Small Business SEO: Guide on Local SEO

Sneha Hull | January 12, 2022 | 174 views

Small Business SEO
Do you run a small business? Are you a part of a small business? If you are, then you should surely consider local SEO for small businesses.

Small business owners are increasingly aware of the internet's significance and how to leverage search engine optimization (SEO) to increase revenue. The most frequent problem that small businesses face when competing with major brands is a limited budget. This is why local SEO is seen as a great marketing tool for small firms. In today's extremely competitive industry, local SEO enables small businesses to compete with large brands. Therefore, local SEO has had a big influence in today's digital environment. Local SEO is an excellent way for small companies to gain maximum exposure and reach out to each local consumer.

While it is very cost-effective, local SEO also assists small companies in generating leads. Many of the same methods apply to optimizing your small business website for local searches as they do to general SEO.

97 percent of users looked for a local business online. (Safari Digital)

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”

- Duane Forrester, Senior Product Manager, Bing
 

What is Local SEO?

Local SEO is a term that refers to SEO that is based on a specific locality. Local SEO is simply the practice of increasing search engine exposure for local businesses, which helps to generate more leads and attract more consumers. Local SEO services for small businesses work wonders for brand development.

For example, you may open Google and type in "best world cuisine restaurant." What is the name of the restaurant on your screen? The top results aren't always the greatest global cuisine restaurant in the entire country. They are frequently restaurants in your city that are near to where you are. That is the true strength of SEO. This is how local SEO for small business owners may provide a significant chance for development.

Let us further explore the importance of local SEO for small businesses and the need of it.

Importance of Local SEO for Small Business

Many small company owners frequently fail to appreciate and acknowledge the significance of small business SEO. If you operate a small business, local SEO for small businesses is an excellent kind of marketing that can be used to maximize visibility.

In addition, local SEO helps businesses reach local customers to build relationships and to target a local audience. Local SEO is critical for mobile searches, since it aids in the development of local relationships and partners. The return on investment (ROI) of local SEO is higher than other kinds of online marketing efforts.

Safari Digital estimates that 46% of Google searches are for local information.

Building relationships, creating long-term networks and extending your business are the three most important goals of local SEO for small businesses.

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”

– Matt McGee, Content Marketing, HomeLight

This blog will provide the most effective small business SEO strategy to maximize your local reach.

Tips to Improve Local SEO for Small Business Owners


Optimize Info on Google My Business

This is one of the crucial strategies for successful small business SEO. The importance of optimizing your Google My Business listing cannot be understated. This is one of the biggest factors that determine the success of local SEO. It is imperative to create a Google My Business listing and make regular updates so that it appears on the local search results in Google Search as well as Google Maps.

You can add name, address and phone number (NAP) details, opening hours, photos, and so on., to manage your listing on Google My Business.

To get optimized for Google My Business, you will need to take the following steps:
  • Verify the business location
  • Update accurate information
  • Use Google Posts within your account
  • Respond to and manage reviews
  • Update your operating hours and phone number

Embed Google Maps in Your Website

It is of great benefit to embed a Google Maps API into your website, since finding your business in local results or on Google Maps will increase your chances of capturing new leads. When incorporated into your website, it acts much the same as your contact details.

To make it easier for prospective leads to find your contact page, it is advisable to add the opening hours, phone call links, driving directions, and social media links. This will also make your website more useful to the people who visit it. A map will help people locate your office or business site easily, allowing them to compare the information against office hours, phone numbers, and more.

Create Local Citations (NAP)

Local citations are a critical ranking element for local search. A local citation is an internet reference of a business's name, address, and phone number. Local citations are used by search engines to determine a business's relevance and authority. Additionally, they aid the firm in establishing relevancy with search engines.

The top must-have local citation sites are Google My Business, Facebook, Bing Maps, Apple, Trip Advisor, and Yelp. Having your business included in reputable web directories offers signals to Google that your business exists, increasing its degree of assurance.

