How Small Businesses Are Bouncing Back in Business Again?

Sneha Hull | December 18, 2021 | 90 views

Small Business Recovery
Due to the pandemic, 2020 was a challenging year for businesses. Global economic upheaval occurred, as did widespread uncertainty, a rise in customer demand, supply chain disruption, and decreased sales. However, the majority of corporate organizations are gradually emerging from the pandemic phase, although the impacts will remain longer.

Businesses have entered a transition period in 2021. Before the end of the year, owners must develop a small business recovery plan that includes a fresh viewpoint, new tactics, and improved processes.

The pandemic of COVID-19 resulted in a rise in online activities, the use of technology, artificial intelligence, internet security, and an increased ability to adapt to the new reality. As a result, small businesses should invest in digital technologies, sound financial planning, innovative marketing tactics, and the development of strong networks and eCommerce platforms, among other things.

"Companies that invest more in digital transformation outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digital channels, and build a bigger user base. What's more, this phenomenon exists regardless of industry."

- Geoff Cubitt, CEO, Isobar US

The following are some ideas on how small businesses may recover from COVID-19, modernize their systems, and come back in business again.

Utilize Digital Tools

Due to the pandemic, there has been a significant shift toward internet-based services. Utilizing the best tools for your small business will aid in its growth.

You may enhance your brand's online visibility by utilizing a variety of digital tools, both paid and free, as well as low-cost solutions.

Here is a list of six tools that small businesses can utilize to get back in business again and flourish.
  • Virtual Private Network Software
  • Project Management Tool
  • Team Communication Tool
  • Website Accessibility Tool
  • Email Marketing Tool
  • Customer relationship management

Maintaining a solid presence on social media sites such as Facebook, Linked In, Twitter, Instagram, and YouTube is one of the best methods to create your digital footprint in 2022.

Now is the moment for small business owners to adopt technology that will expand their integration, development, and success prospects in the future.

Small company CRM solutions will almost certainly continue to invest in artificial intelligence and big data analytics to assist their clients in becoming more intelligent and efficient.

Better Financial Planning

For the recovery of small businesses from the coronavirus crisis, it is imperative to have good financial planning.

Here are a few ways that you can have robust financial planning in 2022.
  • Each month, establish emergency reserves as a primary priority
  • Refinanced expensive debt will financially de-risk the business
  • Operate as if you have limited resources to build up your cash reserves and savings
  • A long-term perspective is necessary for sustainability
  • Financial planning should consider all possible scenarios
  • Consider investing your money and spending where new trends are heading

Increase the efficiency of your small business financial planning by utilizing tools such as budgeting, payroll management, inventory management, tax preparation, and financial statements.

Business Strategy

Small businesses are slowly but steadily embracing digital transformation and flourishing as a result. Small business owners have embraced digital tools and are leveraging data and technology to expand their businesses. With so much occurring around COVID-19, small businesses are rethinking their business strategies.

Below are few business strategies that your need to re-evaluate:
  • Re-evaluate your company's financial model for growth
  • Invest towards potential future crisis prevention

Most shoppers or consumers are shifting from offline to online for transactions. Therefore, it is important for business owners to develop strategic plans for small businesses that satisfy dynamic consumer demand.

Embrace Constant Improvement

Customer behavior is constantly evolving. Therefore, it is critical to embrace continuous improvement in your services, plans, tactics, and operations.

The more you move and adapt to changing times, the more you'll update and equip your firm, and the more equipped you will be to handle and overcome future problems.

While the year 2022 is unpredictable mainly in terms of business, updating your operation will enable it to adapt to the hurdles. Today's business is cloud-based, and big data and AI will provide personalized service for each client.

Include critical information about your business and how clients may reach you on your website. Additionally, you may make movies on your YouTube channel to promote your business and emphasize the uniqueness of your products or services.

