Information Technology in Small Businesses – Challenges and Ways to Overcome

Sneha Hull | December 16, 2021 | 134 views

Information Technology in Small Businesses
As 2021 draws to a close with global immunization campaigns against the pandemic, the future appears to be much more uncertain and chaotic, primarily related to information technology in small businesses. Nevertheless, numerous small- to medium-sized companies (SMBs) are prepared to resume operations despite innumerable obstacles from every sector of the company operation. There are various tech challenges for small business that they encounter in daily operations.

Businesses that fall behind the information technology (IT) curve will find it much more challenging to compete against firms that make prudent IT investments at the right moment. However, with the shifting and changing nature of challenges and woes brought about by technological progress, handling IT for small businesses is not an easy undertaking requiring a great deal of labor and effort.

While today's business operations provide various IT challenges for small businesses, this blog will highlight the most prevalent and time-consuming IT challenges enterprises to face. It also discusses how to overcome those obstacles through technical maintenance and upgrades. The sooner you identify them, the better equipped you will be to deal with them when they inevitably appear.

Keep up with Digital Transformation

The COVID-19 emphasized the critical significance of digitization in small business operations. In addition, the pandemic made digital transformation a significant focus. In the following days, the tech challenges for small businesses, and indeed in the coming years, are numerous and unpredictable.

While there is no doubt that digitization is a time-consuming process, it is equally imperative that it offers value to your consumers over the internet.

"Responses to COVID-19 have speeded the adoption of digital technologies by several years — and many of these changes could be here for the long haul."

- Research by McKinsey & Company

Levi Strauss, a prominent apparel company with over a century in the business, reacted rapidly and effortlessly to the greatest digitization before the pandemic struck. Earlier to the pandemic, investments in digital technology, including artificial intelligence and predictive analytics, enabled Levi's to respond swiftly and decisively as consumers flocked to e-commerce platforms in droves. In addition, Levi's created their mobile app prior to the advent of COVID-19, allowing the brand to engage with consumers in novel ways throughout the pandemic.

Making Remote Working Easier  

Businesses are also gradually returning to normal as we near the conclusion of 2021. However, many employees are averse about returning to their offices anytime soon. Given the present situation, many small businesses are considering incorporating hybrid work cultures into their workplace rules.

As remote work and hybrid work settings continue to be preferred by employees, organizations focus on remote hiring, onboarding, and team culture. Organizations should consider cloud-based monitoring tools and cloud-based solutions such as SaaS, PaaS, and IaaS products to support this system. For example, by implementing CloudDesk productivity monitoring software, a business may establish productivity and pleasure as key performance metrics.

IT Cost Control 

IT spending on small firms is currently high and will continue to rise in 2022. Information technology in small businesses play a crucial role, however their IT budgets are limited. As a result, they are always looking for IT solutions that enable them to achieve long-term growth without incurring high costs.

Maintaining control of IT costs is not simple. Still, the good news is that there are various methods to do it while maintaining a high degree of cyber security and preserving important data.

Cyber Security for Small Businesses

As digital technology advances, cybersecurity has become one of the most significant issues for small organizations. Even in 2022, the cyber danger will be front and center.

Often, small business owners believe they are not a target of a cyber-attack. But it is not true; small firms are more vulnerable to cyber assaults since their networks are less secure. Additionally, a lack of competence for appropriate security, insufficient resources, a lack of awareness of the danger, insufficient staff training, and a failure to update security procedures are also risk factors.

As reported by Packet Labs, the worldwide information security industry is expected to reach $170.4 billion in 2022 to keep pace with the projected increase in cybercrime.

As stated by Cyberint, 95% of cybersecurity breaches are caused by human mistakes.

However, there are ways to prevent cyberattacks by implementing the following:
  • Conduct background checks on third-party vendors
  • Educate and train your workers on cybersecurity best practices
  • Provide firewall software and support for your internet connection
  • Protect your business by installing anti-malware and antivirus software
  • Enforce a Bring Your Own Device (BYOD) policy that prioritizes security safeguards
  • Enable multi-factor authentication on your devices

Winding Up:  

There are several alternatives available to upgrade your existing IT department. However, it is a pressing need to stay up to date on technology and look for expert skills that manage IT services with solutions that meet a wide range of needs. We help you identify the IT challenges for small businesses and help you to overcome them with a comprehensive solution.