Create and Distribute Locally-focused Content to Build Links

Backlinks are quite important when it comes to a website's local rating. To begin, build local content by including local keywords into your website material; this will have a significant influence. Write about broad issues that will appeal to a broader audience and disseminate them through numerous means to reach a large, local target audience.

Here are a few ways you can create local content and build links:
  • Write guest articles on locally-oriented websites
  • Invest in local events
  • Form ties with local companies and organizations
  • Networking
  • Get added to local citations and directories

Enhance the Structure of Your Internal Linking

Internal links are the most essential ranking component for organic results in local SEO. Internal linking establishes a connection between one page of a website and another page on the same website.

Internal linking fulfills three purposes:
  • Provides support with website navigation
  • Deals with the information architecture and structure of the website
  • Distributes the authority and ranking power of a page to its subpages

Internal linking improves a website's overall SEO, thus improving its rating in search engines. However, the issue is how to optimize your internal connecting structure through small business SEO strategy.

You may accomplish this by:
  • Creating lots of content
  • Using links that are natural for the reader
  • Using anchor text
  • Utilizing a sufficient number of internal links
  • Linking deep within the structure of the site
  • Using relevant links
  • Using follow links

Building internal linking is the most successful small business SEO strategy.

FAQ:


What is local SEO for small businesses?

Local SEO is a part of search engine optimization that focuses on increasing the visibility of a local business in local search engine results. It helps to generate more leads and attract more consumers.

Is SEO important for small businesses?

SEO is a powerful tool for small businesses. Most consumers are looking for brands online every day. SEO is one of the best ways to reach these potential customers.

What is the most effective method for ranking local businesses in local SEO?

Here are a few ways to rank a local business in local SEO:
  • Optimize info on Google My Business
  • Embed Google maps in your website
  • Enhance the structure of your internal linking
  • Create local citations (NAP)
  • Create and distribute locally-focused content in order to build links
  • Optimize for voice search
  • Focus on local keywords

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How Are Android Payment Solutions Changing the Game for Small Businesses?

Article | August 16, 2022

Introduction In recent years, Android payments have gained immense popularity among customers who desire faster transactions. This has required businesses of all sizes to embrace innovative and additional payment solutions. As the penetration of mobile technologies grows and the use of digital wallets becomes more prevalent, it is not surprising that the global demand for innovative Android payment solutions explodes at an impressive rate, especially in countries such as the U.S., U.K., and others. According to an exhaustive study, the overall transaction value of mobile payments is predicted to exceed the valuation of $220 billion by the end of 2023 in the U.S. alone. Hence, this is the time for small and medium-sized businesses to acquire knowledge about novel Android payment technology. Android Payment Solutions: Modern Needs of Small Businesses With a significant rise in the number of tech-savvy consumers nowadays, small and medium-sized businesses can only benefit from accepting various types of mobile payment solutions, such as mobile payments. Investing in Android payment solutions has become essential for small businesses to stay technologically updated and retain a growing customer base. Customers want merchants to accept their preferred means of payment, be it chipped cards, Google Pay, Amazon Pay, or any other Android payment method. Fewer individuals carry cash than ever before. In fact, as per a survey, nearly 16% of the customers mentioned only using digital solutions for payment. Also, around 47% of customers stated that they would not make a purchase from a shop that does not offer a cash alternative solution. The next generation of Android payment solutions can create fair competition for businesses of all sizes and give a chance to small and medium-sized businesses to offer their customers the same high-quality experience that large merchants are known for. These solutions can also provide various benefits to small businesses, such as: Access to Developers and Third Party Payment Apps Single Point of Integration Cloud Connectivity Payment Solution Security The Road Ahead With the deepening trend of digitization and a growing customer shift towards more convenient modes of payment, Android payments are becoming an essential means for small businesses to make sure they make as many sales as possible while giving customers numerous payment options and quick service. This, in addition to the introduction of innovative alternatives to conventional credit and debit card payments, the adoption of advanced Android payment solutions will become compulsory for small and medium-sized businesses in the forthcoming decade.

