Most Effective Strategies of Google Ads for Small Businesses

Sneha Hull | January 7, 2022 | 6 views

Google Ads for Small Businesses
Google AdWords is the ideal option if you have a limited budget but high conversion goals. Google Ads is one of the most effective SEO techniques for your online advertising campaign since it enables you to target your audience directly.

For every dollar spent on Google Ads, you will get $8.00 in return. (Economic Consequences)

“If you build it… you may still need Google AdWords.”

– Jennifer Mesenbrink

Often, small company campaigns struggle to gain traction, and Google Ads assist them in doing so. Bear in mind, though, that AdWords is hard and tough to manage, but when done correctly, it may provide incredible results. Indeed, this may be accomplished by employing the most successful Google Ads for small business campaign ideas. This article will teach you how to use the most successful Google AdWords strategies to benefit your business in various ways.

To begin, let us quickly explore why small company owners should utilize Google AdWords.

Why Should Small Business Owners Use Google AdWords?

How to use Google AdWords for small businesses? This is a blog that goes into detail on this subject. In addition, Google AdWords provides small businesses with the flexibility and space necessary to run a low-risk, high-return marketing strategy. Google AdWords offers several benefits to small businesses.

Benefits of google ads for small businesses:
  • Complete control over landing pages
  • The ability to target local customers
  • The ability to track all of the specifics of your campaigns
  • A flexible marketing platform that generates a greater return on investment
  • Provides rapid and transparent results
  • The ability to manage your budget

Businesses earn on average $2 for every $1 spent on Google Ads. (Report on the Economic Impact of Google)

Consider the following example of a small business: "Away" is a direct-to-consumer eCommerce company based in the United States specializing in travel luggage.

The start-up, launched in 2015 by two former employees of Warby Parker, has succeeded in disrupting a sector. They have ousted a century-old competitor to become the luggage industry's market leader in the short period since its inception. Google Ads played a critical part in accomplishing this and continues to do so today!

Display advertising accounted for around 0.58 percent of Away's website traffic, with almost a third of that coming from the Google Display network.

4 Best Google AdWords Strategies for Small Businesses


Optimize Website

Most customers do not have the time to spend on your website searching for the appropriate product details page; they want comprehensive information the instant they click your ad. Failure to do so will hurt your sales and Google Ad quality score, resulting in a loss in ranking.

You must optimize your site by ensuring that the landing page exactly matches your advertisement. First, anyone who clicks on your advertisement is directed to the product page. Second, make your website's navigation simple. Finally, optimize your landing pages to increase conversions and the overall experience of your visitors on your site.

This is a critical component of any small business campaign and consistently ranks as the most effective tactic among all Google Ads. The best aspect of Google advertisements is that there is no minimum budget requirement, and you only pay when a person clicks on your ad. As a result, it is ideal for small business owners.

Set a Reasonable Budget

Another issue that frequently plagues small firms is a restricted marketing budget. When setting your AdWords budget for a small business campaign, several factors to consider.
  • Production costs
  • Rate of conversion
  • The value of a conversion
  • The optimal profit margins

On average, small and medium-sized businesses spend between $9000 and $10,000 on Google advertising. (WebEx)

Maintaining a daily budget of $10 to $50 is strongly suggested. (Google)

You may adjust your average daily budget at any moment and as frequently as desired. However, avoid regularly adjusting your budget since this may lower the effectiveness of your account, as Google will have to re-calibrate how they display your advertisements.

Google ads for small businesses are the best flexible option, and setting a reasonable budget for the campaign will be one of the best Google AdWords strategies.

Single Keyword Ad Group

This is referred to as the SKAG approach. Google Ads keywords are critical to the success of Google Ads. However, according to this method, segmenting your Google Ads account into Single Keyword Ad Groups makes managing and improving your campaigns easier.

“Be sure to segment your campaigns depending on the number and type of products you offer.”

- YorgoPetsas of Alensa LTD

For this account structure, you should concentrate on three keywords: broad match modifier, phrase match, and exact match. SKAGs deliver several advantages, including the following:
  • Improved click-through rates
  • Improved average positions
  • Lower cost per click (CPC)
  • Improved Quality Scores (QS)
  • Improved impression shares
  • Higher conversion rates

Keep It Local

Google AdWords has a particularly advantageous feature for small businesses: location targeting options. The most excellent aspect of this function is that you get to select where you want to go, whom you want to see, and when you want to see it.

For instance, if you operate a local business, you may like your adverts to display in search results for that region exclusively. Set your adverts to target a specified geographic area, ensuring that they reach the maximum number of prospective buyers.

