30, 2022

Mainvest partners with Meta and is listed on Meta's Small Business Resource as a source of funding. Mainvest is the investment platform connecting small businesses with local investors. Meta established its Small Business Funding section in 2021 to link SMBs to purpose-driven grant and loan possibilities, business resources, and small business networking groups. With the advent of Mainvest, SMBs may now explore alternate funding choices that support their community engagement and long-term growth. Mainvest is a regulated crowdfunding platform according to Regulation Crowdfunding, which was enacted under Title III of the JOBS Act in 2016. Mainvest, as a non-traditional source of finance, decreases capital access obstacles and provides a more flexible choice for SMBs at all stages: There is no requirement for credit checks or personal guarantees There is no dilution of ownership as a result of the debt-based structure. Note on Revenue Sharing Repayments are based on revenue rather than a fixed interest rate Since debt is subordinated, it is easily combined with traditional sources of funding Small brick-and-mortar businesses should be aware of Mainvest as a source of capital that does not need them to engage private equity investors or take on additional term loans. Businesses may also increase consumer loyalty and marketing buzz by launching a fundraising drive. "We're excited to engage with a wider audience of SMB's on Meta's platform and to help them unlock the ability to raise funds from community investors. Furthermore, we're seeing that investors are excited about the chance to invest in brick and mortar SMBs, so it's a win-win for businesses seeking funding and investors seeking new opportunities." Nick Mathews, Mainvest CEO

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BUSINESS STRATEGY

Vejii Announces Definitive Purchase Agreement to Acquire VEDGEco USA Inc., a leading online B2B wholesale platform for plant-based products

Vejii Holdings Inc. | December 24, 2021

Vejii Holdings Ltd. ("Vejii" or the "Company"), a North American online marketplace for plant-based and sustainable products, is pleased to announce that it has entered into a share purchase agreement (the "Purchase Agreement") to acquire VEDGEco USA Inc. ("VEDGEco"), a leading online business-to-business ("B2B") wholesale platform for plant-based products. "VEDGEco launched as one of the first online wholesale platforms dedicated to providing restaurants and independent grocers with a large selection of high-quality plant-based options. This meant that small business owners could at last gain access to a large selection of plant-based products and ingredients without the requirements that typical larger national distributors have in place, such as large minimum order sizes." Kory Zelickson, CEO of Vejii Pursuant to the terms of the Purchase Agreement, the Company will acquire 100% of the issued and outstanding shares (the "Purchased Shares") of VEDGEco (the "Transaction") from the shareholders of VEDGEco (the "Vendors"). The total purchase price for the Purchased Shares will be US$6,250,000, payable as follows: (a) on the date of the closing of the Transaction (the "Closing"), the Company will issue such number of common shares of the Company (each, a "Common Share") with a deemed value of $3,500,000 (the "Consideration Shares") to the Vendors, as determined based on a price per Consideration Share of the greater of (i) C$0.35 per Consideration Share and (ii) the closing price of the Common Shares on the Canadian Securities Exchange on the date immediately preceding the announcement by the Company of the Transaction, converted into United States dollars at the Bank of Canada exchange rate on such date; and (b) earn-out payments up to a maximum of US$2,750,000, payable in Common Shares (the "Earn-Out Shares"), priced in the context of the market, to be issued to the Vendors upon VEDGEco meeting certain milestones as more particularly set out in the Purchase Agreement. The Consideration Shares and the Earn-Out Shares issued under the Purchase Agreement are subject to a statutory hold period of four months and one day, restrictions on transfer under applicable United States ("U.S.") securities laws and a contractual lock-up as set out in the Purchase Agreement (the "Voluntary Lock Up"). Subject to compliance with applicable securities laws, 12.5% of the Consideration Shares and the Earn-Out Shares will be released from the Voluntary Lock Up on a quarterly basis for a period of 24 months from the date of issuance. VEDGEco's key personnel are expected to continue to run the operations of VEDGEco following closing of the Transaction. The Transaction is expected to close on or around December 31, 2021. Closing of the Transaction is subject to customary closing conditions. The Transaction will significantly augment Vejii's offering of plant-based brands, which have, to date, through ShopVejii.com and VeganEssentials.com, leveraged Vejii's platform for sales, marketing and order fulfillment and distribution across the U.S. and Canada via Vejii Fulfillment Services. "We heard consistently from the brands that we serve that they were seeking to make the leap from e-commerce, to grocery and foodservice distribution. This could mean shipping samples, managing broker relationships, or gaining access to those restaurants and grocers not served by the larger wholesalers," added Zelickson. "We already work with our brand partners on a business-to-consumer ("B2C") strategy through our marketplace, but now we can also help our brand partners get access to distribution in local restaurants and grocers, expanding Vejii's capabilities from just B2C to also include B2B and food service." "I built VEDGEco out of a necessity, given the limited plant-based options available in the small and local grocers and restaurants where I live in Kailua, Hawaii," said Trevor Hitch, CEO of VEDGEco. "Most of us are likely to have our first experience trying new plant-based products at a restaurant before purchasing those items to enjoy at home. With VEDGEco, our mission is to make plant-based options more broadly available by making them accessible to thousands of local restaurants across America. This access gives owners the ability to test products on their menu through our easy-to-use platform, without the need for long-term commitments or high, minimum order volumes. Owners can then see what works for their customer base and then return to re-order or test new options." The Transaction is expected to drive synergies across purchasing, customer service, technology, and logistics for Vejii and VEDGEco. Vejii will also be able to leverage VEDGEco's existing facilities in Hawaii, Northern California and Georgia, while providing VEDGEco with access to its facilities in Texas, Wisconsin, and its soon-to-be operational third-party logistics operation in Southern California. "The acquisition of VEDGEco will allow us to add a new revenue stream while increasing our buying power and margins with large brands, and also adding tremendous value for the brands on our platform. As restaurants and grocers expand their plant-based offerings, we will be strategically positioned to serve them while helping plant-based brands scale their businesses by offering those brands access to national distribution through the VEDGEco wholesale platform." Darren Gill, COO of Vejii In addition to providing VEDGEco's existing offering of wholesale plant-based products, Vejii will now have the ability to significantly expand VEDGEco's product selection by leveraging its existing case-lot purchasing and expanding the range of products on its platform through VEDGEco. VEDGEco operates its distribution centers from Hawaii and California, which will further expand Vejii's distribution network, reducing shipping costs and expanding the Company's offering of regionalized same-day delivery. About VEDGEco USA Inc. Headquartered in Kailua Hawaii, and launched in 2020 VEDGEco, the first nationwide plant-based foodservice distributor, helps restaurants go vegan by offering a selection of uncompromisingly delicious plant-based options that are easy to prepare. With a goal of bringing the freedom of food choice to all restaurants and businesses, VEDGEco distributes plant-based products in bulk to the restaurant and wholesale food industry, as well as to consumers across the U.S. Carrying a carefully curated selection of the best plant-based meat, dairy, and egg alternatives, VEDGEco ships frozen and in recyclable and compostable packaging to reduce our carbon footprint. About Vejii Holdings Inc. Headquartered in Kelowna B.C, Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors. The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs. Dynamic fulfillment services empower brands to offer tier-one service, with ongoing engagement being driven through features like smart lists, subscription programs, reordering functions, sampling programs, and more. The Company also owns and operates U.S.-based Veg Essentials LLC ("Vegan Essentials"), which operates VeganEssentials.com. A staple of the plant-based community, Vegan Essentials was established in 1997 and contributes more than 20 years of consumer insight, data, and buying power. VeganEssentials.com was awarded best online vegan store from 2005-2018, as well as best online vegan grocer from 2018-2021 by VegNews Magazine.

