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Imperative Tips for Content Marketing for Small Businesses

Sneha Hull | December 8, 2021 | 239 views

Content Marketing for Small Businesses
Content marketing has gained a lot of importance for small businesses due to the benefits it carries, like customer engagement, building customer relationships, providing more sales, and being a cost-effective form of marketing. It is a far more effective marketing strategy compared to other forms of marketing strategies.

Content is king in the digital world. If you operate a small business, you should definitely explore a content marketing plan to expand your audience and establish brand awareness. Content marketing is one of the most reliable forms of advertising for small businesses with a higher ROI. This blog further discusses the imperative and result-oriented tips for content marketing.

“Content marketing provides 4x the ROI of our traditional marketing spend.”

- Julie Fleischer, VP Marketing, Neustar
 
However, marketing has evolved into a complicated as a result of the dynamic digital environment. It is necessary to prioritize content marketing to increase your audience's engagement. Owing to the changing trends, small businesses have to come up with innovative strategies and tips for content marketing.

In 2021, 82% of marketers planned to use content marketing actively, up 70% from last year.

Why Should Small Businesses Focus on Content Marketing?


Content marketing is a very efficient and cost-effective method of engaging customers, building brand loyalty, and driving sales. Content marketing goes a long way toward establishing trust with any consumer or prospect since it has a lengthy shelf-life.

Additionally, content marketing enables you to pinpoint and resolve your customers' trouble areas. As a result, it increases sales.

According to Lyfe Marketing, more than 90% of online marketers begin their relationship with their audience through content development. The next section discusses why content marketing is important for small businesses.

Content marketing for small businesses has several advantages:
  • Develop your brand's image, trust, and loyalty
  • Increased social media visibility
  • Higher conversions
  • Is cost-effective
  • It increases sales

Steps Before Developing Content Strategy


Define Your Target Audience


Defining your audience is the first and crucial step in your content marketing strategy. However, well-executed content marketing may be, but if you don’t target the right audience, all your efforts will be in vain.

Define your target audience in terms of your business, product, or service. Your firm can interact with the folks that matter most when you have a targeted audience strategy in place. You can ensure that you appeal to the right people and convince them to become customers.

Set Your Goals


Before you start a content marketing strategy for your campaign, you must set your SMART goal. Setting a goal can assist you in focusing and developing a well-channeled plan that will contribute to your content marketing success and help you accomplish your specified goals.

Create Your Buyer Persona


Avoid conflating the target audience with the buyer persona. While the target audience is broad, the buyer persona is more specific to the individual to whom you wish to sell.

Begin by defining your ideal consumer; then, define his requirements, goals, difficulties, preferred method of accessing information, motivations, and consumption pattern, among others.

These are essential steps that should be considered before starting content marketing for small businesses.

Tips for Content Marketing to Increase Customer Engagement


Create User-generated Content


At times, it's good to move the spotlight away from your brand and toward your consumer. In marketing, user-generated content (UGC) refers to content provided by customers about your business.

This material might take the form of a social media update, a review, a video, a podcast, a picture, or text. When it comes to boosting buyer confidence and influencing purchasing decisions, UGC outperforms traditional marketing methods. Because consumers are more likely to believe reviews from genuine users than brands, encourage your customers to share their experiences with your product or service. This is one of the best customer-focused tips for content marketing.

Create a Variety of Content


However interesting and relevant your content might be, the key to content marketing success is diversity. The purpose of content marketing is to engage consumers and to deliver information that audiences anticipate.

You may generate content in a variety of formats, including infographics, podcasts, videos, and blogs, as well as convert blog entries to videos. In this manner, your clients will be enthusiastic about and engaged with each piece of content on your website and social media channels. This is one of the most promising tips for content marketing success.

Provide Personalized Content


Don’t consider providing personalized content an extra effort. It should be a vital aspect of your content marketing plan to foster the type of audience loyalty mentioned previously. You may tailor your content by gathering data about your prospective customers, determining their wants, comprehending their pain areas, and addressing them personally.

The finest examples of tailored content are Amazon and Netflix. When you log into Amazon, they display on their homepage the things that are of interest to you based on your most recent search. Similarly, Netflix suggests movies or visual alternatives based on your most recently watched film. Personalized content forms of advertising for small businesses are more engaging and in turn, lead to sales and conversions.

