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Small Business Owner Titles – Pick The Right One

Sneha Hull | March 30, 2022 | 299 views

Small Business Owner Titles

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

- Jack Welch, Chairman and CEO of General Electric (1981-2001)

What's in the name? This is the most common mindset that many small business owners have. However, choosing an appropriate small business owner title for your role can help you establish yourself as a leader among your clients and consumers.

When selecting titles for small business owners, make sure titles align with business aims and objectives. Your business title should undoubtedly represent the kind of responsibilities you hold in an organization. Once your business expands and scales, it is critical to focus on narrowing your duties and getting your business to the next level. Therefore, choosing the appropriate title enables you to establish who you are, the structure of your business, and your organization's culture.

Around 80% of business success is determined by the title of the ideal business owner. (Source: BD Task)

This article will help you select the right one from a long list of small business owner titles.

Why Are Small Business Owner Titles Important?

Determining the appropriate business job titles can be challenging for a small business owner. As the leader of an organization, you will frequently be referred to as a business owner, although this term may not accurately represent your roles and responsibilities.

The small business owner job title you pick should reflect your personality and your organization's culture while also clearly indicating your affiliation to the business to customers and clients. There are several reasons why choosing the ideal small business owner title is critical for both you and your firm.

Having the right title gives you and your company credibility, authority, and validity. Giving oneself a title might help you understand your obligations as your organization grows. Business position titles help your co-workers and employees understand your designation in the system and how you might support them. Therefore, titles significantly influence you and people in your immediate vicinity.

Popular Titles for Small Business Owners That Make a Difference


Founder

This title unequivocally refers to the person who founded or created the firm, from business concepts to product or service development. The term “founder” denotes that the organization is your brainchild and you have been associated with it from its very inception. While using this title suggests who you are, it does not convey much information about your day-to-day role in the firm. As a result, the term “founder” is frequently used in conjunction with a secondary firm owner title. For instance, "Founder and Chief Executive Officer" or "Founder and Creative Director."

CEO

CEO is the most commonly used title in any company and it implies that you are a strategic thinker. CEOs have a holistic view of the business and have the last word before any signature move. However, the titleholder is not involved in the firm's daily operations.

Often, there is an unsaid understanding that the position of a CEO is reserved for larger organizations. Small business owners wait until they reach a specific size before incorporating this position. The CEO of a corporation reports to a board of directors comprised of shareholders. The primary function of a CEO is to develop a well-established company and build a strong and large workforce.

C-Suite Titles

C-Suite titles are lower in the hierarchy and less formal, but they give an impression that you are at the top of the firm. Various C-level titles that highlight your roles, responsibilities, and your importance to your business's executive team.
For example,
  • Chief software developer
  • Chief designer
  • Chief operation officer
  • Chief technology officer

Whatever may be your key area of focus within the business organization, there is a C-level title that corresponds. A C-level is the most valuable business position title. If your primary objective is to have your title that accurately reflects your role in the organization, it is the best alternative.

President

If the principal goal of the small business owner’s title is to give the impression that you are in a powerful position, the title “president” is unquestionably significant. The title confers a sense of authority, power, and respect on you and ensures your words and decisions are taken seriously. If your organization does not have a board of directors, you may choose to be president, as this title does not imply that you report to the committee.

Keep your corporate legal organization in mind when deciding between a president and a CEO.

How Real-world Entrepreneurs Came up with Their Business Names?

Reagan Jobe's position at the software startup EasyCheck includes the title "chief solver." The business title he chose established his position inside the corporation. As a result, when consumers encounter challenges or roadblocks, they know who to turn to for assistance.

Another example, Paige Arnof-Fenn, who used the title of “Founder and CEO” since the inception of her marketing firm, Maven & Moguls, in 2002. Her goal was to ensure that everyone knew they were speaking with the CEO. It is a common belief that people respect the position even before meeting the individual.

Tips for Choosing Small Business Owner Titles

There are a few things to be considered when thinking of business owner titles as your business grows. The following are tips for picking suitable business job titles:
  • Your title should clearly define your role in the company
  • Ensure your title indicate that you at the top of the company hierarchy
  • Your title needs to be aligned with your company culture
  • Your title should be understandable to both customers and employees
  • Choose titles according to your area of expertise
  • The small business owner titles should be assigned considering the future needs and expertise 

Conclusion

Find the best-suited business job titles. Evaluate how they perform for you and whether the title is appropriate for your company's culture. Using the ideal small business owner titles from the above list may shape your organization.

FAQ


What is the business title?

The business title is also referred to as a job title. Titles usually determine an employee's status within an organization and define their roles.

What is the best title for a business owner?

The best title for a business owner will be CEO, the highest-ranked position in an organization.

What are some business title examples?

A few business title examples are:
  • CEO
  • President
  • Managing Director
  • Founder

What is the top position in a company?

The Chief Executive Officer (CEO) is the highest-ranking official in a company and is ultimately responsible for managerial decisions that affect the day-to-day operations.