Frequently Asked Questions: 


What are the challenges of information technology in business?  

Information technology plays a critical role. However, many organizations encounter IT-related problems (IT). Information technology is a source of competitiveness and growth, not just for businesses and sectors but also for society. The following are a few of the IT challenges:
  • Digitalization and digital up-gradation
  • Information security
  • Cost reduction
  • Keeping up with remote work culture

How is information technology used in small businesses?  

Small companies benefit from information technology by keeping data in databases. In addition, global communication of information is enabled by information technology, as is global retrieval of information from databases and websites regardless of geographical location.

What technology do small businesses need?    

Below are few technologies that are a must for small businesses:
  • Cloud computing
  • Data security
  • HR software
  • Chatbots
  • Website Implementation and Enhancement Tools
  • Customer Relationship Management (CRM)

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TECHNOLOGY

How to Choose the Right Small Business Accounting Software?

Article | July 16, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | May 6, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | September 30, 2022

Introduction With numerous tasks and operations to take care of, from basic invoicing and billing to project management and tax calculations, small business owners find it a nerve-wracking challenge to keep track of all monetary transactions and manage accounts payable. In addition, the advent of digitization, the growing penetration of cloud-based solutions in the industry, and the introduction of cutting-edge accounting software, among others, are eliminating the extra use of paper, pens, files, and voluminous binders. Because of these small business financing trends, businesses and start-ups are increasingly inclined toward online financial management tools, such as small business accounting software, to handle their financial data. The small business accounting software assists them in examining their financial condition along with accurately recording businesses’ cash flow, generating reports, tracking transactions, monitoring account balances, billing customers, creating purchase orders, and much more. Owing to such compelling features, these small business financial management solutions are garnering massive popularity in the industry. Small Business Accounting Software: Emerging Financial Needs in the Industry Running a small business sometimes entails wearing several hats, such as sending emails, paying suppliers, invoicing, creating processes, and preparing financial reports. All these are essential tasks, along with the other small business operations, such as employee management and work management, among others. None of the additional responsibilities faced by small business owners are as crucial as accounting. Robust accounting processes are vital for keeping businesses in excellent financial condition and helping owners to make smarter decisions. Accounting software provides various features that can facilitate the smooth operation of the organization. From processing invoices to monitoring cash flow, here are the primary ways accounting software can assist owners to meet financial requirements for small businesses and promote growth. Automate Invoicing and Billing Due to the shortage of cash inflow, it is vital for small businesses to keep the cash flowing by billing clients and crediting customers on time. Accounting software assists small businesses in automating the billing process, enabling owners to create recurring invoices, send follow-up reminders, and accept digital payments directly from the invoices. It also assists in tracking all unpaid invoices and preventing accidental missing payments, thereby fending off potential losses. Expense Tracking A common accounting mistake that small businesses often make is failing to accurately track business costs and expenses, which causes a shortage of cash flow. The deployment of the right small business accounting software prevents this from happening and enables firms to keep track of all the spending and identify the source where the money is being spent. Efficient Inventory Management Proper inventory management is a crucial part of small businesses as they cannot stock products in large quantities due to the unavailability of a large amount of capital. Good inventory management is necessary to guarantee an adequate supply and deliver superior customer service. Accounting software aids small businesses in recording stock keeping unit (SKU) codes, monitoring goods, preparing reports, tracking products sold, and running reports on which items firms are doing well and which ones aren’t. Bank Reconciliation Small business accounting solutions simplify one of the most fundamental tasks of the company—bank reconciliation. It enables small business owners to access their bank statements directly from the accounting solutions, along with comparing bank statements, balancing debits and credits, and identifying any discrepancies at the end of each financial period. The Final Thought Maintaining correct financial records at all times is essential for the success of small businesses and start-ups. For maintaining proper accounts, these businesses need a system that overcomes the drawbacks of traditional accounting tools such as spreadsheets. With the introduction of novel accounting software integrated with artificial intelligence, big data, and other technologies, these financial management solutions are paving the way for small businesses.

