Small Business Owner Titles – Pick The Right One

Sneha Hull | March 30, 2022 | 91 views

Small Business Owner Titles

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

- Jack Welch, Chairman and CEO of General Electric (1981-2001)

What's in the name? This is the most common mindset that many small business owners have. However, choosing an appropriate small business owner title for your role can help you establish yourself as a leader among your clients and consumers.

When selecting titles for small business owners, make sure titles align with business aims and objectives. Your business title should undoubtedly represent the kind of responsibilities you hold in an organization. Once your business expands and scales, it is critical to focus on narrowing your duties and getting your business to the next level. Therefore, choosing the appropriate title enables you to establish who you are, the structure of your business, and your organization's culture.

Around 80% of business success is determined by the title of the ideal business owner. (Source: BD Task)

This article will help you select the right one from a long list of small business owner titles.

Why Are Small Business Owner Titles Important?

Determining the appropriate business job titles can be challenging for a small business owner. As the leader of an organization, you will frequently be referred to as a business owner, although this term may not accurately represent your roles and responsibilities.

The small business owner job title you pick should reflect your personality and your organization's culture while also clearly indicating your affiliation to the business to customers and clients. There are several reasons why choosing the ideal small business owner title is critical for both you and your firm.

Having the right title gives you and your company credibility, authority, and validity. Giving oneself a title might help you understand your obligations as your organization grows. Business position titles help your co-workers and employees understand your designation in the system and how you might support them. Therefore, titles significantly influence you and people in your immediate vicinity.

Popular Titles for Small Business Owners That Make a Difference


Founder

This title unequivocally refers to the person who founded or created the firm, from business concepts to product or service development. The term “founder” denotes that the organization is your brainchild and you have been associated with it from its very inception. While using this title suggests who you are, it does not convey much information about your day-to-day role in the firm. As a result, the term “founder” is frequently used in conjunction with a secondary firm owner title. For instance, "Founder and Chief Executive Officer" or "Founder and Creative Director."

CEO

CEO is the most commonly used title in any company and it implies that you are a strategic thinker. CEOs have a holistic view of the business and have the last word before any signature move. However, the titleholder is not involved in the firm's daily operations.

Often, there is an unsaid understanding that the position of a CEO is reserved for larger organizations. Small business owners wait until they reach a specific size before incorporating this position. The CEO of a corporation reports to a board of directors comprised of shareholders. The primary function of a CEO is to develop a well-established company and build a strong and large workforce.

C-Suite Titles

C-Suite titles are lower in the hierarchy and less formal, but they give an impression that you are at the top of the firm. Various C-level titles that highlight your roles, responsibilities, and your importance to your business's executive team.
For example,
  • Chief software developer
  • Chief designer
  • Chief operation officer
  • Chief technology officer

Whatever may be your key area of focus within the business organization, there is a C-level title that corresponds. A C-level is the most valuable business position title. If your primary objective is to have your title that accurately reflects your role in the organization, it is the best alternative.

President

If the principal goal of the small business owner’s title is to give the impression that you are in a powerful position, the title “president” is unquestionably significant. The title confers a sense of authority, power, and respect on you and ensures your words and decisions are taken seriously. If your organization does not have a board of directors, you may choose to be president, as this title does not imply that you report to the committee.

Keep your corporate legal organization in mind when deciding between a president and a CEO.

How Real-world Entrepreneurs Came up with Their Business Names?

Reagan Jobe's position at the software startup EasyCheck includes the title "chief solver." The business title he chose established his position inside the corporation. As a result, when consumers encounter challenges or roadblocks, they know who to turn to for assistance.

Another example, Paige Arnof-Fenn, who used the title of “Founder and CEO” since the inception of her marketing firm, Maven & Moguls, in 2002. Her goal was to ensure that everyone knew they were speaking with the CEO. It is a common belief that people respect the position even before meeting the individual.

