WELCOME TO The smallbusiness REPORT
Cloud Computing: Is It Right for My Business?
YVETTE SALAZAR | April 8, 2013
We are Sketchin: a strategic design firm that shapes the future experiences. We are based in Lugano, Milano, Rome and San Francisco. Since 2006, we foster a world where people live experiences over their expectations.
Article | July 19, 2021
We talk to a lot of people each day about which software is right for their business, which means we here at Software Advice understand the problems that small and midsize companies face.
Whether it’s working out how to bring your business online fast to save the family-owned dairy farm, or helping you find scheduling software to make sure your appointments are more organized, we’re here to offer advice. No matter the circumstance, we’ve likely talked to someone in a similar situation to you.
According to a survey run by Capterra, only 27% of small-business owners find software that meets or exceeds their expectations without compromise. That statistic might seem discouraging, but with proper planning and some expert advice, you can ensure you're getting the best software fit for your business.
Article | May 11, 2021
Customers are vital in order to keep a business going. No matter the line of work you are in, your company needs an audience that is interested in what you are offering. Both new and old businesses need effective marketing tactics that will help them reach their target audience. If you are looking for some impressive methods, read on to learn how you can improve your customer reach.
Article | March 2, 2020
Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of. Customers prefer being able to interact with businesses that can respond immediately round the clock.
Article | March 3, 2020
In the 2019 Global SME Pulse, small and medium businesses around the globe said they anticipated slower revenue and profit growth, but 74 percent were still willing to take big risks to ensure their success. No surprise there. For small business owners, their work—and their success—is personal, and small business employees are often equally invested. Together they innovate, push boundaries, and take risks; they’re willing to try new ways of getting things done as they grow and protect what they’ve worked so hard to build. These same qualities apply to how small businesses embrace and use technology. It’s not something they think about constantly, but it is another valuable tool to help drive their business.
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