Imperative Tips for Content Marketing for Small Businesses

Sneha Hull | December 8, 2021 | 71 views

Content Marketing for Small Businesses
Content marketing has gained a lot of importance for small businesses due to the benefits it carries, like customer engagement, building customer relationships, providing more sales, and being a cost-effective form of marketing. It is a far more effective marketing strategy compared to other forms of marketing strategies.

Content is king in the digital world. If you operate a small business, you should definitely explore a content marketing plan to expand your audience and establish brand awareness. Content marketing is one of the most reliable forms of advertising for small businesses with a higher ROI. This blog further discusses the imperative and result-oriented tips for content marketing.

“Content marketing provides 4x the ROI of our traditional marketing spend.”

- Julie Fleischer, VP Marketing, Neustar
 
However, marketing has evolved into a complicated as a result of the dynamic digital environment. It is necessary to prioritize content marketing to increase your audience's engagement. Owing to the changing trends, small businesses have to come up with innovative strategies and tips for content marketing.

In 2021, 82% of marketers planned to use content marketing actively, up 70% from last year.

Why Should Small Businesses Focus on Content Marketing?


Content marketing is a very efficient and cost-effective method of engaging customers, building brand loyalty, and driving sales. Content marketing goes a long way toward establishing trust with any consumer or prospect since it has a lengthy shelf-life.

Additionally, content marketing enables you to pinpoint and resolve your customers' trouble areas. As a result, it increases sales.

According to Lyfe Marketing, more than 90% of online marketers begin their relationship with their audience through content development. The next section discusses why content marketing is important for small businesses.

Content marketing for small businesses has several advantages:
  • Develop your brand's image, trust, and loyalty
  • Increased social media visibility
  • Higher conversions
  • Is cost-effective
  • It increases sales

Steps Before Developing Content Strategy


Define Your Target Audience


Defining your audience is the first and crucial step in your content marketing strategy. However, well-executed content marketing may be, but if you don’t target the right audience, all your efforts will be in vain.

Define your target audience in terms of your business, product, or service. Your firm can interact with the folks that matter most when you have a targeted audience strategy in place. You can ensure that you appeal to the right people and convince them to become customers.

Set Your Goals


Before you start a content marketing strategy for your campaign, you must set your SMART goal. Setting a goal can assist you in focusing and developing a well-channeled plan that will contribute to your content marketing success and help you accomplish your specified goals.

Create Your Buyer Persona


Avoid conflating the target audience with the buyer persona. While the target audience is broad, the buyer persona is more specific to the individual to whom you wish to sell.

Begin by defining your ideal consumer; then, define his requirements, goals, difficulties, preferred method of accessing information, motivations, and consumption pattern, among others.

These are essential steps that should be considered before starting content marketing for small businesses.

Tips for Content Marketing to Increase Customer Engagement


Create User-generated Content


At times, it's good to move the spotlight away from your brand and toward your consumer. In marketing, user-generated content (UGC) refers to content provided by customers about your business.

This material might take the form of a social media update, a review, a video, a podcast, a picture, or text. When it comes to boosting buyer confidence and influencing purchasing decisions, UGC outperforms traditional marketing methods. Because consumers are more likely to believe reviews from genuine users than brands, encourage your customers to share their experiences with your product or service. This is one of the best customer-focused tips for content marketing.

Create a Variety of Content


However interesting and relevant your content might be, the key to content marketing success is diversity. The purpose of content marketing is to engage consumers and to deliver information that audiences anticipate.

You may generate content in a variety of formats, including infographics, podcasts, videos, and blogs, as well as convert blog entries to videos. In this manner, your clients will be enthusiastic about and engaged with each piece of content on your website and social media channels. This is one of the most promising tips for content marketing success.

Provide Personalized Content


Don’t consider providing personalized content an extra effort. It should be a vital aspect of your content marketing plan to foster the type of audience loyalty mentioned previously. You may tailor your content by gathering data about your prospective customers, determining their wants, comprehending their pain areas, and addressing them personally.

The finest examples of tailored content are Amazon and Netflix. When you log into Amazon, they display on their homepage the things that are of interest to you based on your most recent search. Similarly, Netflix suggests movies or visual alternatives based on your most recently watched film. Personalized content forms of advertising for small businesses are more engaging and in turn, lead to sales and conversions.

Include Latest Trends


By incorporating current trends into your content marketing plan, in addition to evergreen material, you increase your chances of content marketing success. Keeping up with current trends while being relevant to your business is what captures the audience's interest.