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Emergence of 5G Presents a World of Opportunity to Small Businesses

Article | July 29, 2022

Together with 'artificial intelligence' (AI) and 'machine learning,' 5G has emerged as a hot topic in the tech industry over the last couple of years. There's a lot of buzz about the next generation mobile network's technological capabilities, and for good reason: faster, more consistent, and higher bandwidth mobile connectivity can open up new levels of productivity, versatility, and opportunity for small businesses. Benefits Motivating Small Businesses to Invest in 5G The world may be in for a devastating recession as a result of the war's impact and the emergence of new waves of coronavirus pandemic. This is encouraging enterprises to prioritize digital transformation. Digital innovation helps to develop tools and strategies that businesses can use to overcome challenges and solve complex problems. Improved hardware and smarter software enable data collection and analysis for scalability.With its promising strength of connectivity, exceptional frequency of data transfers, and high-speed, 5G technology can foster digital innovation, especially among small and medium-sized businesses (SMBs), allowing a wide range of highly skilled workers to work from any location or workplace. Here are some major benefits, encouraging SMBs to invest in 5G, as follows: Provide businesses with increased operational flexibility. Increasing the sales channel's productivity. Creates an intuitive supply chain. Facilitate access to cutting-edge technologies such as augmented and virtual reality (AR and VR). Improves workforce functionality and safety by lowering latency. Enhances the customer experience. A Plethora of Opportunities for Small Businesses With a projected annual growth rate of around 97 percent and 40 percent of the population around the world using internet of things (IoT) apps on a 5G network, the new digital technology has the potential to create an incremental opportunity of around $251 trillion by 2025. A large number of businesses, irrespective of size or industry, are considering preparing themselves for the deployment of advanced 5G technology to benefit them and their customers. In addition, the deepening trend of digital transformation and the incorporation of cloud technologies are presenting a wide range of opportunities for businesses to scale up their connectivity, reach, and productivity.

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Small Businesses Migration from Cash to Digital Payment

Article | July 14, 2022

Bill payment and bookkeeping are difficult tasks for all types and sizes of business. Historically, conventional finance and accounting practices have caused headaches for all people involved, as well as financial consequences when things go wrong. Nonetheless, there is the introduction of new digital payment solutions designed to assist businesses to establish efficient processes for managing, sending, and collecting business-to-business (B2B) payments in order to stay competitive. The Shift Towards Digital Payments Of the numerous options that small and medium-sized businesses have, for improving their performance, the adoption of digital payment solutions is among the highest in terms of value for both, businesses and their clientele. From automating payment and invoice collections to providing a safe, secure customer experience and managing risk, digital payment solutions add value to the small business finance structure. Historically, complex and costly infrastructure was required to make payments safe, secure, and reliable. Hence, with the emergence of new convenient and secure types of payment solutions such as UPI, eChecks, and tap-and-go cards, a substantial increase in inclination towards the use of contactless and cashless payments has been reported. In fact, as per a study, approximately 1 in 3 customers in the U.S. choose to make contactless payments. The radical shift towards the adoption of this mode of payments around the world is presenting an opportunity for small businesses to not only address the needs of customers but also to take advantage of the many benefits of adopting digital payment solutions, including streamlining business processes. The Future Ahead Today, there is a greater-and-greater appetite from investors and innovators to modernize the financial service and transactional infrastructure.Similarly, small businesses are emphasizing on improving their payment and expense processes and adopting new digital payment solutions to benefit from their better cash flow management, increased accessibility for customers, and streamlined operations.