Include Latest Trends


By incorporating current trends into your content marketing plan, in addition to evergreen material, you increase your chances of content marketing success. Keeping up with current trends while being relevant to your business is what captures the audience's interest.

However, you must exercise caution when selecting the trend that is most appropriate for your business; not all trends are beneficial to the nature of your organization. Bear in mind that trends that have nothing to do with your organization might paint you as an irresponsible brand pursuing untargeted traffic.

Persona-based Content


Persona-based content enables you to accomplish specific goals in less time and with a higher volume. It promotes increased conversions and engagement by addressing genuine pain points in the content.

In content marketing, the buyer persona is also associated with the creation of content for all three stages of the marketing funnel. A small business's content strategy must include distinct customer personas at each stage of the funnel. Additionally, you must diversify your material according to several personas. In today's marketing industry, this is one of the most sought-after tips for content marketing businesses.

Rolex:


A well-known brand apart from their stunning and timeless timepieces, Rolex is well-known for high-quality photographs as well. Daily, their photographs are viewed by over 10 million Instagram followers and seven million Facebook fans.

We can see from the above example that content marketing is not limited only to blog posts and sales pages. Rolex pictures are eye-catching and easily convey information about their product and brand. Images often speak the best possible way when it comes to social media platforms and lead to content marketing success. Thus, visual effects create more engagement.

FAQs:


Why is content marketing good for small businesses?


Content marketing enables small businesses to pinpoint their clients' trouble spots. Content marketing benefits small companies in various ways, including increased consumer interaction, connection building, increased sales, and cost-effective marketing.

What does content marketing do for a business?


Content marketing assists you in attracting, engaging, and retaining consumers. Content marketing may take many forms, including blogs, videos, podcasts, infographics, and blogs with embedded videos. Businesses benefit from content marketing because it boosts their return on investment.

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Sustainable E-commerce for SMBs: Events to Attend in 2023

Article | December 16, 2021

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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The Future of E-commerce: Trends and Innovations for SMBs

Article | May 20, 2022

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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Scaling SMBs: Best E-commerce Strategies to Grow Your Online Business

Article | October 23, 2021

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 11, 2020

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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MARKETING AND NETWORKING

Most Prominent Digital Marketing Tools for Small Businesses

Article | December 16, 2021

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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MARKETING AND NETWORKING

Virtual Promotion – A New Way of Marketing for SMBs

Article | May 20, 2022

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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MARKETING AND NETWORKING

How Is Online Marketing for Small Business Remodeling Itself?

Article | October 23, 2021

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 11, 2020

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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Shop.co

A universal shopping cart browser extension that lets you buy any product, from any online retailer: no more registrations, checkouts, looking for your credit card, or losing your cart.

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MARKETING AND NETWORKING, TECHNOLOGY, SMALL BUSINESS TRENDS

Broadband Providers Can Accelerate Growth With New Calix Wi-Fi 6 and 6E Systems for Amazing Gaming, Outdoor Coverage, and Small Business Success

