Fetch Inbound Marketing Benefits for Small Businesses – 2022

Sneha Hull | November 16, 2021 | 156 views

Are you a small business owner and still stuck with an expensive form of traditional marketing? Don't be; here is one of the effective solutions for your dilemma ‘inbound marketing.’ So now the question arises - what is inbound marketing? How can small businesses fetch inbound marketing benefits?

Inbound marketing, according to Miles Anthony Smith, is the practice of drawing customers to your company. Can accomplish this via content marketing, search engine optimization (SEO), and other strategies. Unfortunately, traditional marketing techniques have been deemed "disruptive" and are no longer employed. In addition, traditional marketing has several problems, including high costs, difficulty in maintaining, and difficulty attracting consumers and generating leads.

According to HubSpot, inbound marketing generates 54% more leads than traditional paid marketing.

"The effectiveness of inbound marketing relies heavily on the ability to attract leads at all levels of the sales cycle"

— Natalie Davis.

Most businesses utilize the power of inbound marketing since it develops connections and generates high-quality leads without requiring a significant marketing expenditure. Improved technology has increased the importance of inbound marketing even more. Unlike traditional marketing, inbound marketing encourages people to contact you for your products and services.

Various inbound marketing platforms help small businesses with inbound marketing strategy and tools, such as:
  • Marketing automation platforms
  • CRM platforms
  • Email marketing platforms
  • Social media management
  • Website analysis

CRYO Adopted Inbound Marketing


CRYO, a firm located in Dubai, is a specialist in cryotherapy for the healthcare industry. They give treatment on five continents via corporate-owned and franchised locations.

CRYO adopted inbound marketing in 2016 for more focused and data-driven approach to pitch to prospective clients. However, as a digital marketing business, prior to adopting inbound marketing they lacked an end-to-end solution.

They observed a significant increase in their company KPIs after implementing inbound marketing.
  • 146% increase in revenue
  • 44% increase in website traffic
  • 128% increase in leads

Benefits Of Inbound Marketing


Efficient Than Traditional Marketing


Inbound marketing, in contrast to typical advertising approaches, targets the appropriate clients who are already interested.

According to invespcro, a professionally implemented inbound marketing approach converts leads ten times faster than typical outbound marketing methods.

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."- Guy Kawasaki, Chief Evangelist of Canva.

Here are a few more inbound marketing benefits; it is more responsive than most traditional marketing techniques and increases website traffic. In the age of digitization, inbound marketing platforms are critical for achieving the most remarkable results.

Cost-Effective Than Other Forms of Advertising


Inbound marketing strategy is unmatched when it comes to cost-effectiveness. This is because inbound marketing focuses on enticing prospective consumers; by doing so, you save time and money by avoiding uninterested people in your products or services.

According to Invespcro, content marketing costs 62% less than traditional marketing and triples lead generation.

Inbound marketing helps marketers to get a greater return on investment and create more leads on a shoestring budget. The most significant inbound marketing benefit that this technique may give small business owners is cost-effectiveness. Simultaneously, an inbound marketing strategy has better value for your business as well.

Long-Term Investment


Inbound marketing aims to build a relationship with customers that leads to long-term investment.
Assume you have a popular video/blog on a social media network such as Facebook. Your followers will see your posted content and respond with likes, comments, and shares. This manner, your material reaches a bigger audience and retains its visibility for an extended period. As a result, traffic will blossom and expand over time.

Unlike other forms of marketing and promotion, inbound marketing does not have a time limit for attracting visitors to your website, thus the long-term investment. As a result, it is one of the most valuable inbound marketing benefits for small businesses with restricted marketing budgets.

Builds Brand Awareness and Loyalty


In today's society, the majority of purchases begin with an internet search. Therefore, if you have an online presence and are highly active on search's social media platforms, you have a good chance of increasing brand recognition.

Interacting with prospective consumers develops their trust and increases the likelihood of choosing your brand when making purchases. Therefore, attract, engage, and delight are the three pillars of the inbound technique. When inbound marketing is done correctly, it fosters consumer loyalty and improves your brand's impression.