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IMPACT

Bubblr, Inc Launches Community App Based Licensing Opportunity

Bubblr Inc. | December 22, 2021

Bubblr Inc., an ethical technology company focused on the development of Open Source 3.0 tools for the advancement of a better Internet, today announces another licensing for their Open Source Platform. Two weeks ago, Bubblr announced their first licensing agreement with media company UFF (Ultimate Football Fan). UFF and AFTV (Arsenal Football TV). Now Bubblr is adding the community app-based licensing opportunity as an entirely different marketing channel geared towards helping local communities. Utilizing Bubblr, Inc's open source app templates, a city or a town can build their own community app as a platform for local businesses. Many small businesses already subscribe to single-purpose app platforms. Example market sectors dominated by single-purpose apps include fast-food, hotels/accommodation, restaurants, trades-people and ticketing. These single-purpose apps are typically very costly for small businesses, often involving significant monthly subscriptions combined with a percentage of any sales generated through the apps. The Bubblr open-source app templates make it easy for towns and cities to build multi-purpose community apps for any market sector quickly. Initially, these community apps will operate on a freemium model. Eventually, local businesses will be charged a low-cost monthly subscription fee to be listed on the community app. The community will retain most of the revenue generated by these community apps, with Bubblr, Inc. charging a license fee. These community apps will provide a much needed new revenue source for hard-pressed local services. Bubblr, Inc. are already in negotiation with several candidate towns/cities to become the candidate for their own community app. Bubblr expects to make an announcement for its first community app licensee in January 2022. "All of the back-end development work to provide these community apps has already been completed. We are already in the process of building the open-source community app templates that will be completed by March 2022. From a business point of view, it is a win for all parties involved. Local businesses get a new low-cost marketing channel. Local communities get a new revenue source. Bubblr, Inc. does not have to pick up the high cost of acquisition of the local businesses or local app users." Bubblr, Inc.'s Chief Technology Officer Steve Morris About Bubblr, Inc. Bubblr, Inc. is an ethical technology company focused on mobile-first technology that aims to bring back privacy to users, trust in online content, and sustainability to the digital marketplace. Our mission is to empower developers to join in our commitment to improve the Internet and create a new Ethical Internet Ecosystem (EIE) by leveraging our intellectual property through our open-source platform advanced digital tools that enable the building of fair-forward digital solutions.