Epilogue:

Google Ads for small businesses is difficult and frustrating, but you will be successful when done correctly and following the tactics outlined above. However, mastering optimization takes years of effort.

FAQ:


How effective are Google ads for small businesses?

Google Ads is an excellent tool for small companies to reach targeted consumers and measure their ROI. Google AdWords may be a highly successful method of acquiring new business if you are familiar with the local ad listings.

Do Google Ads work in the business?

Google Ads are cost-effective and practical for companies. They enable firms to reach a limitless target population at a low cost and are incredibly adaptable. You only pay for the outcomes you've specified.

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Time to Reinvent the Small Business Insurance

Article | December 16, 2021

Insurers should reconsider the SME market. Small enterprises face the recovery from disruptions with a new set of requirements. In addition, the pandemic pushed customers’ desires for a broader range of coverage, services, and distribution alternatives. As a result of the sensitivity to business insurance-related complications, business owners conduct a comprehensive analysis of the available solutions. There are various business insurance types available: Business Owner’s Insurance (BOI), Product Liability Insurance, Commercial Insurance, Directors and Officers Liability Insurance, and Workers Compensation Insurance. Insurers view disruptions as an opportunity rather than a threat; hence, they are now better prepared to adapt to a shifting market emphasis. Insurers Pay Attention to Changing Small Business Customer Needs The pandemic made small businesses aware of possible gaps in their insurance policies. The devastating impact of the pandemic on companies and the ongoing economic uncertainties present chances for insurers to take immediate and decisive action. Significant small business owners are looking for more coverage and price flexibility, additional risk management services, and new insurance providers. Insurers are strengthening their market position by launching additional commercial coverage and offering discounts in exchange. In addition, insurers are increasingly likely to offer cyber insurance coverage in a world dominated by the digital economy due to escalating concerns about cyber threats. Insurers are offering more adaptable solutions to increase affordability and satisfy the changing demands of consumers. Similarly, establish chances for differentiation by providing tailored, comprehensive risk management options. In light of the ever-evolving threat to small businesses, their insurance policies must reflect the present state of affairs. How are Insurers Enhancing Product Value as a Way Forward? Insurance is no longer only a product or commodity purchased based on price but, instead, a service solution purchased based on perceived value to decrease risk and control loss. By using data analytics and AI in different parts of their business, like underwriting, claims, marketing, and distribution, insurers can make better, more timely decisions about dynamic pricing for consumers. Below are a few more ways that insurers can enhance their product value for a better future: Redesign current plans to give additional flexibility in coverage, premium payments, and payment triggers Expand the stack by including new coverage like cyber, remote employees, climate risk, and cryptocurrencies Bundle more coverage to save time and money while increasing retention Keep automated tools easy to find, navigate, and integrate via applications and an intuitive website Go Robo offers digital solutions to assist small companies to manage their insurance portfolio, submit and follow-up on claims, and enhance risk management How Should Insurers Adjust to Win SME Market Share? Small business insurance covers everything and may be tailored to the needs of specific sectors and enterprises. However, current conditions provide incumbents with the incentive to reinvigorate their legacy companies and let new rivals enter the market and disrupt them. " Insurers must have the capabilities to understand their customers and have technical solutions allowing them to rapidly evolve and adapt solutions as the market changes." -O'Hearn, global insurance leader at PwC Below are a few ways that insurers can adjust to win SME market share: Concentrate On Prospering SME Segments The growth outlook for SMBs varied by segment and industry. Therefore, insurers must identify the businesses and market areas that will drive the next wave of development and then build products and capabilities to service them. Provincial NordWest, for instance, created a new digital attacker to aid micro and small SMEs. This method enabled Provinzial to target new markets. Develop New Products The liability of small businesses has taken on an entirely new form. The requirements of small and medium-sized enterprises (SMEs) have changed considerably; insurers should build solutions that adequately meet the new realities. Axa XL and Marsh launched usage-based, price-per-mile automobile insurance that allows businesses to pay only for their coverage. In addition, thimble permits clients in the United States to suspend their policy and payments for 30 days without termination. These product solutions directly fulfill the needs of SMEs for improved flexibility and a focus on value, while also encouraging trust and transparency. Future of Insurance for Small Businesses The game of insurance for small businesses is becoming digital. As the SME category has been primarily untouched thus far, there is a considerable possibility for profitable expansion through focused investment and a heightened emphasis on the area. The insurance sector is beginning to give the small company market its attention. The fundamental shift in efficiency and scalability brought about by digitalization, and the increased segmentation and analytical capabilities made possible by modern technology have made small business insurance far more effective. In addition, targeting the SME sector is no longer viable but lucrative. According to Fit Small Business, 36% of small businesses prefer to make an insurance claim online. Conclusion The opportunity exists for insurers to renew and update their business models to better serve small companies. For example, they may change their operating model to be more user-centric, agile, and direct. Regardless of the course insurers choose, the current market void represents a great opportunity. FAQ: Why Do You Need Small Business Insurance? Businesses require business insurance because it helps cover the expenses involved with property damage and liability claims. How much does small business insurance cost? Business insurance costs vary depending on the plans purchased and the coverage levels. Other variables include your industry, personnel count, revenue, and location. Which Type of Insurance Do Small Businesses require? Below are the different types of insurance small businesses require: General Liability Insurance Business Income Insurance Workers' Compensation Insurance