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Digital Transformation in SMBs: Overcoming E-commerce Challenges

Article | March 4, 2022

Identify key strategies for implementing digital transformation and stay competitive in the rapidly evolving e-commerce marketplace. Leverage technology to enhance customer experiences, and operational efficiency. Contents 1. Importance of Digital Transformation for SMBs 2. Why SMBs Need to Embrace Digital Transformation? 3. Key Technological Challenges in SMB E-commerce Landscape 3.1 Limited Technical Expertise and Knowledge 3.2 Cybersecurity and Data Privacy 3.3 Cloud Adoption and Infrastructure Modernization 4. Implementing Digital Transformation for SMB E-commerce Success 4.1 Creating a Digital Transformation Strategy 4.2 Investing in the Right Technology Infrastructure 4.3 Enhancing Cybersecurity Measures 4.4 Connecting SMBs with knowledge networks 4.5 Leveraging Data Analytics and Business Intelligence 4.6 Fostering a Culture of Innovation and Agility 5. Final Thoughts 1. Importance of Digital Transformation for SMBs In today's market, customers expect a seamless, personalized experience across all touchpoints, including B2B scenarios. As more businesses and customers adopt digital technologies, it makes sense for SMBs to do the same in order to improve operational efficiency, make better decisions based on real-time data, and provide customers with a convenient digital channel to search, explore, and make purchases. To remain competitive in the digital age, businesses must ensure that their online channels deliver a satisfactory customer experience. For small and medium-sized businesses (SMBs), digital technologies offer an opportunity to: Compete with larger companies Expand their customer base Access valuable data Improve decision-making Optimize processes Enhance customer experiences 2. Why SMBs Need to Embrace Digital Transformation? SMBs can reap significant benefits from digital transformation, which involves leveraging technology to improve business operations and enhance customer experiences. One major advantage is increased operational efficiency, as automation helps reduce costs and boost productivity. Digital tools also enable small businesses to offer a broader range of choices, competitive pricing, and faster delivery, thereby enhancing the customer experience. Moreover, SMBs can use data-driven insights to quickly change their products or services, allowing for shorter time-to-market. By embracing digital transformation, businesses can stay ahead of the competition and better serve their customers. 3. Key Technological Challenges in SMB E-commerce Landscape Digital transformation can offer numerous benefits to small businesses, however there are numerous challenges they must overcome in order to succeed in the e-commerce landscape. One such significant challenge is the implementation of digital adoption projects, which can be a time-consuming process, and organizations may not see immediate results. In addition, there are various roadblocks that can hinder growth such as securing funding and transitioning from outdated systems. While technological capabilities have advanced, the path ahead is not always clear, and small businesses often face significant technical challenges when it comes to e-commerce, which are as follows: 3.1 Limited Technical Expertise and Knowledge Small businesses often struggle with digital transformation due to a lack of technical expertise and knowledge. This results in missed opportunities and increased costs, making it difficult for them to leverage digital technologies to achieve their desired business outcomes. In the e-commerce space, SMBs are vulnerable to cyberthreats and data breaches, which also require specialized expertise to manage effectively. Moreover, implementing and managing complex e-commerce platforms prove to be challenging for SMBs, leading to poor performance and customer experiences. Without access to dedicated IT professionals, SMBs find it difficult to address these issues and compete effectively in the digital marketplace. 3.2 Cybersecurity and Data Privacy SMBs operating in the e-commerce space face significant challenges related to cybersecurity and data privacy. As businesses increasingly rely on digital technologies and cloud-based systems, they become more vulnerable to cyberattacks, data breaches, and other security threats that may compromise their e-commerce platforms, leading to a loss of customer trust, legal liability, and financial losses. 3.3 Cloud Adoption and Infrastructure Modernization Legacy systems and outdated infrastructure often hinder businesses in their digital transformation efforts. To fully leverage the benefits of digital transformation, SMBs need to upgrade to modern, cloud-based systems and infrastructure. However, limited resources and budget constraints pose obstacles to cloud adoption and infrastructure modernization. As a result, businesses must carefully balance the advantages of the cloud with the need for data security and compliance. In addition, migrating to the cloud can be a complex and time-consuming process that requires technical expertise, which SMBs may not have in-house. Nonetheless, cloud adoption and infrastructure modernization are crucial for SMBs to stay competitive in the rapidly evolving digital landscape. 4. Implementing Digital Transformation for SMB E-commerce Success Digital transformation can significantly enhance e-commerce, providing SMBs the opportunity to leverage technology to improve their market reach, customer experiences, and operational efficiency. Although e-commerce issues and challenges may appear daunting, SMBs can overcome them by implementing the right digital technologies and strategies. 4.1 Creating a Digital Transformation Strategy Developing a well-defined digital transformation strategy is crucial for SMBs to succeed in e-commerce. This involves setting clear objectives, identifying areas requiring transformation, and creating a roadmap to achieve those objectives. SMBs must utilize appropriate technology solutions to enhance operational efficiency, improve customer experience, and increase profitability. Therefore, conducting a thorough analysis of customer needs and technology trends, defining the problem statement, and breaking down the transformation process into phases with measurable targets and actionable steps are vital. Identifying the relevant stakeholders and necessary skills for leading and execution are also critical. While periodic reviews and adjustments to the digital transformation strategy can help achieve long-term goals. 