businesswire | May 22, 2023

Calix, Inc. announces the availability of three Calix GigaSpire BLAST systems in its world-leading portfolio. The GigaSpire BLAST u10xe, u4hm, and u4g systems are tailored to a variety of premium, high-value subscriber profiles, enabling broadband service providers (BSPs) to address an even broader range of use cases. These include small businesses, gaming enthusiasts, subscribers who want to extend Wi-Fi experiences outdoors to the backyard or patio, or residents in apartments or multi-dwelling units (MDUs). Featuring the latest Wi-Fi technologies, these systems provide faster speeds, better coverage, and increased capacity, offering seamless connectivity within and around the home or business. With an expanding portfolio of systems for the Calix platform, BSPs can easily deliver the exceptional Wi-Fi experiences that subscribers want and need. Because each new GigaSpire BLAST u10xe, u4hm, and u4g system is pre-integrated on the Calix platform, BSPs can deploy them in days rather than weeks or months—dramatically lowering operating expenses (OPEX). This flexibility allows Calix customers to reduce inventory, simplify training, and streamline field installations. Thanks to the power of the Calix platform, BSPs are leveraging these systems to unlock new market segments, differentiate their services against legacy competitors, and accelerate time to revenue. The latest additions to the GigaSpire BLAST portfolio include: u10xe: Optimal for high-bandwidth active gamers, demanding home users, or small businesses. With pre-integrated Wi-Fi 6E capabilities—including high-gain and tri-band antennas—the u10xe is the ultimate router for lightning-fast 10G Ethernet. This enables BSPs to support small businesses in their community as they leverage Calix SmartBiz™ to expand into new markets. Additionally, this system delivers high-bandwidth services such as online gaming thanks to greater capacity, faster speeds, and lower latency. It also supports the rapidly growing number of consumer devices that use Wi-Fi 6E technology, including 4K and 8K televisions, computers, and mobile devices. u4hm: Extend the Wi-Fi experience outdoors—to backyards and beyond. The u4hm is a powerful, dual-band Wi-Fi 6 mesh system designed to replicate the whole-home Wi-Fi experience in the great outdoors. This durable, weather-proof system extends residential Wi-Fi coverage into backyards, patios, and pool areas. The u4hm also includes integrated Power over Ethernet (PoE) that allows it to be placed in locations without local power supply for optimal outdoor location flexibility. u4g: Offer subscribers a simplified premises solution in a compact, appealing design. The u4g offers a compact, all-in-one integrated GPON-based Wi-Fi 6 system perfect for smaller residences and tenants in MDUs. The u4g complements the recently announced GigaSpire BLAST u4xg for XGS-PON, further expanding the choice of systems available to address every subscriber’s needs and requirements. “Bulloch Solutions is committed to offering our residential and commercial fiber subscribers across Bulloch County, Georgia, the very latest Wi-Fi technologies from Calix to help us gain market share and beat the competition,” said Stuart Gregory, director of business development, Bulloch Solutions. “We’re excited to be one of the first providers to offer the new Calix systems designed to meet demand for new use cases requiring faster speeds, greater reach, and improved reliability. The GigaSpire BLAST u10xe with integrated Wi-Fi 6E will give us a unique offering for high-bandwidth users that none of our competitors can match. Meanwhile, the u4hm will enable us to extend Wi-Fi so we can truly deliver an unrivalled ‘whole home’ experience—both indoors and outdoors—that will transform our subscriber experience.” “Broadband subscribers demand seamless connectivity at the ever-growing number of locations where they connect with the network—throughout the home, by the pool, at a small business, or on the move,” said Shane Eleniak, chief product officer at Calix. “By introducing this expanded range of residential Wi-Fi systems, we’re enabling BSPs to offer the most advanced Wi-Fi technologies and expand into previously unreachable markets—offering differentiated services that keep them one step ahead of the competition. Moreover, thanks to the power and flexibility of the Calix platform, BSPs can deploy these new systems quickly and easily by seamlessly integrating with operations, customer support, and other teams.” In this webinar, “Beat the Competition With Invincible (and Invisible) Wi-Fi,” discover how the latest Wi-Fi systems from Calix deliver an unrivalled subscriber experience that provides BSPs with a competitive edge. About Calix California-based Calix provides platforms that innovative communications service providers use to master and monetize the complex infrastructure that connects their subscribers to the cloud. It enables clients to streamline their operations, excites their subscribers, and increase their value. The platform and managed services allow its customers to expand their subscriber base, profitability, revenue, and subscriber satisfaction, thereby transforming the communities they serve. The company is dedicated to driving continuous improvement in collaboration with its expanding ecosystem to facilitate the growth of its BSP customers and their communities.

