How Is Online Marketing for Small Business Remodeling Itself?

Sneha Hull | October 23, 2021 | 154 views

Covid-19 paved the path for the trial-and-error adoption of marketing. Due to lockdowns and restrictions, the pandemic made conducting business complex, and it was notably more tough for small enterprises. Due to this, online marketing for small businesses came into the picture and was adopted by small business owners on a larger scale. As a result, small business internet marketing has gained tremendous popularity since last year.

Small-scale Marketers are increasingly turning to online marketing due to the proliferation of new platforms, channels, and technology. A strong internet presence may work wonders for your business, catapulting it to new heights of success. As a result, the way marketing operates has shifted 180 degrees, particularly for small businesses, leveling the playing field. Small companies may now communicate with their customers at a cheaper cost and more personalized manner, thanks to online marketing.

In the recent past, Online Marketing is influencing the Small Business industry in many ways. The contributing factors are numerous to list. For instance, due to the coronavirus limitations, tactics of online marketing for small businesses have become distinctive as well. Social media platforms dominate all kinds of internet marketing.

Online is old news. Online in social media is today’s news … social media is not a subset of the internet. Social media is the internet.- Sean Case

These days, thanks to recent trends in Online Marketing, customers prefer quality marketing over the scale of business. Even small-scale businesses can access the blessing which is social media and reach their targeted audience effectively. Here are some stats that reflects this trend. According to HubSpot research, at least 71% of customers who have a positive social media experience with a business are inclined to suggest it.

78% of Internet users perform product research online, according to WPForms.
As a result, small business owners have modified their online marketing tactics according to the changing needs and the emerging trends.

Here Is How Online Marketing for Small Business Changing

Shift from Trend-based Approach to Need-based Approach


Small company owners are gradually turning away from trend-based marketing to a need-based strategy. If you concentrate on meeting critical customer requirements, you will almost certainly compel those consumers to act.

To develop customer-centric small business online marketing strategies, you must first identify their demands, which will help your brand in various ways. For example, customer requirements may be identified through focus groups, listening to your consumers, social media, or keyword research.

By concentrating more on a need-based approach to marketing, you will increase client retention and acquisition.

Hyper Focus on Customer Engagement


Organizations are experiencing unprecedented competition from non-traditional, digital-first companies after COVID-19. As a result, a newly accepted small business digital strategy places a premium on customer engagement. Enhance the customer experience to increase brand loyalty, and the most effective method is through constant engagement with consumers.

Small businesses are ensuring that the queries or customer issues are immediately addressed with follow-up action.  The purpose of customer engagement is not to earn income but to develop and enhance customer relationships.

Some of the Consumer Engagement tactics which you can explore are
  • Rewarding and incentivizing customers.
  • Utilizing gamification and social media platforms.
  • Offering personalization and interactive content.

Remember, in an age of Digital-first consumers, Customer engagement practices are crucial elements of online marketing for small businesses.


Conversion-based Dialogues Advertisements


Conversion-based dialogues marketing is one of the latest trends in internet marketing for small businesses. Live chat, chatbots, voice assistants, and other conversational artificial intelligence (AI) are all used in conversational marketing. Listening to customers' concerns and assisting them in resolving them leads to a more positive encounter where the customer feels heard.

With conversation-based dialogues, advertisements, and engagement, conversions with customers becomes more accessible than ever before. Personalized one-on-one interactions have the potential to strengthen customer connections, enhance loyalty, and create exceptional consumer experiences. As a result, we can determine its significance in small business online advertising.


Focus on Social Media Influencer Marketing


Another significant shift and growing trend in small company online advertising is the increased emphasis on social media influencer marketing. With Influencer Marketing Customers develop a sense of trust with their brands. 

According to Tomoson statistics, influencer marketing surpassed organic search, sponsored search, and email marketing as the fastest-growing client acquisition channel. Additionally, it was the most cost-effective marketing strategy.

Small business owners are attempting to leverage influence marketing to reach smaller but more active audiences. Again, pandemic played an important role in initiating this trend. During the pandemic, most customers spent most of their online time on social media and actively engaged with content providers, which pushed small company owners to adopt this marketing method.