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Cyberattacks: Surfacing Threat to Small Businesses

Article | July 14, 2022

The internet has transformed into a modern-day silk road that supports almost all aspects of modern life. Growing penetration of the internet has made it possible for businesses of all sizes to reach all parts of the sector and access previously inaccessible areas, increasing productivity via the use of digital tools. Any business strategy that involves using computers online, even if only for an email and a website, needs to include cybersecurity measures. The theft of data and digital information is now more common than other types of theft and is becoming one of the most commonly reported types of fraud. Impact of Cyberattacks on Small and Medium-Sized Businesses Cybersecurity is emerging as one of the most serious economic and security challenges for businesses all around the world. It is not just a threat to big businesses, multinational corporations, and governments, but they are a major problem for small businesses too. According to a recent study, nearly 22% of small businesses have been the targets of cyberattacks. Also, around 46% of the security breaches were reported across small and midsize businesses in 2021. A cyberattack can have a devastating impact on enterprises, especially on small businesses. In fact, about 60 percent of small enterprises that are attacked and experience a breach shut their business within six months. Not just this, there are more detrimental repercussions that businesses can encounter, including the following: Financial losses due to business disruption Financial losses brought on by the theft of financial data High costs to remove threats from the network Reputational harm following disclosure of data breach to customers Demand for Cybersecurity Making SMBs Hotspot for Investment The need for effective cybersecurity measures increases in lockstep with the increasing number of organizations expanding their operations online. In addition, the rising incidence of security breaches, data theft, and others in small and medium-sized businesses (SMBs) is mandating these enterprises to adopt security solutions such as data backup solutions, encryption software, and password-security software, making them the center point for investment. Attributed to this, the prominent providers of cybersecurity solutions are focusing on coming up with advanced security software specially designed for SMBs.

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Vejii Announces Definitive Purchase Agreement to Acquire VEDGEco USA Inc., a leading online B2B wholesale platform for plant-based products