Final Thought


Inbound Marketing is here to stay and is the best marketing strategy for small businesses. Looking at the above-mentioned inbound marketing benefits, you can figure out the tremendous value it holds in marketing. It is vital to have content of high quality and targeted towards the right audience.

If you are a small business owner and are interested in a more cost-effective marketing method, we encourage you to implement an inbound marketing strategy. It is not easy as it sounds; it takes time, money, practice, and lastly, a lot of effort to understand your customers. But it is worth all the endeavors.\

FAQs:


What are the examples of inbound marketing?


Here few examples of trending inbound marketing:
  • Viral videos
  • Blogs
  • Social media campaigns
  • Webinars
  • Infographics
  • Ebooks
  • Whitepaper
  • Podcast

What are inbound marketing strategies for start-ups?


Below are listed some inbound marketing strategies that start-ups can take advantage of.
  • Create and share free content
  • Write compelling headlines
  • Leverage blogs to the fullest
  • Create an email course
  • Have compelling landing pages
  • Invest in influencer marketing
  • Sprinkle some SEO magic

Spotlight

Coldwater Creek

At Coldwater Creek, we believe that every woman – at every stage – should look and feel her very best. Like her, our brand is rich with spirit and promise. We’re committed to bringing her unexpected and extraordinary styles that fit her life, so she can always be her best self.

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SMALL BUSINESS ADVICE

How to Choose the Right Small Business Accounting Software?

Article | May 20, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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TECHNOLOGY, SMALL BUSINESS ADVICE

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | July 20, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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TECHNOLOGY, SMALL BUSINESS ADVICE

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | June 30, 2022

Introduction With numerous tasks and operations to take care of, from basic invoicing and billing to project management and tax calculations, small business owners find it a nerve-wracking challenge to keep track of all monetary transactions and manage accounts payable. In addition, the advent of digitization, the growing penetration of cloud-based solutions in the industry, and the introduction of cutting-edge accounting software, among others, are eliminating the extra use of paper, pens, files, and voluminous binders. Because of these small business financing trends, businesses and start-ups are increasingly inclined toward online financial management tools, such as small business accounting software, to handle their financial data. The small business accounting software assists them in examining their financial condition along with accurately recording businesses’ cash flow, generating reports, tracking transactions, monitoring account balances, billing customers, creating purchase orders, and much more. Owing to such compelling features, these small business financial management solutions are garnering massive popularity in the industry. Small Business Accounting Software: Emerging Financial Needs in the Industry Running a small business sometimes entails wearing several hats, such as sending emails, paying suppliers, invoicing, creating processes, and preparing financial reports. All these are essential tasks, along with the other small business operations, such as employee management and work management, among others. None of the additional responsibilities faced by small business owners are as crucial as accounting. Robust accounting processes are vital for keeping businesses in excellent financial condition and helping owners to make smarter decisions. Accounting software provides various features that can facilitate the smooth operation of the organization. From processing invoices to monitoring cash flow, here are the primary ways accounting software can assist owners to meet financial requirements for small businesses and promote growth. Automate Invoicing and Billing Due to the shortage of cash inflow, it is vital for small businesses to keep the cash flowing by billing clients and crediting customers on time. Accounting software assists small businesses in automating the billing process, enabling owners to create recurring invoices, send follow-up reminders, and accept digital payments directly from the invoices. It also assists in tracking all unpaid invoices and preventing accidental missing payments, thereby fending off potential losses. Expense Tracking A common accounting mistake that small businesses often make is failing to accurately track business costs and expenses, which causes a shortage of cash flow. The deployment of the right small business accounting software prevents this from happening and enables firms to keep track of all the spending and identify the source where the money is being spent. Efficient Inventory Management Proper inventory management is a crucial part of small businesses as they cannot stock products in large quantities due to the unavailability of a large amount of capital. Good inventory management is necessary to guarantee an adequate supply and deliver superior customer service. Accounting software aids small businesses in recording stock keeping unit (SKU) codes, monitoring goods, preparing reports, tracking products sold, and running reports on which items firms are doing well and which ones aren’t. Bank Reconciliation Small business accounting solutions simplify one of the most fundamental tasks of the company—bank reconciliation. It enables small business owners to access their bank statements directly from the accounting solutions, along with comparing bank statements, balancing debits and credits, and identifying any discrepancies at the end of each financial period. The Final Thought Maintaining correct financial records at all times is essential for the success of small businesses and start-ups. For maintaining proper accounts, these businesses need a system that overcomes the drawbacks of traditional accounting tools such as spreadsheets. With the introduction of novel accounting software integrated with artificial intelligence, big data, and other technologies, these financial management solutions are paving the way for small businesses.