Social media platforms Influencer marketing is a very effective method of marketing for startups. This is an example of a startup influencer campaign. As a fashion store startup, JustFab entered the eCommerce market. They co-founded their athleisure label Fabletics with actress Kate Hudson. As a consequence, the brand and its products received widespread recognition and the company successfully expanded to become a diverse worldwide corporation.


Hyper-personalization and Targeting the Customers


Small business owners aggressively go for a hyper-personalization approach and experience to attract customer's attention and increase customer engagement. Big data has made hyper-personalized customer experience easy.

Small firms use developing technology to identify precise consumer needs and requirements and target the correct customers. As a result, small businesses will surpass their competition via hyper-personalization.

In a fast-paced age where customers often face cluttered and complicated shopping experiences; hyper-personalization reduces the customer's effort by removing obstacles in the sales funnel.
Hyper-personalization interprets customers' intent by analyzing behavioral and real-time data. As a result, communication is more thoroughly examined, and conversion is increased.

Winding Up

As a result of the pandemic, the word "Marketing" and its activities have taken a wild trip during the last two years. As a result, online marketing for small businesses has drastically changed. The change has made small business owners come up with new strategies and, at the same time, think locally and globally to engage their target customers. In addition, internet marketing for small businesses has opened an array of smart and innovative opportunities and channels for marketers to explore. .

Frequently Asked Questions:


How do small businesses use online marketing?


Small businesses can use online marketing in many ways. Following are few marketing tips.
  • Build a strong social media presence
  • Focus on using video marketing
  • Use email marketing
  • Expand your website
  • Focus on using AI or cloud-based technology
  • Utilize influencer marketing for better engagement


What are the main online marketing strategies?


The main online marketing strategies are:
  • Search engine optimization (SEO)
  • Pay per click (PPC)
  • Content marketing
  • Social media marketing
  • Email marketing
  • Affiliate marketing

How small businesses benefit from digital marketing?


Small businesses benefit in many ways through digital marketing.
  • Wider reach
  • Increases brand awareness
  • Cost-effective
  • Time-effective
  • Easier to target the audience
  • Increases customer engagement

Spotlight

Gemini People

At Gemini People, we pair like-minds. Because people who go better together, work better together and play better together. Their talents, attitudes and personalities complement each other, creating a powerhouse partnership of possibility. This starts by pairing you with a like-minded consultant, who gets you and your market.We are able to offer this as we’re made up from specialist consultants, experts in sectors within the areas we cover, from Creative and Digital Agency, to Freelance and Industry. Our understanding, knowledge and passion are why we’re the leading recruiters for our chosen creative industries. Our partners include blue chip multinationals, household names and entrepreneurial SMEs.We’re the best of both a large corporate and a small boutique, which means you get structure, consistency and access to a broad network, but also commitment, candidness and the personal touch. We’re Gemini People, because people are the heart and ambition of our business. So we continually i

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How to Choose the Right Small Business Accounting Software?

Article | March 23, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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MARKETING AND NETWORKING

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | March 28, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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MARKETING AND NETWORKING