Tips for Choosing Small Business Owner Titles

There are a few things to be considered when thinking of business owner titles as your business grows. The following are tips for picking suitable business job titles:
  • Your title should clearly define your role in the company
  • Ensure your title indicate that you at the top of the company hierarchy
  • Your title needs to be aligned with your company culture
  • Your title should be understandable to both customers and employees
  • Choose titles according to your area of expertise
  • The small business owner titles should be assigned considering the future needs and expertise 

Conclusion

Find the best-suited business job titles. Evaluate how they perform for you and whether the title is appropriate for your company's culture. Using the ideal small business owner titles from the above list may shape your organization.

FAQ


What is the business title?

The business title is also referred to as a job title. Titles usually determine an employee's status within an organization and define their roles.

What is the best title for a business owner?

The best title for a business owner will be CEO, the highest-ranked position in an organization.

What are some business title examples?

A few business title examples are:
  • CEO
  • President
  • Managing Director
  • Founder

What is the top position in a company?

The Chief Executive Officer (CEO) is the highest-ranking official in a company and is ultimately responsible for managerial decisions that affect the day-to-day operations.

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Now available across Mastercard BusinessCard® and World Elite Mastercard for Business®, small business cardholders can access new and extended benefits to help address key needs and generate significant savings, including: Adobe: Access to more than 20 Adobe Creative Cloud applications like Acrobat Pro, Photoshop, Illustrator and Adobe Express that unlock the powers of collaboration and imagination to build your brand and grow your business. Mastercard BusinessCard® cardholders will automatically receive 2 complementary months when they purchase any new prepaid annual Creative Cloud for individual subscriptions; World Elite Mastercard for Business® cardholders will automatically enjoy 4 complimentary months on any new prepaid annual Creative Cloud for individual subscriptions. This exclusive Mastercard small business benefit will be applied automatically at checkout on any eligible product purchase made with an eligible Mastercard small business credit or debit card. McAfee: 30-day free trial, a first year 75% discounted subscription to McAfee’s Total Protection for Mastercard 10-Devices plan and a complimentary 1-year subscription to McAfee’s TechMate software with paid purchase. These advanced features will provide small businesses with award-winning antivirus protection, secure VPN, web protection, content controls, and more. Priority Pass: Access to the Priority Pass airport lounge network unlocking more than 1,300 VIP lounges in more than 140 countries worldwide. ShopRunner: Free ShopRunner membership, valued at $79 per year, which provides free 2-day shipping and free returns at dozens of top stores. Stride: Cardholders can access an issuer cobranded Stride benefits platform and use it to unlock simplified access to critical individual insurance benefits for small business owners and their employees. Uber Freight: Cardholders who are new Uber Freight customers will receive discounts on shipping services, including a $500 discount on their first shipment, as well as a $500 credit on future shipments when they spend at least $5,000 with Uber Freight in the first 90 days following their first purchase. Uber for Business: Cardholders who sign up for a new Uber for Business account will receive a $50 voucher if they spend $100 in the first 30 days of account creation, and will receive an additional $50 voucher if they spend $200 in the first 90 days of account creation. All small business credit cardholders will continue to have access to Mastercard ID Theft Protection to monitor their personal information and credentials. Additionally, cardholders can access a team of identity theft resolution specialists, available 24/7 year-round to help resolve cardholders’ identity theft incidents. New and expanded benefits is the latest way Mastercard is committing to support small businesses, following the company’s recent launch of Strive USA, a new initiative designed to align partners and strengthen an ecosystem of organizations that address three major challenges small businesses commonly confront: getting capital, going digital and gaining skills and know-how. Over the next five years, Strive USA aims to provide support to five million small businesses in the U.S., with a focus on underserved business owners. People’s increased tendency to live a more digital lifestyle has also inspired Mastercard’s latest introductions of new and refreshed consumer cardholder benefits. Mastercard cardholders will receive benefits from Mastercard’s new partnership with McAfee and Priority Pass, and continued partnerships with ShopRunner and others, to help deliver the highest value from their everyday spend and protection as they shop and spend digitally. Hear From Mastercard Partners Now more than ever, all small businesses have to work faster and smarter,” said Maninder Sawhney, Vice President, Digital Media, Digital GTM & Sales at Adobe. “By partnering with Mastercard, we’re giving them extended access to new frontiers of creativity and productivity, empowering these businesses to modernize how they work and create compelling digital experiences for their customers. With prevalent security threats and bad actors, it is extremely important to empower small businesses and everyday consumers with the opportunity to protect their devices, said Pedro Gutierrez, SVP McAfee Global Sales and Operations. “We are excited to be partnering with Mastercard who throughout our partnership has continually expressed a commitment to offer innovative solutions to their customers. Stride is on a mission to ensure every worker, regardless of their employment status, has access to affordable benefits,” said Noah Lang, CEO and Co-founder of Stride and Aspen Institute Fellow. “Last year, we saw the single largest increase in business formation in over a decade. With entrepreneurship booming and more small businesses in their infancy than we’ve seen in years, it’s never been more important to ensure that they are equipped with the tools they need to succeed. We are thrilled to be partnering with Mastercard to help businesses across the country, as well as their employees, access a personalized and affordable suite of benefits. Small businesses make up the backbone of our economy – significantly contributing to GDP and employing millions of people," said Susan Anderson, Global Head of Uber for Business, Uber's enterprise arm. That's why we're proud to work with Mastercard to give back to this important community. With Uber for Business, small businesses will have centralized access to Uber’s products, enabling them to go anywhere and get anything – from rides, to meals and drinks, to groceries. Small businesses have shown tremendous resiliency in recent years, and it’s imperative that we empower this community with tools to make reliable deliveries to customers without breaking the bank,” said Laurent Hautefeuille, Head of Business Development and Strategy & Planning at Uber Freight. “Uber Freight is excited to partner with Mastercard and help as many small businesses as possible optimize shipments, manage shipping costs, and deliver quality customer service. About Mastercard Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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FINANCE, SMALL BUSINESS ADVICE

