Most Prominent Digital Marketing Tools for Small Businesses

Sneha Hull | December 16, 2021 | 181 views

Digital Marketing Tools for Small Businesses
The digital market has always been dynamic, demanding continuous up-gradation of marketing strategies. As we are heading towards the end of 2021, other than ourselves, it is a time to bring changes in our strategies as well.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.“

- Neil Patel
 
Often, utilizing online marketing tools for small businesses is an expensive call, as per the previous adage. But not anymore; we now have a complete list of economic and efficient digital marketing tools for small businesses. We now have free marketing tools to help small business owners with their marketing efforts to make it more inexpensive. Let us have a look at the importance of digital marketing in business operations.

Importance of digital marketing tools:
  • A better understanding of your customers
  • Equals the playfield for every business
  • Flexibility in reach without demographic boundaries
  • Cost-effective
  • Increases interaction and builds brand loyalty
  • Contributes to the tracking and monitoring of replies
  • Enables to target the right audience at the right time
  • Personalization is possible
  • Eases mobile marketing

Considering the importance of digital marketing tools for small businesses, let us quickly jump into the core aspect of the blog and know different types of online marketing tools for small businesses in detail.

Types Of Digital Marketing Tools 


Email Marketing Tools

Small businesses face several challenges due to a lack of budget and resources. Email marketing tools are well suited to a small business's minimal budget. Email marketing should be a required component of every business plan. Email marketing is one of the top three most effective platforms for increasing website traffic, lead generation, and sales. This section covers the most widely used email marketing tools by small businesses.

Mailchimp

Mailchimp is one of the best online marketing tools for small businesses. Mailchimp is the ideal tool for small businesses with a free basic service initially, and later you can move to paid service.

Mailchimp now offers a slew of features:
  • Segmentation and personalization
  • Landing page builders
  • Form builders
  • Audience insights
  • CRM tools
  • Predictive insights

By utilizing Mailchimp, ‘Her Campus Media’ increased its subscriber base by 72%. Her Campus Media, founded in 2009 by three Harvard undergraduate students, inspires women to make the most of their academic careers. Their primary difficulty was to empower their members while remaining orderly and current with their content. Her Campus Media's formerly maintained email lists manually, but the combination of Mailchimp with Drupal streamlined the process.

Moosend

Moosend is a feature-rich email marketing and marketing automation tool. It is the most intuitive and cost-effective of our digital marketing solutions. The primary features of Moosend are email templates, easy automation, codeless campaigns, and extensive tracking and automation options.

Other email marketing tools are HubSpot, Benchmark, Hatchbuck, Zapier, and Litmus, to pen down a few.

Analytics Tools


Google analytics

It is one of the top analytics tools on the market and a completely free marketing tool for the base edition. It is one of the easiest-to-use and most versatile digital marketing tools available. It enables you to watch and analyze customer data, online traffic, and website visitors, as well as the keywords people use to reach your site on Google, the demographics and interests of your users, and the number of time visitors spends on your site.

“Google only loves you when everyone else loves you first.”

- Wendy Piersall, Blogger & Book Author

Brian Gavin Diamond is a Texas-based personalized diamond jewelry manufacturer that sells primarily online. Understanding user pre-purchase behavior was supposed to boost online sales. So, they used Google Analytics to do that. The tool revealed that their new design line drew huge curiosity and boosted sales by 6%. So, they planned to develop a similar inventory line in a few days. Consequently, payment page checkout increased by 60%.

Other Analytics tools: Buzzsumo, kissmetrics, Hotjar, and GoodData.

Content Marketing Tools


Grammarly

Grammarly is an artificial intelligence-powered digital writing aid that includes a slew of expert-level editing features in its premium edition. It is one of the most straightforward and user-friendly digital marketing solutions available. It incorporates an automated grammar and punctuation checks and suggestions to enhance conciseness and word choice, eliminate passive voice, and improve the content's overall tone.

WordPress

WordPress is a platform for creating SEO-optimized blogs. WordPress is the most user-friendly content management system and is relatively well-priced. Moreover, most websites on the internet nowadays are built using WordPress. Therefore, it is an all-purpose website creation tool.