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | December 16, 2021

Introduction With numerous tasks and operations to take care of, from basic invoicing and billing to project management and tax calculations, small business owners find it a nerve-wracking challenge to keep track of all monetary transactions and manage accounts payable. In addition, the advent of digitization, the growing penetration of cloud-based solutions in the industry, and the introduction of cutting-edge accounting software, among others, are eliminating the extra use of paper, pens, files, and voluminous binders. Because of these small business financing trends, businesses and start-ups are increasingly inclined toward online financial management tools, such as small business accounting software, to handle their financial data. The small business accounting software assists them in examining their financial condition along with accurately recording businesses’ cash flow, generating reports, tracking transactions, monitoring account balances, billing customers, creating purchase orders, and much more. Owing to such compelling features, these small business financial management solutions are garnering massive popularity in the industry. Small Business Accounting Software: Emerging Financial Needs in the Industry Running a small business sometimes entails wearing several hats, such as sending emails, paying suppliers, invoicing, creating processes, and preparing financial reports. All these are essential tasks, along with the other small business operations, such as employee management and work management, among others. None of the additional responsibilities faced by small business owners are as crucial as accounting. Robust accounting processes are vital for keeping businesses in excellent financial condition and helping owners to make smarter decisions. Accounting software provides various features that can facilitate the smooth operation of the organization. From processing invoices to monitoring cash flow, here are the primary ways accounting software can assist owners to meet financial requirements for small businesses and promote growth. Automate Invoicing and Billing Due to the shortage of cash inflow, it is vital for small businesses to keep the cash flowing by billing clients and crediting customers on time. Accounting software assists small businesses in automating the billing process, enabling owners to create recurring invoices, send follow-up reminders, and accept digital payments directly from the invoices. It also assists in tracking all unpaid invoices and preventing accidental missing payments, thereby fending off potential losses. Expense Tracking A common accounting mistake that small businesses often make is failing to accurately track business costs and expenses, which causes a shortage of cash flow. The deployment of the right small business accounting software prevents this from happening and enables firms to keep track of all the spending and identify the source where the money is being spent. Efficient Inventory Management Proper inventory management is a crucial part of small businesses as they cannot stock products in large quantities due to the unavailability of a large amount of capital. Good inventory management is necessary to guarantee an adequate supply and deliver superior customer service. Accounting software aids small businesses in recording stock keeping unit (SKU) codes, monitoring goods, preparing reports, tracking products sold, and running reports on which items firms are doing well and which ones aren’t. Bank Reconciliation Small business accounting solutions simplify one of the most fundamental tasks of the company—bank reconciliation. It enables small business owners to access their bank statements directly from the accounting solutions, along with comparing bank statements, balancing debits and credits, and identifying any discrepancies at the end of each financial period. The Final Thought Maintaining correct financial records at all times is essential for the success of small businesses and start-ups. For maintaining proper accounts, these businesses need a system that overcomes the drawbacks of traditional accounting tools such as spreadsheets. With the introduction of novel accounting software integrated with artificial intelligence, big data, and other technologies, these financial management solutions are paving the way for small businesses.

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SMALL BUSINESS ADVICE

Small Business Financial Management: One-Stop Solution for Financial Hurdles

Article | September 23, 2022

Introduction Managing finances is crucial for organizations, especially small businesses, to create a stable financial future in which the business is less likely to fail. Small businesses and start-up companies have to face numerous challenges and even bear losses at their introductory stage due to the difficulties in maintaining proper cash flow. According to a study, around 61% of small business owners say that they face challenges in handling consistent and steady cash flow. Many start-ups undertake operational business activities after obtaining loans from different financial institutions due to insufficient cash flow and capital. Hence, to keep small business operations running smoothly, they need to optimize the inflow and outflow of cash and financial management. Small business financial management assists these start-up companies in reducing financial costs, facilitating the availability of investment, and planning, organizing, directing, and controlling financial activities. With competition intensifying in the sector, the need for financial management is becoming even more critical for small businesses. Why Are Financial Management Solutions Becoming Imperative for Small Businesses? Running a small business is not an easy task. Even if you have a great idea and a large number of people longing for your product or service, the financial difficulties of operating a small business can quickly escalate and hamper the business. A plethora of expected and unexpected issues, such as overhead costs, rising interest or inflation rates, impending tax deadlines, remediating damage from a natural disaster, and many more, can create insurmountable obstacles for small business owners. Whether it is insufficient cash flow or a lack of accurate monthly reconciliation reports, many small business finance-related issues can be avoided with the proper management of finance and reporting. What are the other small business money management challenges that financial management solutions can assist to overcome? Let's see: Poor cash flow management Managing a budget Planning future expenses Controlling debt Inconsistent cash flow Tips for Effective Small Business Financial Management Small businesses today are highly fragile due to excessive competition in the industry. Hence, start-ups and new companies have to invest a significant amount of money in order to keep their business fully functional and running. Right from accumulating funds to allocating and spending them, it is crucial for small business owners to have a transparent view of their financial position and business undertakings to engage in planning for efficient utilization of available resources. Effective financial management not only assists in managing small businesses' finance and rotating the cash invested in the business, but it also assists in analyzing revenue generation, formulating suitable financial strategies, and calculating adequate returns, among others. It is undoubtedly one of the most important aspects of businesses, irrespective of their size. With an increasing need for managing huge funds, continuous transactions, daily cash flow, payrolls, and others, it is becoming even more critical for small businesses and start-ups to manage their finances effectively. Here are some of the vital tips that can help small businesses analyze and manage their finance effectively: Prioritize business financial planning Create a budget and stick to it Analyze cash flow Keep business and personal finances separate Focus on expenditures but also ROI Monitor spending Opt for a financial solution or service Final Thoughts With the fast-changing financial requirements of small businesses and the emergence of novel small business financing trends, entrepreneurs are emphasizing streamlining and managing their financial chores. To overcome a growing number of financial obstacles, leading financial solution developers are aiming at integrating advanced technologies such as artificial intelligence, machine learning, and data analytics in novel small business financial management solutions. This is anticipated to create a strong demand for innovative financial management tools, such as small business accounting software, across the industry in the forthcoming years.