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FINANCE

Mainvest Now Listed on Meta’s Small Business Funding Resource as a Source Funding

Mainvest | March 30, 2022

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BUSINESS STRATEGY

Vejii Announces Definitive Purchase Agreement to Acquire VEDGEco USA Inc., a leading online B2B wholesale platform for plant-based products

Vejii Holdings Inc. | December 24, 2021

Vejii Holdings Ltd. ("Vejii" or the "Company"), a North American online marketplace for plant-based and sustainable products, is pleased to announce that it has entered into a share purchase agreement (the "Purchase Agreement") to acquire VEDGEco USA Inc. ("VEDGEco"), a leading online business-to-business ("B2B") wholesale platform for plant-based products. "VEDGEco launched as one of the first online wholesale platforms dedicated to providing restaurants and independent grocers with a large selection of high-quality plant-based options. This meant that small business owners could at last gain access to a large selection of plant-based products and ingredients without the requirements that typical larger national distributors have in place, such as large minimum order sizes." Kory Zelickson, CEO of Vejii Pursuant to the terms of the Purchase Agreement, the Company will acquire 100% of the issued and outstanding shares (the "Purchased Shares") of VEDGEco (the "Transaction") from the shareholders of VEDGEco (the "Vendors"). The total purchase price for the Purchased Shares will be US$6,250,000, payable as follows: (a) on the date of the closing of the Transaction (the "Closing"), the Company will issue such number of common shares of the Company (each, a "Common Share") with a deemed value of $3,500,000 (the "Consideration Shares") to the Vendors, as determined based on a price per Consideration Share of the greater of (i) C$0.35 per Consideration Share and (ii) the closing price of the Common Shares on the Canadian Securities Exchange on the date immediately preceding the announcement by the Company of the Transaction, converted into United States dollars at the Bank of Canada exchange rate on such date; and (b) earn-out payments up to a maximum of US$2,750,000, payable in Common Shares (the "Earn-Out Shares"), priced in the context of the market, to be issued to the Vendors upon VEDGEco meeting certain milestones as more particularly set out in the Purchase Agreement. The Consideration Shares and the Earn-Out Shares issued under the Purchase Agreement are subject to a statutory hold period of four months and one day, restrictions on transfer under applicable United States ("U.S.") securities laws and a contractual lock-up as set out in the Purchase Agreement (the "Voluntary Lock Up"). Subject to compliance with applicable securities laws, 12.5% of the Consideration Shares and the Earn-Out Shares will be released from the Voluntary Lock Up on a quarterly basis for a period of 24 months from the date of issuance. VEDGEco's key personnel are expected to continue to run the operations of VEDGEco following closing of the Transaction. The Transaction is expected to close on or around December 31, 2021. Closing of the Transaction is subject to customary closing conditions. The Transaction will significantly augment Vejii's offering of plant-based brands, which have, to date, through ShopVejii.com and VeganEssentials.com, leveraged Vejii's platform for sales, marketing and order fulfillment and distribution across the U.S. and Canada via Vejii Fulfillment Services. "We heard consistently from the brands that we serve that they were seeking to make the leap from e-commerce, to grocery and foodservice distribution. This could mean shipping samples, managing broker relationships, or gaining access to those restaurants and grocers not served by the larger wholesalers," added Zelickson. "We already work with our brand partners on a business-to-consumer ("B2C") strategy through our marketplace, but now we can also help our brand partners get access to distribution in local restaurants and grocers, expanding Vejii's capabilities from just B2C to also include B2B and food service." "I built VEDGEco out of a necessity, given the limited plant-based options available in the small and local grocers and restaurants where I live in Kailua, Hawaii," said Trevor Hitch, CEO of VEDGEco. "Most of us are likely to have our first experience trying new plant-based products at a restaurant before purchasing those items to enjoy at home. With VEDGEco, our mission is to make plant-based options more broadly available by making them accessible to thousands of local restaurants across America. This access gives owners the ability to test products on their menu through our easy-to-use platform, without the need for long-term commitments or high, minimum order volumes. Owners can then see what works for their customer base and then return to re-order or test new options." The Transaction is expected to drive synergies across purchasing, customer service, technology, and logistics for Vejii and VEDGEco. Vejii will also be able to leverage VEDGEco's existing facilities in Hawaii, Northern California and Georgia, while providing VEDGEco with access to its facilities in Texas, Wisconsin, and its soon-to-be operational third-party logistics operation in Southern California. "The acquisition of VEDGEco will allow us to add a new revenue stream while increasing our buying power and margins with large brands, and also adding tremendous value for the brands on our platform. As restaurants and grocers expand their plant-based offerings, we will be strategically positioned to serve them while helping plant-based brands scale their businesses by offering those brands access to national distribution through the VEDGEco wholesale platform." Darren Gill, COO of Vejii In addition to providing VEDGEco's existing offering of wholesale plant-based products, Vejii will now have the ability to significantly expand VEDGEco's product selection by leveraging its existing case-lot purchasing and expanding the range of products on its platform through VEDGEco. VEDGEco operates its distribution centers from Hawaii and California, which will further expand Vejii's distribution network, reducing shipping costs and expanding the Company's offering of regionalized same-day delivery. About VEDGEco USA Inc. Headquartered in Kailua Hawaii, and launched in 2020 VEDGEco, the first nationwide plant-based foodservice distributor, helps restaurants go vegan by offering a selection of uncompromisingly delicious plant-based options that are easy to prepare. With a goal of bringing the freedom of food choice to all restaurants and businesses, VEDGEco distributes plant-based products in bulk to the restaurant and wholesale food industry, as well as to consumers across the U.S. Carrying a carefully curated selection of the best plant-based meat, dairy, and egg alternatives, VEDGEco ships frozen and in recyclable and compostable packaging to reduce our carbon footprint. About Vejii Holdings Inc. Headquartered in Kelowna B.C, Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors. The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs. Dynamic fulfillment services empower brands to offer tier-one service, with ongoing engagement being driven through features like smart lists, subscription programs, reordering functions, sampling programs, and more. The Company also owns and operates U.S.-based Veg Essentials LLC ("Vegan Essentials"), which operates VeganEssentials.com. A staple of the plant-based community, Vegan Essentials was established in 1997 and contributes more than 20 years of consumer insight, data, and buying power. VeganEssentials.com was awarded best online vegan store from 2005-2018, as well as best online vegan grocer from 2018-2021 by VegNews Magazine.

