The digital market has always been dynamic, demanding continuous up-gradation of marketing strategies. As we are heading towards the end of 2021, other than ourselves, it is a time to bring changes in our strategies as well.
“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.“
- Neil Patel
Often, utilizing online marketing tools for small businesses is an expensive call, as per the previous adage. But not anymore; we now have a complete list of economic and efficient digital marketing tools for small businesses. We now have free marketing tools to help small business owners with their marketing efforts to make it more inexpensive. Let us have a look at the importance of digital marketing in business
Importance of digital marketing tools:
A better understanding of your customers
Equals the playfield for every business
Flexibility in reach without demographic boundaries
Increases interaction and builds brand loyalty
Contributes to the tracking and monitoring of replies
Enables to target the right audience at the right time
Personalization is possible
Eases mobile marketing
Considering the importance of digital marketing tools for small businesses, let us quickly jump into the core aspect of the blog and know different types of online marketing tools for small businesses in detail.
Types Of Digital Marketing Tools
Email Marketing Tools
Small businesses face several challenges due to a lack of budget and resources. Email marketing tools are well suited to a small business's minimal budget. Email marketing
should be a required component of every business plan. Email marketing is one of the top three most effective platforms for increasing website traffic, lead generation, and sales. This section covers the most widely used email marketing tools by small businesses.
Mailchimp is one of the best online marketing tools
for small businesses. Mailchimp is the ideal tool for small businesses with a free basic service initially, and later you can move to paid service.
Mailchimp now offers a slew of features:
Segmentation and personalization
Landing page builders
By utilizing Mailchimp, ‘Her Campus Media’ increased its subscriber base by 72%. Her Campus Media, founded in 2009 by three Harvard undergraduate students, inspires women to make the most of their academic careers. Their primary difficulty was to empower their members while remaining orderly and current with their content. Her Campus Media's formerly maintained email lists manually, but the combination of Mailchimp with Drupal streamlined the process.
Moosend is a feature-rich email marketing and marketing automation tool. It is the most intuitive and cost-effective of our digital marketing solutions. The primary features of Moosend are email templates, easy automation, codeless campaigns, and extensive tracking and automation options.
Other email marketing
tools are HubSpot, Benchmark, Hatchbuck, Zapier, and Litmus, to pen down a few.
It is one of the top analytics tools on the market and a completely free marketing tool for the base edition. It is one of the easiest-to-use and most versatile digital marketing tools available. It enables you to watch and analyze customer data, online traffic, and website visitors, as well as the keywords people use to reach your site on Google, the demographics and interests of your users, and the number of time visitors spends on your site.
“Google only loves you when everyone else loves you first.”
- Wendy Piersall, Blogger & Book Author
Brian Gavin Diamond is a Texas-based personalized diamond jewelry manufacturer that sells primarily online. Understanding user pre-purchase behavior was supposed to boost online sales. So, they used Google Analytics to do that. The tool revealed that their new design line drew huge curiosity and boosted sales by 6%. So, they planned to develop a similar inventory line in a few days. Consequently, payment page checkout increased by 60%.
Other Analytics tools: Buzzsumo, kissmetrics, Hotjar, and GoodData.
Content Marketing Tools
Grammarly is an artificial intelligence-powered digital writing aid that includes a slew of expert-level editing features in its premium edition. It is one of the most straightforward and user-friendly digital marketing solutions available. It incorporates an automated grammar and punctuation checks and suggestions to enhance conciseness and word choice, eliminate passive voice, and improve the content's overall tone.
WordPress is a platform for creating SEO-optimized blogs. WordPress is the most user-friendly content management system and is relatively well-priced. Moreover, most websites on the internet nowadays are built using WordPress. Therefore, it is an all-purpose website creation tool.
Social Media Marketing Tools
For businesses, social media has turned into a primary marketing platform. Social media has ascended to the pinnacle of lead nurturing and connection building. The most often used internet tools for marketing strategy are social media marketing tools
for small businesses.
Buffer is a fundamental and straightforward social media marketing tool for small businesses. It is a versatile marketing software application. Buffer is a scheduling solution that automates tasks, includes a content library, and offers robust statistics.
Hootsuite enables you to save time by allowing you to schedule your social media postings in advance. Consequently, you may complete the preparation of all your social media material for weeks or months in a single session. It's one of the best marketing apps for small businesses since it includes a variety of functions such as analytics and monitoring. Additionally, you can monitor brand mentions and manage responses from a single dashboard.
To stay current in the changing digital world, you should be a jack of all trades and utilize as many of the above-mentioned digital marketing tools as possible to create the most effective strategy. There are plenty of free marketing tools to avail the benefits with budget constraints.
What is the most effective form of digital marketing?
Content marketing, email marketing, and social media marketing are the most successful forms of digital marketing for small businesses. These methods of marketing assist firms in reaching a broader audience in a short period.
Which marketing technique is the most effective for small businesses?
Marketing tools for small companies come in various forms and sizes, making it difficult to choose the proper ones for your organization.
Social scheduler tools
Email marketing automation tools
What is the best marketing strategy?
Below are a few best marketing strategies:
Search engine optimization
Social media marketing
Account-based marketing and retargeting