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MARKETING AND NETWORKING

Fintech Lending Trends Transforming the Small Businesses

Article | February 21, 2022

Fintech lending trends are enabling small business owners to access fresh funding through AI, machine learning, and big data. Fintech is a fast-growing section of the financial industry, yet little is known about its performance. For an extended period, borrowing from banks was difficult for startups, small companies, and entrepreneurs; however, the expansion of industry and Fintech solutions has prompted lenders to assist small businesses using the newest AI and data analytics technologies. “Many of the processes associated with running an SMB have traditionally been very paper-based, difficult and slow. But with the advent of new technological solutions, all of these processes will be transformed.” - Karen G. Mills, a senior fellow at Harvard Business School and author of the book Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity. The global financial industry is predicted to reach US$26.5 trillion in 2022, growing at a 6% compound annual growth rate. (The Business Research Company, 2020) From 2021 to 2025, the worldwide Fintech market is expected to increase at a CAGR of 23.58%. (Research and Markets, 2020) Small companies encounter a few significant challenges when it comes to financial management. Let us take a quick look at a few of them. Pain Points for SMEs Bank lending is frequently constrained because it takes more time and knowledge to comprehend small businesses than to grasp more standardized consumer enterprises. Also, due to the smaller loan amount, the typical relationship-based corporate banking model is expensive when dealing with small enterprises. Frequently, small businesses lack the required information, such as a history of audited financial statements, for banks to accurately analyze their cash flow position. In addition, banks are reducing their exposure to small firms due to regulatory requirements. Future of Fintech: B2B Lending By reorienting customer expectations, Fintech lenders have changed the future loan ecology. Fintech loan approval enables businesses to grow their assets, employment, and sales. Financial technology adoption is critical for small business growth and results in a greater return on investment. What’s Changed in B2B Lending Fintech? Offline businesses have historically relied on traditional financing, but online enterprises have always relied on equity. There are several trends that organizations should monitor, including the following: Cross-Border Payments B2B Lending Solutions Conversational Artificial Intelligence Accounts Payable Automation Electronic B2B Payments Smart Contracts BlockChain Emerging Fintech lenders are addressing this issue by doing more sophisticated creditworthiness assessments using real-time analysis of more data inputs. OnDeck is one such fintech lender. In addition, it uses machine learning to determine the creditworthiness of small enterprises. Debt vs. Equity in Financing Your Business Things with a return on investment of less than one year may make sense to finance using debt, as the return will be reasonably soon. On the other hand, it makes sense to fund long-term investments through stocks. Direct debt is a relatively new phenomenon in the world of Fintech firms. However, Fintech firms have various financing options, and depending completely on debt may be a sensible financial decision. How Can Businesses Take Advantage of Fintech Innovations? "In order to achieve the most from Fintech opportunities, companies in financial services need to treat Fintech innovation as a mainstream activity — and incorporate it within and across their entire organization." - Tek Yew Chia, Fintech Leader for KPMG in Singapore. Fintech organizations use AI and machine learning to automate manual processes such as risk modeling and credit decisioning. The