Capitalizing on the small-business market

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As big businesses look to attract new customers, a shift has begun over the past several years to make a conscious acquisition effort in the form of dedicated marketing plans and budgets to target small-business owners fewer than 25 employees.

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Shindig

Shindig is a platform for large scale online events.On Shindig all webcam enabled participants can see and are seen in a shared online space. Featured presenters can give a talk, be interviewed, share multimedia, teach, and more to a live online audience of thousands. Selected audience members can be brought up to share the stage and directly interact with hosts, "face-to-face", before the entire group. Meanwhile, audience members themselves can move freely in and out of private video chat conversations with one another, mingling, networking and socializing all without disturbing the other members of the audience. Its the dynamics of in person events at internet scale.

OTHER ARTICLES

As Small Business Hiring Booms, Distributors Sit on the Sidelines

Article | March 5, 2020

As most industries allocate time, money, and other resources into finding new employees in a labor market where the national unemployment rate is hanging at 3.5% — and substantially lower in some areas — at least one index says that distributors are sitting on the sidelines. According to the CBIZ Small Business Employment Index (SBEI), which tracks hiring trends for U.S. companies with 300 or fewer employees, 2020 kicked off with a seasonally-adjusted increase in hiring of 1.61% for January. “This is a notable improvement over the 1.16% decline in December,” CBIZ SBEI says. “It is also a remarkable number for January, as companies tend to contract their labor forces due to the end of the holiday shopping season.”

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Back to Normal? A Four-Step Guide to Decide Which Pandemic-Era Changes to Keep

Article | March 5, 2020

After 2020 saw countless small businesses pushed to the brink, the US economy seems on the verge of a lasting revival. The good news about vaccination progress and the continued lifting of restrictions from coast to coast is that small businesses are starting to feel more optimistic about their chances in 2021. But that's also leaving many of them at a crossroads. For some, a rapid shift to eCommerce and other non-contact sales methods was essential to stay afloat. Now that those measures aren't strictly necessary, the question is how to either unwind them or make them a permanent part of the business's strategy.

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7 Must-Have Google Tools for Small Businesses

Article | March 5, 2020

Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to eat away at that budget. These seven must-have tools from Google each fill a critical need at a low cost, and some are free.

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How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Article | March 5, 2020

As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus. I’ve personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.

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Spotlight

Shindig

Shindig is a platform for large scale online events.On Shindig all webcam enabled participants can see and are seen in a shared online space. Featured presenters can give a talk, be interviewed, share multimedia, teach, and more to a live online audience of thousands. Selected audience members can be brought up to share the stage and directly interact with hosts, "face-to-face", before the entire group. Meanwhile, audience members themselves can move freely in and out of private video chat conversations with one another, mingling, networking and socializing all without disturbing the other members of the audience. Its the dynamics of in person events at internet scale.

Events