Small Business Branding – How to Strengthen It with Economic Strategies

Sneha Hull | September 17, 2021 | 94 views

Branding is critical for every business, large or small. It is a widespread misunderstanding that small business branding is unnecessary and that many business owners do not need it. However, branding is critical for small organizations just as much as it is for large ones. Choosing the proper brand for your business can make it or ruin it.

Your brand identity encompasses more than your logo, signs, and other tangible objects used to promote and sell your products or services. Your Brand is a commitment to your consumers explaining what they can anticipate from a small business and what sets you apart from the competition. Branding is about who your business is, its brand identity, voice, and mission, and is therefore separate from the word "marketing."

"One of the most common mistakes companies make is implementing a brand strategy that isn't aligned to the organization's overall business goal."

-Maliha Aqeel, Director of Global Communications at Fix Network World

The biggest challenge is to brand your business with a small budget, minimal resources, and limited staffing that small business owners face.
In addition to a small budget, small businesses also face various other branding challenges such as:
  • Inability to correctly describe your brand's mission and how it differentiates itself from competitors
  • Failure to maintain brand consistency
  • Failure to have a brand personality and voice
  • Creativity issues

Overcoming these challenges to the best of your brand’s ability will determine your customer’s interest in your brand and your business’s success. After all, without your customers, you can’t survive in the industry. However, one might wonder how branding connects with your customers? This blog highlights just that by focusing on few branding tips for small businesses to help you overcome these challenges and establish a long-lasting relationship with your customers.

Before figuring out the different ways to brand your small business you need to understand the significance of branding.

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well".

- Jeff Bezos, founder and CEO of Amazon.

Why and How Branding is Important?

Often, small businesses believe themselves to be businesses rather than brands, yet it is essential to brand your business. Small business branding enhances their worth, provides direction and incentive for staff, and simplifies the process of gaining new clients.

According to Reboot study, employing a distinctive color may boost a consumer's awareness of your brand by up to 80%.

Correct branding gives you some control over how people identify your business. Small business branding enables more people to recognize your firm, fosters confidence, enhances advertising and marketing efforts, cultivates loyal consumers, produces additional income, and, most importantly, inspires staff.As per the Fit Small Business survey, 59% of consumers prefer to purchase from familiar brands. Hence it is crucial for your business to invest in certain Brand Development activities.

Crucial Steps Involved in Brand Development

Below are few branding strategies for small businesses to stand out.

Outline the Purpose of Your Brand

Brand purpose is the first step and the most essential for small business branding. A brand's purpose establishes a stronger emotional connection with customers. Brand's purpose help to build a strong brand identity for your small business.
Here are few questions that you need to ask yourself before defining your brand's purpose and be clear about:
  • How is your brand unique?
  • What issues do your services or products address?
  • Why should customers care?
  • Does the purpose of my brand align with the specific brand promises I'm making?
  • Having a brand purpose results in higher sales and loyalty.

Figure out Your Target Customers

Determining your target audience helps you build a strong brand identity and is crucial for small business branding. Determine specific consumer habits and lifestyles to determine your target customers and further narrow your target audience emphasis. By focusing on a specific client segment, you will develop powerful and successful branding strategies and a crystal-clear brand message.

It plays a key role in branding a new company with limited resources. Small company owners may identify their niche by examining demographic data, comparable or competitors' brands' target audience, sales, marketing statistics, and existing consumer surveys.

Competitive Research

Researching your competitors' brands is very necessary and one of the best branding tips for small businesses. Researching your competitors' brands provides you with knowledge on how your competitors' brands are being positioned and the branding tactics they are employing. Additionally, it aids in identifying and establishing your brand's positioning.

Choose 2-4 competitors for the comparison and aim to Benchmark your brand against the competition. Differentiation from the competitors is a primary brand-building objective. Finally, convince a consumer to choose you over another vendor.

Decide Your Brand Voice

The "voice" of your business is the language and personality that you and your staff will use to communicate your branding message and connect with consumers. It is, however, frequently missed. The brand voice covers everything from the words and language you employ to the personality and image evoked by your marketing collateral.

You must select a brand voice that makes sense and connects with your target audience.
Here is the finest illustration from a prominent brand on how the decision-makers enabled their brand voice to increase brand awareness and sales. Pedigree, a well-known pet food brand, ran a campaign called "The Mutual Loyalty Program" that focused on the adoption of homeless dogs from shelters. Here is a page from their success story.