Amazon and Lendistry Fuel Small Business Growth with Expansion of Amazon Community Lending Program

Lendistry | September 30, 2022

A year after its successful pilot launch, Amazon announced today that it will roll out the Amazon Community Lending program as a long-term offering to help even more sellers grow. In partnership with B.S.D. Capital, Inc. dba Lendistry (“Lendistry”), this program will continue to support urban and rural small businesses in socially and economically distressed communities through short-term loans at competitive and affordable rates. Since its launch, the program has loaned more than $35 million to over 800 sellers—surpassing the original goal of $10 million during the pilot. Now, the program plans to loan more than $150 million in the next three years to small businesses selling in the Amazon US store. At Colsen, we have big ambitions to grow the business but a need for capital to facilitate it was critical, explains Armando Colimodio, co-owner of Colsen, an ecommerce business based in Miami, FL. By working with Amazon Community Lending, we’ve been able to invest in our business and expand our great product selection through the program’s simple and quick loan acceptance process. We expect to double our sales this year and remain committed to growing our product portfolio. Amazon sellers account for more than half of all units sold in Amazon’s store. Small businesses approved for a loan from Lendistry through the Amazon Community Lending program can use these funds to grow their business in Amazon’s US store and to cover other strategic business needs, such as staffing and operations costs, inventory, product development and manufacturing, and marketing efforts to build their brands and grow their customer base. Loans provided by Lendistry through this program will range from $10,000 to $250,000 with terms of up to five years. Businesses in our communities are often launched with limited responsible options for funding, shares Talisha Bekavac, executive vice president of U.S. Black Chambers, Inc. “The Amazon Community Lending program has created a model that helps Black-owned businesses grow and thrive with a minimum loan size of $10,000 and rates at an affordable and competitive level. Since 2011, Amazon has provided loans to small businesses selling in its stores through Amazon Lending. The company believes that an infusion of working capital at the right moment can help sellers succeed. Through its partnership with Lendistry, an established minority-led Community Development Financial Institution (CDFI), Amazon can now help reach urban and rural small businesses in socially and economically distressed communities. The majority of the funds Lendistry has historically disbursed have gone to traditionally low-to-moderate income communities, minority-owned businesses, and other historically disadvantaged business owners and the communities they serve. Amazon believes businesses of all sizes should have access to financing, payment options, and funds management tools,explains Tai Koottatep, director and general manager of Amazon B2B Payments and Lending. “The Amazon Community Lending program was developed to help provide sellers in socially and economically distressed communities with working capital as well as one-on-one coaching, education programs, webinars, and classes to help them grow now, and in the future. In addition to providing access to critical working capital, the Amazon Community Lending program provides small businesses access to supplementary resources from Lendistry, including one-on-one consulting, webinars, and on-demand educational classes. Small businesses also have access to Amazon’s Seller University and Amazon Small Business Academy to help them succeed. “When Amazon came to us with the idea for the Amazon Community Lending Program, we knew it would make a significant difference for small businesses that need responsible capital to grow, Together, we’ve done impactful work to expand opportunities for growing businesses and give them a responsible lending option.” Lendistry CEO, Everett K. Sands Each year Amazon invests billions of dollars to help sellers expand their businesses by improving the infrastructure, tools, services, and fulfillment solutions to sell in Amazon’s store. In addition to Amazon Community Lending, Amazon separately offers the Black Business Accelerator (BBA) program, which provides access to financial assistance, strategic business education and coaching, and marketing and advertising support to help Black business owners succeed as sellers in Amazon’s store. Amazon also provides a number of other financial tools to help sellers grow—now and in the future. In the last decade, Amazon has introduced convenient financing options through Amazon Lending, rewards on Amazon purchases with the Amazon Business Prime American Express Card, and automatic proceeds disbursements through the Amazon Currency Converter for Sellers (ACCS).