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SMALL BUSINESS ADVICE

Small Business Financial Management: One-Stop Solution for Financial Hurdles

Article | September 23, 2022

Introduction Managing finances is crucial for organizations, especially small businesses, to create a stable financial future in which the business is less likely to fail. Small businesses and start-up companies have to face numerous challenges and even bear losses at their introductory stage due to the difficulties in maintaining proper cash flow. According to a study, around 61% of small business owners say that they face challenges in handling consistent and steady cash flow. Many start-ups undertake operational business activities after obtaining loans from different financial institutions due to insufficient cash flow and capital. Hence, to keep small business operations running smoothly, they need to optimize the inflow and outflow of cash and financial management. Small business financial management assists these start-up companies in reducing financial costs, facilitating the availability of investment, and planning, organizing, directing, and controlling financial activities. With competition intensifying in the sector, the need for financial management is becoming even more critical for small businesses. Why Are Financial Management Solutions Becoming Imperative for Small Businesses? Running a small business is not an easy task. Even if you have a great idea and a large number of people longing for your product or service, the financial difficulties of operating a small business can quickly escalate and hamper the business. A plethora of expected and unexpected issues, such as overhead costs, rising interest or inflation rates, impending tax deadlines, remediating damage from a natural disaster, and many more, can create insurmountable obstacles for small business owners. Whether it is insufficient cash flow or a lack of accurate monthly reconciliation reports, many small business finance-related issues can be avoided with the proper management of finance and reporting. What are the other small business money management challenges that financial management solutions can assist to overcome? Let's see: Poor cash flow management Managing a budget Planning future expenses Controlling debt Inconsistent cash flow Tips for Effective Small Business Financial Management Small businesses today are highly fragile due to excessive competition in the industry. Hence, start-ups and new companies have to invest a significant amount of money in order to keep their business fully functional and running. Right from accumulating funds to allocating and spending them, it is crucial for small business owners to have a transparent view of their financial position and business undertakings to engage in planning for efficient utilization of available resources. Effective financial management not only assists in managing small businesses' finance and rotating the cash invested in the business, but it also assists in analyzing revenue generation, formulating suitable financial strategies, and calculating adequate returns, among others. It is undoubtedly one of the most important aspects of businesses, irrespective of their size. With an increasing need for managing huge funds, continuous transactions, daily cash flow, payrolls, and others, it is becoming even more critical for small businesses and start-ups to manage their finances effectively. Here are some of the vital tips that can help small businesses analyze and manage their finance effectively: Prioritize business financial planning Create a budget and stick to it Analyze cash flow Keep business and personal finances separate Focus on expenditures but also ROI Monitor spending Opt for a financial solution or service Final Thoughts With the fast-changing financial requirements of small businesses and the emergence of novel small business financing trends, entrepreneurs are emphasizing streamlining and managing their financial chores. To overcome a growing number of financial obstacles, leading financial solution developers are aiming at integrating advanced technologies such as artificial intelligence, machine learning, and data analytics in novel small business financial management solutions. This is anticipated to create a strong demand for innovative financial management tools, such as small business accounting software, across the industry in the forthcoming years.

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EnGenius Launches a New Line of Small Business-Oriented Access Points and Switches Called EnGenius Fit

