EMAIL MARKETING SINS TO AVOID IN 2021

| June 2, 2021

article image
Email marketing can be used for anything; however, the more one uses something, the better the chance they make a mistake. And there's nothing worse than hitting "send", only to realize there's something in this email that won't further your cause or, even worse, will minimize the effect of your marketing message.

Spotlight

RETAIL ASSOCIATION OF MAINE

Maine's retail businesses are facing more competition and greater challenges today than ever before. In such an environment, it is essential to have an advocate to ward off burdensome laws and regulations that add to the cost and reduce business efficiency. Maine's retailers also need a source for products and services, at affordable prices, that all businesses require. The Retail Association of Maine represents the retail merchant industry before elected officials for policy and voting decisions.

OTHER ARTICLES

5 Tips to Avoid Common Fundraising Mistakes for Your Startup

Article | March 17, 2020

Like it or not, most entrepreneur journeys include the not-so-pleasant component of fundraising. The reason I say it is not pleasant is because it often takes months, if not longer, and requires resources you may not have as a startup. The age-old chicken-and-egg situation of every startup is you need money to build a product and get users, but you also need a product and users to get money. I recently spoke with an old friend who is building a startup now. The topic of conversation was raising capital. I have these calls five to 10 times a week, and I have noticed several common mistakes entrepreneurs make, assumptions that are false, so I thought I would address them.

Read More

Business Strategies for Surviving Recessions: 8 Examples From The Pandemic

Article | July 9, 2021

How did your company survive the pandemic? What is the business strategy takeaway for surviving future recessions? To help business owners survive future recessions, we asked CEOs and business professionals this question for their best strategies. From standing firm on price to looking for innovation in the market, there are several ways to help your business survive any future recessions and continue to grow your business.

Read More

The Impact of Technology on Small Businesses | 2020

Article | February 18, 2020

Impact of Technology on Small Businesses: It is absolutely undeniable technology has had a massive impact on our daily lives. It is one of the things that has truly transformed the way we work, think, and even spend our free time. Things aren’t slowing down, now, however – there are still thousands of entrepreneurs and businessmen working tirelessly to make new technological paradigms and tools available for the general public.

Read More

7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 11, 2020

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

Read More

Spotlight

RETAIL ASSOCIATION OF MAINE

Maine's retail businesses are facing more competition and greater challenges today than ever before. In such an environment, it is essential to have an advocate to ward off burdensome laws and regulations that add to the cost and reduce business efficiency. Maine's retailers also need a source for products and services, at affordable prices, that all businesses require. The Retail Association of Maine represents the retail merchant industry before elected officials for policy and voting decisions.

Events