Network with Other Small Businesses

Networking with other small businesses has become more crucial for the small business recovery from the COVID-19 crisis. It enables one to develop work relationships with other small owners in like or related fields in 2022. In addition, networking with other small businesses helps expand your business by finding new customers, partners and growing.

It is indispensable for your existence. Networking will generate leads, assist you in expanding your network, provide you with essential connections, and help you stay well-informed on cutting-edge technology and business trends, among others.

You can begin small business networking in a variety of ways, including by joining associations and organizations, hosting a meet-and-greet at your location, attending industry and small business events, developing a referral network, following other small businesses on social media pitching guest posts.

Bottom Line

As we can see, there is no foolproof method or a way for small business recovery from the pandemic, but you need to come up with the tactics that best works for your business. All the businesses need to come together willingly to help each other and learn from each other's mistakes. Businesses need to upgrade as per the new norm caused by covid-19. Recognize the changes brought on by the complex phase and rebuild your business profile with few expert recommendations to create a business plan for your small business in the upcoming year 2022.

Frequently Asked Questions:


What is small business recovery grant?

The small company recovery grant program offers firms fully financed grants to ensure they receive the assistance they require during and after a catastrophe. Typically, once the recovery plan has been filed and approved, the firm will get grant funds to implement the plan.

How can small businesses survive the pandemic?

Small companies must emphasize social media and email marketing to connect with consumers, prioritize networking with other small businesses, and strive for continuous development. Because consumer behavior and attitude have shifted because of the pandemic, small company owners have developed various techniques and strategies to survive and overcome the coronavirus's difficulties.

Spotlight

Global Watch Shop

Global Watch Shop has quickly become one of the UK's Market Leaders in the Prestige and Luxury watch sales. With the company ethos based on delivering outstanding products, at low prices whilst maintaining the highest service standards, our loyal customer base is growing in both trade and retail markets.

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Emergence of 5G Presents a World of Opportunity to Small Businesses

Article | December 29, 2021

Together with 'artificial intelligence' (AI) and 'machine learning,' 5G has emerged as a hot topic in the tech industry over the last couple of years. There's a lot of buzz about the next generation mobile network's technological capabilities, and for good reason: faster, more consistent, and higher bandwidth mobile connectivity can open up new levels of productivity, versatility, and opportunity for small businesses. Benefits Motivating Small Businesses to Invest in 5G The world may be in for a devastating recession as a result of the war's impact and the emergence of new waves of coronavirus pandemic. This is encouraging enterprises to prioritize digital transformation. Digital innovation helps to develop tools and strategies that businesses can use to overcome challenges and solve complex problems. Improved hardware and smarter software enable data collection and analysis for scalability.With its promising strength of connectivity, exceptional frequency of data transfers, and high-speed, 5G technology can foster digital innovation, especially among small and medium-sized businesses (SMBs), allowing a wide range of highly skilled workers to work from any location or workplace. Here are some major benefits, encouraging SMBs to invest in 5G, as follows: Provide businesses with increased operational flexibility. Increasing the sales channel's productivity. Creates an intuitive supply chain. Facilitate access to cutting-edge technologies such as augmented and virtual reality (AR and VR). Improves workforce functionality and safety by lowering latency. Enhances the customer experience. A Plethora of Opportunities for Small Businesses With a projected annual growth rate of around 97 percent and 40 percent of the population around the world using internet of things (IoT) apps on a 5G network, the new digital technology has the potential to create an incremental opportunity of around $251 trillion by 2025. A large number of businesses, irrespective of size or industry, are considering preparing themselves for the deployment of advanced 5G technology to benefit them and their customers. In addition, the deepening trend of digital transformation and the incorporation of cloud technologies are presenting a wide range of opportunities for businesses to scale up their connectivity, reach, and productivity.