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TECHNOLOGY

Weave Launches Softphones, New Features and Platform Enhancements to Help Small Businesses Better Leverage Remote Staff

Businesswire | June 01, 2023

Weave , the all-in-one customer communication and engagement platform for small- and medium-sized businesses, today announces a slate of new features designed to enable more offices to leverage remote or hybrid staff including Softphones and several significant improvements to Weave’s mobile application. The new capabilities will enable teams to answer calls and communicate with patients from anywhere within the US and Canada, no matter if they’re in the office or outside of it. Remote work has transformed nearly every industry and small business owners now require the freedom to answer calls from anywhere while working from multi-office locations, at home or on the go, to ultimately provide customers with the seamless experiences they expect. Flexibility is a priority for small business owners and Weave’s new capabilities enable businesses to provide employees with the ability to work remotely, gain access to larger employee candidate bases amid ongoing labor shortages, and deliver enhanced experiences to customers. “The ability to take your work with you wherever you go is a powerful, necessary advantage in today’s work environments,” said Brett White, CEO of Weave. “Nearly 4 in 5 of our customers offer remote work in some capacity. Weave Softphones will not only provide business owners with increased flexibility, but will also open revenue opportunities for businesses to take advantage of new customer segments, expand employee talent, and facilitate remote office management.” “Weave Softphones are a wonderful addition,” said Dr. Jeffrey Ellis, MD, Board Certified Dermatologist. “We are using them for our staff who work offsite, full-time or part time as it keeps them connected to the office in a much better way. My staff in the office also like it because it makes it much easier to call someone directly from the desktop app, and a headset is comfortable for anyone with neck pain.” The release of Weave Softphones follows various new product and integration launches in recent months, including Online Bill Pay, Response Assistant, Bulk Texting, Online Scheduling & Text Connect, Insurance Verification, Phone Analytics, and more. About Weave Weave is the all-in-one customer communication and engagement platform for small- and medium-sized businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been named a G2 leader in Patient Engagement, Optometry, Dental Practice Management and Patient Relationship Management software.

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MARKETING AND NETWORKING

GFI Software Introduces ClearView™ Network Monitoring Solution for Small and Medium-sized Businesses

PRnewswire | April 27, 2023

GFI Software, the global leader in software solutions for small and medium-sized businesses (SMBs), today announced its newest product offering, GFI ClearView™. This innovative tool provides real-time network, traffic, and application monitoring, coupled with interactive analytics and purpose-built reports to help organizations audit their networks and solve performance problems. With GFI ClearView, companies are able to visualize their network as users see it. GFI ClearView's extensive toolset helps prevent downtime while simplifying network management and planning. With comprehensive application groups and Active Directory integration, GFI ClearView provides a granular view of the network down to the user level. This highly detailed view enhances rogue application discovery, allowing organizations to stay vigilant against the ever-growing volume of cyberthreats. Monitoring begins immediately, with a 1-second resolution, delivering data on thousands of natively recognized applications, 36 predefined application groups, and unlimited user-defined groups. "SMB customers need a streamlined, real-time solution for network visibility, application monitoring, and security surveillance," said Greg Coyle, SVP of Product Management, GFI Software. "While firewalls provide security, many lack an adequate visibility component to track application performance and deep dive into network issues with more granularity and detail. This is exactly what GFI ClearView offers within a single dashboard." GFI ClearView is designed to provide SMB organizations with valuable insights about their network traffic to maximize and optimize their network performance, including vital information about critical applications. GFI ClearView's virtual machine deployment delivers services faster and without any hardware cost, saving time and money for the end customer. GFI ClearView is available with a predictable, flat-rate annual software subscription, and a direct path to network shaping capability through GFI Exinda NetworkOrchestrator. GFI's ClearView solution is generally available now through its global partner network. End users can contact a local reseller to find out more about the product. ABOUT GFI SOFTWARE GFI Software develops business-essential software for small and medium-sized businesses. 40,000+ customers choose GFI Software solutions for their network management and performance, security, and collaboration applications. GFI Software is available worldwide through thousands of dedicated, global partners.

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MARKETING AND NETWORKING, TECHNOLOGY, SMALL BUSINESS TRENDS

Broadband Providers Can Accelerate Growth With New Calix Wi-Fi 6 and 6E Systems for Amazing Gaming, Outdoor Coverage, and Small Business Success