adoption of Fintech solutions is having a profound effect on business operations. The following are the top three reasons why small and medium-sized businesses should invest in Fintech services: The scope of its capabilities and features The services are available for 24 hours a day The service's simplicity of installation, configuration, and use According to Weforum research, equity investment in FinTech startups doubled from $4 billion to more than $12 billion between 2013 and 2014. Due to the efficiency and effectiveness of FinTech solutions on a smaller scale, small firms will be one of the primary beneficiaries of FinTech's disruptive impact. Numerous firms benefit from enhanced, innovative Fintech solutions; here are a few highlighted examples. Reduced Costs Through the use of Fintech, the integration of physical and digital payment methods has been consolidated by combining bank account cards and client ids. This strategy enables organizations to operate more efficiently and at a lower total cost. Financial technology makes it possible for companies to send and receive money in different currencies without having to pay a lot in conversion fees. This speeds up the process of Fintech lending. Compliance and Security Many users disagree that Fintech Lending is secure. However, Fintech solutions are far more secure and safe than traditional banks. In addition, Fintech companies frequently invest heavily in their security infrastructure, both online and off. As a consequence, clients have confidence in the security of their data. Regulatory actions assure sound finances, governance, risk management, and compliance capabilities, therefore minimizing threats to the public safety net and potential harm to customers. Fintech firms do adhere to these regulatory requirements. Increased Transparency With the widespread use of Fintech in traditional banking, the phrase "transparency" is no longer a buzzword. Transparency in the payment sector also entails providing better visibility on payment timelines and outlining the path a customer's money will take during the payment journey. International payment solutions are redefining how the worldwide remittance process is seen. Notifying customers at critical points in the payment process, such as when money is received from a client and when it reaches a beneficiary's account. Overview of a Provider Amazon Amazon Lending was formed in 2012 to extend finance to small businesses selling on Amazon. Amazon's internal algorithms choose vendors based on data elements such as merchants' frequency of out-of-stock situations, the popularity of their items, and inventory cycles. Amazon provides retailers with three- to six-month loans ranging from $1,000 to $600,000 to assist with inventory purchases. According to reports, the firm charges up to 13.6% yearly interest rates. Conclusion Fintech has the potential to significantly and sustainably change small business finance, hence stimulating economic development. Furthermore, by integrating into the Fintech ecosystem, small businesses may access a variety of previously unavailable options. Disrupting the closed-door world of traditional financial institutions and mainstreaming alternative, technology-driven solutions creates a new industry while also enabling more entrepreneurs to start and grow their businesses. FAQ How is Fintech impacting the business? Fintech is transforming payment processing, money transferring, funding, accounting, and e-commerce. It helps businesses improve the process and create operational efficiencies. Why is Fintech so popular? Fintech helps businesses gain a share of online and offline markets, increase the customer base and achieve ambitious business goals. Which technologies are utilized in Fintech? There are some critical technologies in the focal point of discussion: Blockchain, Artificial Intelligence (AI), Security, the Internet of Things (IoT), and the cloud.

