Are you a small business owner and still stuck with an expensive form of traditional marketing? Don't be; here is one of the effective solutions for your dilemma ‘inbound marketing.’ So now the question arises - what is inbound marketing? How can small businesses fetch inbound marketing benefits?
Inbound marketing, according to Miles Anthony Smith, is the practice of drawing customers to your company. Can accomplish this via content marketing, search engine optimization (SEO), and other strategies. Unfortunately, traditional marketing techniques have been deemed "disruptive" and are no longer employed. In addition, traditional marketing has several problems, including high costs, difficulty in maintaining, and difficulty attracting consumers and generating leads.
According to HubSpot, inbound marketing generates 54% more leads than traditional paid marketing.
"The effectiveness of inbound marketing relies heavily on the ability to attract leads at all levels of the sales cycle"
— Natalie Davis.
Most businesses utilize the power of inbound marketing since it develops connections and generates high-quality leads without requiring a significant marketing expenditure. Improved technology has increased the importance of inbound marketing even more. Unlike traditional marketing, inbound marketing encourages people to contact you for your products and services.
Various inbound marketing platforms help small businesses with inbound marketing strategy
and tools, such as:
Marketing automation platforms
Email marketing platforms
Social media management
CRYO Adopted Inbound Marketing
CRYO, a firm located in Dubai, is a specialist in cryotherapy for the healthcare industry. They give treatment on five continents via corporate-owned and franchised locations.
CRYO adopted inbound marketing in 2016 for more focused and data-driven approach to pitch to prospective clients. However, as a digital marketing business
, prior to adopting inbound marketing they lacked an end-to-end solution.
They observed a significant increase in their company KPIs after implementing inbound marketing.
146% increase in revenue
44% increase in website traffic
128% increase in leads
Benefits Of Inbound Marketing
Efficient Than Traditional Marketing
Inbound marketing, in contrast to typical advertising approaches, targets the appropriate clients who are already interested.
According to invespcro, a professionally implemented inbound marketing approach converts leads ten times faster than typical outbound marketing methods.
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."- Guy Kawasaki, Chief Evangelist of Canva.
Here are a few more inbound marketing benefits; it is more responsive than most traditional marketing techniques and increases website traffic. In the age of digitization, inbound marketing platforms are critical for achieving the most remarkable results.
Cost-Effective Than Other Forms of Advertising
Inbound marketing strategy is unmatched when it comes to cost-effectiveness. This is because inbound marketing focuses on enticing prospective consumers; by doing so, you save time and money by avoiding uninterested people in your products or services.
According to Invespcro, content marketing costs 62% less than traditional marketing and triples lead generation.
Inbound marketing helps marketers to get a greater return on investment and create more leads on a shoestring budget. The most significant inbound marketing benefit that this technique may give small business owners is cost-effectiveness. Simultaneously, an inbound marketing strategy has better value for your business as well.
Inbound marketing aims to build a relationship with customers that leads to long-term investment.
Assume you have a popular video/blog on a social media network such as Facebook. Your followers will see your posted content and respond with likes, comments, and shares. This manner, your material reaches a bigger audience and retains its visibility for an extended period. As a result, traffic will blossom and expand over time.
Unlike other forms of marketing and promotion, inbound marketing does not have a time limit for attracting visitors to your website, thus the long-term investment. As a result, it is one of the most valuable inbound marketing benefits for small businesses with restricted marketing budgets.
Builds Brand Awareness and Loyalty
In today's society, the majority of purchases begin with an internet search. Therefore, if you have an online presence and are highly active on search's social media platforms
, you have a good chance of increasing brand recognition.
Interacting with prospective consumers develops their trust and increases the likelihood of choosing your brand when making purchases. Therefore, attract, engage, and delight are the three pillars of the inbound technique. When inbound marketing is done correctly, it fosters consumer loyalty and improves your brand's impression.
Inbound Marketing is here to stay and is the best marketing strategy for small businesses. Looking at the above-mentioned inbound marketing benefits, you can figure out the tremendous value it holds in marketing. It is vital to have content of high quality and targeted towards the right audience.
If you are a small business owner and are interested in a more cost-effective marketing method, we encourage you to implement an inbound marketing strategy. It is not easy as it sounds; it takes time, money, practice, and lastly, a lot of effort to understand your customers. But it is worth all the endeavors.\
What are the examples of inbound marketing?
Here few examples of trending inbound marketing:
Social media campaigns
What are inbound marketing strategies for start-ups?
Below are listed some inbound marketing strategies that start-ups can take advantage of.
Create and share free content
Write compelling headlines
Leverage blogs to the fullest
Create an email course
Have compelling landing pages
Invest in influencer marketing
Sprinkle some SEO magic