businesswire | May 22, 2023

Calix, Inc. announces the availability of three Calix GigaSpire BLAST systems in its world-leading portfolio. The GigaSpire BLAST u10xe, u4hm, and u4g systems are tailored to a variety of premium, high-value subscriber profiles, enabling broadband service providers (BSPs) to address an even broader range of use cases. These include small businesses, gaming enthusiasts, subscribers who want to extend Wi-Fi experiences outdoors to the backyard or patio, or residents in apartments or multi-dwelling units (MDUs). Featuring the latest Wi-Fi technologies, these systems provide faster speeds, better coverage, and increased capacity, offering seamless connectivity within and around the home or business. With an expanding portfolio of systems for the Calix platform, BSPs can easily deliver the exceptional Wi-Fi experiences that subscribers want and need. Because each new GigaSpire BLAST u10xe, u4hm, and u4g system is pre-integrated on the Calix platform, BSPs can deploy them in days rather than weeks or months—dramatically lowering operating expenses (OPEX). This flexibility allows Calix customers to reduce inventory, simplify training, and streamline field installations. Thanks to the power of the Calix platform, BSPs are leveraging these systems to unlock new market segments, differentiate their services against legacy competitors, and accelerate time to revenue. The latest additions to the GigaSpire BLAST portfolio include: u10xe: Optimal for high-bandwidth active gamers, demanding home users, or small businesses. With pre-integrated Wi-Fi 6E capabilities—including high-gain and tri-band antennas—the u10xe is the ultimate router for lightning-fast 10G Ethernet. This enables BSPs to support small businesses in their community as they leverage Calix SmartBiz™ to expand into new markets. Additionally, this system delivers high-bandwidth services such as online gaming thanks to greater capacity, faster speeds, and lower latency. It also supports the rapidly growing number of consumer devices that use Wi-Fi 6E technology, including 4K and 8K televisions, computers, and mobile devices. u4hm: Extend the Wi-Fi experience outdoors—to backyards and beyond. The u4hm is a powerful, dual-band Wi-Fi 6 mesh system designed to replicate the whole-home Wi-Fi experience in the great outdoors. This durable, weather-proof system extends residential Wi-Fi coverage into backyards, patios, and pool areas. The u4hm also includes integrated Power over Ethernet (PoE) that allows it to be placed in locations without local power supply for optimal outdoor location flexibility. u4g: Offer subscribers a simplified premises solution in a compact, appealing design. The u4g offers a compact, all-in-one integrated GPON-based Wi-Fi 6 system perfect for smaller residences and tenants in MDUs. The u4g complements the recently announced GigaSpire BLAST u4xg for XGS-PON, further expanding the choice of systems available to address every subscriber’s needs and requirements. “Bulloch Solutions is committed to offering our residential and commercial fiber subscribers across Bulloch County, Georgia, the very latest Wi-Fi technologies from Calix to help us gain market share and beat the competition,” said Stuart Gregory, director of business development, Bulloch Solutions. “We’re excited to be one of the first providers to offer the new Calix systems designed to meet demand for new use cases requiring faster speeds, greater reach, and improved reliability. The GigaSpire BLAST u10xe with integrated Wi-Fi 6E will give us a unique offering for high-bandwidth users that none of our competitors can match. Meanwhile, the u4hm will enable us to extend Wi-Fi so we can truly deliver an unrivalled ‘whole home’ experience—both indoors and outdoors—that will transform our subscriber experience.” “Broadband subscribers demand seamless connectivity at the ever-growing number of locations where they connect with the network—throughout the home, by the pool, at a small business, or on the move,” said Shane Eleniak, chief product officer at Calix. “By introducing this expanded range of residential Wi-Fi systems, we’re enabling BSPs to offer the most advanced Wi-Fi technologies and expand into previously unreachable markets—offering differentiated services that keep them one step ahead of the competition. Moreover, thanks to the power and flexibility of the Calix platform, BSPs can deploy these new systems quickly and easily by seamlessly integrating with operations, customer support, and other teams.” In this webinar, “Beat the Competition With Invincible (and Invisible) Wi-Fi,” discover how the latest Wi-Fi systems from Calix deliver an unrivalled subscriber experience that provides BSPs with a competitive edge. About Calix California-based Calix provides platforms that innovative communications service providers use to master and monetize the complex infrastructure that connects their subscribers to the cloud. It enables clients to streamline their operations, excites their subscribers, and increase their value. The platform and managed services allow its customers to expand their subscriber base, profitability, revenue, and subscriber satisfaction, thereby transforming the communities they serve. The company is dedicated to driving continuous improvement in collaboration with its expanding ecosystem to facilitate the growth of its BSP customers and their communities.