The brand used this social awareness campaign to target its music streaming users using an array of innovative and interactive audio advertising strategies. By drawing attention to a prominent social issue- the plight of the homeless dogs, the pet food brand was able to demonstrate its support to shelter dogs. Through their ad campaign, Pedigree assisted the owners willing to adopt stray dogs by providing a welcome home care kit as a gift. The advertisement concluded with a query about the listener’s interest in the campaign. If the listener expressed interest in learning more about the gift’s contents, they shared extensive information and routed those customers to the landing page. At the same time, others who picked a different response were briefed on learning more about assisting shelter dogs.

Thus, this campaign proved to be successful by increasing the product’s sales, helping in brand identification, and assisting in creating a social-inclusive brand image.

“The campaign tone and style reinforced the brand's long-running commitment to the importance of pet adoption using an approachable-but-energetic voice,” 

-Stas Tushinskiy, CEO, Instreamatic (the interactive audio advertising platform used by Pedigree).

Conclusion

Small business branding plays a vital role in today's digital market world. However, for the future success of the small business, it is a need of an hour to build a strong brand identity and stand out among others. This blog provides the details of branding tips for small businesses; read and effectively implement them to brand your business.

Frequently Asked Questions:

How important is branding for small businesses?

Branding for small businesses is important because it creates trust, differentiates you from the competition, supports your marketing efforts, generates new revenue, gives recognition, adds value to your company, and builds emotional ties.

How can a small business create a strong brand identity?

There are various techniques small business owners can utilize to create a strong brand identity.
  • Outline the purpose of your brand
  • Figure out your target customers
  • Competitive research
  • Decide your brand voice
  • Choose an impactful slogan

Spotlight

Retail Property Management

To help our clients improve their business organizations productivity, performance and profitability, in connection between the shopping center and the retailers, using the most advanced consulting methodology.

OTHER ARTICLES
FINANCE

Emergence of 5G Presents a World of Opportunity to Small Businesses

Article | November 25, 2021

Together with 'artificial intelligence' (AI) and 'machine learning,' 5G has emerged as a hot topic in the tech industry over the last couple of years. There's a lot of buzz about the next generation mobile network's technological capabilities, and for good reason: faster, more consistent, and higher bandwidth mobile connectivity can open up new levels of productivity, versatility, and opportunity for small businesses. Benefits Motivating Small Businesses to Invest in 5G The world may be in for a devastating recession as a result of the war's impact and the emergence of new waves of coronavirus pandemic. This is encouraging enterprises to prioritize digital transformation. Digital innovation helps to develop tools and strategies that businesses can use to overcome challenges and solve complex problems. Improved hardware and smarter software enable data collection and analysis for scalability.With its promising strength of connectivity, exceptional frequency of data transfers, and high-speed, 5G technology can foster digital innovation, especially among small and medium-sized businesses (SMBs), allowing a wide range of highly skilled workers to work from any location or workplace. Here are some major benefits, encouraging SMBs to invest in 5G, as follows: Provide businesses with increased operational flexibility. Increasing the sales channel's productivity. Creates an intuitive supply chain. Facilitate access to cutting-edge technologies such as augmented and virtual reality (AR and VR). Improves workforce functionality and safety by lowering latency. Enhances the customer experience. A Plethora of Opportunities for Small Businesses With a projected annual growth rate of around 97 percent and 40 percent of the population around the world using internet of things (IoT) apps on a 5G network, the new digital technology has the potential to create an incremental opportunity of around $251 trillion by 2025. A large number of businesses, irrespective of size or industry, are considering preparing themselves for the deployment of advanced 5G technology to benefit them and their customers. In addition, the deepening trend of digital transformation and the incorporation of cloud technologies are presenting a wide range of opportunities for businesses to scale up their connectivity, reach, and productivity.