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SMALL BUSINESS ADVICE

Small Business Financial Management: One-Stop Solution for Financial Hurdles

Article | September 23, 2022

Introduction Managing finances is crucial for organizations, especially small businesses, to create a stable financial future in which the business is less likely to fail. Small businesses and start-up companies have to face numerous challenges and even bear losses at their introductory stage due to the difficulties in maintaining proper cash flow. According to a study, around 61% of small business owners say that they face challenges in handling consistent and steady cash flow. Many start-ups undertake operational business activities after obtaining loans from different financial institutions due to insufficient cash flow and capital. Hence, to keep small business operations running smoothly, they need to optimize the inflow and outflow of cash and financial management. Small business financial management assists these start-up companies in reducing financial costs, facilitating the availability of investment, and planning, organizing, directing, and controlling financial activities. With competition intensifying in the sector, the need for financial management is becoming even more critical for small businesses. Why Are Financial Management Solutions Becoming Imperative for Small Businesses? Running a small business is not an easy task. Even if you have a great idea and a large number of people longing for your product or service, the financial difficulties of operating a small business can quickly escalate and hamper the business. A plethora of expected and unexpected issues, such as overhead costs, rising interest or inflation rates, impending tax deadlines, remediating damage from a natural disaster, and many more, can create insurmountable obstacles for small business owners. Whether it is insufficient cash flow or a lack of accurate monthly reconciliation reports, many small business finance-related issues can be avoided with the proper management of finance and reporting. What are the other small business money management challenges that financial management solutions can assist to overcome? Let's see: Poor cash flow management Managing a budget Planning future expenses Controlling debt Inconsistent cash flow Tips for Effective Small Business Financial Management Small businesses today are highly fragile due to excessive competition in the industry. Hence, start-ups and new companies have to invest a significant amount of money in order to keep their business fully functional and running. Right from accumulating funds to allocating and spending them, it is crucial for small business owners to have a transparent view of their financial position and business undertakings to engage in planning for efficient utilization of available resources. Effective financial management not only assists in managing small businesses' finance and rotating the cash invested in the business, but it also assists in analyzing revenue generation, formulating suitable financial strategies, and calculating adequate returns, among others. It is undoubtedly one of the most important aspects of businesses, irrespective of their size. With an increasing need for managing huge funds, continuous transactions, daily cash flow, payrolls, and others, it is becoming even more critical for small businesses and start-ups to manage their finances effectively. Here are some of the vital tips that can help small businesses analyze and manage their finance effectively: Prioritize business financial planning Create a budget and stick to it Analyze cash flow Keep business and personal finances separate Focus on expenditures but also ROI Monitor spending Opt for a financial solution or service Final Thoughts With the fast-changing financial requirements of small businesses and the emergence of novel small business financing trends, entrepreneurs are emphasizing streamlining and managing their financial chores. To overcome a growing number of financial obstacles, leading financial solution developers are aiming at integrating advanced technologies such as artificial intelligence, machine learning, and data analytics in novel small business financial management solutions. This is anticipated to create a strong demand for innovative financial management tools, such as small business accounting software, across the industry in the forthcoming years.

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Spotlight

Coldwater Creek

At Coldwater Creek, we believe that every woman – at every stage – should look and feel her very best. Like her, our brand is rich with spirit and promise. We’re committed to bringing her unexpected and extraordinary styles that fit her life, so she can always be her best self.

