Fetch Inbound Marketing Benefits for Small Businesses – 2022

Are you a small business owner and still stuck with an expensive form of traditional marketing? Don't be; here is one of the effective solutions for your dilemma ‘inbound marketing.’ So now the question arises - what is inbound marketing? How can small businesses fetch inbound marketing benefits?

Inbound marketing, according to Miles Anthony Smith, is the practice of drawing customers to your company. Can accomplish this via content marketing, search engine optimization (SEO), and other strategies. Unfortunately, traditional marketing techniques have been deemed "disruptive" and are no longer employed. In addition, traditional marketing has several problems, including high costs, difficulty in maintaining, and difficulty attracting consumers and generating leads.

According to HubSpot, inbound marketing generates 54% more leads than traditional paid marketing.

"The effectiveness of inbound marketing relies heavily on the ability to attract leads at all levels of the sales cycle"

— Natalie Davis.

Most businesses utilize the power of inbound marketing since it develops connections and generates high-quality leads without requiring a significant marketing expenditure. Improved technology has increased the importance of inbound marketing even more. Unlike traditional marketing, inbound marketing encourages people to contact you for your products and services.

Various inbound marketing platforms help small businesses with inbound marketing strategy and tools, such as:
  • Marketing automation platforms
  • CRM platforms
  • Email marketing platforms
  • Social media management
  • Website analysis

CRYO Adopted Inbound Marketing


CRYO, a firm located in Dubai, is a specialist in cryotherapy for the healthcare industry. They give treatment on five continents via corporate-owned and franchised locations.

CRYO adopted inbound marketing in 2016 for more focused and data-driven approach to pitch to prospective clients. However, as a digital marketing business, prior to adopting inbound marketing they lacked an end-to-end solution.

They observed a significant increase in their company KPIs after implementing inbound marketing.
  • 146% increase in revenue
  • 44% increase in website traffic
  • 128% increase in leads

Benefits Of Inbound Marketing


Efficient Than Traditional Marketing


Inbound marketing, in contrast to typical advertising approaches, targets the appropriate clients who are already interested.

According to invespcro, a professionally implemented inbound marketing approach converts leads ten times faster than typical outbound marketing methods.

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."- Guy Kawasaki, Chief Evangelist of Canva.

Here are a few more inbound marketing benefits; it is more responsive than most traditional marketing techniques and increases website traffic. In the age of digitization, inbound marketing platforms are critical for achieving the most remarkable results.

Cost-Effective Than Other Forms of Advertising


Inbound marketing strategy is unmatched when it comes to cost-effectiveness. This is because inbound marketing focuses on enticing prospective consumers; by doing so, you save time and money by avoiding uninterested people in your products or services.

According to Invespcro, content marketing costs 62% less than traditional marketing and triples lead generation.

Inbound marketing helps marketers to get a greater return on investment and create more leads on a shoestring budget. The most significant inbound marketing benefit that this technique may give small business owners is cost-effectiveness. Simultaneously, an inbound marketing strategy has better value for your business as well.

Long-Term Investment


Inbound marketing aims to build a relationship with customers that leads to long-term investment.
Assume you have a popular video/blog on a social media network such as Facebook. Your followers will see your posted content and respond with likes, comments, and shares. This manner, your material reaches a bigger audience and retains its visibility for an extended period. As a result, traffic will blossom and expand over time.

Unlike other forms of marketing and promotion, inbound marketing does not have a time limit for attracting visitors to your website, thus the long-term investment. As a result, it is one of the most valuable inbound marketing benefits for small businesses with restricted marketing budgets.

Builds Brand Awareness and Loyalty


In today's society, the majority of purchases begin with an internet search. Therefore, if you have an online presence and are highly active on search's social media platforms, you have a good chance of increasing brand recognition.

Interacting with prospective consumers develops their trust and increases the likelihood of choosing your brand when making purchases. Therefore, attract, engage, and delight are the three pillars of the inbound technique. When inbound marketing is done correctly, it fosters consumer loyalty and improves your brand's impression.

Final Thought


Inbound Marketing is here to stay and is the best marketing strategy for small businesses. Looking at the above-mentioned inbound marketing benefits, you can figure out the tremendous value it holds in marketing. It is vital to have content of high quality and targeted towards the right audience.

If you are a small business owner and are interested in a more cost-effective marketing method, we encourage you to implement an inbound marketing strategy. It is not easy as it sounds; it takes time, money, practice, and lastly, a lot of effort to understand your customers. But it is worth all the endeavors.\

FAQs:


What are the examples of inbound marketing?


Here few examples of trending inbound marketing:
  • Viral videos
  • Blogs
  • Social media campaigns
  • Webinars
  • Infographics
  • Ebooks
  • Whitepaper
  • Podcast

What are inbound marketing strategies for start-ups?


Below are listed some inbound marketing strategies that start-ups can take advantage of.
  • Create and share free content
  • Write compelling headlines
  • Leverage blogs to the fullest
  • Create an email course
  • Have compelling landing pages
  • Invest in influencer marketing
  • Sprinkle some SEO magic

Spotlight

Neo Consulting

We are a digital strategy and innovation consultant with 16 years of experience in the market, focused on achieving business objectives and achieving extraordinary results in our clients and their brands.