EnGenius Technologies Inc | November 03, 2022

EnGenius Technologies Inc., a multinational networking company, known for delivering future-proof networking solutions for businesses of all sizes, announced the release of a new Wi-Fi solution designed specifically for small businesses called EnGenius Fit. With this launch, the global network equipment manufacturer is bringing hassle-free, enterprise-grade quality products to small and medium-sized businesses. With fast deployment and simplified cloud-based management, small business owners without IT staff will have more time to run their business instead of putting out fires. Small business owners work hard to provide the best service to customers while growing their business. The last thing they need is sub-standard Wi-Fi. Yet many business owners struggle constantly with dropped connections, slow speeds, and data breaches all the while wondering if there's a solution built just for them. Now there is. EnGenius Fit is unlike any solution that has appeared on the Wi-Fi networking landscape. It's the smartest, most affordable Wi-Fi solution yet for small businesses. Simple and secure, this new family of access points and switches is supported by new, subscription-free EnGenius Fit cloud-based management options built to thoroughly streamline deployment while providing enterprise-grade security and reliability. Anyone can do it. There is no complexity at all—just the visibility, control, and insights that allow customers to make solid business decisions confidently. EnGenius Fit is easy and fast as all network components can be managed effortlessly through a mobile app or web interface no matter the level of network knowledge. For slightly larger companies with an IT staff, EnGenius offers more management options: a local portal ideal for examining deep-level analytics on any device, or a plug-n-play network controller with pre-installed network management software, which allows even junior IT pros to set up a cloud-based or on-premises network management infrastructure. Small business owners will finally have all the tools they need to run an affordable, reliable, secure network. It all comes subscription-free, a feature that EnGenius expects dental offices, law firms, and other small businesses will appreciate. Every time small business owners invest in an upgrade, they expect greater efficiency, more reliability, and all the increased revenues that are bound to pour in from a smoothly functioning network. EnGenius Fit delivers. About EnGenius EnGenius Technologies is a leading global manufacturer of pioneering wireless and voice communications. For more than 20 years, EnGenius has delivered best-in-class voice and data solutions that empower mobility, enhance productivity, and embrace simplicity. EnGenius prides itself on providing its customers with the best, most reliable, feature-rich, personalized network solutions to drive their success.

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BAU Launches New and Revolutionary Mobile App to Help Small Businesses Promote Themselves

BAU | November 21, 2022

BAU has launched a new mobile app designed to help small businesses advertise themselves through super-charged word-of-mouth for our digital age. Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. BAU lets you take advantage of industries that naturally appeal to consumers together in order to reach the right buyers and send the right message. Most business owners use Google, Meta, Yelp and other platforms as expensive but necessary tools to reach target audiences online ... but it doesn't have to be that way. BAU has created an opportunity to connect with the exact type of complementary businesses that have access to desired customers, attracting attention, sales, and clicks from the right prospects. "This is a 'dating' platform for everyone to build better relationships with small businesses nearby," BAU CEO Lambert Egbuchulam. The new BAU mobile app offers: BETTER TARGETING Let's face it: most ads are misplaced annoyances that people can't wait to skip. Advertisements on BAU get seen by your specific target audience, meaning better results with no exposures wasted on people you don't want to appeal to. LOWER PRICES Digital advertising is like the housing market—prices just keep barreling upwards, driven by competition. With BAU, you could save a fraction of what you would on a monthly ad budget compared to what you'd waste on "the big guys," increasing R.O.I. and making advertising a no-brainer. COMPLETE TRANSPARENCY BAU compiles straightforward, up-to-the-minute reports with results that let you know how your ads are doing at a glance. Update, suspend, or alter your campaign at any time. SIMPLIFIED MANAGEMENT No tech stuff, no setup wizards, no degree in computer science needed. We built BAU to be simple enough for Grandma to use, without all the jargon and learning curve. LOCAL BAU is all about symbiotic relationships within your local community. Not only do people like to buy where they live, but it also makes it more cost-effective and seamless for you, the business owner. ABOUT BAU At BAU, we believe it shouldn't be about who has the biggest ad budget or most genius marketing team —we dream of a world where needs are met and businesses are built based on honest, local collaboration. By connecting local businesses and having them help advertise each other, we're inspiring commerce to be more simple, more honest, and more clear. We consider our business model to be super-charged word-of-mouth, updated and revolutionized for our digital age. We invite you to join us on our crusade to bring the power back to the small businesses as we create marketing opportunities that don't just create profits... they also empower people.

