Most Prominent Digital Marketing Tools for Small Businesses

Digital Marketing Tools for Small Businesses
The digital market has always been dynamic, demanding continuous up-gradation of marketing strategies. As we are heading towards the end of 2021, other than ourselves, it is a time to bring changes in our strategies as well.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.“

- Neil Patel
 
Often, utilizing online marketing tools for small businesses is an expensive call, as per the previous adage. But not anymore; we now have a complete list of economic and efficient digital marketing tools for small businesses. We now have free marketing tools to help small business owners with their marketing efforts to make it more inexpensive. Let us have a look at the importance of digital marketing in business operations.

Importance of digital marketing tools:
  • A better understanding of your customers
  • Equals the playfield for every business
  • Flexibility in reach without demographic boundaries
  • Cost-effective
  • Increases interaction and builds brand loyalty
  • Contributes to the tracking and monitoring of replies
  • Enables to target the right audience at the right time
  • Personalization is possible
  • Eases mobile marketing

Considering the importance of digital marketing tools for small businesses, let us quickly jump into the core aspect of the blog and know different types of online marketing tools for small businesses in detail.

Types Of Digital Marketing Tools 


Email Marketing Tools

Small businesses face several challenges due to a lack of budget and resources. Email marketing tools are well suited to a small business's minimal budget. Email marketing should be a required component of every business plan. Email marketing is one of the top three most effective platforms for increasing website traffic, lead generation, and sales. This section covers the most widely used email marketing tools by small businesses.

Mailchimp

Mailchimp is one of the best online marketing tools for small businesses. Mailchimp is the ideal tool for small businesses with a free basic service initially, and later you can move to paid service.

Mailchimp now offers a slew of features:
  • Segmentation and personalization
  • Landing page builders
  • Form builders
  • Audience insights
  • CRM tools
  • Predictive insights

By utilizing Mailchimp, ‘Her Campus Media’ increased its subscriber base by 72%. Her Campus Media, founded in 2009 by three Harvard undergraduate students, inspires women to make the most of their academic careers. Their primary difficulty was to empower their members while remaining orderly and current with their content. Her Campus Media's formerly maintained email lists manually, but the combination of Mailchimp with Drupal streamlined the process.

Moosend

Moosend is a feature-rich email marketing and marketing automation tool. It is the most intuitive and cost-effective of our digital marketing solutions. The primary features of Moosend are email templates, easy automation, codeless campaigns, and extensive tracking and automation options.

Other email marketing tools are HubSpot, Benchmark, Hatchbuck, Zapier, and Litmus, to pen down a few.

Analytics Tools


Google analytics

It is one of the top analytics tools on the market and a completely free marketing tool for the base edition. It is one of the easiest-to-use and most versatile digital marketing tools available. It enables you to watch and analyze customer data, online traffic, and website visitors, as well as the keywords people use to reach your site on Google, the demographics and interests of your users, and the number of time visitors spends on your site.

“Google only loves you when everyone else loves you first.”

- Wendy Piersall, Blogger & Book Author

Brian Gavin Diamond is a Texas-based personalized diamond jewelry manufacturer that sells primarily online. Understanding user pre-purchase behavior was supposed to boost online sales. So, they used Google Analytics to do that. The tool revealed that their new design line drew huge curiosity and boosted sales by 6%. So, they planned to develop a similar inventory line in a few days. Consequently, payment page checkout increased by 60%.

Other Analytics tools: Buzzsumo, kissmetrics, Hotjar, and GoodData.

Content Marketing Tools


Grammarly

Grammarly is an artificial intelligence-powered digital writing aid that includes a slew of expert-level editing features in its premium edition. It is one of the most straightforward and user-friendly digital marketing solutions available. It incorporates an automated grammar and punctuation checks and suggestions to enhance conciseness and word choice, eliminate passive voice, and improve the content's overall tone.

WordPress

WordPress is a platform for creating SEO-optimized blogs. WordPress is the most user-friendly content management system and is relatively well-priced. Moreover, most websites on the internet nowadays are built using WordPress. Therefore, it is an all-purpose website creation tool.

Social Media Marketing Tools

For businesses, social media has turned into a primary marketing platform. Social media has ascended to the pinnacle of lead nurturing and connection building. The most often used internet tools for marketing strategy are social media marketing tools for small businesses.

Buffer

Buffer is a fundamental and straightforward social media marketing tool for small businesses. It is a versatile marketing software application. Buffer is a scheduling solution that automates tasks, includes a content library, and offers robust statistics.

Hootsuite

Hootsuite enables you to save time by allowing you to schedule your social media postings in advance. Consequently, you may complete the preparation of all your social media material for weeks or months in a single session. It's one of the best marketing apps for small businesses since it includes a variety of functions such as analytics and monitoring. Additionally, you can monitor brand mentions and manage responses from a single dashboard.

Conclusion

To stay current in the changing digital world, you should be a jack of all trades and utilize as many of the above-mentioned digital marketing tools as possible to create the most effective strategy. There are plenty of free marketing tools to avail the benefits with budget constraints.

FAQ:  

  

What is the most effective form of digital marketing?

Content marketing, email marketing, and social media marketing are the most successful forms of digital marketing for small businesses. These methods of marketing assist firms in reaching a broader audience in a short period.

Which marketing technique is the most effective for small businesses?

Marketing tools for small companies come in various forms and sizes, making it difficult to choose the proper ones for your organization.
  • Communication tools
  • Social scheduler tools
  • Email marketing automation tools

What is the best marketing strategy?