Read More
FINANCE

Cyberattacks: Surfacing Threat to Small Businesses

Article | May 13, 2022

The internet has transformed into a modern-day silk road that supports almost all aspects of modern life. Growing penetration of the internet has made it possible for businesses of all sizes to reach all parts of the sector and access previously inaccessible areas, increasing productivity via the use of digital tools. Any business strategy that involves using computers online, even if only for an email and a website, needs to include cybersecurity measures. The theft of data and digital information is now more common than other types of theft and is becoming one of the most commonly reported types of fraud. Impact of Cyberattacks on Small and Medium-Sized Businesses Cybersecurity is emerging as one of the most serious economic and security challenges for businesses all around the world. It is not just a threat to big businesses, multinational corporations, and governments, but they are a major problem for small businesses too. According to a recent study, nearly 22% of small businesses have been the targets of cyberattacks. Also, around 46% of the security breaches were reported across small and midsize businesses in 2021. A cyberattack can have a devastating impact on enterprises, especially on small businesses. In fact, about 60 percent of small enterprises that are attacked and experience a breach shut their business within six months. Not just this, there are more detrimental repercussions that businesses can encounter, including the following: Financial losses due to business disruption Financial losses brought on by the theft of financial data High costs to remove threats from the network Reputational harm following disclosure of data breach to customers Demand for Cybersecurity Making SMBs Hotspot for Investment The need for effective cybersecurity measures increases in lockstep with the increasing number of organizations expanding their operations online. In addition, the rising incidence of security breaches, data theft, and others in small and medium-sized businesses (SMBs) is mandating these enterprises to adopt security solutions such as data backup solutions, encryption software, and password-security software, making them the center point for investment. Attributed to this, the prominent providers of cybersecurity solutions are focusing on coming up with advanced security software specially designed for SMBs.

Read More
FINANCE

HR Trends in Small Businesses 2022: Embracing the New Normal

Article | February 15, 2022

The global workforce is coping with the new normal that includes — remote or hybrid work, new laws and regulations regarding the COVID-19 pandemic, and increased interest in employee health and wellness programs. The HR departments of small businesses are adapting to these changes. So, let us take a quick look at what to expect in 2022: Priority: Diversity and Inclusion Small business HR departments will prioritize diversity and inclusion in the workplace for talent acquisition, employee engagement, and retention Advancement: Automated HR Processes HR will use technology to streamline onboarding and recruiting processes in 2022 Environment: Remote Work The possibility of long-term remote work with technology and new policies is on the horizon Interaction: Virtual Employee Engagement SMBs must work towards engaging their employees through virtual meetings, employee surveys, and clear communication Support: Employee Health and Wellbeing Small business leaders should step-up to support their employees’ well-being through a healthy and flexible work environment Enhancement: Improved Employee Benefits The focus will be on increasing healthcare benefits, flexible work arrangements, and health wellness programs New Leave Policies: Paid Sick Leave Small business HRs need to be aware of new paid sick leave policies and accommodations to help employees cope with the pandemic Health Advisory: COVID-19 Vaccination for Employees Small businesses need to take proper precautions if mandating a compulsory COVID-19 vaccination policy Compliance: Burdened HR Departments Modified employee labor laws will require HR departments to modify their HR strategies frequently Drug-testing Laws: Impact on Drug-free Work Policies Medical marijuana usage policies differ across states, so HR departments will need to remain up-to-speed with them A Productive 2022 for Small Businesses Small businesses’ HR departments are working to retain, engage, and safeguard employees to lead their companies towards a productive 2022. However, they need to be diligently compliant and offer lucrative benefits to employees to sustain and grow their business.

Read More
TECHNOLOGY,SMALL BUSINESS ADVICE

Reasons Why Small Businesses Need CRM?

Article | June 30, 2022

CRMs, as highly customizable software, can be tailored to any small business. From an e-commerce business to an educational service to a logistics firm, every industry benefits from CRM integration to manage, organize, automate, and grow revenue and operations. The CRM industry has grown by 600% since 2010. It is expected to generate $80 billion in revenue by 2025. 6 Reasons Every Small Business Needs CRM It aids in the collection and organization of customer data:CRM solutions enable cleaner customer data. Data mining and enrichment are automated and standardized to ensure that nothing is overlooked. Data duplication is impossible with advanced duplicate prevention features. Advanced Database Segmentation Enables Personalized Communication with Leads:Personalization is expected by 63 % as a standard of service, and they believe they are recognized as individuals when they receive special offers. A CRM solution enables you to effectively personalize your communication with leads. Most small business CRM systems include advanced segmentation filters and tags that allow you to divide your audience into smaller groups based on a variety of criteria. Beneficial to run well-managed email campaigns: Email marketing can generate a 44.4 % ROI, generating $44 in revenue for every $1 spent. According to Hubspot, 93 % of B2B marketers use email to share content, and 59% say email is their top ROI driver. Email marketing is extremely cost-effective and scalable and generates considerably higher quality leads for your small business. Enables you to keep track of the sales process: The CRM system visualizes your sales process, highlighting the points where leads frequently abandon ship. This allows you to quickly identify threats and opportunities, as well as weaknesses and strengths. Avoids missed lead opportunities:CRM systems make sure that small businesses never miss a lead. Even if the sales rep goes on a different route, the lead will still get recorded with efficiency. Increases Sales Performance: Businesses that have integrated CRM into their operations report a 34% increase in sales productivity. CRM automatically populates customer profiles with data, schedules mailouts, and relieves you of the responsibility of monitoring your inbox. It keeps track of your agenda and keeps an eye on your calendar. In a nutshell, CRM frees up your time for more important tasks such as understanding your customers' needs or selling. For effective expansion of business and increasing sales, small businesses-integrating CRM software will serve with endless benefits.