Social Media Marketing Tools

For businesses, social media has turned into a primary marketing platform. Social media has ascended to the pinnacle of lead nurturing and connection building. The most often used internet tools for marketing strategy are social media marketing tools for small businesses.

Buffer

Buffer is a fundamental and straightforward social media marketing tool for small businesses. It is a versatile marketing software application. Buffer is a scheduling solution that automates tasks, includes a content library, and offers robust statistics.

Hootsuite

Hootsuite enables you to save time by allowing you to schedule your social media postings in advance. Consequently, you may complete the preparation of all your social media material for weeks or months in a single session. It's one of the best marketing apps for small businesses since it includes a variety of functions such as analytics and monitoring. Additionally, you can monitor brand mentions and manage responses from a single dashboard.

Conclusion

To stay current in the changing digital world, you should be a jack of all trades and utilize as many of the above-mentioned digital marketing tools as possible to create the most effective strategy. There are plenty of free marketing tools to avail the benefits with budget constraints.

FAQ:  

  

What is the most effective form of digital marketing?

Content marketing, email marketing, and social media marketing are the most successful forms of digital marketing for small businesses. These methods of marketing assist firms in reaching a broader audience in a short period.

Which marketing technique is the most effective for small businesses?

Marketing tools for small companies come in various forms and sizes, making it difficult to choose the proper ones for your organization.
  • Communication tools
  • Social scheduler tools
  • Email marketing automation tools

What is the best marketing strategy?

Below are a few best marketing strategies:
  • Content marketing
  • Inbound marketing
  • Search engine optimization
  • Social media marketing
  • Account-based marketing and retargeting

Spotlight

CutShort

Conventional job boards are noisy and non-personalized for your context. They mostly act like "resume databases" where data is sold to anyone who is willing to pay.CutShort takes an innovative approach. It combines technologies such as AI and machine learning to understand your context and match people accordingly. It respects your privacy and brings in a fine balance between the needs of recruiters and candidates.

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How to Choose the Right Small Business Accounting Software?

Article | March 23, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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MARKETING AND NETWORKING

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | May 20, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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MARKETING AND NETWORKING

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | February 21, 2022

Introduction With numerous tasks and operations to take care of, from basic invoicing and billing to project management and tax calculations, small business owners find it a nerve-wracking challenge to keep track of all monetary transactions and manage accounts payable. In addition, the advent of digitization, the growing penetration of cloud-based solutions in the industry, and the introduction of cutting-edge accounting software, among others, are eliminating the extra use of paper, pens, files, and voluminous binders. Because of these small business financing trends, businesses and start-ups are increasingly inclined toward online financial management tools, such as small business accounting software, to handle their financial data. The small business accounting software assists them in examining their financial condition along with accurately recording businesses’ cash flow, generating reports, tracking transactions, monitoring account balances, billing customers, creating purchase orders, and much more. Owing to such compelling features, these small business financial management solutions are garnering massive popularity in the industry. Small Business Accounting Software: Emerging Financial Needs in the Industry Running a small business sometimes entails wearing several hats, such as sending emails, paying suppliers, invoicing, creating processes, and preparing financial reports. All these are essential tasks, along with the other small business operations, such as employee management and work management, among others. None of the additional responsibilities faced by small business owners are as crucial as accounting. Robust accounting processes are vital for keeping businesses in excellent financial condition and helping owners to make smarter decisions. Accounting software provides various features that can facilitate the smooth operation of the organization. From processing invoices to monitoring cash flow, here are the primary ways accounting software can assist owners to meet financial requirements for small businesses and promote growth. Automate Invoicing and Billing Due to the shortage of cash inflow, it is vital for small businesses to keep the cash flowing by billing clients and crediting customers on time. Accounting software assists small businesses in automating the billing process, enabling owners to create recurring invoices, send follow-up reminders, and accept digital payments directly from the invoices. It also assists in tracking all unpaid invoices and preventing accidental missing payments, thereby fending off potential losses. Expense Tracking A common accounting mistake that small businesses often make is failing to accurately track business costs and expenses, which causes a shortage of cash flow. The deployment of the right small business accounting software prevents this from happening and enables firms to keep track of all the spending and identify the source where the money is being spent. Efficient Inventory Management Proper inventory management is a crucial part of small businesses as they cannot stock products in large quantities due to the unavailability of a large amount of capital. Good inventory management is necessary to guarantee an adequate supply and deliver superior customer service. Accounting software aids small businesses in recording stock keeping unit (SKU) codes, monitoring goods, preparing reports, tracking products sold, and running reports on which items firms are doing well and which ones aren’t. Bank Reconciliation Small business accounting solutions simplify one of the most fundamental tasks of the company—bank reconciliation. It enables small business owners to access their bank statements directly from the accounting solutions, along with comparing bank statements, balancing debits and credits, and identifying any discrepancies at the end of each financial period. The Final Thought Maintaining correct financial records at all times is essential for the success of small businesses and start-ups. For maintaining proper accounts, these businesses need a system that overcomes the drawbacks of traditional accounting tools such as spreadsheets. With the introduction of novel accounting software integrated with artificial intelligence, big data, and other technologies, these financial management solutions are paving the way for small businesses.

