CRM for small business Small Business Guides

| October 17, 2018

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What is CRM software? Customer relationship management software, or CRM, can help you keep track of your small business’s interactions with your clients. This video covers what a CRM tool can do to grow your business and keep your customers happy; it also covers how to choose CRM software for small business.

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Discord

Discord is a small startup with a big vision: to build a next generation PC gaming company. Founded by the team behind OpenFeint, we're a small group of passionate gamers who have grown services to more than 300,000,000 users and built the critically acclaimed MOBA Fates Forever.

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4 Innovative B2B Marketing Strategies That Make an Impact

Article | July 19, 2021

You and your team have worked tirelessly for years, developing innovative products or services to fulfill the needs of other small businesses (in your own specific niche and beyond). You’ve even created—and deployed—a robust marketing strategy, and are using a whole host of proven B2B marketing tactics in your quest to turn promising leads into loyal clients. The challenge? Competition is fierce, so sticking to basic marketing tactics isn’t always enough. If the goal is to generate more B2B sales among new and existing clients, it may be time to harness some of that same creative energy you used to revolutionize your industry’s offerings in the first place to take your small business’s marketing strategy to the next level (thanks to the pandemic, you may be planning to update your overall digital marketing strategy anyway—so the time to do think specifically about B2B marketing has never been better).

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Avoid Small Business Lending Scams and Fraud Related to COVID-19

Article | April 2, 2020

With nearly $400 billion on the line between the Economic Injury Disaster Loans (EIDL) and the Paycheck Protection Program (PPP), I guess it shouldn’t be a surprise that there would be fraudsters targeting small business owners during these already challenging times. Avoiding small business lending scams and fraud related to COVID-19 requires that you are diligent and on the lookout for grant fraud, loan fraud, and phishing scams.

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How to Grow Your Business’s Instagram Followers

Article | June 26, 2021

decorative arrow How to Grow Your Business’s Instagram Followers Author: Dawn Weinberger | June 26, 2021 With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy. Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.

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Self Branding Tips For Small Business Owners

Article | March 11, 2020

Branding can be referred to as the marketing and advertising of an individual, business or an organization for recognition and promotion. It can be a term, a logo or any feature that recognizes an individual’s goods or services distinct from others in the competition. The practice of branding is said to have begun in ancient Egypt wherein one person’s cattle was differentiated from the others by burning a unique symbol into the animal’s skin to prevent any theft. The term has been extended so as to promote the strategic values of a business and make the customer buy the product or service.

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Spotlight

Discord

Discord is a small startup with a big vision: to build a next generation PC gaming company. Founded by the team behind OpenFeint, we're a small group of passionate gamers who have grown services to more than 300,000,000 users and built the critically acclaimed MOBA Fates Forever.

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