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Bubblr, Inc Launches Community App Based Licensing Opportunity

Bubblr Inc. | December 22, 2021

Bubblr Inc., an ethical technology company focused on the development of Open Source 3.0 tools for the advancement of a better Internet, today announces another licensing for their Open Source Platform. Two weeks ago, Bubblr announced their first licensing agreement with media company UFF (Ultimate Football Fan). UFF and AFTV (Arsenal Football TV). Now Bubblr is adding the community app-based licensing opportunity as an entirely different marketing channel geared towards helping local communities. Utilizing Bubblr, Inc's open source app templates, a city or a town can build their own community app as a platform for local businesses. Many small businesses already subscribe to single-purpose app platforms. Example market sectors dominated by single-purpose apps include fast-food, hotels/accommodation, restaurants, trades-people and ticketing. These single-purpose apps are typically very costly for small businesses, often involving significant monthly subscriptions combined with a percentage of any sales generated through the apps. The Bubblr open-source app templates make it easy for towns and cities to build multi-purpose community apps for any market sector quickly. Initially, these community apps will operate on a freemium model. Eventually, local businesses will be charged a low-cost monthly subscription fee to be listed on the community app. The community will retain most of the revenue generated by these community apps, with Bubblr, Inc. charging a license fee. These community apps will provide a much needed new revenue source for hard-pressed local services. Bubblr, Inc. are already in negotiation with several candidate towns/cities to become the candidate for their own community app. Bubblr expects to make an announcement for its first community app licensee in January 2022. "All of the back-end development work to provide these community apps has already been completed. We are already in the process of building the open-source community app templates that will be completed by March 2022. From a business point of view, it is a win for all parties involved. Local businesses get a new low-cost marketing channel. Local communities get a new revenue source. Bubblr, Inc. does not have to pick up the high cost of acquisition of the local businesses or local app users." Bubblr, Inc.'s Chief Technology Officer Steve Morris About Bubblr, Inc. Bubblr, Inc. is an ethical technology company focused on mobile-first technology that aims to bring back privacy to users, trust in online content, and sustainability to the digital marketplace. Our mission is to empower developers to join in our commitment to improve the Internet and create a new Ethical Internet Ecosystem (EIE) by leveraging our intellectual property through our open-source platform advanced digital tools that enable the building of fair-forward digital solutions.

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