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SMALL BUSINESS ADVICE

Small Business Financial Management: One-Stop Solution for Financial Hurdles

Article | September 23, 2022

Introduction Managing finances is crucial for organizations, especially small businesses, to create a stable financial future in which the business is less likely to fail. Small businesses and start-up companies have to face numerous challenges and even bear losses at their introductory stage due to the difficulties in maintaining proper cash flow. According to a study, around 61% of small business owners say that they face challenges in handling consistent and steady cash flow. Many start-ups undertake operational business activities after obtaining loans from different financial institutions due to insufficient cash flow and capital. Hence, to keep small business operations running smoothly, they need to optimize the inflow and outflow of cash and financial management. Small business financial management assists these start-up companies in reducing financial costs, facilitating the availability of investment, and planning, organizing, directing, and controlling financial activities. With competition intensifying in the sector, the need for financial management is becoming even more critical for small businesses. Why Are Financial Management Solutions Becoming Imperative for Small Businesses? Running a small business is not an easy task. Even if you have a great idea and a large number of people longing for your product or service, the financial difficulties of operating a small business can quickly escalate and hamper the business. A plethora of expected and unexpected issues, such as overhead costs, rising interest or inflation rates, impending tax deadlines, remediating damage from a natural disaster, and many more, can create insurmountable obstacles for small business owners. Whether it is insufficient cash flow or a lack of accurate monthly reconciliation reports, many small business finance-related issues can be avoided with the proper management of finance and reporting. What are the other small business money management challenges that financial management solutions can assist to overcome? Let's see: Poor cash flow management Managing a budget Planning future expenses Controlling debt Inconsistent cash flow Tips for Effective Small Business Financial Management Small businesses today are highly fragile due to excessive competition in the industry. Hence, start-ups and new companies have to invest a significant amount of money in order to keep their business fully functional and running. Right from accumulating funds to allocating and spending them, it is crucial for small business owners to have a transparent view of their financial position and business undertakings to engage in planning for efficient utilization of available resources. Effective financial management not only assists in managing small businesses' finance and rotating the cash invested in the business, but it also assists in analyzing revenue generation, formulating suitable financial strategies, and calculating adequate returns, among others. It is undoubtedly one of the most important aspects of businesses, irrespective of their size. With an increasing need for managing huge funds, continuous transactions, daily cash flow, payrolls, and others, it is becoming even more critical for small businesses and start-ups to manage their finances effectively. Here are some of the vital tips that can help small businesses analyze and manage their finance effectively: Prioritize business financial planning Create a budget and stick to it Analyze cash flow Keep business and personal finances separate Focus on expenditures but also ROI Monitor spending Opt for a financial solution or service Final Thoughts With the fast-changing financial requirements of small businesses and the emergence of novel small business financing trends, entrepreneurs are emphasizing streamlining and managing their financial chores. To overcome a growing number of financial obstacles, leading financial solution developers are aiming at integrating advanced technologies such as artificial intelligence, machine learning, and data analytics in novel small business financial management solutions. This is anticipated to create a strong demand for innovative financial management tools, such as small business accounting software, across the industry in the forthcoming years.

