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Overspending Mistakes Your Small Business May Be Overlooking
CHRIS PORTEOUS | February 18, 2020
Earshot is helping major brands more effectively sift through social media to easily find the people or posts relevant to specific brands or campaigns. Through the patent pending Decibel Level scoring system
Article | July 7, 2021
Small business owners can face many pitfalls when writing content for their marketing campaigns. Search engine algorithms update, audience behaviors change, and it's critical to be sensitive and responsive to them for the business’s benefit.
Most managers deal with three problems in content writing and promotion. The good news is that proven strategies can help overcome those crises and take your content marketing campaigns to a new level.The below content marketing tips reveal the nature of each content crisis and provide recovery strategies for dealing with them in small business marketing.
There’s rarely any downtime in the world of public relations, but the COVID-19 pandemic is kicking crisis communications into overdrive for small businesses across the country. On Monday, March 16, Vancouver-headquartered Reformation made a big move: on Instagram, Facebook, Linkedin and its website, the PR firm began offering free consulting for Canadian businesses with 50 or fewer employees. “First and foremost, we’re a small business,” says founder and principal Amanda Haines Lazeski. “We know the inherent risk that this crisis comes with, especially for small businesses—it really has the potential for massive devastation
What is your best tip to have customers pay you faster?
To help business owners get paid faster, we asked CEOs and business professionals their best insights. From making the switch to digital invoices to accepting multiple forms of payment, several ways may help you collect your customer payments faster for years to come and the continued success of your business.
Small business apps automate a range of straightforward tasks, leading to fewer wasted resources and a direct boost to revenue and profits. Employees often save dozens of hours every week after a business has transitioned to a new tech stack. Yet many small business owners still rely on outdated and time-sapping manual systems and legacy software. And they’re needlessly losing money in the process. Modern apps designed for small companies enable business owners to boost productivity, improve customer satisfaction, and focus on what’s most important.
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