4.2 Investing in the Right Technology Infrastructure Digital transformation is a crucial investment for SMBs in e-commerce, requiring a substantial amount of technology infrastructure. Upgrading legacy systems may pose difficulties, but implementing cloud-based technologies can bring significant advantages, including scalability, flexibility, and cost-effectiveness. Small businesses can begin migrating to the cloud with a phased approach, moving one location or function at a time. This reduces on-premises costs and allows for the testing of new digital solutions. Pilot projects can be used to assess the success of new tools or workflow automation for one department before implementing a larger digital adoption plan. By embracing cloud-based technologies and investing in the right technology infrastructure, SMBs can improve their online presence, customer engagement and stay competitive in the rapidly evolving e-commerce landscape. 4.3 Enhancing Cybersecurity Measures With cyber threats on the rise, firms operating in the digital scenario are facing numerous challenges, especially in data security and privacy, resulting in massive financial losses. To mitigate these risks, e-commerce SMBs should focus on improving the following cybersecurity measures: Implementing strong passwords Two-factor authentication Firewalls Encryption They should also invest in regular employee training and awareness programs to protect their data and systems. Moreover, conducting periodic risk assessments, reviewing security incident response plans, and complying with security standards can help e-commerce small businesses safeguard themselves and their customers. Raising the digital security profile of small businesses can be achieved through awareness and receiving guidance on proper digital security measures, toolkits, auditing, assurance frameworks, protocols, certification schemes, and training opportunities. 4.4 Connecting SMBs with knowledge networks SMBs in the e-commerce industry can benefit greatly from connecting with knowledge networks. These networks offer access to expertise and resources that can help businesses better navigate the complex world of e-commerce. Companies can engage with industry associations, attend conferences and events, and participate in online communities to connect with these knowledge networks. This can help them stay current on the latest technology trends and best practices in the e-commerce industry. Moreover, e-commerce SMBs can benefit from partnering with larger firms, online platforms, and networking interfaces such as digital innovation hubs, centers of excellence, clusters, and co-working spaces. By doing so, they can leverage the resources and expertise of these organizations to grow their businesses and accelerate their digital transformation initiatives. Public procurement programs such as the Small Business Innovation Research program can also provide them with funding and opportunities to access knowledge networks and support their digital transformation efforts. 4.5 Leveraging Data Analytics and Business Intelligence E-commerce SMBs can benefit significantly from integrating data analytics and business intelligence tools. These tools help collect, analyze, and interpret data to gain insights into customer behavior, market trends, and other factors that affect their business success. Small businesses can improve their decision-making and gain a better understanding of their customers' needs and preferences by analyzing customer data and identifying trends. Firms can leverage customer relationship management (CRM) and business intelligence (BI) solutions to achieve this. These tools enable organizations to crunch data in real time and personalize customer interactions. Additionally, integrating information across different departments provides a holistic view of their customers. Businesses must also take advantage of artificial intelligence and machine learning technologies to analyze data, forecast trends, and make predictions. Finally, hiring individuals with strong data analytics skills can help them make the most of their data and gain a competitive advantage. 4.6 Fostering a Culture of Innovation and Agility Encouraging a culture of innovation and agility is critical for SMBs to remain competitive and relevant. To achieve this, these business should promote experimentation, embrace new technologies, and provide opportunities for professional development to employees. They must be open to change and adapt to evolving market trends and customer needs. Fostering a work environment that encourages creativity and experimentation can help employees feel free to propose new ideas and solutions. This can include setting up cross-functional teams, providing regular training and development opportunities, and establishing open communication channels. Furthermore, policymakers must play a role in encouraging innovation and the development of new digital solutions by implementing research and innovation policies in areas such as digital security, blockchain, and AI. Via funding and supporting research and development in these areas, policymakers can help their businesses access the latest technologies and stay ahead of the competition. 5. Final Thoughts The advent of the digital revolution has transformed the business landscape, creating new opportunities for small businesses to expand their market size, streamline operations, and meet customers' ever-evolving needs. However, the evolving landscape also presents a host of e-commerce business challenges that SMBs must overcome to achieve success in the digital age. By implementing a comprehensive digital transformation strategy that leverages the right technology solutions, SMBs can overcome these challenges and succeed in the e-commerce arena. For SMBs, digital transformation is no longer optional but a necessity.