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CutShort

Conventional job boards are noisy and non-personalized for your context. They mostly act like "resume databases" where data is sold to anyone who is willing to pay.CutShort takes an innovative approach. It combines technologies such as AI and machine learning to understand your context and match people accordingly. It respects your privacy and brings in a fine balance between the needs of recruiters and candidates.

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Alaska Communications expands fiber internet to Anchorage, Fairbanks and Soldotna

Alaska Communications | December 02, 2022

For Anchorage bed and breakfast owner Kathryn Deal, having slow internet is a matter of having guests or no guests .Oftentimes, the first thing guests ask when they’re checking in is, ‘what’s your Wi-Fi password,’” said Deal. “Even when people are on vacation, they need reliable connectivity. It’s important to my business and my guests. My new fiber service has been a game-changer. Like small business owners, families need fast, reliable and affordable broadband to keep up with today’s demands. That’s why Alaska Communications is delivering the fastest home internet speeds in three communities with Alaska Communications Fiber. Using cutting-edge fiber optic technology, the broadband provider is leading the way in how fiber is delivered to end users. The company’s new broadband internet product is 100% fiber to the premise, delivering ultra-low latency, symmetric 2.5 gigabit per second connectivity directly to homes and businesses. Unlike cable modem networks commonly used to deliver high-speed internet to most urban Alaska homes, fiber-to-the-home greatly simplifies service delivery. Alaska Communications’ fiber-based broadband transmit faster symmetrical internet speeds with lower latency and higher reliability than cable modem providers.Some of our guests are surprised that we have fiber in Alaska – the latest technology,” said Deal. “The future is fiber and that’s our focus, The way people use the internet has fundamentally changed. This means that the way the internet is delivered also needs to change. Faster speeds, lower latency and higher reliability along with more choices – that’s what we’re bringing to our community in Alaska.” Mark Ayers, chief technology officer at Alaska Communications. Select neighborhoods in Anchorage, Fairbanks and Soldotna are eligible for service this year, with additional neighborhoods and communities planned for future years. To check if your home or business is eligible to receive fiber-to-the-home service, About Alaska Communications Alaska Communications, an affiliate of ATN International, Inc. (NASDAQ: ATNI), is the leading provider of advanced broadband and managed IT services for businesses and consumers in Alaska. The company operates a highly reliable, advanced statewide data network with the latest technology and the most diverse undersea fiber optic system connecting Alaska to the contiguous U.S.

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MARKETING AND NETWORKING

GPS Insight Continues to Enhance Fleet + Field Offering Across Small Business, Franchise, and Mid-Enterprise Customers

GPS Insight | December 01, 2022

GPS Insight, a leading provider of SaaS-based fleet and field service management software solutions, today announced enhancements to its integrated Field Service Management (FSM) suite, marking significant strides towards the empowerment of both fleet and field service companies to seamlessly manage their mobile assets and mobile workforces together. Strengthening its position in an FSM market expected to grow 19% annually over the next eight years, GPS Insight laid the foundation for its integrated Field Service Management solution with the 2020 acquisition of ServiceBridge and the 2021 acquisition of FieldAware. Just recently, GPS Insight also acquired Certified Tracking Solutions, a leader in fleet and field services specializing in document digitization. Following recent FSM acquisitions, GPS Insight has demonstrated its value to fleet and field service industries at large through a list of accolades, including the Compass Intelligence 2022 IoT Vehicle Telematics Company of the Year, the Business Intelligence Group 2022 Sustainability Leadership Award, and being named a Construction Executive 2022 Top Construction Technology Firm. "By acquiring existing best-in-class field service solutions and integrating them with our GPS fleet management technology, we're able to bring better visibility and efficiency for our customers to save them time and money, We've created a powerful roadmap that empowers our end-users while boosting our return on investment for both platforms. In short, GPS Insight is bringing fleet and field together like never before." Shay Demmons, Chief Product Officer of GPS Insight. The Field Service Management suite is being tailored to integrate with GPS Insight fleet management, empowering business leaders to ensure alignment among workers across both fleet and field. Significant product enhancements that support the synergy of fleet and field service management include: an app switcher to toggle between fleet and field applications; ability to schedule jobs based on technician working hours, skills, permits, etc.; long cycle crew work such as multi-visit jobs; a live map for a "command center" view of field operations; timesheets showing jobs performed, hours worked, hours traveled, and overtime earned; and to help businesses scale, a rich ecosystem of integrations with best-in-class ERP and accounting applications. In addition to significant product updates across the Field Service Management Suite, FieldAware for Mid-Enterprise is featuring a facelift, modernizing the web app to follow best-in-class practices for displaying menus and options, refreshing web and mobile app branding to align with parent GPS Insight's robust fleet and field portfolio, and paving the way for the future of fleet and field. Effective field service management software is transforming industries, reducing errors and redundant tasks, and giving fleet managers, field technicians, and back-office operations peace of mind," added Demmons. "Companies of all sizes now see the value in digitizing operations to keep up with the competition, as well as the leap in efficiency that creates a better customer experience and boosts retention. About GPS Insight GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights. Organizations across the globe turn to GPS Insight when they have high operating costs, are worried about safety on the roads, and struggle with fleet and field inefficiencies that waste valuable time and money. GPS Insight offers best-of-breed technology for organizations with drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. GPS Insight provides many solutions that include vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.