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Time to Embrace Networking Platforms and Build B2B Client Base

Article | October 23, 2021

The objective of any successful business is to convert each individual you encounter into a client. This is possible through effective networking. Therefore, business networking is an investment worth making. Picking the appropriate networking platforms is critical to propelling your organization to new heights. Entrepreneurs can create a healthy business environment through networking events. When it comes to client acquisition, B2B organizations have greater complexity and time constraints than B2C enterprises. Businesses that create alliances might operate exclusively for years, implying that corporate clients can outlive people by a large margin. There are several business-related online networking apps that can help you create a solid customer base. Business networking and entrepreneurship are critical components in increasing ROI. Let us quickly examine how networking and entrepreneurship are inextricably linked. Business Networking and Entrepreneurship Go Hand-In-Hand Often, networking is at the heart of small businesses. Whether you aspire to be a corporate behemoth or choose to keep your business small and manageable, you must develop connections in your industry and expand your contacts to other sectors to sustain and grow. Developing relationships can help you enter new markets or work with other businesses as a business owner. As a result, you can enhance your business's image, improve sales, or even open more branches. The reasons why entrepreneurs are using business networking apps are as follows: Networking aids in the discovery of new business prospects Obtain a return on your investment by establishing beneficial connections Through networking, entrepreneurs develop referral networks Increase brand recognition Broadens your business perspective Networking Can Increase Your Business' Net Worth Your network is your net worth. Eloqua, a platform for marketing automation and intelligence, was acquired by Oracle for $871 million in 2012. The transaction went well because Paul Teshima, co-founder of Eloqua, had built excellent relationships with Oracle executives. Indeed, Eloqua was acquired for more than 200% of its projected public market value, resulting in a net worth rise of more than $400 million for shareholders. Networking will give you a more significant negotiating position with investors. The higher the quality of your relationships, the easier it becomes to convince investors to invest in your firm. The availability of various networking apps for business makes it easier to establish connections with your prospective investors. In addition, networking platforms can help you highlight your USP and distinguish your business traits from those of your competitors. Let's quickly take a look at the top 3 B2B professional networking apps that help build social capital. Top 3 B2B Networking Platforms LinkedIn LinkedIn is one of the best networking apps for generating B2B lead generation. It is a professional networking website that solely focuses on professional networking. Over 750 million professionals use LinkedIn for networking, job growth, and other purposes. The platform uses wide range of methods for increasing your business's return on investment, including sponsored content, sponsored messaging, and text or video ads. The portal serves as a dependable source of information for B2B buyers: (Source: Eventige) 50% of buyers consult LinkedIn before making a purchase LinkedIn connects you to more specialists than any other site When it comes to networking over large groups or millennia, LinkedIn carves a niche for itself with its unique possibilities. Whether you're looking for new supply chain relationships, business talent, or nurturing prospects, you can access all the necessary tools and contact information. This is one of the most popular business networking platforms among entrepreneurs. Bizzabo Through virtual or in-person conferences, town halls, and summits, Bizzabo connects with new individuals and fosters professional partnerships. It is one of the greatest professional networking apps for event organizers looking for a virtual solution. To add to its benefits, this app is also available free on mobile applications. The platform is divided into two sections: one for individuals who attend conferences and the other for event organizers. Bizzabo can facilitate the seamless management of ticketing and registration, create an event website, create a plan, and access rich statistics to calculate the return on investment for your event. In addition, attendees may network using the app's capabilities, such as one-on-one messaging. Facebook With the caveat that it is not focused on professional networking as Linkedln, Facebook is an incredible tool for connecting with others. In fact, Facebook is most well-known for its ability to foster personal relationships. In addition, it provides advertising opportunities with the ability to target and optimize specific audiences. According to cazoomi, Facebook is the second-best ad platform for return on investment after Google. You may share ideas, ask questions, and receive comments from like-minded individuals directly through your Facebook profile. As a result, you can build numerous business relationships on Facebook, albeit more personally, than on specialist business networking apps. Conclusion: Choosing the appropriate networking platforms helps you derive quantifiable and definable outcomes from the actions conducted on the media. Leveraging networking entails utilizing it to your advantage to maximize your return on investment. Tracking social media ROI is critical for a dynamic, successful, entrepreneurial firm. FAQ: What are the different kinds of business networking? Casual contact networks Community service clubs Professional associations Online social media networks Which platform is used for professional networking? LinkedIn is the world's most popular online professional networking platform. It is used by millions of people in over 200 countries. Which is the most popular social media platform? With roughly 2.5 billion monthly users, Facebook is the most popular social networking platform.

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INDUSTRY OUTLOOK

How to Calculate the Growth of a Company and Improve It?