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Sustainable E-commerce for SMBs: Events to Attend in 2023

Article | June 2, 2023

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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The Future of E-commerce: Trends and Innovations for SMBs

Article | December 9, 2021

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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Scaling SMBs: Best E-commerce Strategies to Grow Your Online Business

Article | May 4, 2023

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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5 Myths About Starting a New Business

Article | March 4, 2022

Identify key strategies for implementing digital transformation and stay competitive in the rapidly evolving e-commerce marketplace. Leverage technology to enhance customer experiences, and operational efficiency. Contents 1. Importance of Digital Transformation for SMBs 2. Why SMBs Need to Embrace Digital Transformation? 3. Key Technological Challenges in SMB E-commerce Landscape 3.1 Limited Technical Expertise and Knowledge 3.2 Cybersecurity and Data Privacy 3.3 Cloud Adoption and Infrastructure Modernization 4. Implementing Digital Transformation for SMB E-commerce Success 4.1 Creating a Digital Transformation Strategy 4.2 Investing in the Right Technology Infrastructure 4.3 Enhancing Cybersecurity Measures 4.4 Connecting SMBs with knowledge networks 4.5 Leveraging Data Analytics and Business Intelligence 4.6 Fostering a Culture of Innovation and Agility 5. Final Thoughts 1. Importance of Digital Transformation for SMBs In today's market, customers expect a seamless, personalized experience across all touchpoints, including B2B scenarios. As more businesses and customers adopt digital technologies, it makes sense for SMBs to do the same in order to improve operational efficiency, make better decisions based on real-time data, and provide customers with a convenient digital channel to search, explore, and make purchases. To remain competitive in the digital age, businesses must ensure that their online channels deliver a satisfactory customer experience. For small and medium-sized businesses (SMBs), digital technologies offer an opportunity to: Compete with larger companies Expand their customer base Access valuable data Improve decision-making Optimize processes Enhance customer experiences 2. Why SMBs Need to Embrace Digital Transformation? SMBs can reap significant benefits from digital transformation, which involves leveraging technology to improve business operations and enhance customer experiences. One major advantage is increased operational efficiency, as automation helps reduce costs and boost productivity. Digital tools also enable small businesses to offer a broader range of choices, competitive pricing, and faster delivery, thereby enhancing the customer experience. Moreover, SMBs can use data-driven insights to quickly change their products or services, allowing for shorter time-to-market. By embracing digital transformation, businesses can stay ahead of the competition and better serve their customers. 3. Key Technological Challenges in SMB E-commerce Landscape Digital transformation can offer numerous benefits to small businesses, however there are numerous challenges they must overcome in order to succeed in the e-commerce landscape. One such significant challenge is the implementation of digital adoption projects, which can be a time-consuming process, and organizations may not see immediate results. In addition, there are various roadblocks that can hinder growth such as securing funding and transitioning from outdated systems. While technological capabilities have advanced, the path ahead is not always clear, and small businesses often face significant technical challenges when it comes to e-commerce, which are as follows: 3.1 Limited Technical Expertise and Knowledge Small businesses often struggle with digital transformation due to a lack of technical expertise and knowledge. This results in missed opportunities and increased costs, making it difficult for them to leverage digital technologies to achieve their desired business outcomes. In the e-commerce space, SMBs are vulnerable to cyberthreats and data breaches, which also require specialized expertise to manage effectively. Moreover, implementing and managing complex e-commerce platforms prove to be challenging for SMBs, leading to poor performance and customer experiences. Without access to dedicated IT professionals, SMBs find it difficult to address these issues and compete effectively in the digital marketplace. 3.2 Cybersecurity and Data Privacy SMBs operating in the e-commerce space face significant challenges related to cybersecurity and data privacy. As businesses increasingly rely on digital technologies and cloud-based systems, they become more vulnerable to cyberattacks, data breaches, and other security threats that may compromise their e-commerce platforms, leading to a loss of customer trust, legal liability, and financial losses. 3.3 Cloud Adoption and Infrastructure Modernization Legacy systems and outdated infrastructure often hinder businesses in their digital transformation efforts. To fully leverage the benefits of digital transformation, SMBs need to upgrade to modern, cloud-based systems and infrastructure. However, limited resources and budget constraints pose obstacles to cloud adoption and infrastructure modernization. As a result, businesses must carefully balance the advantages of the cloud with the need for data security and compliance. In addition, migrating to the cloud can be a complex and time-consuming process that requires technical expertise, which SMBs may not have in-house. Nonetheless, cloud adoption and infrastructure modernization are crucial for SMBs to stay competitive in the rapidly evolving digital landscape. 4. Implementing Digital Transformation for SMB E-commerce Success Digital transformation can significantly enhance e-commerce, providing SMBs the opportunity to leverage technology to improve their market reach, customer experiences, and operational efficiency. Although e-commerce issues and challenges may appear daunting, SMBs can overcome them by implementing the right digital technologies and strategies. 