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TECHNOLOGY

Weave Launches Softphones, New Features and Platform Enhancements to Help Small Businesses Better Leverage Remote Staff

Businesswire | June 01, 2023

Weave , the all-in-one customer communication and engagement platform for small- and medium-sized businesses, today announces a slate of new features designed to enable more offices to leverage remote or hybrid staff including Softphones and several significant improvements to Weave’s mobile application. The new capabilities will enable teams to answer calls and communicate with patients from anywhere within the US and Canada, no matter if they’re in the office or outside of it. Remote work has transformed nearly every industry and small business owners now require the freedom to answer calls from anywhere while working from multi-office locations, at home or on the go, to ultimately provide customers with the seamless experiences they expect. Flexibility is a priority for small business owners and Weave’s new capabilities enable businesses to provide employees with the ability to work remotely, gain access to larger employee candidate bases amid ongoing labor shortages, and deliver enhanced experiences to customers. “The ability to take your work with you wherever you go is a powerful, necessary advantage in today’s work environments,” said Brett White, CEO of Weave. “Nearly 4 in 5 of our customers offer remote work in some capacity. Weave Softphones will not only provide business owners with increased flexibility, but will also open revenue opportunities for businesses to take advantage of new customer segments, expand employee talent, and facilitate remote office management.” “Weave Softphones are a wonderful addition,” said Dr. Jeffrey Ellis, MD, Board Certified Dermatologist. “We are using them for our staff who work offsite, full-time or part time as it keeps them connected to the office in a much better way. My staff in the office also like it because it makes it much easier to call someone directly from the desktop app, and a headset is comfortable for anyone with neck pain.” The release of Weave Softphones follows various new product and integration launches in recent months, including Online Bill Pay, Response Assistant, Bulk Texting, Online Scheduling & Text Connect, Insurance Verification, Phone Analytics, and more. About Weave Weave is the all-in-one customer communication and engagement platform for small- and medium-sized businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been named a G2 leader in Patient Engagement, Optometry, Dental Practice Management and Patient Relationship Management software.

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MARKETING AND NETWORKING

GFI Software Introduces ClearView™ Network Monitoring Solution for Small and Medium-sized Businesses

PRnewswire | April 27, 2023

GFI Software, the global leader in software solutions for small and medium-sized businesses (SMBs), today announced its newest product offering, GFI ClearView™. This innovative tool provides real-time network, traffic, and application monitoring, coupled with interactive analytics and purpose-built reports to help organizations audit their networks and solve performance problems. With GFI ClearView, companies are able to visualize their network as users see it. GFI ClearView's extensive toolset helps prevent downtime while simplifying network management and planning. With comprehensive application groups and Active Directory integration, GFI ClearView provides a granular view of the network down to the user level. This highly detailed view enhances rogue application discovery, allowing organizations to stay vigilant against the ever-growing volume of cyberthreats. Monitoring begins immediately, with a 1-second resolution, delivering data on thousands of natively recognized applications, 36 predefined application groups, and unlimited user-defined groups. "SMB customers need a streamlined, real-time solution for network visibility, application monitoring, and security surveillance," said Greg Coyle, SVP of Product Management, GFI Software. "While firewalls provide security, many lack an adequate visibility component to track application performance and deep dive into network issues with more granularity and detail. This is exactly what GFI ClearView offers within a single dashboard." GFI ClearView is designed to provide SMB organizations with valuable insights about their network traffic to maximize and optimize their network performance, including vital information about critical applications. GFI ClearView's virtual machine deployment delivers services faster and without any hardware cost, saving time and money for the end customer. GFI ClearView is available with a predictable, flat-rate annual software subscription, and a direct path to network shaping capability through GFI Exinda NetworkOrchestrator. GFI's ClearView solution is generally available now through its global partner network. End users can contact a local reseller to find out more about the product. ABOUT GFI SOFTWARE GFI Software develops business-essential software for small and medium-sized businesses. 40,000+ customers choose GFI Software solutions for their network management and performance, security, and collaboration applications. GFI Software is available worldwide through thousands of dedicated, global partners.

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