Marketing has always been dynamic even before the pandemic. But now, the stakes are raised higher with its constant evolution. These days the challenges faced by the small business in terms of marketing is tremendous. Marketers are compelled to adopt a restructured marketing strategy for small businesses in 2022 owing to the post-COVID-19 effect.
Post pandemic, the primary challenge for small company marketers is customer behavior. Customer requirements, and personas are changing quickly so much so that small businesses are finding it increasingly impossible to stay up on their own. Usually, small business owners believe they understand their customers' needs, wants, and requirements. However, that is not the case. Keeping your consumers pleased in today's massively competitive industry is no simple feat. Still, there is one novel way to overcome the majority of the hurdles. You need to reorganize your marketing tactics with the recent/upcoming trends so that corporate success is ensured in 2022.
"In order to adapt quickly to trends, you need to add a bit of flexibility to your marketing plan and strategy."
- Ovwighose Kate, Head of Marketing and Growth Lead at Peexoo Technologies.
According to Ovwighose Kate, the most frequent avoidable marketing mistakes
A failure to react rapidly to changing trends
A data problem
A lack of user-centricity
Let us have a glance at few marketing strategies for small businesses in 2022 and how these strategies can help small scale brands avoid the above-mentioned mistakes.
Top 4 Restructured Effective Marketing Strategy for Small Businesses
Rise of Artificial Intelligence (AI) and Machine Learning
AI and machine learning are probably the biggest on the list of marketing strategy for small businesses in 2022. Artificial intelligence and machine learning have exploded in popularity due to the various benefits they provide. Artificial intelligence and machine learning in marketing have an impact on real-time marketing metrics like consumer behavior.
Consumer behavior is constantly changing, and manually analyzing all consumer data takes a long time. instead, automation and artificial intelligence (AI)
can easily evaluate clients' search habits and online activities and generate accurate live data. Using such live data brands can stay on top of online marketing by being on trend and on demand always.
Wayblazer is one such example of a company that has used AI and machine learning in its travel business. Waybazer focused on language recognition APIs and analyses traveler cues and search history of providing tailored hotel suggestions. Consequently, AI technology provided a tailored experience for each user, allowing them to choose the ideal hotel without conducting lengthy research.
Utilize Video Social Media Platform
Due to its continued growth in popularity, video content reigns supreme. It is high time for you to join the bandwagon if you have not already done so. Video marketing
on social media platforms is a very effective marketing strategy for a small business.
You might be wondering how? To start with Concentrate on producing high-quality video content for all of your platforms. Facebook and YouTube are two of the most popular video-sharing social media platforms. These social media platforms will distribute your video to all of your subscribers. On social platforms, high-quality video contributes to increased client engagement and traction.
Utilize Influencer Marketing to Its Full Potential
Influencer marketing is one of the most on-demand small business marketing trends. The broad usage of artificial intelligence (AI) is simply the next step in its evolution. With more focused usage of influencers, digital influencer marketing has the potential to expand.
According to Influencer Marketing Hub, 90% of respondents feel that influencer marketing is a successful marketing method.
There are various platforms out there that offer unique USPs both for brands and Influencers. The TikTok platform for influencer marketing is one of the new small business marketing trends that has piqued marketers' interest and snowballed it to greater heights
One such example is Microsoft's "Make What's Next" campaign. Through this campaign Microsoft encouraged young females to pursue STEM jobs (science, technology, engineering, and mathematics). As part of the campaign Microsoft worked with National Geographic to display 30 photos from renowned wildlife photographers on National Geographic's five Instagram accounts in honor of International Women's Day. Female scientists and outdoor experiences were featured in the photographs, which garnered more than 3.5 million likes in a single day. By employing influencer marketing, Microsoft raised awareness about this critical problem.
B2B Email Marketing Is Crucial
While various marketing strategies have grown in popularity due to the advancement of digital technology and social media, email marketing is still a worthwhile investment of both time and money. Email platforms will be the most prominent and most often utilized communication channels businesses interact with their customers.
Automated email marketing is one of the most potent strategies for increasing ROI and consumer reach. Moreover, it is the most effective marketing strategy for a small business in 2022.
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
-Peter F. Drucker
ON a Swiss-based running shoe brand employed Automated Email Marketing as part of their existing marketing strategy. The brand reached out to international runners via email and automation. Customers who subscribed, received an automatic welcome email with information on the current collections. However, ‘ON’ went a step further than simply sending a welcome email. Consumers provided information about their jogging routine following a purchase. ‘ON’ used this data to send automated emails alerting customers of their next transaction. It delivered an excellent client experience while also automated their sales efforts, allowed them to help their customers throughout their purchasing process and repeated it as and when necessary. Consequently, their consumers were notified about new items relevant to their interests on a timely basis, which encouraged them to make a purchase and recommend other potential purchasers.
How can I grow my business in 2022?
Here are few promising strategies that can help your business grow in 2022:
Utilize artificial intelligence (AI) and machine learning
Utilize video social media platform
Utilize influencer marketing to its full potential
B2B email marketing is crucial
Think global, stay local
Optimize for Voice Search
Why do we need marketing strategies for small businesses?
Marketing strategies help small businesses to plan their business and achieve the goals set. Proper marketing strategies enable your business to reach a suitable customer base. The success of the business has a lot to do with your business plan and marketing strategies.
How does marketing affect small businesses?
Marketing is the basis for the success of small businesses. Marketing is essential for customer engagement and is used to attract customers and the right time and place. In addition, marketing helps to convey your product/service message to potential customers and achieve sales goals.