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Cross River Teams Up with Brooklyn Chamber Again to Distribute Grants to Further Support Women and Minority Owned Businesses

Cross River | November 28, 2022

Cross River Bank (Cross River), a technology infrastructure provider that offers embedded financial solutions, today announced that along with the Brooklyn Chamber of Commerce, it has distributed $1,000-$5,000 grants to support the revitalization and recovery of local small businesses who have experienced post-pandemic challenges. “Partnering with the Chamber has provided Cross River the opportunity to bring truly impactful philanthropy to the Brooklyn community and directly effectuate the expansion of financial inclusion among diverse communities,We are proud of the difference these funds make in the survival of these businesses and look forward to providing many more minority and women-owned small businesses with the financial support they need and deserve.” Eugene Shvartsman, Head of Government Affairs at Cross River and Brooklyn Alliance Capital Board Member. The grants are part of the Small Business Grant Program, a collaboration between Cross River and the Chamber, that provides financial support to minority and women-owned businesses. The program is funded by Cross River and applications are processed through the Chamber’s economic development arm, Brooklyn Alliance Capital. The Brooklyn Chamber’s partnership with Cross River on the small business grant program is truly one of the most impactful initiatives we have undertaken to help our businesses recover,” said Randy Peers, President and CEO of the Brooklyn Chamber of Commerce. “These grants go to small businesses that couldn’t access other means of support, the majority of which are minority or women-owned. On November 14th, representatives from Cross River were joined by Stevenson Joseph, Director of the Brooklyn Alliance Capital Lending Program, Matt Caserta, VP of Small Business Support at the Brooklyn Chamber of Commerce, and Luc Saint-Preux, Director of Neighborhood Outreach at the Brooklyn Chamber of Commerce for the grant distribution. Made in advance of Small Business Saturday, the most recent round of funding illustrates Cross River’s commitment to supporting small businesses and expanding financial inclusion. The Brooklyn Chamber Orchestra is committed bringing music to this generation of classical music lovers and the development of the next,” said Phil Nuzzo, Artistic Director of the Brooklyn Chamber Orchestra. “Partnering with Cross River and the Brooklyn Chamber of Commerce helps us to further our children's programming to bring classical music to future generations in underserved communities.Funds of $5,000 were distributed to the Brooklyn Chamber Orchestra in Brooklyn Heights, an organization created to enrich and inspire through music, community engagement and education, and Rash nightclub in Bushwick, a LGBTQ+-friendly establishment that was the site of an arson attack only months after opening, while patrons were inside. Top Tech Electronics in Ridgewood Heights, a store for purchasing or repairing electronic devices, received a $1,000 grant as part of an effort to serve more businesses located on Knickerbocker Ave. As a business that was only 6 months old when we had to shut our doors after a targeted arson attack, we’ve spent the rest of the year scrambling to find financing to reopen,” said Jake Sillen Owner of Rash. “Many of the traditional channels of grants and loans in the city weren’t available to us because we didn’t have years of tax returns to refer to. The money will go towards replacing our service equipment that was damaged in the fire. As a lifelong resident of NYC and first-time business owner, I’m so grateful to groups like Cross River who are providing capital to entrepreneurs in tough situations like ours.” About Cross River Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, lending and crypto solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. Member FDIC.

