How Can Hiring Small Business Consultants Be Beneficial?

Small Business Consultants Beneficiary
When do you need expert advice? When you are keen on scaling up, expanding, or starting a new business. So, how do you do that? Where can you find it? Small business consultants are the right people to contact. So, hire the right business consultant to solve your company’s issues with the help of expert advice and strategies.

Below are a few challenges that all small businesses go through and need some expert advice.
  • Starting a business is easy, but scaling is often complex for small businesses
  • They struggle with sales and marketing forecast
  • Inability to keep up with trends and current business practices due to a lack of updated knowledge
  • They fall short in managing everything from accounting to HR to technical support
  • Unskilled staff or workforce
  • They struggle with improper handling of legal matters and often face legal suits


These challenges are taken care of by established consulting services for small businesses. Thus, hiring small business consultants is a focal point.

“As a consultant, a new client will tell you what they want...your job is to deliver what they need.”

-Bobby Darnell, Time for Dervin - Living Large in Geiggityville


What is the Role or Responsibility of a Small Business Consultant?


A good business consultant brings an excellent source of specialized knowledge, up-to-date skills, and years of experience to find a solution to the problems or strategize business with a future vision.

The role of small business consultants is essential. They carry a wide array of responsibilities. They help the organization with a business plan, marketing plan, public relations campaign, sales strategy, financial strategy, legal strategy, many more.

Often, small businesses require expertise in areas such as strategy, operations, financial advice, HR, risk, and compliance.

Small business consultants help businesses in many different ways. Below are a few listed:
  • Expert advice in a specific market is provided
  • Adding to the existing employees
  • Teaching and training employees
  • Execution of their ideas and recommendations

Consultants help in every aspect of business that needs improvement.

How Do Consultants Help Small Businesses?


Consultants play a crucial role in different business areas and provide benefits in many ways. Small business consultants provide comprehensive guidance and tips in key areas with their experience and expert knowledge. Let us see how small business consultants prove to be beneficial to organizations.

Help in Business Development and Planning


When you establish a business or intend to expand, you will be unsure about your next step or how to continue. Expertise and understanding from business consultants assist in developing a well-versed company strategy. Additionally, they assist small firms in determining the most appropriate business strategy for their products or services. Finally, small business consultants assist entrepreneurs in concentrating their efforts on business development and aligning technology and processes for maximum success.

Improves Sales and Marketing


Consultants assist businesses in developing a thorough marketing plan, defining their marketing message, and determining the most effective marketing mix. In addition, with their particular experience in internet marketing, social media marketing, and public relations, consultants can help build the ideal marketing approach.

Small business consulting firms have a team of specialized marketing consultants to help the business with creative thinking and practical, result-driven analysis. Additionally, consultants assist you in converting your sales and marketing strategies into revenue. They are knowledgeable about the best practices for social media, influencer marketing, SEO, sales strategies, and content marketing. They stay aware of your sector or specialty and know the tools, platforms, and methods that perform best for your target audience.

Advice On Financial and Cash-Flow


Managing high-level finance and cash flow is a worry for small business owners. Consequently, you have to hire a small business financial consultant or a certified public accountant for better financial planning.

Financial small business consultants provide a variety of services, including investment management and financial planning, to clients with various specialties.

They may analyze your financial expenditures and cash flow and advise you to reconsider certain purchases if necessary. Additionally, they offer advice on developing an emergency fund, improving tax planning, and establishing retirement accounts.

Financial consultants excel at identifying opportunities to expand business capacity for profit-generating projects, apart from simplifying corporate operations to minimize losses.

Crisis Management Tips


The pandemic is the best example of an unpredicted crisis a business would have never thought of. To handle such situations and sustain your business during a crisis, you should hire small business consultants specializing in crisis management. Such a consultant will help you address the issue.

They can develop a business plan, taking into account your vulnerabilities, and suggest ways to manage disasters effectively.

Different types of crises can affect small businesses in their journey, such as natural disasters, industrial accidents, legal or security breaches, financial crises, strikes, and more. Therefore, consulting services for small businesses should be a part of the business.

Conclusion


Hiring the right small business consultant will give you professional advice on many elements of the company and will assist you with unique concerns. Small business consulting firms can assist your various business needs, from security and strategy to financial planning. Consultants assist you in enhancing performance and implementing critical adjustments while being cost-efficient.

