Creating a small business brand: What is in a name?

ERIC MICHAELS | April 7, 2015

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You might think naming a company is the easy part of launching a business. To get the branding aspect of your company right, consider your company names a crucial part of your business plan.

Spotlight

MotoSport.com

MotoSport was founded by a guy named Bill who raced expert class in the super competitive AMA District 13 in the late 70s and early 80s. He surrounded himself with dirtbike enthusiasts and to this day, we still employ active racers and avid riders. Our passion extends from generation to generation and we want the same for you. We don’t call ourselves “The Guys That Ride” because it’s a catchy slogan. When you call for help or advice you’ll actually talk to someone who owns, rides and wrenches on a dirt bike, street bike or ATV. Our powersports enthusiasm instantly bonds us… maybe we’ll see you out riding one of these days. That’s the MotoSport difference.

OTHER ARTICLES

How to Apply a Tax to an Invoice

Article | July 8, 2021

There are currently millions of pages of legal tax law on the books, creating challenges for business owners of all stripes. Even those with relatively “simple” business models are often wondering whether they are paying their taxes correctly and on time. One of the most common challenges faced by business owners is whether or not to apply taxes to an invoice. Invoices often represent a significant portion of all financial transactions. When you issue one, does this create a tax obligation for the issuer? The recipient? Both? Neither? Unfortunately, the answer to this question is one that is highly situational. Whether you need to pay taxes on an invoice will depend on the legal status of both parties involved, the nature of the invoice itself, and a variety of other factors. Having accurate and correctly taxed invoices will help your business improve its reporting and payment cycles, along with other functions like invoice factoring. Because applying taxes to an invoice can be difficult for some people, you may want to consider working with a professional accounting firm.

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Facebook’s Small Business Grants: How to Take Advantage

Article | April 2, 2020

As the COVID-19 pandemic wreaks havoc across the globe from a public health and economic standpoint, Facebook has stepped up to offer relief to small businesses suffering financial loss. The number of U.S. unemployment claims increased by more than 3 million in just one week, and numerous small businesses, nonprofits and other companies are losing money due to quarantine mandates. In response, Facebook recently announced that it plans to provide grants to small businesses to help them rebuild revenue as the economy slows. Below, examine Facebook’s offerings for small businesses and elaborate on how small businesses can apply for aid from Facebook.

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How Digital Tools Can Help Save Small Businesses

Article | March 31, 2020

Successful new businesses start with a great idea. It may be a completely revolutionary new product or service. Or it could be taking an existing service or product to a new level or a new client base. While entrepreneurs are typically masters at coming up with ideas, they sometimes fall short when it comes to handling day-to-day operations, especially because the way that business is done keeps changing. A key area where this can happen is with respect to the company’s digital presence and the use of digital tools. The need to have a digital presence– at least in terms of having a website– is nothing new. Most business owners now realize that they need to engage their customers on social media as well.

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3 Of The Most Common Bank Loans For Small Businesses

Article | April 7, 2020

Securing a small business loan is challenging. However it’s always advisable to head off to your local bank for a loan when the need for cash hits and investor money isn’t available and/or wanted. Well that’s because banks tend to have a few more scruples than higher-risk lenders, and will offer more favorable terms, specifically regarding the interest rate you’ll have to pay on the loan amount. Using the bank to help you pay off sudden emergency needs, or eliminate higher-interest debt, can save you hundreds or thousands in interest payments. A small business loan, including lines of credit, are also less expensive than credit cards, which generally have much higher interest rates.

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Spotlight

MotoSport.com

MotoSport was founded by a guy named Bill who raced expert class in the super competitive AMA District 13 in the late 70s and early 80s. He surrounded himself with dirtbike enthusiasts and to this day, we still employ active racers and avid riders. Our passion extends from generation to generation and we want the same for you. We don’t call ourselves “The Guys That Ride” because it’s a catchy slogan. When you call for help or advice you’ll actually talk to someone who owns, rides and wrenches on a dirt bike, street bike or ATV. Our powersports enthusiasm instantly bonds us… maybe we’ll see you out riding one of these days. That’s the MotoSport difference.

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