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Cyberattacks: Surfacing Threat to Small Businesses

Article | April 12, 2022

The internet has transformed into a modern-day silk road that supports almost all aspects of modern life. Growing penetration of the internet has made it possible for businesses of all sizes to reach all parts of the sector and access previously inaccessible areas, increasing productivity via the use of digital tools. Any business strategy that involves using computers online, even if only for an email and a website, needs to include cybersecurity measures. The theft of data and digital information is now more common than other types of theft and is becoming one of the most commonly reported types of fraud. Impact of Cyberattacks on Small and Medium-Sized Businesses Cybersecurity is emerging as one of the most serious economic and security challenges for businesses all around the world. It is not just a threat to big businesses, multinational corporations, and governments, but they are a major problem for small businesses too. According to a recent study, nearly 22% of small businesses have been the targets of cyberattacks. Also, around 46% of the security breaches were reported across small and midsize businesses in 2021. A cyberattack can have a devastating impact on enterprises, especially on small businesses. In fact, about 60 percent of small enterprises that are attacked and experience a breach shut their business within six months. Not just this, there are more detrimental repercussions that businesses can encounter, including the following: Financial losses due to business disruption Financial losses brought on by the theft of financial data High costs to remove threats from the network Reputational harm following disclosure of data breach to customers Demand for Cybersecurity Making SMBs Hotspot for Investment The need for effective cybersecurity measures increases in lockstep with the increasing number of organizations expanding their operations online. In addition, the rising incidence of security breaches, data theft, and others in small and medium-sized businesses (SMBs) is mandating these enterprises to adopt security solutions such as data backup solutions, encryption software, and password-security software, making them the center point for investment. Attributed to this, the prominent providers of cybersecurity solutions are focusing on coming up with advanced security software specially designed for SMBs.

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HR Trends in Small Businesses 2022: Embracing the New Normal

Article | July 29, 2022

The global workforce is coping with the new normal that includes — remote or hybrid work, new laws and regulations regarding the COVID-19 pandemic, and increased interest in employee health and wellness programs. The HR departments of small businesses are adapting to these changes. So, let us take a quick look at what to expect in 2022: Priority: Diversity and Inclusion Small business HR departments will prioritize diversity and inclusion in the workplace for talent acquisition, employee engagement, and retention Advancement: Automated HR Processes HR will use technology to streamline onboarding and recruiting processes in 2022 Environment: Remote Work The possibility of long-term remote work with technology and new policies is on the horizon Interaction: Virtual Employee Engagement SMBs must work towards engaging their employees through virtual meetings, employee surveys, and clear communication Support: Employee Health and Wellbeing Small business leaders should step-up to support their employees’ well-being through a healthy and flexible work environment Enhancement: Improved Employee Benefits The focus will be on increasing healthcare benefits, flexible work arrangements, and health wellness programs New Leave Policies: Paid Sick Leave Small business HRs need to be aware of new paid sick leave policies and accommodations to help employees cope with the pandemic Health Advisory: COVID-19 Vaccination for Employees Small businesses need to take proper precautions if mandating a compulsory COVID-19 vaccination policy Compliance: Burdened HR Departments Modified employee labor laws will require HR departments to modify their HR strategies frequently Drug-testing Laws: Impact on Drug-free Work Policies Medical marijuana usage policies differ across states, so HR departments will need to remain up-to-speed with them A Productive 2022 for Small Businesses Small businesses’ HR departments are working to retain, engage, and safeguard employees to lead their companies towards a productive 2022. However, they need to be diligently compliant and offer lucrative benefits to employees to sustain and grow their business.

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Reasons Why Small Businesses Need CRM?

