HOW TO ADDRESS CYBERSECURITY CHALLENGES USING THE NIST FRAMEWORK

DENA BAUCKMAN | February 25, 2020

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For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically. In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes. The act resulted in the Small Business Cybersecurity Corner website. Launched in 2019, it provides a centralized source of everything from information about dangerous cyberattacks to employee training tips. By all accounts, the NIST has met its mandate by making cybersecurity less confusing and risky for the businesses that suffer the most. Now it’s up to those small businesses to take that advice and run with it.

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Brio creates digital experiences that give businesses an edge over their competitors. We implement innovative ways to use technology to interact with employees, customers, and data. By understanding the unique business and challenges at hand, we approach each project with a fresh outlook that's backed by the sound advice of our team's years of technical experience -- and informed by the business's own expertise in their industry and processes. When it comes to making strategic technology decisions, we explore questions that inspire next-level thinking and lead to next-level technology.

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Compelling Benefits of Video Marketing for Small Businesses

Article | February 24, 2020

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Brand videos Demonstrations and showcases Event videos Trailers and teasers Success stories and testimonials Webinar videos Instruction Videos Question and answer Videos Company Culture Videos Let Us Peep into Some Benefits of Video Marketing for Small Businesses Increase Brand Awareness and Better Online Presence Because videos are more entertaining and quickly attract viewers, their reach to an audience is increased. Effective video marketing may also help you boost your internet visibility. In fact, one of the primary benefits of video marketing for small businesses since it establishes a robust online presence. Videos are posted on a variety of social media platforms. Optinmonster reports that video marketers boost brand awareness by 54%. Generating Leads and Increases Visitors Campaign Monitor reports that around 54% of customers want to see more video content from companies they support. 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Increases Sales and Conversions Another essential benefits of video marketing for small businesses is increasing sales and boosting conversions.When customers are convinced, having a video about your product or service on social media increases engagement and purchases. According to a Cisco study, online videos will account for more than 82% of all consumer internet traffic by 2022, 15 times the amount in 2017. In accordance with the Vidyard research, marketers reported a 34% boost in conversion rate when they used videos as part of their campaign Increased revenue and conversion rates are two of the ultimate advantages of video marketing. As a result, video marketing is in great demand in the realm of digital marketing due to its success. According to EyeWideDigital, using video on your landing page may boost your conversion rate by up to 80%. Increases Engagement on Social Media Connecting with your prospective customer is very important. Therefore, engagement plays a vital role in the digital world. Videos promote social media engagement; thus, video marketing for small businesses is of utmost importance. Videos posted on social media platforms garner a more significant amount of attention. Along with more engagement, videos have a longer lifespan in the ecosystem due to the increased interactions and sharing. According to Explain Ninja, over 93% of companies report gaining new consumers from videos shared on their social media pages. Social media is a video-centric platform. As a result, there are several benefits of video marketing on social media. Improves SEO Ranking With videos on your website, you can boost visitors and keep them engaged, improving your page views. Also, improving your page views will result in improving your SEO ranking too. This is because longer visitors stay on your site, the better the degree of trust with search engines and hence the higher the rank. If you embed your video on YouTube and your website, you will enhance your chances of appearing in search results. According to Alexa, YouTube is the world's second most popular website (after Google). If you advertise your videos on social media, you increase your chances of being discovered. One of the significant benefits of video marketing for small businesses is an increase in SEO ranking. Final Thoughts With the numerous benefits of video marketing, small company owners should prioritize video marketing above more traditional forms of promotion. Adopting video marketing for small businesses is a fantastic approach to increase brand recognition and conversions. Lastly, the marketing team may save time and resources by editing old video creative with relevant messages about fresh offers. Video marketing is a powerful performance driver for any sized business. FAQs: Why is video marketing important for small businesses? Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales. What are the advantages of video marketing? Here few listed advantages of video marketing: Increase brand awareness and better online presence Generating leads and increases visitors Builds trust Increases sales and conversions Increases engagement on social media Improves SEO ranking { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is video marketing important for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales." } },{ "@type": "Question", "name": "What are the advantages of video marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Here few listed advantages of video marketing: Increase brand awareness and better online presence Generating leads and increases visitors Builds trust Increases sales and conversions Increases engagement on social media Improves SEO ranking" } }] }

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Spotlight

Brio Solutions

Brio creates digital experiences that give businesses an edge over their competitors. We implement innovative ways to use technology to interact with employees, customers, and data. By understanding the unique business and challenges at hand, we approach each project with a fresh outlook that's backed by the sound advice of our team's years of technical experience -- and informed by the business's own expertise in their industry and processes. When it comes to making strategic technology decisions, we explore questions that inspire next-level thinking and lead to next-level technology.

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