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Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

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SMALL BUSINESS ADVICE

TD Bank Earns No. 1 Small Business Administration Lender for 6th Straight Year

TD | November 18, 2022

TD, America's Most Convenient Bank®, announced today that it ranked No. 1 for the sixth consecutive year in total number of approved U.S. Small Business Administration (SBA) loans in its Maine-to-Florida footprint for the SBA's 2022 fiscal year. TD Bank is also the #2 ranked SBA lender nationwide.In the SBA's 2022 fiscal year (Oct. 1, 2021 – Sept. 30, 2022), TD outperformed the competition, lending approximately $313 million and approving a total of 2,134 SBA 7(a) and 504 loans combined. We are proud to be a leader in serving Small Businesses and are committed to meeting the needs of these entrepreneurs, who serve as the backbone of the local economy," said Chris Giamo, Head of Commercial Banking, TD Bank. "While we've seen improvement over the past two years, challenges still remain for small businesses and SBA loans are a key piece in meeting credit needs. This milestone for TD Bank is a point of pride and is directly aligned with our purpose to enrich the lives of our customers and communities. "We are very proud of our small business programs,The work we do with our small business customers helps drive local economies and ensures the communities we serve continue to thrive." Amy Dinkar-Patel, Head of Commercial Distribution, TD Bank. In addition to earning the top spot across its footprint, TD achieved No. 1 rankings in four states – New Hampshire, New Jersey, South Carolina and Florida. Congratulations to the Small Business team for earning these great honors," said Tom Pretty, Head of SBA Lending, TD Bank. "While we don't do this for the accolades, it's great that our hard work to support small businesses from Maine to Florida is being recognized. About TD Bank, America's Most Convenient Bank TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J.

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SMALL BUSINESS ADVICE

Office Evolution's Flexible Workspaces Help Connect South Carolina Business Professionals

Office Evolution | November 17, 2022

With more South Carolina-based companies looking for new ways to maintain productivity, innovation, and engagement as the shift to remote and/or hybrid work takes hold; Office Evolution® has the perfect solution. The coworking provider continues to address demand and help small businesses and entrepreneurs by offering convenient and affordable flexible business environments in some of the region's busiest suburban markets. Home to a continuously growing residential population, South Carolina is becoming a hub for small and medium-sized businesses. According to IBISWorld, South Carolina has seen a steady increase in the number of businesses calling The Palmetto State home. With a total of just over 456,000 businesses located in South Carolina and a growth rate of 3.7% over the last five years, this puts South Carolina at seventh in the nation in terms of state business growthi. Office Evolution's two locations in South Carolina, one in Mt. Pleasant, which opened in July of 2019, and one in downtown Charleston, which opened in April of 2017, are experiencing a continuous demand in interest as they consistently help businesses within various industries, including professional services, retail support, and healthcare administration. The two centers provide 14,400 square feet of thoughtfully designed office spaces that create an inviting atmosphere for a diverse business ecosystem. Members of Office Evolution benefit from being part of the brand's nationwide network of coworking locations, where they have access to over 70 other Office Evolution business locations in 25 states when traveling. Office Evolution is also part of United Franchise Group's Coworks™ division, which is the largest privately owned network of affiliated coworking and flexible office space franchises in the world. "It's clear that working in a hybrid-style format is how businesses will approach work going forward, Having the option to work in a space with all the amenities of a downtown office that is also close to home is appealing to those who want a productive and professional environment. Every Office Evolution location is strategically situated to offer a short commute and the flexibility to choose when and where business professionals work." Jason Anderson, President of Office Evolution. About Office Evolution Office Evolution® (OE), a shared workspace – coworking environment, founded in 2003 and cultivated on the principles of 'Ohana', the Hawaiian tradition that references family working toward a common goal. Office Evolution is part of Coworks™ the largest privately held affiliated coworking franchise network on the planet, associated with United Franchise Group™ (UFG), a successful community of affiliated brands and consultants. Office Evolution is serious about supporting small business owners – the Dreamers, Risk-Takers and Doers who dare to chase their passions. For more information about Office Evolution visit www.officeevolution.com and for information about franchise opportunities visit www.officeevolution.com/development. About United Franchise Group Led by CEO Ray Titus, United Franchise Group™ (UFG) is home to an affiliated family of brands and consultants including Accurate Franchising Inc.™, Exit Factor™, FranchiseMart®, Fully Promoted®, Signarama®, Transworld Business Advisors®, and the Coworks™ division consisting of Franchise Real Estate™, Network Lead Exchange™(NLX), Office Evolution® (OE) and Venture X® as well as a food division featuring Graze Craze® and The Great Greek Mediterranean Grill®. UFG affiliated brands include over 1600 franchises in more than 60 countries, with consultants that have helped develop over 350 brands into franchises, in over 80 countries with more than 2500 franchisees. With over three decades in the franchising industry United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. About Coworks Coworks™ specializes in franchising within the coworking industry, offering solutions, expertise, and shared service options within the flexible workspace franchise community. Part of the United Franchise Group™ (UFG) family of affiliated brands and consultants, Coworks was founded in 2021 by Ray Titus, founder and CEO of United Franchise Group, with the express intention of building a framework to connect a variety of coworking brands, services, and amenities within the coworking industry, providing the largest privately owned affiliated franchise network of flexible, professional, and shared office space options on the planet.