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FINANCE, BUSINESS STRATEGY

UK Export Finance Leverages Informatica Cloud Platform to Help Businesses Scale Globally

Informatica | September 21, 2022

Informatica , an enterprise cloud data management leader, today announced that UK Export Finance is modernizing to the cloud with Informatica’s Intelligent Data Management Cloud (IDMC), freeing up team resources to better serve UK businesses of all sizes and sectors. UK Export Finance is the world’s first and oldest export credit agency, its mission is to advance prosperity by ensuring no viable UK export fails for lack of finance or insurance, doing that sustainably and at no net cost to the taxpayer. In the last year it supported 545 companies supporting exports in 61 countries. The small but nimble department is undertaking a digital transformation journey and selected Informatica to modernize its data architecture on a single cloud platform. Informatica’s IDMC enables enterprises to manage, own and derive insights from their data in the Cloud. UK Export Finance kicked off its digital transformation with a focus on connectivity and fast data ingestion. The IDMC enabled seamless integration with Azure DevOps and Power BI and allows UK Export Finance to manage all data pipelines from a single, browser-based tool and usage-based pricing has lowered the total cost of ownership. With a legacy integration stack, the UK Export Finance technology team was spending more and more time on maintenance and manual hand-coding to rebuild connectors to meet the specs of modern data architectures, taking time away from important projects. This, along with evolving international standards and regulatory requirements, made it the right time to modernize to the cloud. After an intensive decision-making progress, UK Export Finance chose Informatica’s cloud-native IDMC for its best-in-class capabilities, wide array of codeless connectors, and ease of implementation. With AI-powered automation and re-usable templates, IDMC has reduced data loading and build times by 40%, allowing the UK Export Finance technology team to focus on more strategic initiatives. Developers and data scientists are no longer tied down with maintenance and instead applying their expertise in building reports that unearth insights and value from the data for the UK exporters the department serves. With a mission to better serve British businesses to enter new markets, maximize growth potential and increase the volume of export sales, our team looks to data to unearth insights and uncover new strategies,” said Daniel Cozens, Senior Technical Lead, UK Export Finance. “Informatica’s Intelligent Data Management Cloud has helped alleviate the maintenance and build burden, allowing our team to work on more interesting, strategic initiatives and deliver data-driven recommendations for the UK Exporters we support. “How businesses manage and innovate with data can be the decider on whether they become an industry disruptor or get left behind. With the IDMC, UK Export Finance can improve operational efficiency, eliminating inefficient hand coding and democratise data across the department to allow faster time to value and timely insights,We’re pleased to be working with UK Export Finance to unleash the power of its data to help UK businesses and industries thrive.” Jason Tooley, VP Informatica About Informatica Informatica (NYSE:INFA), an Enterprise Cloud Data Management leader, empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud™(IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages, and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Over 5,000 customers in more than 100 countries and 85 of the Fortune 100 rely on Informatica to drive data-led digital transformation.

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