Article | June 30, 2022

CRMs, as highly customizable software, can be tailored to any small business. From an e-commerce business to an educational service to a logistics firm, every industry benefits from CRM integration to manage, organize, automate, and grow revenue and operations. The CRM industry has grown by 600% since 2010. It is expected to generate $80 billion in revenue by 2025. 6 Reasons Every Small Business Needs CRM It aids in the collection and organization of customer data:CRM solutions enable cleaner customer data. Data mining and enrichment are automated and standardized to ensure that nothing is overlooked. Data duplication is impossible with advanced duplicate prevention features. Advanced Database Segmentation Enables Personalized Communication with Leads:Personalization is expected by 63 % as a standard of service, and they believe they are recognized as individuals when they receive special offers. A CRM solution enables you to effectively personalize your communication with leads. Most small business CRM systems include advanced segmentation filters and tags that allow you to divide your audience into smaller groups based on a variety of criteria. Beneficial to run well-managed email campaigns: Email marketing can generate a 44.4 % ROI, generating $44 in revenue for every $1 spent. According to Hubspot, 93 % of B2B marketers use email to share content, and 59% say email is their top ROI driver. Email marketing is extremely cost-effective and scalable and generates considerably higher quality leads for your small business. Enables you to keep track of the sales process: The CRM system visualizes your sales process, highlighting the points where leads frequently abandon ship. This allows you to quickly identify threats and opportunities, as well as weaknesses and strengths. Avoids missed lead opportunities:CRM systems make sure that small businesses never miss a lead. Even if the sales rep goes on a different route, the lead will still get recorded with efficiency. Increases Sales Performance: Businesses that have integrated CRM into their operations report a 34% increase in sales productivity. CRM automatically populates customer profiles with data, schedules mailouts, and relieves you of the responsibility of monitoring your inbox. It keeps track of your agenda and keeps an eye on your calendar. In a nutshell, CRM frees up your time for more important tasks such as understanding your customers' needs or selling. For effective expansion of business and increasing sales, small businesses-integrating CRM software will serve with endless benefits.

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Spotlight

Global Watch Shop

Global Watch Shop has quickly become one of the UK's Market Leaders in the Prestige and Luxury watch sales. With the company ethos based on delivering outstanding products, at low prices whilst maintaining the highest service standards, our loyal customer base is growing in both trade and retail markets.

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Blueshift Named One of the Best Small Workplaces™ by Fortune and Great Place to Work

Blueshift | August 09, 2022

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Avalara Partners with Xero to Automate Sales Tax for Small Businesses

Avalara | August 25, 2022

Avalara, Inc, a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced a new partnership with Xero, the global small business platform, that will provide accountants, bookkeepers, and small businesses with a new sales tax automation solution. The new partnership will bring advanced sales tax workflows and management directly into the Xero platform, enabling advisors and business owners to automate sales tax calculations, reporting, and filing.With more than 13,000 sales and use tax jurisdictions in the U.S., managing and reporting sales tax can be a complex and resource-intensive burden for small business owners. Recent research found that small businesses with up to five employees spend an average of 163 hours or $17,672 each month on sales tax compliance. The partnership will allow Avalara and Xero to build an integration solution that automates the sales tax compliance journey from within the Xero platform, which allows accountants and small businesses to more easily manage sales tax calculation and reporting. Avalara’s expansive tax content database and sales tax calculation engine improves the accuracy and streamlines the management of ever-changing taxability rules and rates. Meanwhile, Xero provides the ability to apply the correct tax treatment to invoices and simple, state-based reporting. "We know people don’t start their small business to be buried in tricky admin. Our new partnership with the experts at Avalara, we can automate compliance work and give small businesses and their advisors a simple, efficient, and beautiful experience to meet their tax obligations so they can focus on growing their business, Anna Curzon, chief product officer at Xero. Looking forward, accountants and businesses will benefit from additional sales tax functionality from across Avalara's suite of products, including e-filing options and more detailed reporting tools. “Sales tax continues to change and become more complex, especially for small businesses. We want to make it as easy as possible for these businesses to have access to automated solutions so they can focus on running their business,” said Sanjay Parthasarathy, chief product officer at Avalara. “By partnering with Xero, we are able to inject Avalara’s tax compliance expertise and technology directly into a leading global accounting platform for a convenient way for businesses to manage sales tax. This partnership will also support accountants by automating the management of changing tax rates and rules, and providing validated data to process returns for clients.” This partnership with Xero illustrates Avalara’s commitment to embedding compliance into experiences for our partners. Earlier this year, Avalara announced new tools and APIs to expand opportunities for partners to build compliance integrations and functions. The partnership was announced at Xerocon New Orleans, where Avalara and Xero provided attendees the first opportunity to sign up for closed-beta trials, which will be available next year to a limited number of users. To keep up to date with the latest partnership developments, please click here. About Avalara Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in Brazil, Europe, and India.