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TECHNOLOGY

Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced the bundling of its robust Connect and Protect security service with select Zyxel WiFi access points. Available as a bundled option with Zyxel’s best-selling NWA1123ACv3 802.11ac Wave 2 Dual-Radio Ceiling Mount PoE Access Point and NWA110AX 802.11ax (WiFi 6) Dual-Radio PoE Access Point, the security service protects small business WiFi networks from cybersecurity threats and optimizes WiFi connectivity for the business and its patrons to improve connectivity and customer satisfaction. Connect and Protect, which filters out any unsafe web content and prevents users from accessing dangerous websites, provides a high level of security for small businesses without the hassle of setting up complex security settings. As an added level of protection for both the business and its customers, the service ensures that users logged onto the network are unable to access the data streams of others, preventing malicious actors from spying on or stealing the information of others. Features and Benefits of Zyxel Connect & Protect: IP Reputation Filter – The cloud-based service accesses an expanding database of malicious IP addresses to block undesirable website content, and prevent data theft and security breaches. Application Visibility with Throttling – Prioritizes bandwidth for business-critical applications, such as mobile POS systems, online streaming, and voice and video calls, to protect core applications and facilitate smooth business operation. Ease-of-Management – The WiFi access points and Connect & Protect security features can be easily deployed and managed from anywhere using Zyxel’s Nebula Cloud Networking Solution. “Wireless networks not only provide the network backbone that enables many small businesses to operate, but wireless access to the internet is increasingly becoming an expectation by their customers and vendors. However, the cyber attacks enabled by unprotected networks can result in serious damage to the business and liabilities to their customers,Deploying Zyxel APs with Connect and Protect enables businesses to leverage an extensive range of security features without the complexity often associated with setting up network security.” Shawn Rogers, Market Development Manager at Zyxel Networks. Connect and Protect (CNP) is available in two licensing options: CNP and CNP+. CNP features the IP reputation filter and CNP+ adds application visibility with bandwidth throttling. CNP and CNP+ licenses are available as bundles with NWA1123ACv3 and NWA110AX access points. CNP is offered as an optional license on WAC500 and WAC500H access points, and CNP+ is offered as an optional license on NWA210AX, WAX510D, WAX610D, WAX630S, and WAX650S access points. About Zyxel: Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

Read More

SMALL BUSINESS ADVICE

TD Bank Earns No. 1 Small Business Administration Lender for 6th Straight Year

TD | November 18, 2022

TD, America's Most Convenient Bank®, announced today that it ranked No. 1 for the sixth consecutive year in total number of approved U.S. Small Business Administration (SBA) loans in its Maine-to-Florida footprint for the SBA's 2022 fiscal year. TD Bank is also the #2 ranked SBA lender nationwide.In the SBA's 2022 fiscal year (Oct. 1, 2021 – Sept. 30, 2022), TD outperformed the competition, lending approximately $313 million and approving a total of 2,134 SBA 7(a) and 504 loans combined. We are proud to be a leader in serving Small Businesses and are committed to meeting the needs of these entrepreneurs, who serve as the backbone of the local economy," said Chris Giamo, Head of Commercial Banking, TD Bank. "While we've seen improvement over the past two years, challenges still remain for small businesses and SBA loans are a key piece in meeting credit needs. This milestone for TD Bank is a point of pride and is directly aligned with our purpose to enrich the lives of our customers and communities. "We are very proud of our small business programs,The work we do with our small business customers helps drive local economies and ensures the communities we serve continue to thrive." Amy Dinkar-Patel, Head of Commercial Distribution, TD Bank. In addition to earning the top spot across its footprint, TD achieved No. 1 rankings in four states – New Hampshire, New Jersey, South Carolina and Florida. Congratulations to the Small Business team for earning these great honors," said Tom Pretty, Head of SBA Lending, TD Bank. "While we don't do this for the accolades, it's great that our hard work to support small businesses from Maine to Florida is being recognized. About TD Bank, America's Most Convenient Bank TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J.