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Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced the bundling of its robust Connect and Protect security service with select Zyxel WiFi access points. Available as a bundled option with Zyxel’s best-selling NWA1123ACv3 802.11ac Wave 2 Dual-Radio Ceiling Mount PoE Access Point and NWA110AX 802.11ax (WiFi 6) Dual-Radio PoE Access Point, the security service protects small business WiFi networks from cybersecurity threats and optimizes WiFi connectivity for the business and its patrons to improve connectivity and customer satisfaction. Connect and Protect, which filters out any unsafe web content and prevents users from accessing dangerous websites, provides a high level of security for small businesses without the hassle of setting up complex security settings. As an added level of protection for both the business and its customers, the service ensures that users logged onto the network are unable to access the data streams of others, preventing malicious actors from spying on or stealing the information of others. Features and Benefits of Zyxel Connect & Protect: IP Reputation Filter – The cloud-based service accesses an expanding database of malicious IP addresses to block undesirable website content, and prevent data theft and security breaches. Application Visibility with Throttling – Prioritizes bandwidth for business-critical applications, such as mobile POS systems, online streaming, and voice and video calls, to protect core applications and facilitate smooth business operation. Ease-of-Management – The WiFi access points and Connect & Protect security features can be easily deployed and managed from anywhere using Zyxel’s Nebula Cloud Networking Solution. “Wireless networks not only provide the network backbone that enables many small businesses to operate, but wireless access to the internet is increasingly becoming an expectation by their customers and vendors. However, the cyber attacks enabled by unprotected networks can result in serious damage to the business and liabilities to their customers,Deploying Zyxel APs with Connect and Protect enables businesses to leverage an extensive range of security features without the complexity often associated with setting up network security.” Shawn Rogers, Market Development Manager at Zyxel Networks. Connect and Protect (CNP) is available in two licensing options: CNP and CNP+. CNP features the IP reputation filter and CNP+ adds application visibility with bandwidth throttling. CNP and CNP+ licenses are available as bundles with NWA1123ACv3 and NWA110AX access points. CNP is offered as an optional license on WAC500 and WAC500H access points, and CNP+ is offered as an optional license on NWA210AX, WAX510D, WAX610D, WAX630S, and WAX650S access points. About Zyxel: Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

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EnGenius Launches a New Line of Small Business-Oriented Access Points and Switches Called EnGenius Fit

EnGenius Technologies Inc | November 03, 2022

EnGenius Technologies Inc., a multinational networking company, known for delivering future-proof networking solutions for businesses of all sizes, announced the release of a new Wi-Fi solution designed specifically for small businesses called EnGenius Fit. With this launch, the global network equipment manufacturer is bringing hassle-free, enterprise-grade quality products to small and medium-sized businesses. With fast deployment and simplified cloud-based management, small business owners without IT staff will have more time to run their business instead of putting out fires. Small business owners work hard to provide the best service to customers while growing their business. The last thing they need is sub-standard Wi-Fi. Yet many business owners struggle constantly with dropped connections, slow speeds, and data breaches all the while wondering if there's a solution built just for them. Now there is. EnGenius Fit is unlike any solution that has appeared on the Wi-Fi networking landscape. It's the smartest, most affordable Wi-Fi solution yet for small businesses. Simple and secure, this new family of access points and switches is supported by new, subscription-free EnGenius Fit cloud-based management options built to thoroughly streamline deployment while providing enterprise-grade security and reliability. Anyone can do it. There is no complexity at all—just the visibility, control, and insights that allow customers to make solid business decisions confidently. EnGenius Fit is easy and fast as all network components can be managed effortlessly through a mobile app or web interface no matter the level of network knowledge. For slightly larger companies with an IT staff, EnGenius offers more management options: a local portal ideal for examining deep-level analytics on any device, or a plug-n-play network controller with pre-installed network management software, which allows even junior IT pros to set up a cloud-based or on-premises network management infrastructure. Small business owners will finally have all the tools they need to run an affordable, reliable, secure network. It all comes subscription-free, a feature that EnGenius expects dental offices, law firms, and other small businesses will appreciate. Every time small business owners invest in an upgrade, they expect greater efficiency, more reliability, and all the increased revenues that are bound to pour in from a smoothly functioning network. EnGenius Fit delivers. About EnGenius EnGenius Technologies is a leading global manufacturer of pioneering wireless and voice communications. For more than 20 years, EnGenius has delivered best-in-class voice and data solutions that empower mobility, enhance productivity, and embrace simplicity. EnGenius prides itself on providing its customers with the best, most reliable, feature-rich, personalized network solutions to drive their success.

