Connected Small Businesses US

| December 27, 2017

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This report is prepared solely for the use of Google. This report is not intended to and should not be used or relied upon by anyone else and we accept no duty of care to any other person or entity. The report has been prepared for the purpose of analyzing the use and benefits of digital tools amongst US small businesses.

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Built In LA

Built In is a tech platform that unites people and companies around their shared passion for tech and the universal need for purpose. We've revolutionized the process of finding + filling jobs by putting people first — at a time when algorithms often “read” resumes before humans do.

OTHER ARTICLES

How Coronavirus (COVID-19) is Impacting Small Businesses and What You Can Do About It 

Article | April 3, 2020

The spread of the coronavirus (COVID-19) is developing rapidly, leaving many small business owners uncertain about their future. Those we’ve spoken with expect the coronavirus to have a significant impact on their revenue. Unfortunately, it seems these concerns are justified, but there are some actions you can take to protect your small business while at the same time, protecting yourself, your employees, and your customers. In this article, I’ll lay out what we know about how coronavirus is impacting small businesses, how you can minimize losses, and some steps you can take to protect your business. These suggestions are by no means exhaustive, as there is much we still don’t know about how this situation will play out. But we hope they will be a good starting point for business owners who are overwhelmed and unsure of what actions to take.

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20 Ways to Tell Customers ‘Thank You for Supporting Small Business

Article | April 8, 2020

Every small business owner is thankful for their customers. Without those loyal customers that keep coming to your door, running your business would be a lot harder. When customers give you the love—putting their dollars into your small business—it’s nice to give them some love back. In fact, showing a little customer appreciation might help keep your customers coming back to you. Research shows that 68% of customers will switch the brands they shop with if they feel that the businesses don’t care whether they shop with them or not. So how can you say, “thank you for supporting my small business?” Here are badges, ideas, and more creative ways to show your customers just how much you appreciate them.

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4 Best Practices for Promoting Your B2B Business Online

Article | July 22, 2021

Online marketing is constantly evolving, and it can be hard for B2B marketers to keep up. But this is no time for laggards. With more people working from home, boosting your online presence is critical. Just look at webinars, 39% more people attended online events in 2020 than in prior years. And the B2B business outlook for 2021 and 2022 suggests that marketers will continue to accelerate digital growth with search, virtual events, podcasts, and LinkedIn replacing traditional marketing tactics. With so many digital channels and brands competing for attention, where should you focus your B2B online marketing strategy and efforts? Here are four areas that you may want to consider as part of your digital marketing mix.

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4 Basic Tips To Reduce Risk for Small Businesses

Article | March 24, 2020

In the realm of Hollywood films, if you build it they will come. In the real world, they often won't. The high failure rate of small businesses is well-chronicled. However, there are ways to mitigate risks and maximize your chance at entrepreneurial success. Here are a few tips for ensuring your venture doesn't become a fatal statistic in a hypercompetitive and dynamic marketplace, per interview with Inc.com.

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Spotlight

Built In LA

Built In is a tech platform that unites people and companies around their shared passion for tech and the universal need for purpose. We've revolutionized the process of finding + filling jobs by putting people first — at a time when algorithms often “read” resumes before humans do.

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