4.1 Creating a Digital Transformation Strategy Developing a well-defined digital transformation strategy is crucial for SMBs to succeed in e-commerce. This involves setting clear objectives, identifying areas requiring transformation, and creating a roadmap to achieve those objectives. SMBs must utilize appropriate technology solutions to enhance operational efficiency, improve customer experience, and increase profitability. Therefore, conducting a thorough analysis of customer needs and technology trends, defining the problem statement, and breaking down the transformation process into phases with measurable targets and actionable steps are vital. Identifying the relevant stakeholders and necessary skills for leading and execution are also critical. While periodic reviews and adjustments to the digital transformation strategy can help achieve long-term goals. 4.2 Investing in the Right Technology Infrastructure Digital transformation is a crucial investment for SMBs in e-commerce, requiring a substantial amount of technology infrastructure. Upgrading legacy systems may pose difficulties, but implementing cloud-based technologies can bring significant advantages, including scalability, flexibility, and cost-effectiveness. Small businesses can begin migrating to the cloud with a phased approach, moving one location or function at a time. This reduces on-premises costs and allows for the testing of new digital solutions. Pilot projects can be used to assess the success of new tools or workflow automation for one department before implementing a larger digital adoption plan. By embracing cloud-based technologies and investing in the right technology infrastructure, SMBs can improve their online presence, customer engagement and stay competitive in the rapidly evolving e-commerce landscape. 4.3 Enhancing Cybersecurity Measures With cyber threats on the rise, firms operating in the digital scenario are facing numerous challenges, especially in data security and privacy, resulting in massive financial losses. To mitigate these risks, e-commerce SMBs should focus on improving the following cybersecurity measures: Implementing strong passwords Two-factor authentication Firewalls Encryption They should also invest in regular employee training and awareness programs to protect their data and systems. Moreover, conducting periodic risk assessments, reviewing security incident response plans, and complying with security standards can help e-commerce small businesses safeguard themselves and their customers. Raising the digital security profile of small businesses can be achieved through awareness and receiving guidance on proper digital security measures, toolkits, auditing, assurance frameworks, protocols, certification schemes, and training opportunities. 4.4 Connecting SMBs with knowledge networks SMBs in the e-commerce industry can benefit greatly from connecting with knowledge networks. These networks offer access to expertise and resources that can help businesses better navigate the complex world of e-commerce. Companies can engage with industry associations, attend conferences and events, and participate in online communities to connect with these knowledge networks. This can help them stay current on the latest technology trends and best practices in the e-commerce industry. Moreover, e-commerce SMBs can benefit from partnering with larger firms, online platforms, and networking interfaces such as digital innovation hubs, centers of excellence, clusters, and co-working spaces. By doing so, they can leverage the resources and expertise of these organizations to grow their businesses and accelerate their digital transformation initiatives. Public procurement programs such as the Small Business Innovation Research program can also provide them with funding and opportunities to access knowledge networks and support their digital transformation efforts. 4.5 Leveraging Data Analytics and Business Intelligence E-commerce SMBs can benefit significantly from integrating data analytics and business intelligence tools. These tools help collect, analyze, and interpret data to gain insights into customer behavior, market trends, and other factors that affect their business success. Small businesses can improve their decision-making and gain a better understanding of their customers' needs and preferences by analyzing customer data and identifying trends. Firms can leverage customer relationship management (CRM) and business intelligence (BI) solutions to achieve this. These tools enable organizations to crunch data in real time and personalize customer interactions. Additionally, integrating information across different departments provides a holistic view of their customers. Businesses must also take advantage of artificial intelligence and machine learning technologies to analyze data, forecast trends, and make predictions. Finally, hiring individuals with strong data analytics skills can help them make the most of their data and gain a competitive advantage. 4.6 Fostering a Culture of Innovation and Agility Encouraging a culture of innovation and agility is critical for SMBs to remain competitive and relevant. To achieve this, these business should promote experimentation, embrace new technologies, and provide opportunities for professional development to employees. They must be open to change and adapt to evolving market trends and customer needs. Fostering a work environment that encourages creativity and experimentation can help employees feel free to propose new ideas and solutions. This can include setting up cross-functional teams, providing regular training and development opportunities, and establishing open communication channels. Furthermore, policymakers must play a role in encouraging innovation and the development of new digital solutions by implementing research and innovation policies in areas such as digital security, blockchain, and AI. Via funding and supporting research and development in these areas, policymakers can help their businesses access the latest technologies and stay ahead of the competition. 5. Final Thoughts The advent of the digital revolution has transformed the business landscape, creating new opportunities for small businesses to expand their market size, streamline operations, and meet customers' ever-evolving needs. However, the evolving landscape also presents a host of e-commerce business challenges that SMBs must overcome to achieve success in the digital age. By implementing a comprehensive digital transformation strategy that leverages the right technology solutions, SMBs can overcome these challenges and succeed in the e-commerce arena. For SMBs, digital transformation is no longer optional but a necessity.