Vejii Holdings Inc. | December 24, 2021

Vejii Holdings Ltd. ("Vejii" or the "Company"), a North American online marketplace for plant-based and sustainable products, is pleased to announce that it has entered into a share purchase agreement (the "Purchase Agreement") to acquire VEDGEco USA Inc. ("VEDGEco"), a leading online business-to-business ("B2B") wholesale platform for plant-based products. "VEDGEco launched as one of the first online wholesale platforms dedicated to providing restaurants and independent grocers with a large selection of high-quality plant-based options. This meant that small business owners could at last gain access to a large selection of plant-based products and ingredients without the requirements that typical larger national distributors have in place, such as large minimum order sizes." 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The total purchase price for the Purchased Shares will be US$6,250,000, payable as follows: (a) on the date of the closing of the Transaction (the "Closing"), the Company will issue such number of common shares of the Company (each, a "Common Share") with a deemed value of $3,500,000 (the "Consideration Shares") to the Vendors, as determined based on a price per Consideration Share of the greater of (i) C$0.35 per Consideration Share and (ii) the closing price of the Common Shares on the Canadian Securities Exchange on the date immediately preceding the announcement by the Company of the Transaction, converted into United States dollars at the Bank of Canada exchange rate on such date; and (b) earn-out payments up to a maximum of US$2,750,000, payable in Common Shares (the "Earn-Out Shares"), priced in the context of the market, to be issued to the Vendors upon VEDGEco meeting certain milestones as more particularly set out in the Purchase Agreement. The Consideration Shares and the Earn-Out Shares issued under the Purchase Agreement are subject to a statutory hold period of four months and one day, restrictions on transfer under applicable United States ("U.S.") securities laws and a contractual lock-up as set out in the Purchase Agreement (the "Voluntary Lock Up"). Subject to compliance with applicable securities laws, 12.5% of the Consideration Shares and the Earn-Out Shares will be released from the Voluntary Lock Up on a quarterly basis for a period of 24 months from the date of issuance. VEDGEco's key personnel are expected to continue to run the operations of VEDGEco following closing of the Transaction. The Transaction is expected to close on or around December 31, 2021. Closing of the Transaction is subject to customary closing conditions. The Transaction will significantly augment Vejii's offering of plant-based brands, which have, to date, through ShopVejii.com and VeganEssentials.com, leveraged Vejii's platform for sales, marketing and order fulfillment and distribution across the U.S. and Canada via Vejii Fulfillment Services. "We heard consistently from the brands that we serve that they were seeking to make the leap from e-commerce, to grocery and foodservice distribution. This could mean shipping samples, managing broker relationships, or gaining access to those restaurants and grocers not served by the larger wholesalers," added Zelickson. "We already work with our brand partners on a business-to-consumer ("B2C") strategy through our marketplace, but now we can also help our brand partners get access to distribution in local restaurants and grocers, expanding Vejii's capabilities from just B2C to also include B2B and food service." "I built VEDGEco out of a necessity, given the limited plant-based options available in the small and local grocers and restaurants where I live in Kailua, Hawaii," said Trevor Hitch, CEO of VEDGEco. "Most of us are likely to have our first experience trying new plant-based products at a restaurant before purchasing those items to enjoy at home. With VEDGEco, our mission is to make plant-based options more broadly available by making them accessible to thousands of local restaurants across America. This access gives owners the ability to test products on their menu through our easy-to-use platform, without the need for long-term commitments or high, minimum order volumes. Owners can then see what works for their customer base and then return to re-order or test new options." The Transaction is expected to drive synergies across purchasing, customer service, technology, and logistics for Vejii and VEDGEco. Vejii will also be able to leverage VEDGEco's existing facilities in Hawaii, Northern California and Georgia, while providing VEDGEco with access to its facilities in Texas, Wisconsin, and its soon-to-be operational third-party logistics operation in Southern California. "The acquisition of VEDGEco will allow us to add a new revenue stream while increasing our buying power and margins with large brands, and also adding tremendous value for the brands on our platform. As restaurants and grocers expand their plant-based offerings, we will be strategically positioned to serve them while helping plant-based brands scale their businesses by offering those brands access to national distribution through the VEDGEco wholesale platform." Darren Gill, COO of Vejii In addition to providing VEDGEco's existing offering of wholesale plant-based products, Vejii will now have the ability to significantly expand VEDGEco's product selection by leveraging its existing case-lot purchasing and expanding the range of products on its platform through VEDGEco. VEDGEco operates its distribution centers from Hawaii and California, which will further expand Vejii's distribution network, reducing shipping costs and expanding the Company's offering of regionalized same-day delivery. About VEDGEco USA Inc. Headquartered in Kailua Hawaii, and launched in 2020 VEDGEco, the first nationwide plant-based foodservice distributor, helps restaurants go vegan by offering a selection of uncompromisingly delicious plant-based options that are easy to prepare. 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Dynamic fulfillment services empower brands to offer tier-one service, with ongoing engagement being driven through features like smart lists, subscription programs, reordering functions, sampling programs, and more. The Company also owns and operates U.S.-based Veg Essentials LLC ("Vegan Essentials"), which operates VeganEssentials.com. A staple of the plant-based community, Vegan Essentials was established in 1997 and contributes more than 20 years of consumer insight, data, and buying power. VeganEssentials.com was awarded best online vegan store from 2005-2018, as well as best online vegan grocer from 2018-2021 by VegNews Magazine.

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Vejii Announces Definitive Purchase Agreement to Acquire VEDGEco USA Inc., a leading online B2B wholesale platform for plant-based products