However, you must exercise caution when selecting the trend that is most appropriate for your business; not all trends are beneficial to the nature of your organization. Bear in mind that trends that have nothing to do with your organization might paint you as an irresponsible brand pursuing untargeted traffic.

Persona-based Content


Persona-based content enables you to accomplish specific goals in less time and with a higher volume. It promotes increased conversions and engagement by addressing genuine pain points in the content.

In content marketing, the buyer persona is also associated with the creation of content for all three stages of the marketing funnel. A small business's content strategy must include distinct customer personas at each stage of the funnel. Additionally, you must diversify your material according to several personas. In today's marketing industry, this is one of the most sought-after tips for content marketing businesses.

Rolex:


A well-known brand apart from their stunning and timeless timepieces, Rolex is well-known for high-quality photographs as well. Daily, their photographs are viewed by over 10 million Instagram followers and seven million Facebook fans.

We can see from the above example that content marketing is not limited only to blog posts and sales pages. Rolex pictures are eye-catching and easily convey information about their product and brand. Images often speak the best possible way when it comes to social media platforms and lead to content marketing success. Thus, visual effects create more engagement.

FAQs:


Why is content marketing good for small businesses?


Content marketing enables small businesses to pinpoint their clients' trouble spots. Content marketing benefits small companies in various ways, including increased consumer interaction, connection building, increased sales, and cost-effective marketing.

What does content marketing do for a business?


Content marketing assists you in attracting, engaging, and retaining consumers. Content marketing may take many forms, including blogs, videos, podcasts, infographics, and blogs with embedded videos. Businesses benefit from content marketing because it boosts their return on investment.

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Sana Expands Affordable Health Insurance Offerings for Small Businesses to Wisconsin

SANA | August 22, 2022

Sana, a health care company providing health benefits to small businesses at affordable prices, today announced its expansion into Wisconsin. Founded in 2017, Sana closed a $60 million Series B funding round in June co-led by Trust Ventures and Gigafund. Sana’s availability in Wisconsin means that small businesses can now get health plans that are purpose-built to meet their specific needs. Sana’s plans will address a particular need for mental health care in Wisconsin, which has low availability of mental-health providers, according to The United Health Foundation’s 2021 report. Sana’s inclusion of $0 virtual appointments with mental-health providers in most plans will help Wisconsin residents facing such issues. “Sana already has entered Indiana and Virginia this year and plans to keep expanding in 2022, Sana co-founder and CEO Will Young. “We’re on a mission to make quality health care understandable, accessible and affordable to as many Americans as possible. Wisconsin has more than a million small business employees, and we’re excited to offer them a better alternative to the same restrictive networks and sky-high ‘negotiated rates’ that have dominated the market for decades.” Sana co-founder and CEO Will Young The large, legacy insurers in Wisconsin may serve as an adequate option for enterprises with thousands of employees, but they’ve failed to provide smaller businesses with the support their modest or nonexistent human resources teams require. Additionally, those employers have not been given access to value-based health care models proven to make employees healthier at lower costs. Only payroll surpasses health benefits as companies’ largest expense category, and small businesses pay anywhere from 8% to 18% more than a large company for an identical health insurance policy, according to a 2018 National Conference of State Legislatures report. Worse, 40% of small businesses reported that they’d increased the prices of goods and services due to rising health care costs, according to a 2021 survey by Small Business for America’s Future. For Sana, 35% of its new customers are small businesses previously unable to provide health care to employees, largely due to high costs. Launching in Wisconsin adds more than a million employees who can benefit from Sana’s health plans. “Sana has been incredible for our business,” said Jason Martin, the owner of Roost Austin, a vacation rental company. “Everything from the value of the plans, to the ease of use, to the customer support has been amazing.” Those looking for small business health insurance in Wisconsin can utilize Sana to save money and attract and retain top talent in a competitive labor market. Sana’s customers save up to 20% compared to legacy insurers, and most receive flat-rate renewals. Starting today, Wisconsin-based companies can offer their employees health benefits packages with full medical, dental, vision and more without network restrictions or hidden fees. Sana is known for affordable employer health plans, $0 virtual doctors’ appointments, low co-pays and 95% customer-service satisfaction. In addition to primary care, Sana gives employees access to virtual care with providers specializing in pediatrics, maternity and mental health. About Sana Sana provides small businesses with dependable health plans at prices they can afford. Through value-based care, the Sana Care ecosystem of world-class providers, direct primary care, and more, Sana is reducing the cost of high-quality care. Sana makes it easy for employers to administer benefits and offers members simplified health plans and top-notch customer service.

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