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BUSINESS STRATEGY

Digital Transformation in SMBs: Overcoming E-commerce Challenges

Article | June 2, 2023

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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BUSINESS STRATEGY

Strategies Of Going Live on Facebook for Small Business

Article | December 9, 2021

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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BUSINESS STRATEGY

Scaling SMBs: Best E-commerce Strategies to Grow Your Online Business

Article | May 4, 2023

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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Amazon’s U.S. Small Business Empowerment Report Shows Continued Sales Growth for Independent Sellers

Businesswire | May 23, 2023

Amazon today released its annual U.S. Small Business Empowerment Report, detailing how the company’s investments, innovations, and initiatives on behalf of independent sellers help small and medium-sized businesses across the country increase their product sales and create jobs. Today, more than 60% of sales in Amazon’s store are from independent sellers—most of which are small and medium-sized businesses—providing a vast selection of amazing products, competitive prices, and great convenience for consumers. According to the report, independent sellers sold more products year over year in Amazon’s store and broadened their customer reach beyond the U.S. through increased international export sales. The data signifies the powerful partnership between U.S. small and medium-sized businesses and Amazon, as well as the resiliency of entrepreneurs as they continue to successfully navigate and thrive in a challenging economic climate. Amazon’s Small Business Empowerment Report shows that in 2022, independent sellers in the U.S. sold more than 4.1 billion products—an average of 7,800 every minute—in Amazon’s store and exported over 260 million products. Sellers in rural areas, including parts of Rhode Island, Illinois, Louisiana, West Virginia, and Wyoming, collectively achieved more than 40% year-over-year sales growth in Amazon’s store, demonstrating the opportunity Amazon unlocks for small businesses across the country. Selling in Amazon’s store has also enabled independent sellers to create an estimated 1.5 million jobs in the U.S., including jobs that are responsible for managing, operating, and supporting sellers’ efforts to sell through Amazon’s store, which continued to fuel economic opportunities in local communities around the country. “Small businesses are the heart of our local communities and the backbone of the U.S. economy,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon. “Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers. Amazon is committed to the success of small businesses, and we are excited to continue innovating on their behalf and help them grow into thriving success stories.” Amazon offers a wide range of new and improved tools, programs, and services to help independent sellers get to the next level and grow their brands. According to the report, brand owners in the U.S. grew sales over 20% year over year in Amazon’s store. Matt Slykuis, a resident of San Antonio, Texas, and owner of Boldly Growing, said: “For small business owners, it used to be you could have a great idea and work hour after hour, but you still had to hope you catch a lucky break. However, Amazon has really leveled the playing field and made success possible to just about anyone who is willing to put in the effort to learn and bring their product to market.” Customers can easily discover products from U.S.-based small businesses and artisans with the Small Business badge. The badge helps customers shop while knowing they’re making a real impact on small businesses—including Black-owned, women-owned, and military family-owned businesses—and in their local communities. The badge can be found throughout Amazon’s store and at amazon.com/supportsmall. “Ever since small and medium-sized businesses started selling products in our store 23 years ago, I’ve been impressed by their passion, creativity, and commitment to customers,” said Doug Herrington, CEO of Amazon Worldwide Stores. “All these years later, having met many sellers in person, I remain blown away by their brand building, agility, and ability to look around corners and anticipate new product trends. I am proud that hard-working, diverse, and smart entrepreneurs continue to find success growing their businesses in Amazon’s store, and I appreciate the immense value that together, we are able to bring to customers around the world.” The most-shopped categories from U.S. independent sellers in Amazon’s store: 1. Health & Personal Care 2. Home 3. Beauty 4. Grocery 5. Apparel The five states with the most independent sellers in Amazon’s store: 1. California 2. Florida 3. New York 4. Texas 5. New Jersey The five states with the most independent sellers per capita in Amazon’s store: 1. Wyoming 2. Delaware 3. Florida 4. Utah 5. New Jersey Top five states with largest percentage growth of independent sellers: 1. Wyoming 2. Delaware 3. Florida 4. Utah 5. Texas The five states and district with the fastest-growing number of independent sellers in Amazon’s store: 1. Alaska 2. Washington, D.C. 3. Mississippi 4. Maine 5. Wyoming To view the full 2023 U.S. Small Business Empowerment Report, About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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HR Done Right LLC Expands to Offer Professional HR Consulting Services to More Small Business Customers

Businesswire | May 29, 2023

HR Done Right LLC®, a leading provider of human resources (HR) solutions for small businesses, announced today that it has expanded its team of accredited HR professionals. This allows them to serve a broader customer base in their specialty industries of manufacturing, construction, retail, professional services and marketing. “We’re delighted to welcome additional elite HR consultants to our team,” said Keisha Shaw, senior consultant and owner of HR Done Right. “These seasoned professionals join our existing consultants in bringing more than 25 years of HR experience each to our company and to our customers.” HR Done Right is known for supporting small businesses with complete HR services, from straightforward payroll management and data-driven support tools, through legal compliance and benefits administration packages, and more. The company tailors its expertise and knowledge to match each customer’s budget and industry, helping them ensure compliance, reduce risks, and increase employee engagement. “For small business owners, managing employees and HR functions can be overwhelming because it requires a high level of expertise, resources and time," Shaw said. "HR rules change frequently, and small businesses need an outsourcing partner they can trust. I’m delighted to expand our services and give more small businesses time to focus on their core operations.” HR Done Right offers flexible and affordable pricing plans, so small businesses can choose a level of support that suits their needs and budget. HR Done Right experts are professionally trained and accredited to help their customers comply with all local and federal regulations. About HR Done Right HR Done Right is a leading provider of outsourced human resources guidance for small businesses. Their team of seasoned HR professionals, legal advisors and compliance specialists have the expertise to develop custom, cost-effective solutions that help small businesses succeed. Their educationally accredited team is equipped to manage employee relations, legal compliance, recruitment, benefits administration, strategic planning, continuous improvement, leadership development, and a range of other HR duties, so that small businesses can focus on their core operations.