Read More

Spotlight

Retail Property Management

To help our clients improve their business organizations productivity, performance and profitability, in connection between the shopping center and the retailers, using the most advanced consulting methodology.

Related News

FINANCE, BUSINESS STRATEGY

The Alliance for Southern California Innovation partners with Pacific Western Bank to support early stage startups in the region

Pacific Western Bank | September 20, 2022

The Alliance for SoCal Innovation ("The Alliance") is proud to announce that they have formally entered into a multi-year agreement with Pacific Western Bank to be the new lead sponsor of the SoCal Venture Pipeline program (SVP) which connects promising early stage startups with venture capital in order to improve access to institutional capital across the SoCal region. Entering its second year, the SVP program is completely free for the startups and investors who participate. The Alliance does not collect any fees or take equity thanks to this generous underwriting from Pacific Western Bank as well as continuing supporters Wilson Sonsini and KPPB LLP. Increasing capital access for innovative companies across the expansive SoCal region is core to The Alliance's mission and this particular program is a key ingredientAndy Wilson, Executive Director of the Alliance, said, "We are so fortunate in SoCal to have so many amazing founders building great startups across this massive and diverse region. However, access to critical early stage capital is not equally available to all. We rely on great partners like Pacific Western Bank who share our commitment to the region to deliver high impact programs like the SoCal Venture Pipeline." "We are very excited to partner with the Alliance on the important mission of the SoCal Venture Pipeline program,We are committed to supporting the venture community and entrepreneurs, and the Alliance has the great ability to bring together up-and-coming tech and life science communities and connect them to relevant investors. By working together and combining our two networks, we'll be able to connect promising early stage startups with venture capital, with the hopes of creating a more balanced and diverse group of founders in the SoCal area." Mark diTargiani, SVP of Pacific Western Bank's technology banking practice. As part of the new sponsorship agreement, the program will now be renamed "The SoCal Venture Pipeline powered by Pacific Western Bank" and will continue to focus on matchmaking qualified early stage founders seeking seed and series A capital with the right investors. Startups based in the SoCal region who apply to be in the SVP program undergo a rigorous screening process by a team of investment professionals before being accepted into the program. Once accepted they are further vetted before receiving highly targeted personal introductions to appropriate investors in the Alliance's extensive and growing network of venture capital partners. Since launching in March of 2021, over 250 startups have applied to the SoCal Venture Pipeline program of which 31 have been accepted and received vital support through connections to investors, advisors, and additional capital resources. As a result of the program, several startups have secured venture funding and more success stories are in process. For SoCal-based tech startups that are raising $1M+ of seed or $4M+ of Series A institutional capital and meet the guidelines outlined in the program FAQ, apply now to begin the process of getting connected to the right investors. About The Alliance for Southern California Innovation The Alliance for Southern California Innovation (the "Alliance") is a not for profit formed in 2017 that has successfully brought together the heft of Southern California's top research institutions, local business leaders, and world-class advisors to focus on bridging critical gaps in the SoCal innovation ecosystem. The goal of the Alliance is to engage and unify SoCal's compelling diversity of talent, ideas, and perspectives in order to optimize the conditions for the region's innovators to bring breakthroughs to the world. About Pacific Western Bank Pacific Western Bank is a commercial bank with over $40 billion in assets headquartered in Los Angeles, California, with an executive office in Denver, Colorado. The Bank is focused on relationship-based business banking to small, middle-market, and venture-backed businesses nationwide. The Bank provides venture banking products including a comprehensive suite of financial services focused on entrepreneurial and venture-backed businesses and their venture capital and private equity investors, with offices located in key innovation hubs across the United States.