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MANAGEMENT

Alaska Communications expands fiber internet to Anchorage, Fairbanks and Soldotna

Alaska Communications | December 02, 2022

For Anchorage bed and breakfast owner Kathryn Deal, having slow internet is a matter of having guests or no guests .Oftentimes, the first thing guests ask when they’re checking in is, ‘what’s your Wi-Fi password,’” said Deal. “Even when people are on vacation, they need reliable connectivity. It’s important to my business and my guests. My new fiber service has been a game-changer. Like small business owners, families need fast, reliable and affordable broadband to keep up with today’s demands. That’s why Alaska Communications is delivering the fastest home internet speeds in three communities with Alaska Communications Fiber. Using cutting-edge fiber optic technology, the broadband provider is leading the way in how fiber is delivered to end users. The company’s new broadband internet product is 100% fiber to the premise, delivering ultra-low latency, symmetric 2.5 gigabit per second connectivity directly to homes and businesses. Unlike cable modem networks commonly used to deliver high-speed internet to most urban Alaska homes, fiber-to-the-home greatly simplifies service delivery. Alaska Communications’ fiber-based broadband transmit faster symmetrical internet speeds with lower latency and higher reliability than cable modem providers.Some of our guests are surprised that we have fiber in Alaska – the latest technology,” said Deal. “The future is fiber and that’s our focus, The way people use the internet has fundamentally changed. This means that the way the internet is delivered also needs to change. Faster speeds, lower latency and higher reliability along with more choices – that’s what we’re bringing to our community in Alaska.” Mark Ayers, chief technology officer at Alaska Communications. Select neighborhoods in Anchorage, Fairbanks and Soldotna are eligible for service this year, with additional neighborhoods and communities planned for future years. To check if your home or business is eligible to receive fiber-to-the-home service, About Alaska Communications Alaska Communications, an affiliate of ATN International, Inc. (NASDAQ: ATNI), is the leading provider of advanced broadband and managed IT services for businesses and consumers in Alaska. The company operates a highly reliable, advanced statewide data network with the latest technology and the most diverse undersea fiber optic system connecting Alaska to the contiguous U.S.

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MARKETING AND NETWORKING

GPS Insight Continues to Enhance Fleet + Field Offering Across Small Business, Franchise, and Mid-Enterprise Customers

GPS Insight | December 01, 2022

GPS Insight, a leading provider of SaaS-based fleet and field service management software solutions, today announced enhancements to its integrated Field Service Management (FSM) suite, marking significant strides towards the empowerment of both fleet and field service companies to seamlessly manage their mobile assets and mobile workforces together. Strengthening its position in an FSM market expected to grow 19% annually over the next eight years, GPS Insight laid the foundation for its integrated Field Service Management solution with the 2020 acquisition of ServiceBridge and the 2021 acquisition of FieldAware. Just recently, GPS Insight also acquired Certified Tracking Solutions, a leader in fleet and field services specializing in document digitization. Following recent FSM acquisitions, GPS Insight has demonstrated its value to fleet and field service industries at large through a list of accolades, including the Compass Intelligence 2022 IoT Vehicle Telematics Company of the Year, the Business Intelligence Group 2022 Sustainability Leadership Award, and being named a Construction Executive 2022 Top Construction Technology Firm. "By acquiring existing best-in-class field service solutions and integrating them with our GPS fleet management technology, we're able to bring better visibility and efficiency for our customers to save them time and money, We've created a powerful roadmap that empowers our end-users while boosting our return on investment for both platforms. In short, GPS Insight is bringing fleet and field together like never before." Shay Demmons, Chief Product Officer of GPS Insight. The Field Service Management suite is being tailored to integrate with GPS Insight fleet management, empowering business leaders to ensure alignment among workers across both fleet and field. Significant product enhancements that support the synergy of fleet and field service management include: an app switcher to toggle between fleet and field applications; ability to schedule jobs based on technician working hours, skills, permits, etc.; long cycle crew work such as multi-visit jobs; a live map for a "command center" view of field operations; timesheets showing jobs performed, hours worked, hours traveled, and overtime earned; and to help businesses scale, a rich ecosystem of integrations with best-in-class ERP and accounting applications. In addition to significant product updates across the Field Service Management Suite, FieldAware for Mid-Enterprise is featuring a facelift, modernizing the web app to follow best-in-class practices for displaying menus and options, refreshing web and mobile app branding to align with parent GPS Insight's robust fleet and field portfolio, and paving the way for the future of fleet and field. Effective field service management software is transforming industries, reducing errors and redundant tasks, and giving fleet managers, field technicians, and back-office operations peace of mind," added Demmons. "Companies of all sizes now see the value in digitizing operations to keep up with the competition, as well as the leap in efficiency that creates a better customer experience and boosts retention. About GPS Insight GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights. Organizations across the globe turn to GPS Insight when they have high operating costs, are worried about safety on the roads, and struggle with fleet and field inefficiencies that waste valuable time and money. GPS Insight offers best-of-breed technology for organizations with drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. GPS Insight provides many solutions that include vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.