Vejii Holdings Inc. | December 24, 2021

Vejii Holdings Ltd. ("Vejii" or the "Company"), a North American online marketplace for plant-based and sustainable products, is pleased to announce that it has entered into a share purchase agreement (the "Purchase Agreement") to acquire VEDGEco USA Inc. ("VEDGEco"), a leading online business-to-business ("B2B") wholesale platform for plant-based products. "VEDGEco launched as one of the first online wholesale platforms dedicated to providing restaurants and independent grocers with a large selection of high-quality plant-based options. This meant that small business owners could at last gain access to a large selection of plant-based products and ingredients without the requirements that typical larger national distributors have in place, such as large minimum order sizes." Kory Zelickson, CEO of Vejii Pursuant to the terms of the Purchase Agreement, the Company will acquire 100% of the issued and outstanding shares (the "Purchased Shares") of VEDGEco (the "Transaction") from the shareholders of VEDGEco (the "Vendors"). The total purchase price for the Purchased Shares will be US$6,250,000, payable as follows: (a) on the date of the closing of the Transaction (the "Closing"), the Company will issue such number of common shares of the Company (each, a "Common Share") with a deemed value of $3,500,000 (the "Consideration Shares") to the Vendors, as determined based on a price per Consideration Share of the greater of (i) C$0.35 per Consideration Share and (ii) the closing price of the Common Shares on the Canadian Securities Exchange on the date immediately preceding the announcement by the Company of the Transaction, converted into United States dollars at the Bank of Canada exchange rate on such date; and (b) earn-out payments up to a maximum of US$2,750,000, payable in Common Shares (the "Earn-Out Shares"), priced in the context of the market, to be issued to the Vendors upon VEDGEco meeting certain milestones as more particularly set out in the Purchase Agreement. The Consideration Shares and the Earn-Out Shares issued under the Purchase Agreement are subject to a statutory hold period of four months and one day, restrictions on transfer under applicable United States ("U.S.") securities laws and a contractual lock-up as set out in the Purchase Agreement (the "Voluntary Lock Up"). Subject to compliance with applicable securities laws, 12.5% of the Consideration Shares and the Earn-Out Shares will be released from the Voluntary Lock Up on a quarterly basis for a period of 24 months from the date of issuance. VEDGEco's key personnel are expected to continue to run the operations of VEDGEco following closing of the Transaction. The Transaction is expected to close on or around December 31, 2021. Closing of the Transaction is subject to customary closing conditions. The Transaction will significantly augment Vejii's offering of plant-based brands, which have, to date, through ShopVejii.com and VeganEssentials.com, leveraged Vejii's platform for sales, marketing and order fulfillment and distribution across the U.S. and Canada via Vejii Fulfillment Services. "We heard consistently from the brands that we serve that they were seeking to make the leap from e-commerce, to grocery and foodservice distribution. This could mean shipping samples, managing broker relationships, or gaining access to those restaurants and grocers not served by the larger wholesalers," added Zelickson. "We already work with our brand partners on a business-to-consumer ("B2C") strategy through our marketplace, but now we can also help our brand partners get access to distribution in local restaurants and grocers, expanding Vejii's capabilities from just B2C to also include B2B and food service." "I built VEDGEco out of a necessity, given the limited plant-based options available in the small and local grocers and restaurants where I live in Kailua, Hawaii," said Trevor Hitch, CEO of VEDGEco. "Most of us are likely to have our first experience trying new plant-based products at a restaurant before purchasing those items to enjoy at home. With VEDGEco, our mission is to make plant-based options more broadly available by making them accessible to thousands of local restaurants across America. This access gives owners the ability to test products on their menu through our easy-to-use platform, without the need for long-term commitments or high, minimum order volumes. Owners can then see what works for their customer base and then return to re-order or test new options." The Transaction is expected to drive synergies across purchasing, customer service, technology, and logistics for Vejii and VEDGEco. Vejii will also be able to leverage VEDGEco's existing facilities in Hawaii, Northern California and Georgia, while providing VEDGEco with access to its facilities in Texas, Wisconsin, and its soon-to-be operational third-party logistics operation in Southern California. "The acquisition of VEDGEco will allow us to add a new revenue stream while increasing our buying power and margins with large brands, and also adding tremendous value for the brands on our platform. As restaurants and grocers expand their plant-based offerings, we will be strategically positioned to serve them while helping plant-based brands scale their businesses by offering those brands access to national distribution through the VEDGEco wholesale platform." Darren Gill, COO of Vejii In addition to providing VEDGEco's existing offering of wholesale plant-based products, Vejii will now have the ability to significantly expand VEDGEco's product selection by leveraging its existing case-lot purchasing and expanding the range of products on its platform through VEDGEco. VEDGEco operates its distribution centers from Hawaii and California, which will further expand Vejii's distribution network, reducing shipping costs and expanding the Company's offering of regionalized same-day delivery. About VEDGEco USA Inc. Headquartered in Kailua Hawaii, and launched in 2020 VEDGEco, the first nationwide plant-based foodservice distributor, helps restaurants go vegan by offering a selection of uncompromisingly delicious plant-based options that are easy to prepare. With a goal of bringing the freedom of food choice to all restaurants and businesses, VEDGEco distributes plant-based products in bulk to the restaurant and wholesale food industry, as well as to consumers across the U.S. Carrying a carefully curated selection of the best plant-based meat, dairy, and egg alternatives, VEDGEco ships frozen and in recyclable and compostable packaging to reduce our carbon footprint. About Vejii Holdings Inc. Headquartered in Kelowna B.C, Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors. The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs. Dynamic fulfillment services empower brands to offer tier-one service, with ongoing engagement being driven through features like smart lists, subscription programs, reordering functions, sampling programs, and more. The Company also owns and operates U.S.-based Veg Essentials LLC ("Vegan Essentials"), which operates VeganEssentials.com. A staple of the plant-based community, Vegan Essentials was established in 1997 and contributes more than 20 years of consumer insight, data, and buying power. VeganEssentials.com was awarded best online vegan store from 2005-2018, as well as best online vegan grocer from 2018-2021 by VegNews Magazine.