Read More

SMALL BUSINESS ADVICE

Simply Business Partners with biBERK to Offer Workers' Compensation Coverage to Small Business Customers

Simply Business, LLC | September 27, 2022

Simply Business, LLC., a Boston-based digital insurance agency focused on small businesses, today announced the launch of a partnership with biBERK Business Insurance, a Berkshire Hathaway company, to offer workers' compensation products online to small business owners in the United States.Through this new partnership, small business owners can receive a biBERK workers' compensation quote through the Simply Business website. They also have the option to digitally bind policies and speak to a licensed insurance agent to ensure that the coverage they've selected best meets the needs of their business. "We're committed to helping small businesses grow by providing specially tailored insurance solutions, and this new partnership makes it easier for our customers to get exactly what they need,With the help of biBERK, we're able to provide more comprehensive coverage to entrepreneurs across the country." David Summers, Group CEO of Simply Business This offering is currently available to small business owners in Washington D.C. and all 46 states where private carriers are eligible to operate. About Simply Business Simply Business is changing the way small business owners find business insurance by offering customers tailored insurance coverage online. The company began in the United Kingdom and expanded to the United States in 2017, naming Boston home. With over 850,000 customers globally, Simply Business has become a leader in the space through its commitment to a customer-first model, focusing heavily on simplicity, choice and value. biBERK biBERK is a small business insurance company that's part of the Berkshire Hathaway Insurance Group. All of Company's major insurance subsidiaries are rated A++ by A M Best Company with millions of customers and over 75 years of insurance experience.

Read More

MANAGEMENT

Capital CDC Supports Local Economic Development and Business Resources in New Mexico

Capital CDC | September 27, 2022

Capital CDC strives to make a difference in the communities we serve through unwavering advocacy and reinvestment in local economic development.Recently, Capital CDC donated $15,000 to WESST, a non-profit, small business development and training organization committed to growing New Mexico's economy by cultivating entrepreneurship. Since 2013, Capital CDC has provided financial donations to non-profits and economic development organizations in New Mexico totaling $124,500. Capital CDC contributes to these types of organizations annually to help grow the resources available for small businesses in New Mexico. "We are so grateful for the generous gift we recently received from Capital CDC! Thank you for supporting WESST's transformational work with New Mexico small businesses. With this support, WESST continues providing supportive business services and access to capital for the diverse entrepreneurs who need it most. This work wouldn't be possible without partners like you!" Katie Knipe, VP of Development at WESST.

Read More

FINANCE, BUSINESS STRATEGY

The Alliance for Southern California Innovation partners with Pacific Western Bank to support early stage startups in the region