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Cross River Teams Up with Brooklyn Chamber Again to Distribute Grants to Further Support Women and Minority Owned Businesses

Cross River | November 28, 2022

Cross River Bank (Cross River), a technology infrastructure provider that offers embedded financial solutions, today announced that along with the Brooklyn Chamber of Commerce, it has distributed $1,000-$5,000 grants to support the revitalization and recovery of local small businesses who have experienced post-pandemic challenges. “Partnering with the Chamber has provided Cross River the opportunity to bring truly impactful philanthropy to the Brooklyn community and directly effectuate the expansion of financial inclusion among diverse communities,We are proud of the difference these funds make in the survival of these businesses and look forward to providing many more minority and women-owned small businesses with the financial support they need and deserve.” Eugene Shvartsman, Head of Government Affairs at Cross River and Brooklyn Alliance Capital Board Member. The grants are part of the Small Business Grant Program, a collaboration between Cross River and the Chamber, that provides financial support to minority and women-owned businesses. The program is funded by Cross River and applications are processed through the Chamber’s economic development arm, Brooklyn Alliance Capital. The Brooklyn Chamber’s partnership with Cross River on the small business grant program is truly one of the most impactful initiatives we have undertaken to help our businesses recover,” said Randy Peers, President and CEO of the Brooklyn Chamber of Commerce. “These grants go to small businesses that couldn’t access other means of support, the majority of which are minority or women-owned. On November 14th, representatives from Cross River were joined by Stevenson Joseph, Director of the Brooklyn Alliance Capital Lending Program, Matt Caserta, VP of Small Business Support at the Brooklyn Chamber of Commerce, and Luc Saint-Preux, Director of Neighborhood Outreach at the Brooklyn Chamber of Commerce for the grant distribution. Made in advance of Small Business Saturday, the most recent round of funding illustrates Cross River’s commitment to supporting small businesses and expanding financial inclusion. The Brooklyn Chamber Orchestra is committed bringing music to this generation of classical music lovers and the development of the next,” said Phil Nuzzo, Artistic Director of the Brooklyn Chamber Orchestra. “Partnering with Cross River and the Brooklyn Chamber of Commerce helps us to further our children's programming to bring classical music to future generations in underserved communities.Funds of $5,000 were distributed to the Brooklyn Chamber Orchestra in Brooklyn Heights, an organization created to enrich and inspire through music, community engagement and education, and Rash nightclub in Bushwick, a LGBTQ+-friendly establishment that was the site of an arson attack only months after opening, while patrons were inside. Top Tech Electronics in Ridgewood Heights, a store for purchasing or repairing electronic devices, received a $1,000 grant as part of an effort to serve more businesses located on Knickerbocker Ave. As a business that was only 6 months old when we had to shut our doors after a targeted arson attack, we’ve spent the rest of the year scrambling to find financing to reopen,” said Jake Sillen Owner of Rash. “Many of the traditional channels of grants and loans in the city weren’t available to us because we didn’t have years of tax returns to refer to. The money will go towards replacing our service equipment that was damaged in the fire. As a lifelong resident of NYC and first-time business owner, I’m so grateful to groups like Cross River who are providing capital to entrepreneurs in tough situations like ours.” About Cross River Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, lending and crypto solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. Member FDIC.

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