This blog discusses the benefits of employing a small business consultant. So, take a look around and choose the best consultant for your company.

FAQ:


What are the benefits of hiring a business consultant?


A small business consultant can help you transform your business by bringing experience and an impartial perspective. Hence, they benefit in the following ways:
  • We offer professional assistance
  • Cost-effective
  • Focus on core business capacities
  • Profitability and efficacy are increased
  • Expands business
  • Carry a broader range of information

Why do small businesses need consultants?


An excellent business consultant brings a wealth of specialized knowledge, up-to-date skills, and years of experience to bear on resolving issues or strategizing a company with an eye toward the future.

What is a small business consultant?


A small company consultant advises firms to improve their current processes and makes recommendations for the new deployment of methods to increase their efficiency and performance.

Spotlight

epkss

EPKSS is an Information Technology e-Business Solutions provider that was founded in the 2005 in Jordan by a group of people, who set a vision and followed it through with high levels of determination and inspiration. During the last 10 years, Epkss helped over 200 businesses plan, create, improve and maintain their web presence and Epkss has evolved into client-oriented technological services business. We focus on providing the best service and product solutions to our clients by analyzing the market, their business and customizing our services for each client.

OTHER ARTICLES
TECHNOLOGY, SMALL BUSINESS ADVICE

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | July 14, 2022

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

Read More
TECHNOLOGY, SMALL BUSINESS ADVICE

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | July 16, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

Read More
SMALL BUSINESS ADVICE, INDUSTRY OUTLOOK

7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | July 29, 2022

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

Read More

How to Report Revenue on a Small-Business Credit Card Application

Article | February 10, 2020

When filling out the “revenue” portion of a small-business credit card application, you want to make your small business or side hustle look its very best without stretching the truth. But revenue can swing dramatically from year to year, and credit card applications often don’t spell out what you should or shouldn’t include when reporting it. So what counts as an honest, just-the-facts answer? Generally, in credit card applications, issuers want to know your verifiable gross revenue from the previous year.

Read More

Spotlight

epkss

EPKSS is an Information Technology e-Business Solutions provider that was founded in the 2005 in Jordan by a group of people, who set a vision and followed it through with high levels of determination and inspiration. During the last 10 years, Epkss helped over 200 businesses plan, create, improve and maintain their web presence and Epkss has evolved into client-oriented technological services business. We focus on providing the best service and product solutions to our clients by analyzing the market, their business and customizing our services for each client.

Related News

SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Read More

SMALL BUSINESS ADVICE

New Intuit QuickBooks Global Brand Campaign Celebrates How Small Businesses "Business Differently" to Achieve Their Vision of Success

Intuit | December 15, 2023

Intuit Inc. the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution. “Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,” said Javier Martin, Director, Global Brand Development for QuickBooks. This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools. [Source -Business Wire] QuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank. As solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances. The “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring football star Saquon Barkley, who helps shine the spotlight on a solopreneur sports photographer capturing action on the field. The ad’s focus on the small business owner shifts the attention off the field and encourages viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Money can power solopreneurs on their business journey. In addition to two TV ads, the campaign features social media, influencer, and custom content campaigns that bring the “Business Differently” concept to life, including A social campaign that activates across social media platforms to depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The social campaign was created in partnership with social media agency of record Alma. A cohesive influencer campaign that allows small business owners, including Manscapers co-founder James DeSantis who appears in one of the TV spots, to share solopreneur success stories and how they “business differently.” The influencer program is produced in partnership with Collectively. A new solopreneur content hub on the QuickBooks blog that offers ‘how-to’ resources and downloadables, real small business stories, and more to help solopreneurs see how doing “business differently” can help them achieve success. Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Read More