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BAU Launches New and Revolutionary Mobile App to Help Small Businesses Promote Themselves

BAU | November 21, 2022

BAU has launched a new mobile app designed to help small businesses advertise themselves through super-charged word-of-mouth for our digital age. Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. BAU lets you take advantage of industries that naturally appeal to consumers together in order to reach the right buyers and send the right message. Most business owners use Google, Meta, Yelp and other platforms as expensive but necessary tools to reach target audiences online ... but it doesn't have to be that way. BAU has created an opportunity to connect with the exact type of complementary businesses that have access to desired customers, attracting attention, sales, and clicks from the right prospects. "This is a 'dating' platform for everyone to build better relationships with small businesses nearby," BAU CEO Lambert Egbuchulam. The new BAU mobile app offers: BETTER TARGETING Let's face it: most ads are misplaced annoyances that people can't wait to skip. Advertisements on BAU get seen by your specific target audience, meaning better results with no exposures wasted on people you don't want to appeal to. LOWER PRICES Digital advertising is like the housing market—prices just keep barreling upwards, driven by competition. With BAU, you could save a fraction of what you would on a monthly ad budget compared to what you'd waste on "the big guys," increasing R.O.I. and making advertising a no-brainer. COMPLETE TRANSPARENCY BAU compiles straightforward, up-to-the-minute reports with results that let you know how your ads are doing at a glance. Update, suspend, or alter your campaign at any time. SIMPLIFIED MANAGEMENT No tech stuff, no setup wizards, no degree in computer science needed. We built BAU to be simple enough for Grandma to use, without all the jargon and learning curve. LOCAL BAU is all about symbiotic relationships within your local community. Not only do people like to buy where they live, but it also makes it more cost-effective and seamless for you, the business owner. ABOUT BAU At BAU, we believe it shouldn't be about who has the biggest ad budget or most genius marketing team —we dream of a world where needs are met and businesses are built based on honest, local collaboration. By connecting local businesses and having them help advertise each other, we're inspiring commerce to be more simple, more honest, and more clear. We consider our business model to be super-charged word-of-mouth, updated and revolutionized for our digital age. We invite you to join us on our crusade to bring the power back to the small businesses as we create marketing opportunities that don't just create profits... they also empower people.

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Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced the bundling of its robust Connect and Protect security service with select Zyxel WiFi access points. Available as a bundled option with Zyxel’s best-selling NWA1123ACv3 802.11ac Wave 2 Dual-Radio Ceiling Mount PoE Access Point and NWA110AX 802.11ax (WiFi 6) Dual-Radio PoE Access Point, the security service protects small business WiFi networks from cybersecurity threats and optimizes WiFi connectivity for the business and its patrons to improve connectivity and customer satisfaction. Connect and Protect, which filters out any unsafe web content and prevents users from accessing dangerous websites, provides a high level of security for small businesses without the hassle of setting up complex security settings. As an added level of protection for both the business and its customers, the service ensures that users logged onto the network are unable to access the data streams of others, preventing malicious actors from spying on or stealing the information of others. Features and Benefits of Zyxel Connect & Protect: IP Reputation Filter – The cloud-based service accesses an expanding database of malicious IP addresses to block undesirable website content, and prevent data theft and security breaches. Application Visibility with Throttling – Prioritizes bandwidth for business-critical applications, such as mobile POS systems, online streaming, and voice and video calls, to protect core applications and facilitate smooth business operation. Ease-of-Management – The WiFi access points and Connect & Protect security features can be easily deployed and managed from anywhere using Zyxel’s Nebula Cloud Networking Solution. “Wireless networks not only provide the network backbone that enables many small businesses to operate, but wireless access to the internet is increasingly becoming an expectation by their customers and vendors. However, the cyber attacks enabled by unprotected networks can result in serious damage to the business and liabilities to their customers,Deploying Zyxel APs with Connect and Protect enables businesses to leverage an extensive range of security features without the complexity often associated with setting up network security.” Shawn Rogers, Market Development Manager at Zyxel Networks. Connect and Protect (CNP) is available in two licensing options: CNP and CNP+. CNP features the IP reputation filter and CNP+ adds application visibility with bandwidth throttling. CNP and CNP+ licenses are available as bundles with NWA1123ACv3 and NWA110AX access points. CNP is offered as an optional license on WAC500 and WAC500H access points, and CNP+ is offered as an optional license on NWA210AX, WAX510D, WAX610D, WAX630S, and WAX650S access points. About Zyxel: Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

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