Article | April 12, 2022

“Growth is never by mere chance; it is the result of forces working together.” - James Cash Penney, founder, JC Penney Is the growth of your company healthy? If you are looking for an answer to this, you must measure its growth. Small business growth can be measured by using different types of metrics. However, effective business management demands meticulous planning and strategic judgments based on your organization's past performance. Assessing your company’s growth rate gives you an understanding of the current state of your organization. It also allows you to plan for the future and effectively allocate limited resources to your small business. In this article, we will discuss how to calculate the growth of a company and the ways to improve it. What Is Company Growth Rate and Why Is There a Need to Measure It? A company’s growth rate measures how a particular variable has changed over a specified period. Growth rates are frequently used to refer to the compounded annualized rate of growth of company revenue (CAGR), earnings, dividends, and even macroeconomic variables such as gross domestic product (GDP) and retail sales. The primary objective of a company's growth rate is to illustrate the company's current state and influence future planning. Rapid growth rates help you keep your success going, whereas slow growth rates highlight areas for improvement. The growth rate can be calculated on a weekly, monthly, or yearly basis, depending on the industry and the development stage of the business. It may be computed at any business growth stage, provided the firm or investor has the necessary data. It is important to calculate the company’s growth rate to evaluate how profitable and sustainable it can be. Key Factors for Calculating Growth of a Company Calculating the growth rate enables you to have a better understanding of your company's current situation and plan more effectively for the future. The true challenge, however, is how to determine the growth rate of a business. For instance, if you want to compare overall sales growth from Q3 last year to Q3 this year, you'll need the relevant revenue figures for both the quarters. The company growth rate formula is: Total revenue growth = [(current period revenue - previous same period revenue) / previous same period revenue] x 100 Define Your Business Goals and Gather Data Based on the Goals The first step in measuring your business's progress is setting your objectives. Companies can focus on various growth metrics, including revenue, increased sales, profitability, and an increased client base. Having a realistic approach will help you succeed. Data must be collected to achieve the goals after the organization has determined it. Collecting more data can help track business growth more accurately. Additional data can also assist in identifying and resolving possible business difficulties. Evaluate Sales and Earning As a small business owner, the first things that you will consider are sales and revenue generation. Therefore, a steady increase in money earned from commercial activities is an important indicator to keep an eye on. The focus should be on boosting earnings after determining the core sales figure. Various factors impact earnings, such as operational costs, financing, assets, and liabilities. Analysts frequently want a continued rise in earnings per share (EPS). A company with a high EPS is considered more profitable — a regular review of sales and profits assists in forecasting the growth rates of the business. Compute Revenue Growth Revenue growth is one of the easiest ways to track a business's progress over time. The compounded annual growth rate (CAGR) is used to calculate growth. This computation helps quantify growth over extended periods, such as five, ten, or twenty years. Let’s have a glance at the formula used to calculate the compound annual growth rate. The formula for CARG is: FV / PV)1/t – 1 = CARG However, you need to follow certain steps while calculating the compound annual growth rate: Divide the investment's ultimate value by its original value Increase the results by one divided by the number of years in the investment term Subtract one from the preceding result Use the trailing twelve-month figure to obtain the most up-to-date results. Benchmark Your Company Against Competitors While growth is critical within your organization, comparing growth to your competitors’ helps determine success in your domain. If you build your reputation in the market, you will get more clients and expand your business. You can obtain competitors’ data through various digital channels such as websites and social media platforms and compare it to your own. In addition, you can get more information from news stories, trade journals, or media coverage of your competition. It gives you valuable insight into your industry's competition and helps you expand your market share. How to Improve Business Growth? The growth of a company is the top priority for small businesses. After all, growth and expansion create additional revenue prospects. Enterprises expand as a result of continuously refining and adjusting procedures throughout their operations. The following are a few ways to make your small business more efficient, which leads to a faster growth rate for your business. Improve your conversion rate: You can increase revenue by improving your conversion rate. Only a small percentage of people who are introduced to your product or service end up buying it. Create a sales funnel: After creating a classifieds-based sales funnel, you'll be able to identify and target the stages during which the majority of clients decide not to move elsewhere. In addition, by establishing a proper channel, your clients will be able to observe how they are now engaging with your organization, which will make transactions less risky and time-consuming. Improve customer retention: Having a loyal consumer base helps you expand your business. A retention rate is the percentage of customers that continue to use your product over time and make repeat purchases. A CRM framework can aid you in maintaining control over client relationships. Conclusion It is important to measure the growth of a company regularly. Regular calculations help company owners maintain records that provide valuable insight into their business's performance, development, and expansion. Additionally, it ensures they expand at a rate, consistent with their established goals. FAQ: How do you calculate company growth? You can calculate company growth by: Defining the settings and collecting your data Subtract the revenue from the previous period from the income for the current period Divide the difference by the revenue for the preceding quarter How do you calculate the future growth rate of a company? Calculating the growth rate can be achieved by dividing the difference between the end and start value under consideration by the start value. Growth rates give insight into a firm's success and may be used to forecast future performance. What is the formula to calculate growth? Total revenue growth = [(current period revenue - previous same period revenue) / previous same period revenue] x 100

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Helpmonks Launches Dedicated Small Business Email Marketing Platform With Flat-Fee Option