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Lenders Cooperative Integrates Massachusetts Capital Access Program Into Lending Platform To Expand SMB Lending Opportunities

Businesswire | May 11, 2023

Lenders Cooperative, a provider of lending solutions for financial institutions, today announced the unique integration of the Massachusetts Capital Access Program (CAP) into the cooperative’s loan origination system (LOS). This integration allows lenders to have a fully turnkey process to accept and originate Mass Capital loans without the need to manage documents and process outside the loan platform. With nearly 60 banks participating throughout Massachusetts, Lenders Cooperative recognized the need to integrate the CAP program into its LOS to better serve their customers. The Mass CAP program is designed to help the state’s small businesses with 200 or fewer employees obtain term loans and lines of credit from participating banks. Using cash collateral guarantees from a loan loss reserve fund, the program enables banks to confirm loans they might otherwise be unable to grant. Loans guaranteed through the Mass Capital Access Program may be used to start or expand businesses, or to provide permanent working capital to ensure continued profitable operations. Typical needs for these loans include equipment purchases, start-up costs and real estate acquisitions. The program can also be leveraged for working capital lines of credit. “With such a large number of our customers in Massachusetts, it only made sense to integrate the CAP program into our LOS,” said Loughlin Cleary, President of Lenders Cooperative. “We are dedicated to helping our clients provide the best loan solutions to their local businesses and communities, and the Mass Capital Access Program is an important tool for this. Our mission is to support small and midsized businesses (SMBs) and this integration is a testament to that commitment, as well as the flexibility we offer to our customers.” About Lenders Cooperative Lenders Cooperative is a client-owned cooperative representing a community of over 140 and growing forward-thinking banking institutions leveraging best-in-class loan origination software coupled with shared services, including credit underwriting, SBA LSP support, bank operations and white labeled call center support. With solutions built and supported by veteran bankers, the Cooperative also offers customers a deep knowledge base, the ability to exchange best practices and a direct role in guiding the development and implementation of new technologies.Lenders Cooperative helps community and regional financial institutions think differently on modernizing their lending solutions, improving internal workflow processes, and streamlining back-office operations so they can focus on their real strength - supporting their customers. Visit the Lenders Cooperative community today to join and learn more.

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Amazon’s U.S. Small Business Empowerment Report Shows Continued Sales Growth for Independent Sellers

Businesswire | May 23, 2023

Amazon today released its annual U.S. Small Business Empowerment Report, detailing how the company’s investments, innovations, and initiatives on behalf of independent sellers help small and medium-sized businesses across the country increase their product sales and create jobs. Today, more than 60% of sales in Amazon’s store are from independent sellers—most of which are small and medium-sized businesses—providing a vast selection of amazing products, competitive prices, and great convenience for consumers. According to the report, independent sellers sold more products year over year in Amazon’s store and broadened their customer reach beyond the U.S. through increased international export sales. The data signifies the powerful partnership between U.S. small and medium-sized businesses and Amazon, as well as the resiliency of entrepreneurs as they continue to successfully navigate and thrive in a challenging economic climate. Amazon’s Small Business Empowerment Report shows that in 2022, independent sellers in the U.S. sold more than 4.1 billion products—an average of 7,800 every minute—in Amazon’s store and exported over 260 million products. Sellers in rural areas, including parts of Rhode Island, Illinois, Louisiana, West Virginia, and Wyoming, collectively achieved more than 40% year-over-year sales growth in Amazon’s store, demonstrating the opportunity Amazon unlocks for small businesses across the country. Selling in Amazon’s store has also enabled independent sellers to create an estimated 1.5 million jobs in the U.S., including jobs that are responsible for managing, operating, and supporting sellers’ efforts to sell through Amazon’s store, which continued to fuel economic opportunities in local communities around the country. “Small businesses are the heart of our local communities and the backbone of the U.S. economy,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon. “Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers. Amazon is committed to the success of small businesses, and we are excited to continue innovating on their behalf and help them grow into thriving success stories.” Amazon offers a wide range of new and improved tools, programs, and services to help independent sellers get to the next level and grow their brands. According to the report, brand owners in the U.S. grew sales over 20% year over year in Amazon’s store. Matt Slykuis, a resident of San Antonio, Texas, and owner of Boldly Growing, said: “For small business owners, it used to be you could have a great idea and work hour after hour, but you still had to hope you catch a lucky break. However, Amazon has really leveled the playing field and made success possible to just about anyone who is willing to put in the effort to learn and bring their product to market.” Customers can easily discover products from U.S.-based small businesses and artisans with the Small Business badge. The badge helps customers shop while knowing they’re making a real impact on small businesses—including Black-owned, women-owned, and military family-owned businesses—and in their local communities. The badge can be found throughout Amazon’s store and at amazon.com/supportsmall. “Ever since small and medium-sized businesses started selling products in our store 23 years ago, I’ve been impressed by their passion, creativity, and commitment to customers,” said Doug Herrington, CEO of Amazon Worldwide Stores. “All these years later, having met many sellers in person, I remain blown away by their brand building, agility, and ability to look around corners and anticipate new product trends. I am proud that hard-working, diverse, and smart entrepreneurs continue to find success growing their businesses in Amazon’s store, and I appreciate the immense value that together, we are able to bring to customers around the world.” The most-shopped categories from U.S. independent sellers in Amazon’s store: 1. Health & Personal Care 2. Home 3. Beauty 4. Grocery 5. Apparel The five states with the most independent sellers in Amazon’s store: 1. California 2. Florida 3. New York 4. Texas 5. New Jersey The five states with the most independent sellers per capita in Amazon’s store: 1. Wyoming 2. Delaware 3. Florida 4. Utah 5. New Jersey Top five states with largest percentage growth of independent sellers: 1. Wyoming 2. Delaware 3. Florida 4. Utah 5. Texas The five states and district with the fastest-growing number of independent sellers in Amazon’s store: 1. Alaska 2. Washington, D.C. 3. Mississippi 4. Maine 5. Wyoming To view the full 2023 U.S. Small Business Empowerment Report, About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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HR Done Right LLC Expands to Offer Professional HR Consulting Services to More Small Business Customers

