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Most Prominent Digital Marketing Tools for Small Businesses

Sneha Hull | December 16, 2021 | 279 views

Digital Marketing Tools for Small Businesses
The digital market has always been dynamic, demanding continuous up-gradation of marketing strategies. As we are heading towards the end of 2021, other than ourselves, it is a time to bring changes in our strategies as well.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.“

- Neil Patel
 
Often, utilizing online marketing tools for small businesses is an expensive call, as per the previous adage. But not anymore; we now have a complete list of economic and efficient digital marketing tools for small businesses. We now have free marketing tools to help small business owners with their marketing efforts to make it more inexpensive. Let us have a look at the importance of digital marketing in business operations.

Importance of digital marketing tools:
  • A better understanding of your customers
  • Equals the playfield for every business
  • Flexibility in reach without demographic boundaries
  • Cost-effective
  • Increases interaction and builds brand loyalty
  • Contributes to the tracking and monitoring of replies
  • Enables to target the right audience at the right time
  • Personalization is possible
  • Eases mobile marketing

Considering the importance of digital marketing tools for small businesses, let us quickly jump into the core aspect of the blog and know different types of online marketing tools for small businesses in detail.

Types Of Digital Marketing Tools 


Email Marketing Tools

Small businesses face several challenges due to a lack of budget and resources. Email marketing tools are well suited to a small business's minimal budget. Email marketing should be a required component of every business plan. Email marketing is one of the top three most effective platforms for increasing website traffic, lead generation, and sales. This section covers the most widely used email marketing tools by small businesses.

Mailchimp

Mailchimp is one of the best online marketing tools for small businesses. Mailchimp is the ideal tool for small businesses with a free basic service initially, and later you can move to paid service.

Mailchimp now offers a slew of features:
  • Segmentation and personalization
  • Landing page builders
  • Form builders
  • Audience insights
  • CRM tools
  • Predictive insights

By utilizing Mailchimp, ‘Her Campus Media’ increased its subscriber base by 72%. Her Campus Media, founded in 2009 by three Harvard undergraduate students, inspires women to make the most of their academic careers. Their primary difficulty was to empower their members while remaining orderly and current with their content. Her Campus Media's formerly maintained email lists manually, but the combination of Mailchimp with Drupal streamlined the process.

Moosend

Moosend is a feature-rich email marketing and marketing automation tool. It is the most intuitive and cost-effective of our digital marketing solutions. The primary features of Moosend are email templates, easy automation, codeless campaigns, and extensive tracking and automation options.

Other email marketing tools are HubSpot, Benchmark, Hatchbuck, Zapier, and Litmus, to pen down a few.

Analytics Tools


Google analytics

It is one of the top analytics tools on the market and a completely free marketing tool for the base edition. It is one of the easiest-to-use and most versatile digital marketing tools available. It enables you to watch and analyze customer data, online traffic, and website visitors, as well as the keywords people use to reach your site on Google, the demographics and interests of your users, and the number of time visitors spends on your site.

“Google only loves you when everyone else loves you first.”

- Wendy Piersall, Blogger & Book Author

Brian Gavin Diamond is a Texas-based personalized diamond jewelry manufacturer that sells primarily online. Understanding user pre-purchase behavior was supposed to boost online sales. So, they used Google Analytics to do that. The tool revealed that their new design line drew huge curiosity and boosted sales by 6%. So, they planned to develop a similar inventory line in a few days. Consequently, payment page checkout increased by 60%.

Other Analytics tools: Buzzsumo, kissmetrics, Hotjar, and GoodData.

Content Marketing Tools


Grammarly

Grammarly is an artificial intelligence-powered digital writing aid that includes a slew of expert-level editing features in its premium edition. It is one of the most straightforward and user-friendly digital marketing solutions available. It incorporates an automated grammar and punctuation checks and suggestions to enhance conciseness and word choice, eliminate passive voice, and improve the content's overall tone.

WordPress

WordPress is a platform for creating SEO-optimized blogs. WordPress is the most user-friendly content management system and is relatively well-priced. Moreover, most websites on the internet nowadays are built using WordPress. Therefore, it is an all-purpose website creation tool.

Social Media Marketing Tools

For businesses, social media has turned into a primary marketing platform. Social media has ascended to the pinnacle of lead nurturing and connection building. The most often used internet tools for marketing strategy are social media marketing tools for small businesses.

Buffer

Buffer is a fundamental and straightforward social media marketing tool for small businesses. It is a versatile marketing software application. Buffer is a scheduling solution that automates tasks, includes a content library, and offers robust statistics.

Hootsuite

Hootsuite enables you to save time by allowing you to schedule your social media postings in advance. Consequently, you may complete the preparation of all your social media material for weeks or months in a single session. It's one of the best marketing apps for small businesses since it includes a variety of functions such as analytics and monitoring. Additionally, you can monitor brand mentions and manage responses from a single dashboard.

Conclusion

To stay current in the changing digital world, you should be a jack of all trades and utilize as many of the above-mentioned digital marketing tools as possible to create the most effective strategy. There are plenty of free marketing tools to avail the benefits with budget constraints.

FAQ:  

  

What is the most effective form of digital marketing?

Content marketing, email marketing, and social media marketing are the most successful forms of digital marketing for small businesses. These methods of marketing assist firms in reaching a broader audience in a short period.

Which marketing technique is the most effective for small businesses?

Marketing tools for small companies come in various forms and sizes, making it difficult to choose the proper ones for your organization.
  • Communication tools
  • Social scheduler tools
  • Email marketing automation tools

What is the best marketing strategy?

Below are a few best marketing strategies:
  • Content marketing
  • Inbound marketing
  • Search engine optimization
  • Social media marketing
  • Account-based marketing and retargeting

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