Helpmonks | June 27, 2022

Helpmonks wants to simplify and streamline email marketing for small business owners and solopreneurs. The email team collaboration provider launched a new service that prevents small business owners from getting bogged down in the complexities of a larger, more collaborative email outreach platform. Helpmonks, an email management platform, offers a variety of features, including a shared inbox, advanced contact and company management, reporting, live chat, knowledge-base, and email marketing. To make marketing more affordable, Helpmonks created Sendmonks, a standalone email marketing and automation platform based on the parent service's years of experience with marketing clients. The new Sendmonks service features: Unique flat-fee pricing with a $99 monthly cost offers unlimited email newsletters, email automation, and sending. Tools for creating targeted email campaigns, sequences, drip emails, and newsletters, among other templates. Unlimited landing pages, dynamic forms, unlimited contacts, and unlimited users. Reports based on advanced analytics that let users fine-tune campaigns. The free plan includes landing pages, forms, email automation, and email sending. "With our shared inbox, we always made it easy to use our platform for sales and marketing. We decided to make our email marketing platform available as a standalone product for those who want to use a straightforward email marketing tool without paying the big bucks." -Nitai Aventaggiato, the CEO, Online marketers, e-commerce owners, newsletter creators, and online business creators from nearly any niche can choose Helpmonks' broader online marketing, email creation, and collaborative team platform for complex campaigns. This more comprehensive service is ideal for teams working together through a shared inbox. However, for small business owners who want a more uncomplicated, more manageable service that they can operate single-handedly, the new Sendmonks platform is an ideal solution. Sendmonks, as the first flat-fee service, keeps things as straightforward as possible while delivering a complete set of advanced email marketing tools. These include numerous professional templates for newsletters and drip campaigns that easily can be created within the platform. Sendmonks also offers activity-logging for tracking multiple email campaigns as efficiently as possible without a collaborative team. Not everyone wants or needs a shared inbox. However, everyone should use email marketing," says Nitai Aventaggiato. Sendmonks is our standalone Email Marketing & Email Automation Platform based on years of experience." According to Helpmonks, email marketing shouldn't be complicated to work powerfully. Campaign management tools that provide crucial delivery and campaign formation tools can create exponential results while being tailored for individual business owners. That's why the Sendmonks service offers a robust package of tools and combines it with unlimited sending for one single price. Online sellers interested in making their email marketing perform more effectively and profitably can now create their free marketing account.

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Emerald Holding, Inc. to Participate in the Sidoti Summer Small Cap Virtual Conference

Emerald Holding, Inc | June 14, 2022

Emerald Holding, Inc. (NYSE: EEX) (“Emerald” or the “Company”), announced that David Doft, Chief Financial Officer, is scheduled to participate in the Sidoti Summer Small Cap Virtual Conference. The Company will hold one-on-one investor meetings on Thursday, June 16, 2022, with a company presentation at 9:15 a.m. Eastern Time. Interested investors and other parties can access a live webcast of the presentation by visiting the Investors section of Emerald’s website at https://investor.emeraldx.com. An online replay will be available on the same website following the presentation. Management will also be available for one-on-one meetings with investors. About Emerald Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.

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At Lightfair 2022, Tuya Smart Will Present Smart Lighting Solutions

Tuya Smart | June 07, 2022

Tuya Smart, a prominent IoT development platform supplier, recently announced that it will attend the LightFair 2022 Trade Show and Conference. LightFair 2022 will be held in the Las Vegas Convention Center from June 19 to 23, 2022, with over 300 brands expected to attend. Tuya Smart will showcase its latest IoT lighting products and solutions under the theme "Light Up the Unlimited Future." The booth, which will be in West Hall 1915, will feature a wide range of lighting solutions for both commercial and residential applications. Visitors will be able to experience Tuya Smart's strong and seamless lighting solutions through interactive showroom displays. Tuya's Small and Medium Business (SMB) Lighting Control System and Residential Lighting Control System, both of which have a custom-built esports gaming room lighting experience, will have completely immersive rooms. Tuya Smart's lighting solutions and technologies enable marketers and developers to control smart lighting devices from a single app with ease. Tuya's single-app interface connects items across categories, brands, and communication protocols, allowing for customizable smart lighting settings and easy control. LightFair is the world's largest annual trade show and conference for architectural and commercial lighting. 310 major firms have already confirmed their participation at this year's trade event, which will display innovative lighting solutions. This year's event will span over 100,000 square feet of display rooms, separated into four pavilions to address a wide range of lighting requirements. According to Transparency Market Research, the global smart lighting market is expected to develop at a CAGR of 20.3 percent from now until 2031, when it is expected to exceed US$ 83.52 billion. Brands may take advantage of the growing rise of smart lighting by teaming with Tuya Smart to create attractive lighting scenarios in an easy and cost-effective manner. Tuya Smart will continue to push the boundaries of smart lighting development at LighFair 2022 and beyond, assisting brands and developers in making lighting smooth and efficient.

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MARKETING AND NETWORKING,TECHNOLOGY

Helpmonks Launches Dedicated Small Business Email Marketing Platform With Flat-Fee Option