Businesswire | May 29, 2023

HR Done Right LLC®, a leading provider of human resources (HR) solutions for small businesses, announced today that it has expanded its team of accredited HR professionals. This allows them to serve a broader customer base in their specialty industries of manufacturing, construction, retail, professional services and marketing. “We’re delighted to welcome additional elite HR consultants to our team,” said Keisha Shaw, senior consultant and owner of HR Done Right. “These seasoned professionals join our existing consultants in bringing more than 25 years of HR experience each to our company and to our customers.” HR Done Right is known for supporting small businesses with complete HR services, from straightforward payroll management and data-driven support tools, through legal compliance and benefits administration packages, and more. The company tailors its expertise and knowledge to match each customer’s budget and industry, helping them ensure compliance, reduce risks, and increase employee engagement. “For small business owners, managing employees and HR functions can be overwhelming because it requires a high level of expertise, resources and time," Shaw said. "HR rules change frequently, and small businesses need an outsourcing partner they can trust. I’m delighted to expand our services and give more small businesses time to focus on their core operations.” HR Done Right offers flexible and affordable pricing plans, so small businesses can choose a level of support that suits their needs and budget. HR Done Right experts are professionally trained and accredited to help their customers comply with all local and federal regulations. About HR Done Right HR Done Right is a leading provider of outsourced human resources guidance for small businesses. Their team of seasoned HR professionals, legal advisors and compliance specialists have the expertise to develop custom, cost-effective solutions that help small businesses succeed. Their educationally accredited team is equipped to manage employee relations, legal compliance, recruitment, benefits administration, strategic planning, continuous improvement, leadership development, and a range of other HR duties, so that small businesses can focus on their core operations.

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BUSINESS STRATEGY

Lenders Cooperative Integrates Massachusetts Capital Access Program Into Lending Platform To Expand SMB Lending Opportunities

Businesswire | May 11, 2023

Lenders Cooperative, a provider of lending solutions for financial institutions, today announced the unique integration of the Massachusetts Capital Access Program (CAP) into the cooperative’s loan origination system (LOS). This integration allows lenders to have a fully turnkey process to accept and originate Mass Capital loans without the need to manage documents and process outside the loan platform. With nearly 60 banks participating throughout Massachusetts, Lenders Cooperative recognized the need to integrate the CAP program into its LOS to better serve their customers. The Mass CAP program is designed to help the state’s small businesses with 200 or fewer employees obtain term loans and lines of credit from participating banks. Using cash collateral guarantees from a loan loss reserve fund, the program enables banks to confirm loans they might otherwise be unable to grant. Loans guaranteed through the Mass Capital Access Program may be used to start or expand businesses, or to provide permanent working capital to ensure continued profitable operations. Typical needs for these loans include equipment purchases, start-up costs and real estate acquisitions. The program can also be leveraged for working capital lines of credit. “With such a large number of our customers in Massachusetts, it only made sense to integrate the CAP program into our LOS,” said Loughlin Cleary, President of Lenders Cooperative. “We are dedicated to helping our clients provide the best loan solutions to their local businesses and communities, and the Mass Capital Access Program is an important tool for this. Our mission is to support small and midsized businesses (SMBs) and this integration is a testament to that commitment, as well as the flexibility we offer to our customers.” About Lenders Cooperative Lenders Cooperative is a client-owned cooperative representing a community of over 140 and growing forward-thinking banking institutions leveraging best-in-class loan origination software coupled with shared services, including credit underwriting, SBA LSP support, bank operations and white labeled call center support. With solutions built and supported by veteran bankers, the Cooperative also offers customers a deep knowledge base, the ability to exchange best practices and a direct role in guiding the development and implementation of new technologies.Lenders Cooperative helps community and regional financial institutions think differently on modernizing their lending solutions, improving internal workflow processes, and streamlining back-office operations so they can focus on their real strength - supporting their customers. Visit the Lenders Cooperative community today to join and learn more.

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