Pacific Western Bank | September 20, 2022

The Alliance for SoCal Innovation ("The Alliance") is proud to announce that they have formally entered into a multi-year agreement with Pacific Western Bank to be the new lead sponsor of the SoCal Venture Pipeline program (SVP) which connects promising early stage startups with venture capital in order to improve access to institutional capital across the SoCal region. Entering its second year, the SVP program is completely free for the startups and investors who participate. The Alliance does not collect any fees or take equity thanks to this generous underwriting from Pacific Western Bank as well as continuing supporters Wilson Sonsini and KPPB LLP. Increasing capital access for innovative companies across the expansive SoCal region is core to The Alliance's mission and this particular program is a key ingredientAndy Wilson, Executive Director of the Alliance, said, "We are so fortunate in SoCal to have so many amazing founders building great startups across this massive and diverse region. However, access to critical early stage capital is not equally available to all. We rely on great partners like Pacific Western Bank who share our commitment to the region to deliver high impact programs like the SoCal Venture Pipeline." "We are very excited to partner with the Alliance on the important mission of the SoCal Venture Pipeline program,We are committed to supporting the venture community and entrepreneurs, and the Alliance has the great ability to bring together up-and-coming tech and life science communities and connect them to relevant investors. By working together and combining our two networks, we'll be able to connect promising early stage startups with venture capital, with the hopes of creating a more balanced and diverse group of founders in the SoCal area." Mark diTargiani, SVP of Pacific Western Bank's technology banking practice. As part of the new sponsorship agreement, the program will now be renamed "The SoCal Venture Pipeline powered by Pacific Western Bank" and will continue to focus on matchmaking qualified early stage founders seeking seed and series A capital with the right investors. Startups based in the SoCal region who apply to be in the SVP program undergo a rigorous screening process by a team of investment professionals before being accepted into the program. Once accepted they are further vetted before receiving highly targeted personal introductions to appropriate investors in the Alliance's extensive and growing network of venture capital partners. Since launching in March of 2021, over 250 startups have applied to the SoCal Venture Pipeline program of which 31 have been accepted and received vital support through connections to investors, advisors, and additional capital resources. As a result of the program, several startups have secured venture funding and more success stories are in process. For SoCal-based tech startups that are raising $1M+ of seed or $4M+ of Series A institutional capital and meet the guidelines outlined in the program FAQ, apply now to begin the process of getting connected to the right investors. About The Alliance for Southern California Innovation The Alliance for Southern California Innovation (the "Alliance") is a not for profit formed in 2017 that has successfully brought together the heft of Southern California's top research institutions, local business leaders, and world-class advisors to focus on bridging critical gaps in the SoCal innovation ecosystem. The goal of the Alliance is to engage and unify SoCal's compelling diversity of talent, ideas, and perspectives in order to optimize the conditions for the region's innovators to bring breakthroughs to the world. About Pacific Western Bank Pacific Western Bank is a commercial bank with over $40 billion in assets headquartered in Los Angeles, California, with an executive office in Denver, Colorado. The Bank is focused on relationship-based business banking to small, middle-market, and venture-backed businesses nationwide. The Bank provides venture banking products including a comprehensive suite of financial services focused on entrepreneurial and venture-backed businesses and their venture capital and private equity investors, with offices located in key innovation hubs across the United States.

Read More

SMALL BUSINESS ADVICE

Simply Business Partners with biBERK to Offer Workers' Compensation Coverage to Small Business Customers

Simply Business, LLC | September 27, 2022

Simply Business, LLC., a Boston-based digital insurance agency focused on small businesses, today announced the launch of a partnership with biBERK Business Insurance, a Berkshire Hathaway company, to offer workers' compensation products online to small business owners in the United States.Through this new partnership, small business owners can receive a biBERK workers' compensation quote through the Simply Business website. They also have the option to digitally bind policies and speak to a licensed insurance agent to ensure that the coverage they've selected best meets the needs of their business. "We're committed to helping small businesses grow by providing specially tailored insurance solutions, and this new partnership makes it easier for our customers to get exactly what they need,With the help of biBERK, we're able to provide more comprehensive coverage to entrepreneurs across the country." David Summers, Group CEO of Simply Business This offering is currently available to small business owners in Washington D.C. and all 46 states where private carriers are eligible to operate. About Simply Business Simply Business is changing the way small business owners find business insurance by offering customers tailored insurance coverage online. The company began in the United Kingdom and expanded to the United States in 2017, naming Boston home. With over 850,000 customers globally, Simply Business has become a leader in the space through its commitment to a customer-first model, focusing heavily on simplicity, choice and value. biBERK biBERK is a small business insurance company that's part of the Berkshire Hathaway Insurance Group. All of Company's major insurance subsidiaries are rated A++ by A M Best Company with millions of customers and over 75 years of insurance experience.

Read More

MANAGEMENT

Capital CDC Supports Local Economic Development and Business Resources in New Mexico

Capital CDC | September 27, 2022

Capital CDC strives to make a difference in the communities we serve through unwavering advocacy and reinvestment in local economic development.Recently, Capital CDC donated $15,000 to WESST, a non-profit, small business development and training organization committed to growing New Mexico's economy by cultivating entrepreneurship. Since 2013, Capital CDC has provided financial donations to non-profits and economic development organizations in New Mexico totaling $124,500. Capital CDC contributes to these types of organizations annually to help grow the resources available for small businesses in New Mexico. "We are so grateful for the generous gift we recently received from Capital CDC! Thank you for supporting WESST's transformational work with New Mexico small businesses. With this support, WESST continues providing supportive business services and access to capital for the diverse entrepreneurs who need it most. This work wouldn't be possible without partners like you!" Katie Knipe, VP of Development at WESST.

Read More

Events