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Thryv Partners with Fora Financial to Offer Capital That Helps Small Businesses Grow

Fora Financial | September 22, 2022

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Blueshift Named One of the Best Small Workplaces™ by Fortune and Great Place to Work

Blueshift | August 09, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced Great Place to Work® and Fortune magazine have honored Blueshift as one of the 2022 Best Small Workplaces. Blueshift strives to build a healthy, supportive culture where employees feel confident to take on new challenges while also encouraged to work together as a team to make an impact. To determine the Best Small Workplaces list, Great Place to Work analyzed the survey responses of over 30,000 employees from Great Place to Work-Certified™ companies with 10 to 99 U.S. employees. In that survey, 96% of Blueshift's employees said the company is a great place to work. This number is 57% higher than the average U.S. company. "Our team couldn't be more excited to be recognized as one of this year's Best Small Workplaces,""Blueshift is a great place to work because of our incredible people who contribute to our culture each day. We are proud to create an environment that values teamwork, innovation, customer success and having fun. We are grateful to everyone at Blueshift for their contributions and celebrate the honor of being a truly great place to work Vijay Chittoor, CEO and co-founder of Blueshift. The Best Small Workplaces list is highly competitive. Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is. Additional survey highlights about Blueshift included: 99% of management is honest and ethical in its business practices. 99% of management recognizes honest mistakes as part of doing business. 99% of our customers would rate the service we deliver as "excellent." 97% of management is approachable, easy to talk with. 97% of management is competent at running the business. "It's not the size of an organization that makes it great, but how the organization treats its people, And these small workplaces have proven that the inspiring cultures they've created go head-to-head with those of any large corporation. Leaders at these companies put their people first, and in return, achieve stronger business results than the average workplace." -Michael C. Bush, CEO of Great Place to Work About Blueshift San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest-growing technology companies in North America. For more information visit blueshift.com. About the Best Small Workplaces™ Great Place to Work selected the Best Small Workplaces by analyzing the survey responses of over 30,000 employees from Great Place to Work-Certified™ companies with 10 to 99 U.S. employees. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Great Place to Work determines its lists using its proprietary For All methodology to evaluate and certify thousands of organizations in America's largest ongoing annual workforce study, based on over 1 million survey responses and data from companies representing more than 6.1 million employees, this year alone. Read the full methodology. To get on this list next year, start here. About Great Place to Work® Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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Avalara Partners with Xero to Automate Sales Tax for Small Businesses