Below are a few best marketing strategies:
  • Content marketing
  • Inbound marketing
  • Search engine optimization
  • Social media marketing
  • Account-based marketing and retargeting

Spotlight

CFOs for Hire

CFOs for Hire (part of the CPAs for Hire LLC network of professional services) was founded on the premise that many growing businesses have reached the point of needing a retained, in-house accounting and finance professional to help achieve their goals, but are not ready to take on the burden of a full-time CFO. With Part-time CFO Services, businesses can retain the expertise of a CFO, but scaled to their needs and budget. Part-time CFO Services is affordable and will generally pay for itself or more in net savings due to a focus on savings strategies and avoidance of costly compliance penalties and interest.

OTHER ARTICLES
MARKETING AND NETWORKING

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | February 14, 2024

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

Read More
Marketing and Networking

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | October 23, 2021

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

Read More
Marketing and Networking

7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 21, 2022

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

Read More

How to Report Revenue on a Small-Business Credit Card Application

Article | February 10, 2020

When filling out the “revenue” portion of a small-business credit card application, you want to make your small business or side hustle look its very best without stretching the truth. But revenue can swing dramatically from year to year, and credit card applications often don’t spell out what you should or shouldn’t include when reporting it. So what counts as an honest, just-the-facts answer? Generally, in credit card applications, issuers want to know your verifiable gross revenue from the previous year.

Read More

Spotlight

CFOs for Hire

CFOs for Hire (part of the CPAs for Hire LLC network of professional services) was founded on the premise that many growing businesses have reached the point of needing a retained, in-house accounting and finance professional to help achieve their goals, but are not ready to take on the burden of a full-time CFO. With Part-time CFO Services, businesses can retain the expertise of a CFO, but scaled to their needs and budget. Part-time CFO Services is affordable and will generally pay for itself or more in net savings due to a focus on savings strategies and avoidance of costly compliance penalties and interest.

Related News

MARKETING AND NETWORKING, SMALL BUSINESS TRENDS

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

TECHNOLOGY

Zapier launches an all-in-one automation platform to transform operations at more than 600,000 businesses

PR Newswire | January 26, 2024

Today, Zapier, the #1 workflow automation platform for small and midsize businesses, announced the addition of two new products to its platform—Zapier Tables and Zapier Interfaces. Comprised of a suite of no-code tools, including advanced workflow logic, a database tool, and a no-code app builder, Zapier's automation platform empowers companies to modernize workflows and build tailored, complete, and reliable solutions, all without the need for a developer. "When you think of Zapier, you may think of us as an app-to-app integration and basic workflows, but with the Zapier automation platform, we're so much more," says Zapier CEO and co-founder Wade Foster. "With Tables, Interfaces, and Zaps, our customers have a custom and complete workflow builder that can scale to solve any problem." The Zapier automation platform offers customers a full suite of no-code automation tools, allowing users to connect more than 6,000 apps. This expansive integration library allows businesses to create workflows that connect all the tools they already use, streamlining operations and increasing productivity. Customers like Dan Dorato-Hankins, CTO of Vector Media, the largest transit ad company in the US, are leveraging Zapier's new tools to optimize operations. With Zapier Tables, Dan built a complete and customized workflow that automated much of the company's new employee onboarding all within Zapier. "For me, Zapier was originally the glue to hold all of the pieces together. Now, with new releases like Tables and Interfaces, Zapier is transforming into the whole toolbox," says Dan. By providing customers with new tools and an intuitive interface, the Zapier automation platform allows customers to unify logins, cut costs, and streamline operations with interfaces, workflows, and data storage all on a single platform. With its user-friendly design, no-code automation tools, and library of templates, combining Tables and Interfaces enables businesses to build custom, flexible, and reliable workflows, empowering them to grow and succeed. About Zapier: Founded in 2011, Zapier is the #1 workflow automation platform for small and midsize businesses. By connecting more than 6,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most.

Read More

SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Read More

MARKETING AND NETWORKING, SMALL BUSINESS TRENDS

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

TECHNOLOGY

Zapier launches an all-in-one automation platform to transform operations at more than 600,000 businesses

PR Newswire | January 26, 2024

Today, Zapier, the #1 workflow automation platform for small and midsize businesses, announced the addition of two new products to its platform—Zapier Tables and Zapier Interfaces. Comprised of a suite of no-code tools, including advanced workflow logic, a database tool, and a no-code app builder, Zapier's automation platform empowers companies to modernize workflows and build tailored, complete, and reliable solutions, all without the need for a developer. "When you think of Zapier, you may think of us as an app-to-app integration and basic workflows, but with the Zapier automation platform, we're so much more," says Zapier CEO and co-founder Wade Foster. "With Tables, Interfaces, and Zaps, our customers have a custom and complete workflow builder that can scale to solve any problem." The Zapier automation platform offers customers a full suite of no-code automation tools, allowing users to connect more than 6,000 apps. This expansive integration library allows businesses to create workflows that connect all the tools they already use, streamlining operations and increasing productivity. Customers like Dan Dorato-Hankins, CTO of Vector Media, the largest transit ad company in the US, are leveraging Zapier's new tools to optimize operations. With Zapier Tables, Dan built a complete and customized workflow that automated much of the company's new employee onboarding all within Zapier. "For me, Zapier was originally the glue to hold all of the pieces together. Now, with new releases like Tables and Interfaces, Zapier is transforming into the whole toolbox," says Dan. By providing customers with new tools and an intuitive interface, the Zapier automation platform allows customers to unify logins, cut costs, and streamline operations with interfaces, workflows, and data storage all on a single platform. With its user-friendly design, no-code automation tools, and library of templates, combining Tables and Interfaces enables businesses to build custom, flexible, and reliable workflows, empowering them to grow and succeed. About Zapier: Founded in 2011, Zapier is the #1 workflow automation platform for small and midsize businesses. By connecting more than 6,000 of the most popular work apps, Zapier empowers its users to make the most of the tools they already use—and to focus on what matters most.

Read More

SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Read More

Events