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Spotlight

Gemini People

At Gemini People, we pair like-minds. Because people who go better together, work better together and play better together. Their talents, attitudes and personalities complement each other, creating a powerhouse partnership of possibility. This starts by pairing you with a like-minded consultant, who gets you and your market.We are able to offer this as we’re made up from specialist consultants, experts in sectors within the areas we cover, from Creative and Digital Agency, to Freelance and Industry. Our understanding, knowledge and passion are why we’re the leading recruiters for our chosen creative industries. Our partners include blue chip multinationals, household names and entrepreneurial SMEs.We’re the best of both a large corporate and a small boutique, which means you get structure, consistency and access to a broad network, but also commitment, candidness and the personal touch. We’re Gemini People, because people are the heart and ambition of our business. So we continually i

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U.S. Small Business Administration Veterans Small Business Advisory Committees Set to Host Virtual Public Meetings December 7-8

U.S. Small Business Administration | November 29, 2022

Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams. "Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program." Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield. WHAT: IATF and ACVBA Virtual Public Meetings The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition. The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group. WHEN: IATF Meeting Wednesday, December 7, 2022 1 p.m. to 3 p.m. (EST) ACVBA Meeting Thursday, December 8, 2022 9 a.m. to 12 p.m. (EST) WHO: Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner IATF and ACVBA Committee Members Guest Speakers from Interagency Partners and Veterans Service Organizations HOW: The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to veteransbusiness@sba.gov. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

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MARKETING AND NETWORKING

GPS Insight Continues to Enhance Fleet + Field Offering Across Small Business, Franchise, and Mid-Enterprise Customers