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SMALL BUSINESS ADVICE

Office Evolution's Flexible Workspaces Help Connect South Carolina Business Professionals

Office Evolution | November 17, 2022

With more South Carolina-based companies looking for new ways to maintain productivity, innovation, and engagement as the shift to remote and/or hybrid work takes hold; Office Evolution® has the perfect solution. The coworking provider continues to address demand and help small businesses and entrepreneurs by offering convenient and affordable flexible business environments in some of the region's busiest suburban markets. Home to a continuously growing residential population, South Carolina is becoming a hub for small and medium-sized businesses. According to IBISWorld, South Carolina has seen a steady increase in the number of businesses calling The Palmetto State home. With a total of just over 456,000 businesses located in South Carolina and a growth rate of 3.7% over the last five years, this puts South Carolina at seventh in the nation in terms of state business growthi. Office Evolution's two locations in South Carolina, one in Mt. Pleasant, which opened in July of 2019, and one in downtown Charleston, which opened in April of 2017, are experiencing a continuous demand in interest as they consistently help businesses within various industries, including professional services, retail support, and healthcare administration. The two centers provide 14,400 square feet of thoughtfully designed office spaces that create an inviting atmosphere for a diverse business ecosystem. Members of Office Evolution benefit from being part of the brand's nationwide network of coworking locations, where they have access to over 70 other Office Evolution business locations in 25 states when traveling. Office Evolution is also part of United Franchise Group's Coworks™ division, which is the largest privately owned network of affiliated coworking and flexible office space franchises in the world. "It's clear that working in a hybrid-style format is how businesses will approach work going forward, Having the option to work in a space with all the amenities of a downtown office that is also close to home is appealing to those who want a productive and professional environment. Every Office Evolution location is strategically situated to offer a short commute and the flexibility to choose when and where business professionals work." Jason Anderson, President of Office Evolution. About Office Evolution Office Evolution® (OE), a shared workspace – coworking environment, founded in 2003 and cultivated on the principles of 'Ohana', the Hawaiian tradition that references family working toward a common goal. Office Evolution is part of Coworks™ the largest privately held affiliated coworking franchise network on the planet, associated with United Franchise Group™ (UFG), a successful community of affiliated brands and consultants. Office Evolution is serious about supporting small business owners – the Dreamers, Risk-Takers and Doers who dare to chase their passions. For more information about Office Evolution visit www.officeevolution.com and for information about franchise opportunities visit www.officeevolution.com/development. About United Franchise Group Led by CEO Ray Titus, United Franchise Group™ (UFG) is home to an affiliated family of brands and consultants including Accurate Franchising Inc.™, Exit Factor™, FranchiseMart®, Fully Promoted®, Signarama®, Transworld Business Advisors®, and the Coworks™ division consisting of Franchise Real Estate™, Network Lead Exchange™(NLX), Office Evolution® (OE) and Venture X® as well as a food division featuring Graze Craze® and The Great Greek Mediterranean Grill®. UFG affiliated brands include over 1600 franchises in more than 60 countries, with consultants that have helped develop over 350 brands into franchises, in over 80 countries with more than 2500 franchisees. With over three decades in the franchising industry United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. About Coworks Coworks™ specializes in franchising within the coworking industry, offering solutions, expertise, and shared service options within the flexible workspace franchise community. Part of the United Franchise Group™ (UFG) family of affiliated brands and consultants, Coworks was founded in 2021 by Ray Titus, founder and CEO of United Franchise Group, with the express intention of building a framework to connect a variety of coworking brands, services, and amenities within the coworking industry, providing the largest privately owned affiliated franchise network of flexible, professional, and shared office space options on the planet.

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