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Bubblr, Inc Launches Community App Based Licensing Opportunity

Bubblr Inc. | December 22, 2021

Bubblr Inc., an ethical technology company focused on the development of Open Source 3.0 tools for the advancement of a better Internet, today announces another licensing for their Open Source Platform. Two weeks ago, Bubblr announced their first licensing agreement with media company UFF (Ultimate Football Fan). UFF and AFTV (Arsenal Football TV). Now Bubblr is adding the community app-based licensing opportunity as an entirely different marketing channel geared towards helping local communities. Utilizing Bubblr, Inc's open source app templates, a city or a town can build their own community app as a platform for local businesses. Many small businesses already subscribe to single-purpose app platforms. Example market sectors dominated by single-purpose apps include fast-food, hotels/accommodation, restaurants, trades-people and ticketing. These single-purpose apps are typically very costly for small businesses, often involving significant monthly subscriptions combined with a percentage of any sales generated through the apps. The Bubblr open-source app templates make it easy for towns and cities to build multi-purpose community apps for any market sector quickly. Initially, these community apps will operate on a freemium model. Eventually, local businesses will be charged a low-cost monthly subscription fee to be listed on the community app. The community will retain most of the revenue generated by these community apps, with Bubblr, Inc. charging a license fee. These community apps will provide a much needed new revenue source for hard-pressed local services. Bubblr, Inc. are already in negotiation with several candidate towns/cities to become the candidate for their own community app. Bubblr expects to make an announcement for its first community app licensee in January 2022. "All of the back-end development work to provide these community apps has already been completed. We are already in the process of building the open-source community app templates that will be completed by March 2022. From a business point of view, it is a win for all parties involved. Local businesses get a new low-cost marketing channel. Local communities get a new revenue source. Bubblr, Inc. does not have to pick up the high cost of acquisition of the local businesses or local app users." Bubblr, Inc.'s Chief Technology Officer Steve Morris About Bubblr, Inc. Bubblr, Inc. is an ethical technology company focused on mobile-first technology that aims to bring back privacy to users, trust in online content, and sustainability to the digital marketplace. Our mission is to empower developers to join in our commitment to improve the Internet and create a new Ethical Internet Ecosystem (EIE) by leveraging our intellectual property through our open-source platform advanced digital tools that enable the building of fair-forward digital solutions.

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