GPS Insight | December 01, 2022

GPS Insight, a leading provider of SaaS-based fleet and field service management software solutions, today announced enhancements to its integrated Field Service Management (FSM) suite, marking significant strides towards the empowerment of both fleet and field service companies to seamlessly manage their mobile assets and mobile workforces together. Strengthening its position in an FSM market expected to grow 19% annually over the next eight years, GPS Insight laid the foundation for its integrated Field Service Management solution with the 2020 acquisition of ServiceBridge and the 2021 acquisition of FieldAware. Just recently, GPS Insight also acquired Certified Tracking Solutions, a leader in fleet and field services specializing in document digitization. Following recent FSM acquisitions, GPS Insight has demonstrated its value to fleet and field service industries at large through a list of accolades, including the Compass Intelligence 2022 IoT Vehicle Telematics Company of the Year, the Business Intelligence Group 2022 Sustainability Leadership Award, and being named a Construction Executive 2022 Top Construction Technology Firm. "By acquiring existing best-in-class field service solutions and integrating them with our GPS fleet management technology, we're able to bring better visibility and efficiency for our customers to save them time and money, We've created a powerful roadmap that empowers our end-users while boosting our return on investment for both platforms. In short, GPS Insight is bringing fleet and field together like never before." Shay Demmons, Chief Product Officer of GPS Insight. The Field Service Management suite is being tailored to integrate with GPS Insight fleet management, empowering business leaders to ensure alignment among workers across both fleet and field. Significant product enhancements that support the synergy of fleet and field service management include: an app switcher to toggle between fleet and field applications; ability to schedule jobs based on technician working hours, skills, permits, etc.; long cycle crew work such as multi-visit jobs; a live map for a "command center" view of field operations; timesheets showing jobs performed, hours worked, hours traveled, and overtime earned; and to help businesses scale, a rich ecosystem of integrations with best-in-class ERP and accounting applications. In addition to significant product updates across the Field Service Management Suite, FieldAware for Mid-Enterprise is featuring a facelift, modernizing the web app to follow best-in-class practices for displaying menus and options, refreshing web and mobile app branding to align with parent GPS Insight's robust fleet and field portfolio, and paving the way for the future of fleet and field. Effective field service management software is transforming industries, reducing errors and redundant tasks, and giving fleet managers, field technicians, and back-office operations peace of mind," added Demmons. "Companies of all sizes now see the value in digitizing operations to keep up with the competition, as well as the leap in efficiency that creates a better customer experience and boosts retention. About GPS Insight GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights. Organizations across the globe turn to GPS Insight when they have high operating costs, are worried about safety on the roads, and struggle with fleet and field inefficiencies that waste valuable time and money. GPS Insight offers best-of-breed technology for organizations with drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. GPS Insight provides many solutions that include vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.

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Cross River Teams Up with Brooklyn Chamber Again to Distribute Grants to Further Support Women and Minority Owned Businesses

Cross River | November 28, 2022

Cross River Bank (Cross River), a technology infrastructure provider that offers embedded financial solutions, today announced that along with the Brooklyn Chamber of Commerce, it has distributed $1,000-$5,000 grants to support the revitalization and recovery of local small businesses who have experienced post-pandemic challenges. “Partnering with the Chamber has provided Cross River the opportunity to bring truly impactful philanthropy to the Brooklyn community and directly effectuate the expansion of financial inclusion among diverse communities,We are proud of the difference these funds make in the survival of these businesses and look forward to providing many more minority and women-owned small businesses with the financial support they need and deserve.” Eugene Shvartsman, Head of Government Affairs at Cross River and Brooklyn Alliance Capital Board Member. The grants are part of the Small Business Grant Program, a collaboration between Cross River and the Chamber, that provides financial support to minority and women-owned businesses. The program is funded by Cross River and applications are processed through the Chamber’s economic development arm, Brooklyn Alliance Capital. The Brooklyn Chamber’s partnership with Cross River on the small business grant program is truly one of the most impactful initiatives we have undertaken to help our businesses recover,” said Randy Peers, President and CEO of the Brooklyn Chamber of Commerce. “These grants go to small businesses that couldn’t access other means of support, the majority of which are minority or women-owned. On November 14th, representatives from Cross River were joined by Stevenson Joseph, Director of the Brooklyn Alliance Capital Lending Program, Matt Caserta, VP of Small Business Support at the Brooklyn Chamber of Commerce, and Luc Saint-Preux, Director of Neighborhood Outreach at the Brooklyn Chamber of Commerce for the grant distribution. Made in advance of Small Business Saturday, the most recent round of funding illustrates Cross River’s commitment to supporting small businesses and expanding financial inclusion. The Brooklyn Chamber Orchestra is committed bringing music to this generation of classical music lovers and the development of the next,” said Phil Nuzzo, Artistic Director of the Brooklyn Chamber Orchestra. “Partnering with Cross River and the Brooklyn Chamber of Commerce helps us to further our children's programming to bring classical music to future generations in underserved communities.Funds of $5,000 were distributed to the Brooklyn Chamber Orchestra in Brooklyn Heights, an organization created to enrich and inspire through music, community engagement and education, and Rash nightclub in Bushwick, a LGBTQ+-friendly establishment that was the site of an arson attack only months after opening, while patrons were inside. Top Tech Electronics in Ridgewood Heights, a store for purchasing or repairing electronic devices, received a $1,000 grant as part of an effort to serve more businesses located on Knickerbocker Ave. As a business that was only 6 months old when we had to shut our doors after a targeted arson attack, we’ve spent the rest of the year scrambling to find financing to reopen,” said Jake Sillen Owner of Rash. “Many of the traditional channels of grants and loans in the city weren’t available to us because we didn’t have years of tax returns to refer to. The money will go towards replacing our service equipment that was damaged in the fire. As a lifelong resident of NYC and first-time business owner, I’m so grateful to groups like Cross River who are providing capital to entrepreneurs in tough situations like ours.” About Cross River Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, lending and crypto solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. Member FDIC.

