Chilean startup NotCompany looks to AI to disrupt the agro-industry

ALEX PAPAS | August 3, 2018

article image
Entrepreneurs in Chile are turning to AI to shake up the way we eat. Since 2015, a Santiago-based startup named NotCompany – or simply NotCo – has been combining Artificial Intelligence with food-science to create innovative plant-based foods, in response to the increasing strain that the meat and dairy industries are putting on the planet’s stretched resources.The founders of NotCo Karim Pichara Baksai, Matias Muchnick and Pablo Zamora – are on a mission to disrupt the factory-farm system by producing foods that taste identical to beef burgers, milk, eggs, and a host of animal-based products, without involving animals in the production process.The planetary benefits of consuming plant-based food are well known. A recent report found that meat and dairy producers will soon surpass the oil industry as the world’s leading emitters of greenhouse gases. Vegetarian and vegan movements have gained much traction as the colossal impact of meat-farming on global warming has entered the public eye, but they are still limited to the planet’s wealthier inhabitants. In regions like Latin America, the widespread availability of high-calorie, low-cost foods with little nutritional value have caused radical shifts in traditional diets and entailed monumental increases in diseases such as obesity and type 2 diabetes.

Spotlight

SmashFly Technologies

We're proud to be recognized by The Boston Globe as a 2016 Top Place to Work, and the Boston Business Journal as a Best Place to Work in 2015 and 2016.At SmashFly, we believe in the power of purpose and the potential that's unleashed when people and organizations connect through it. Our Recruitment Marketing Platform empowers you to master the art and science of attracting and hiring the right people by marketing your employer brand and jobs through every recruiting channel, creating and nurturing relationships earlier so you’re always ready to hire, and measuring every touchpoint in the candidate journey so you can better invest your resources.

OTHER ARTICLES

7 Facebook Marketing Trends Every Small Business Should Know in 2020

Article | March 2, 2020

Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of. Customers prefer being able to interact with businesses that can respond immediately round the clock.

Read More

7 Must-Have Google Tools for Small Businesses

Article | March 9, 2020

Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to eat away at that budget. These seven must-have tools from Google each fill a critical need at a low cost, and some are free.

Read More

The best social media platforms for small businesses

Article | March 30, 2020

You probably know social media is an important tool for growing your business, but there’s a good chance you might be a bit overwhelmed with the number of different platforms out there. Not to mention the learning curve involved in trying to master them all! There’s no doubt the world of social media and internet marketing is a fast-changing landscape, but as the internet has begun to mature there are a handful of platforms that can definitely create results for the people who stay the course and try to master them. In this post, we’ll identify four of the big social behemoths, why they have the potential to create a lot of leverage when marketing your business, and which one might be the best for you to focus on.

Read More

How Can TikTok Help Your Small Business?

Article | April 13, 2020

Competition is fierce in the business world no matter what your industry and competition can be daunting—especially for small business owners. However, agile entrepreneurs have access to a tool that may give them an advantage over the big players. It’s relatively new to the business world and it’s HOT. Young people most definitely remember Kesha’s 2009 hit single “Tik Tok,” but are you young enough to know about the other TikTok? It’s a short film-based app for 15-second videos. Teens are the primary users, but it can be beneficial for small business owners as well. So, how can TikTok help your small business? Here are just a few ways.

Read More

Spotlight

SmashFly Technologies

We're proud to be recognized by The Boston Globe as a 2016 Top Place to Work, and the Boston Business Journal as a Best Place to Work in 2015 and 2016.At SmashFly, we believe in the power of purpose and the potential that's unleashed when people and organizations connect through it. Our Recruitment Marketing Platform empowers you to master the art and science of attracting and hiring the right people by marketing your employer brand and jobs through every recruiting channel, creating and nurturing relationships earlier so you’re always ready to hire, and measuring every touchpoint in the candidate journey so you can better invest your resources.

Events