OTHER ARTICLES
Small Business Advice

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | March 16, 2022

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

Read More
TECHNOLOGY, SMALL BUSINESS ADVICE

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | June 30, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

Read More
Small Business Advice

7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | August 24, 2022

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

Read More

How to Report Revenue on a Small-Business Credit Card Application

Article | February 10, 2020

When filling out the “revenue” portion of a small-business credit card application, you want to make your small business or side hustle look its very best without stretching the truth. But revenue can swing dramatically from year to year, and credit card applications often don’t spell out what you should or shouldn’t include when reporting it. So what counts as an honest, just-the-facts answer? Generally, in credit card applications, issuers want to know your verifiable gross revenue from the previous year.

Read More

Spotlight

Neo Consulting

We are a digital strategy and innovation consultant with 16 years of experience in the market, focused on achieving business objectives and achieving extraordinary results in our clients and their brands.

Related News

SMALL BUSINESS ADVICE

New Intuit QuickBooks Global Brand Campaign Celebrates How Small Businesses "Business Differently" to Achieve Their Vision of Success

Intuit | December 15, 2023

Intuit Inc. the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution. “Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,” said Javier Martin, Director, Global Brand Development for QuickBooks. This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools. [Source -Business Wire] QuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank. As solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances. The “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring football star Saquon Barkley, who helps shine the spotlight on a solopreneur sports photographer capturing action on the field. The ad’s focus on the small business owner shifts the attention off the field and encourages viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Money can power solopreneurs on their business journey. In addition to two TV ads, the campaign features social media, influencer, and custom content campaigns that bring the “Business Differently” concept to life, including A social campaign that activates across social media platforms to depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The social campaign was created in partnership with social media agency of record Alma. A cohesive influencer campaign that allows small business owners, including Manscapers co-founder James DeSantis who appears in one of the TV spots, to share solopreneur success stories and how they “business differently.” The influencer program is produced in partnership with Collectively. A new solopreneur content hub on the QuickBooks blog that offers ‘how-to’ resources and downloadables, real small business stories, and more to help solopreneurs see how doing “business differently” can help them achieve success. Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Read More

SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Read More

MARKETING AND NETWORKING, SMALL BUSINESS TRENDS

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

SMALL BUSINESS ADVICE

New Intuit QuickBooks Global Brand Campaign Celebrates How Small Businesses "Business Differently" to Achieve Their Vision of Success

Intuit | December 15, 2023

Intuit Inc. the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution. “Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,” said Javier Martin, Director, Global Brand Development for QuickBooks. This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools. [Source -Business Wire] QuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank. As solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances. The “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring football star Saquon Barkley, who helps shine the spotlight on a solopreneur sports photographer capturing action on the field. The ad’s focus on the small business owner shifts the attention off the field and encourages viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Money can power solopreneurs on their business journey. In addition to two TV ads, the campaign features social media, influencer, and custom content campaigns that bring the “Business Differently” concept to life, including A social campaign that activates across social media platforms to depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The social campaign was created in partnership with social media agency of record Alma. A cohesive influencer campaign that allows small business owners, including Manscapers co-founder James DeSantis who appears in one of the TV spots, to share solopreneur success stories and how they “business differently.” The influencer program is produced in partnership with Collectively. A new solopreneur content hub on the QuickBooks blog that offers ‘how-to’ resources and downloadables, real small business stories, and more to help solopreneurs see how doing “business differently” can help them achieve success. Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Read More

SMALL BUSINESS ADVICE

WTW launches tailored cyber insurance solution for small and medium-sized enterprises (SME)

GlobeNewswire | January 30, 2024

In today's digital landscape, small and medium-sized enterprises (SMEs) face substantial cyber risks. It has become imperative to protect businesses from cyber threats. The challenge of obtaining suitable and affordable coverage is eased with SMEs' access to cyber solutions from WTW, a leading global advisory, broking, and solutions company. WTW's newest cyber solution is crafted to meet the unique needs of SMEs spanning industries in North America. Tailored for businesses with annual revenues under $50 million, including start-ups and pre-revenue accounts, this solution addresses historical challenges faced by SMEs in traditional underwriting processes that often favor larger enterprises. This has often left SMEs vulnerable due to limited access to affordable and robust coverage. In response to those concerns, WTW has strategically partnered with leading cyber insurance carriers dedicated to serving the unique needs of SMEs. The tailored solution provides quick and easy access to competitive insurance quotes through self-service quoting platforms. WTW has also allocated dedicated underwriting staff to focus on the specific needs of SMEs and offers policyholder resources, including tools and support to implement and maintain robust cybersecurity measures. "This moment signifies a transformative effort, dedicated to addressing the distinctive challenges SMEs face in the realm of cybersecurity. Through strategic partnerships with top-tier cyber insurance carriers and the delivery of resources, we assure SMEs access to affordable and comprehensive coverage. This initiative not only resolves concerns previously facing SMEs but also positions cybersecurity as an integral and manageable component of their business strategy and enterprise risk management," shared Jessica Klipphahn, NA Head of MM Cyber/E&O at WTW. About WTW At WTW, we provide data-driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce and maximize performance. Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Read More

MARKETING AND NETWORKING, SMALL BUSINESS TRENDS

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Events