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MARKETING AND NETWORKING

U.S. Small Business Administration Veterans Small Business Advisory Committees Set to Host Virtual Public Meetings December 7-8

U.S. Small Business Administration | November 29, 2022

Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams. "Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program." Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield. WHAT: IATF and ACVBA Virtual Public Meetings The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition. The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group. WHEN: IATF Meeting Wednesday, December 7, 2022 1 p.m. to 3 p.m. (EST) ACVBA Meeting Thursday, December 8, 2022 9 a.m. to 12 p.m. (EST) WHO: Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner IATF and ACVBA Committee Members Guest Speakers from Interagency Partners and Veterans Service Organizations HOW: The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to veteransbusiness@sba.gov. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

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MARKETING AND NETWORKING

GPS Insight Continues to Enhance Fleet + Field Offering Across Small Business, Franchise, and Mid-Enterprise Customers

GPS Insight | December 01, 2022

GPS Insight, a leading provider of SaaS-based fleet and field service management software solutions, today announced enhancements to its integrated Field Service Management (FSM) suite, marking significant strides towards the empowerment of both fleet and field service companies to seamlessly manage their mobile assets and mobile workforces together. Strengthening its position in an FSM market expected to grow 19% annually over the next eight years, GPS Insight laid the foundation for its integrated Field Service Management solution with the 2020 acquisition of ServiceBridge and the 2021 acquisition of FieldAware. Just recently, GPS Insight also acquired Certified Tracking Solutions, a leader in fleet and field services specializing in document digitization. Following recent FSM acquisitions, GPS Insight has demonstrated its value to fleet and field service industries at large through a list of accolades, including the Compass Intelligence 2022 IoT Vehicle Telematics Company of the Year, the Business Intelligence Group 2022 Sustainability Leadership Award, and being named a Construction Executive 2022 Top Construction Technology Firm. "By acquiring existing best-in-class field service solutions and integrating them with our GPS fleet management technology, we're able to bring better visibility and efficiency for our customers to save them time and money, We've created a powerful roadmap that empowers our end-users while boosting our return on investment for both platforms. In short, GPS Insight is bringing fleet and field together like never before." Shay Demmons, Chief Product Officer of GPS Insight. The Field Service Management suite is being tailored to integrate with GPS Insight fleet management, empowering business leaders to ensure alignment among workers across both fleet and field. Significant product enhancements that support the synergy of fleet and field service management include: an app switcher to toggle between fleet and field applications; ability to schedule jobs based on technician working hours, skills, permits, etc.; long cycle crew work such as multi-visit jobs; a live map for a "command center" view of field operations; timesheets showing jobs performed, hours worked, hours traveled, and overtime earned; and to help businesses scale, a rich ecosystem of integrations with best-in-class ERP and accounting applications. In addition to significant product updates across the Field Service Management Suite, FieldAware for Mid-Enterprise is featuring a facelift, modernizing the web app to follow best-in-class practices for displaying menus and options, refreshing web and mobile app branding to align with parent GPS Insight's robust fleet and field portfolio, and paving the way for the future of fleet and field. Effective field service management software is transforming industries, reducing errors and redundant tasks, and giving fleet managers, field technicians, and back-office operations peace of mind," added Demmons. "Companies of all sizes now see the value in digitizing operations to keep up with the competition, as well as the leap in efficiency that creates a better customer experience and boosts retention. About GPS Insight GPS Insight helps fleet and field service businesses by delivering innovative solutions and actionable insights. Organizations across the globe turn to GPS Insight when they have high operating costs, are worried about safety on the roads, and struggle with fleet and field inefficiencies that waste valuable time and money. GPS Insight offers best-of-breed technology for organizations with drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. GPS Insight provides many solutions that include vehicle and asset tracking, fleet management, AI-enabled smart cameras, field service management, and regulatory compliance solutions.

