Past & future: Resources for small and medium-sized businesses

KENNETH ANDREW | February 24, 2020

article image
2019 was an incredible year for marketing professionals, with a wealth of new information and resources for small and medium-sized businesses. And as a marketer, it’s important — now more than ever — to stay up to date with the most impactful and current trends in the industry today. We’ve compiled some of our top content for SMBs to help you continue to grow your business and expand your reach in 2020.

Spotlight

Entrepreneur First

We invest in the world’s most ambitious technologists to help you build world-class deep technology startups from scratch in London, Singapore and Berlin. We help you find your co-founder and commercialise your technology through our intensive programme to give you the best possible support in the first years of your startup’s life. Since 2011, we’ve created over 80 startups worth over $1 billion including Magic Pony Technology, Tractable, StackHut, Pi-Top, OpenCosmos, Status Today and CloudNC.

OTHER ARTICLES

HOW TO ADDRESS CYBERSECURITY CHALLENGES USING THE NIST FRAMEWORK

Article | February 25, 2020

For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically. In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes. The act resulted in the Small Business Cybersecurity Corner website. Launched in 2019, it provides a centralized source of everything from information about dangerous cyberattacks to employee training tips. By all accounts, the NIST has met its mandate by making cybersecurity less confusing and risky for the businesses that suffer the most. Now it’s up to those small businesses to take that advice and run with it.

Read More

30 Ideas for Small Businesses that Make Money

Article | February 25, 2020

How to Make Money in Business with a Side Hustle Gone are the days of searching print ads for a job to make a living. In today’s environment, the internet is at your fingertips, making it easier than ever for small businesses that make money to start. In fact, setting up two streams of income can be a simple task. Just ask yourself: The internet provides ample opportunities to finance and start small businesses that make money quickly. Many of these opportunities use the skills you already have. These skills can be anything from grammar or technical skills to social media skills. For example, a nutritionist could easily make the case for starting a health food company. Meanwhile, an accountant could partner with a software developer to create a better tax preparation service. You may be better positioned than most people to take advantage of an opportunity by leveraging the expertise you already have. Just because you already have a full-time job doesn’t mean you can’t make multiple streams of income through side jobs. As you pursue these jobs, keeping a positive mindset will be a key to your success.

Read More

Self Branding Tips For Small Business Owners

Article | February 25, 2020

Branding can be referred to as the marketing and advertising of an individual, business or an organization for recognition and promotion. It can be a term, a logo or any feature that recognizes an individual’s goods or services distinct from others in the competition. The practice of branding is said to have begun in ancient Egypt wherein one person’s cattle was differentiated from the others by burning a unique symbol into the animal’s skin to prevent any theft. The term has been extended so as to promote the strategic values of a business and make the customer buy the product or service.

Read More

5 Best Practices for Small Business Owner Taxes in 2020

Article | February 25, 2020

Your clients are counting on you to shepherd them through the often-onerous process of filing both their business and personal taxes. This can be particularly tough for small business clients, many of whom may just be starting out and have yet to put into place the best practices to limit their company's tax liability. Hopefully, your clients are using cloud-based software and other technology to more efficiently and accurately track their receipts and finances, making it easier for you to square away their taxes this year. Of course, businesses will also require guidance to help them avoid problems that go beyond accurate record-keeping. Here are five ways you can help smooth out the filing process for your small business clients this tax season:

Read More

Spotlight

Entrepreneur First

We invest in the world’s most ambitious technologists to help you build world-class deep technology startups from scratch in London, Singapore and Berlin. We help you find your co-founder and commercialise your technology through our intensive programme to give you the best possible support in the first years of your startup’s life. Since 2011, we’ve created over 80 startups worth over $1 billion including Magic Pony Technology, Tractable, StackHut, Pi-Top, OpenCosmos, Status Today and CloudNC.

Events