Helpmonks | June 27, 2022

Helpmonks wants to simplify and streamline email marketing for small business owners and solopreneurs. The email team collaboration provider launched a new service that prevents small business owners from getting bogged down in the complexities of a larger, more collaborative email outreach platform. Helpmonks, an email management platform, offers a variety of features, including a shared inbox, advanced contact and company management, reporting, live chat, knowledge-base, and email marketing. To make marketing more affordable, Helpmonks created Sendmonks, a standalone email marketing and automation platform based on the parent service's years of experience with marketing clients. The new Sendmonks service features: Unique flat-fee pricing with a $99 monthly cost offers unlimited email newsletters, email automation, and sending. Tools for creating targeted email campaigns, sequences, drip emails, and newsletters, among other templates. Unlimited landing pages, dynamic forms, unlimited contacts, and unlimited users. Reports based on advanced analytics that let users fine-tune campaigns. The free plan includes landing pages, forms, email automation, and email sending. "With our shared inbox, we always made it easy to use our platform for sales and marketing. We decided to make our email marketing platform available as a standalone product for those who want to use a straightforward email marketing tool without paying the big bucks." -Nitai Aventaggiato, the CEO, Online marketers, e-commerce owners, newsletter creators, and online business creators from nearly any niche can choose Helpmonks' broader online marketing, email creation, and collaborative team platform for complex campaigns. This more comprehensive service is ideal for teams working together through a shared inbox. However, for small business owners who want a more uncomplicated, more manageable service that they can operate single-handedly, the new Sendmonks platform is an ideal solution. Sendmonks, as the first flat-fee service, keeps things as straightforward as possible while delivering a complete set of advanced email marketing tools. These include numerous professional templates for newsletters and drip campaigns that easily can be created within the platform. Sendmonks also offers activity-logging for tracking multiple email campaigns as efficiently as possible without a collaborative team. Not everyone wants or needs a shared inbox. However, everyone should use email marketing," says Nitai Aventaggiato. Sendmonks is our standalone Email Marketing & Email Automation Platform based on years of experience." According to Helpmonks, email marketing shouldn't be complicated to work powerfully. Campaign management tools that provide crucial delivery and campaign formation tools can create exponential results while being tailored for individual business owners. That's why the Sendmonks service offers a robust package of tools and combines it with unlimited sending for one single price. Online sellers interested in making their email marketing perform more effectively and profitably can now create their free marketing account.

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MARKETING AND NETWORKING

Emerald Holding, Inc. to Participate in the Sidoti Summer Small Cap Virtual Conference

Emerald Holding, Inc | June 14, 2022

Emerald Holding, Inc. (NYSE: EEX) (“Emerald” or the “Company”), announced that David Doft, Chief Financial Officer, is scheduled to participate in the Sidoti Summer Small Cap Virtual Conference. The Company will hold one-on-one investor meetings on Thursday, June 16, 2022, with a company presentation at 9:15 a.m. Eastern Time. Interested investors and other parties can access a live webcast of the presentation by visiting the Investors section of Emerald’s website at https://investor.emeraldx.com. An online replay will be available on the same website following the presentation. Management will also be available for one-on-one meetings with investors. About Emerald Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.

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MARKETING AND NETWORKING

At Lightfair 2022, Tuya Smart Will Present Smart Lighting Solutions

Tuya Smart | June 07, 2022

Tuya Smart, a prominent IoT development platform supplier, recently announced that it will attend the LightFair 2022 Trade Show and Conference. LightFair 2022 will be held in the Las Vegas Convention Center from June 19 to 23, 2022, with over 300 brands expected to attend. Tuya Smart will showcase its latest IoT lighting products and solutions under the theme "Light Up the Unlimited Future." The booth, which will be in West Hall 1915, will feature a wide range of lighting solutions for both commercial and residential applications. Visitors will be able to experience Tuya Smart's strong and seamless lighting solutions through interactive showroom displays. Tuya's Small and Medium Business (SMB) Lighting Control System and Residential Lighting Control System, both of which have a custom-built esports gaming room lighting experience, will have completely immersive rooms. Tuya Smart's lighting solutions and technologies enable marketers and developers to control smart lighting devices from a single app with ease. Tuya's single-app interface connects items across categories, brands, and communication protocols, allowing for customizable smart lighting settings and easy control. LightFair is the world's largest annual trade show and conference for architectural and commercial lighting. 310 major firms have already confirmed their participation at this year's trade event, which will display innovative lighting solutions. This year's event will span over 100,000 square feet of display rooms, separated into four pavilions to address a wide range of lighting requirements. According to Transparency Market Research, the global smart lighting market is expected to develop at a CAGR of 20.3 percent from now until 2031, when it is expected to exceed US$ 83.52 billion. Brands may take advantage of the growing rise of smart lighting by teaming with Tuya Smart to create attractive lighting scenarios in an easy and cost-effective manner. Tuya Smart will continue to push the boundaries of smart lighting development at LighFair 2022 and beyond, assisting brands and developers in making lighting smooth and efficient.

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Events