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MARKETING AND NETWORKING

Cross River Teams Up with Brooklyn Chamber Again to Distribute Grants to Further Support Women and Minority Owned Businesses

Cross River | November 28, 2022

Cross River Bank (Cross River), a technology infrastructure provider that offers embedded financial solutions, today announced that along with the Brooklyn Chamber of Commerce, it has distributed $1,000-$5,000 grants to support the revitalization and recovery of local small businesses who have experienced post-pandemic challenges. “Partnering with the Chamber has provided Cross River the opportunity to bring truly impactful philanthropy to the Brooklyn community and directly effectuate the expansion of financial inclusion among diverse communities,We are proud of the difference these funds make in the survival of these businesses and look forward to providing many more minority and women-owned small businesses with the financial support they need and deserve.” Eugene Shvartsman, Head of Government Affairs at Cross River and Brooklyn Alliance Capital Board Member. The grants are part of the Small Business Grant Program, a collaboration between Cross River and the Chamber, that provides financial support to minority and women-owned businesses. The program is funded by Cross River and applications are processed through the Chamber’s economic development arm, Brooklyn Alliance Capital. The Brooklyn Chamber’s partnership with Cross River on the small business grant program is truly one of the most impactful initiatives we have undertaken to help our businesses recover,” said Randy Peers, President and CEO of the Brooklyn Chamber of Commerce. “These grants go to small businesses that couldn’t access other means of support, the majority of which are minority or women-owned. On November 14th, representatives from Cross River were joined by Stevenson Joseph, Director of the Brooklyn Alliance Capital Lending Program, Matt Caserta, VP of Small Business Support at the Brooklyn Chamber of Commerce, and Luc Saint-Preux, Director of Neighborhood Outreach at the Brooklyn Chamber of Commerce for the grant distribution. Made in advance of Small Business Saturday, the most recent round of funding illustrates Cross River’s commitment to supporting small businesses and expanding financial inclusion. The Brooklyn Chamber Orchestra is committed bringing music to this generation of classical music lovers and the development of the next,” said Phil Nuzzo, Artistic Director of the Brooklyn Chamber Orchestra. “Partnering with Cross River and the Brooklyn Chamber of Commerce helps us to further our children's programming to bring classical music to future generations in underserved communities.Funds of $5,000 were distributed to the Brooklyn Chamber Orchestra in Brooklyn Heights, an organization created to enrich and inspire through music, community engagement and education, and Rash nightclub in Bushwick, a LGBTQ+-friendly establishment that was the site of an arson attack only months after opening, while patrons were inside. Top Tech Electronics in Ridgewood Heights, a store for purchasing or repairing electronic devices, received a $1,000 grant as part of an effort to serve more businesses located on Knickerbocker Ave. As a business that was only 6 months old when we had to shut our doors after a targeted arson attack, we’ve spent the rest of the year scrambling to find financing to reopen,” said Jake Sillen Owner of Rash. “Many of the traditional channels of grants and loans in the city weren’t available to us because we didn’t have years of tax returns to refer to. The money will go towards replacing our service equipment that was damaged in the fire. As a lifelong resident of NYC and first-time business owner, I’m so grateful to groups like Cross River who are providing capital to entrepreneurs in tough situations like ours.” About Cross River Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, lending and crypto solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. Member FDIC.

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