Common Trademark Mistakes Made by Small Business Owners

SUSAN NILON | November 7, 2018

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We all know how important it is to brand your business. The names, logos and symbols that identify the brand you use in marketing your products or services can be legally protected as trademarks. The information below will help you grow your business while you guard your brand. Trademarks can be protected under both state and federal law. But it’s important to know the difference between the two systems.  In most states you can easily register your trademark with an agency of the state government. However, state registration doesn’t guarantee that your rights will prevail over someone else who is using the same or similar trademark. State registration protects within the borders of the state. It does not offer you anything else, including the use of the federal trademark registration symbol.

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