Avalara | August 25, 2022

Avalara, Inc, a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced a new partnership with Xero, the global small business platform, that will provide accountants, bookkeepers, and small businesses with a new sales tax automation solution. The new partnership will bring advanced sales tax workflows and management directly into the Xero platform, enabling advisors and business owners to automate sales tax calculations, reporting, and filing.With more than 13,000 sales and use tax jurisdictions in the U.S., managing and reporting sales tax can be a complex and resource-intensive burden for small business owners. Recent research found that small businesses with up to five employees spend an average of 163 hours or $17,672 each month on sales tax compliance. The partnership will allow Avalara and Xero to build an integration solution that automates the sales tax compliance journey from within the Xero platform, which allows accountants and small businesses to more easily manage sales tax calculation and reporting. Avalara’s expansive tax content database and sales tax calculation engine improves the accuracy and streamlines the management of ever-changing taxability rules and rates. Meanwhile, Xero provides the ability to apply the correct tax treatment to invoices and simple, state-based reporting. "We know people don’t start their small business to be buried in tricky admin. Our new partnership with the experts at Avalara, we can automate compliance work and give small businesses and their advisors a simple, efficient, and beautiful experience to meet their tax obligations so they can focus on growing their business, Anna Curzon, chief product officer at Xero. Looking forward, accountants and businesses will benefit from additional sales tax functionality from across Avalara's suite of products, including e-filing options and more detailed reporting tools. “Sales tax continues to change and become more complex, especially for small businesses. We want to make it as easy as possible for these businesses to have access to automated solutions so they can focus on running their business,” said Sanjay Parthasarathy, chief product officer at Avalara. “By partnering with Xero, we are able to inject Avalara’s tax compliance expertise and technology directly into a leading global accounting platform for a convenient way for businesses to manage sales tax. This partnership will also support accountants by automating the management of changing tax rates and rules, and providing validated data to process returns for clients.” This partnership with Xero illustrates Avalara’s commitment to embedding compliance into experiences for our partners. Earlier this year, Avalara announced new tools and APIs to expand opportunities for partners to build compliance integrations and functions. The partnership was announced at Xerocon New Orleans, where Avalara and Xero provided attendees the first opportunity to sign up for closed-beta trials, which will be available next year to a limited number of users. To keep up to date with the latest partnership developments, please click here. About Avalara Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in Brazil, Europe, and India.

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Thryv Partners with Fora Financial to Offer Capital That Helps Small Businesses Grow

Fora Financial | September 22, 2022

Thryv Holdings, Inc, the small business platform for growing small- to medium-sized businesses, announced a partnership with Fora Financial to offer small businesses access to the capital they need to grow.Fora Financial will now be offered through Thryv’s growing marketplace, allowing business owners to apply for lending in minutes. Fora Financial offers terms up to 15 months, flexible payments, early pay-off discounts, and no restrictions on use of funds. The partnership offers a range of financing amounts from $5,000 to $750,000 with no collateral required. Small Business Administration (SBA) 7(a) loans, the most common in SBA’s portfolio, require collateral if the loan amount is greater than $25,000. The approval process for Fora Financial financing occurs in less than 24 hours, and once a financing is approved and terms have been accepted, capital is available in 72 hours. We have always been committed to helping small businesses solve a variety of needs, and in the current economic climate, helping them gain access to capital is a priority, said Ryan Cantor, chief product officer at Thryv. Whether it’s adding a truck to their fleet or a game-changing piece of equipment, small businesses have evolving needs and Thryv helps solve them. “At Fora Financial, we are dedicated to providing small businesses with the fast, uncomplicated funding solution they require to succeed, As the economic environment continues to change, our consultative approach to understanding small business’ needs will offer the Thryv community the working capital required to grow and thrive.” Fora Financial president Andrew Gutman Thryv clients have seen significant advantages to joining the platform, including a 25% rise in the number of average customers, 61% increase in number of appointments booked, and 86% growth in annual revenue through bookings and payments. Learn more about the platform, including free, unlimited support 24/7 from small business specialists at thryv.com. About Thryv Holdings, Inc. Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs) to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end operations, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and local directories. For more information about Thryv Holdings, Inc., visit thryv.com. About Fora Financial Fora Financial is a leading business financing lender that has provided over $2 billion to more than 25,000 business owners nationwide. Fora Financial offers flexible financing solutions to small and medium sized businesses in need of additional working capital to sustain or grow their enterprise. The company places a high value on transparency and provides businesses with fast, personalized small business loans and revenue advances, leveraging its state-of-the-art proprietary technology, industry-leading sales capabilities and dedicated customer service. Founded in June 2008, Fora Financial employs over 200 people at its New York City, Miami and California locations.

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