TECHNOLOGY

Trellix Achieves AWS Small and Medium Business Competency

Business Wire | January 29, 2024

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced it has achieved the Amazon Web Services (AWS) Small and Medium Business Competency, recognizing the company as an AWS Partner with a unique focus on small and medium-sized businesses (SMBs). Achieving the AWS Small and Medium Business Competency differentiates Trellix as an AWS Partner, demonstrating proficiency and proven success in helping SMBs solve their business and technical problems. Trellix is equipped to handle these challenges with solutions designed around customers’ unique needs in mind, including consideration for SMB’s typical deployment models, level of IT capabilities and financing preferences, and local and industry requirements. “Trellix is proud to achieve the AWS Small and Medium Business Competency,” said Jason Andrew, Chief Revenue Officer, Trellix. “Our team is dedicated to helping businesses of all sizes achieve their goals, and our combined offerings with AWS empower SMBs with the agility, support, and innovation needed to do so.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify AWS Partners with deep industry experience and expertise. Along with an extensive partner ecosystem, Trellix accelerates technology innovation through machine learning and automation to empower businesses to build cyber resilience and stay ahead of the evolving threat landscape. The AI-powered Trellix XDR Platform’s open architecture and broad set of native security controls integrates with over 500 third-party tools to create multi-vector, multi-vendor event correlation and context, enabling faster detection, investigation, and remediation of threats. “We partnered with Trellix to explore new ways to automate investigations,” says Chuck Lerch, CXO Head of Cybersecurity, Cyberuptive. “In this groundbreaking work, we combined the Trellix XDR Platform’s rich data and investigative playbooks with large language models (LLMs) running on AWS to make comprehensive assessments of alerts. The results provide useful insights, demonstrating the value of focusing on security research instead of how to run an LLM at scale.” About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security.

Read More

SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Read More

SMALL BUSINESS ADVICE

New Intuit QuickBooks Global Brand Campaign Celebrates How Small Businesses "Business Differently" to Achieve Their Vision of Success

Intuit | December 15, 2023

Intuit Inc. the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution. “Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,” said Javier Martin, Director, Global Brand Development for QuickBooks. This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools. [Source -Business Wire] QuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank. As solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances. The “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring football star Saquon Barkley, who helps shine the spotlight on a solopreneur sports photographer capturing action on the field. The ad’s focus on the small business owner shifts the attention off the field and encourages viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Money can power solopreneurs on their business journey. In addition to two TV ads, the campaign features social media, influencer, and custom content campaigns that bring the “Business Differently” concept to life, including A social campaign that activates across social media platforms to depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The social campaign was created in partnership with social media agency of record Alma. A cohesive influencer campaign that allows small business owners, including Manscapers co-founder James DeSantis who appears in one of the TV spots, to share solopreneur success stories and how they “business differently.” The influencer program is produced in partnership with Collectively. A new solopreneur content hub on the QuickBooks blog that offers ‘how-to’ resources and downloadables, real small business stories, and more to help solopreneurs see how doing “business differently” can help them achieve success. Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Read More

TECHNOLOGY

Trellix Achieves AWS Small and Medium Business Competency

Business Wire | January 29, 2024

Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced it has achieved the Amazon Web Services (AWS) Small and Medium Business Competency, recognizing the company as an AWS Partner with a unique focus on small and medium-sized businesses (SMBs). Achieving the AWS Small and Medium Business Competency differentiates Trellix as an AWS Partner, demonstrating proficiency and proven success in helping SMBs solve their business and technical problems. Trellix is equipped to handle these challenges with solutions designed around customers’ unique needs in mind, including consideration for SMB’s typical deployment models, level of IT capabilities and financing preferences, and local and industry requirements. “Trellix is proud to achieve the AWS Small and Medium Business Competency,” said Jason Andrew, Chief Revenue Officer, Trellix. “Our team is dedicated to helping businesses of all sizes achieve their goals, and our combined offerings with AWS empower SMBs with the agility, support, and innovation needed to do so.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify AWS Partners with deep industry experience and expertise. Along with an extensive partner ecosystem, Trellix accelerates technology innovation through machine learning and automation to empower businesses to build cyber resilience and stay ahead of the evolving threat landscape. The AI-powered Trellix XDR Platform’s open architecture and broad set of native security controls integrates with over 500 third-party tools to create multi-vector, multi-vendor event correlation and context, enabling faster detection, investigation, and remediation of threats. “We partnered with Trellix to explore new ways to automate investigations,” says Chuck Lerch, CXO Head of Cybersecurity, Cyberuptive. “In this groundbreaking work, we combined the Trellix XDR Platform’s rich data and investigative playbooks with large language models (LLMs) running on AWS to make comprehensive assessments of alerts. The results provide useful insights, demonstrating the value of focusing on security research instead of how to run an LLM at scale.” About Trellix Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security.

Read More

Events