Article | July 6, 2021
With the emergence of COVID-19, social media became a powerful platform for small businesses to connect directly with an audience and thus, build brand awareness, direct sales, reaching the target audience, and cultivate customer relationships. As a result, social media strategy for small businesses is in high demand.
According to the most recent data, there will be 4.33 billion social media users worldwide at the start of 2021, accounting for more than 55% of the total global population. With more than 70% of the US population having a social media account, these platforms and services have risen to prominence as some of the most popular online activities in recent decades. As a result, the number of social network users in the United States will reach 243 million by 2025. Furthermore, the world spends more than 10 billion hours per day on social media platforms, equating nearly 1.2 million years of human existence.
The statistics states that maximum people spend most of their time on social media apps; thus it is a powerful platform of marketing for small businesses.
What is a social media strategy for small businesses?
A social media strategy enlists everything you want to do and achieve on your preferred social media platform. It contains information about your goals, what you intend to post, and how you intend to measure the success of your goals. Social media strategy requires setting social media goals and objectives.
A smart social media strategy helps you build brand awareness, connect directly with customers, increase revenue, and build relationships with your audience. The more detailed your social media plan, the more effective it will be.
The primary goal of social media strategy is to create a systematic plan for maximizing engagement and interactions across social media platforms to achieve a company's goals.
Why do you need a social media strategy for your small business?
Trying to build a strong brand on social media is not a piece of cake. It demands a well-defined strategy that will help you to build a strong and organic presence online. Having a well-built social media strategy helps you save time. Social media is a crucial part of an inbound marketing strategy and requires a lot of effort. At one point in time, social media was just an option for small businesses, but 2020 has made it essential. Social media strategy enables targeting your audience more effectively and will also help you stay ahead of the competition.
To taste success, small businesses should have a social media strategy in place. According to the study, 53% of customers who follow a company on social media are more likely to be loyal to them specifically.
There are several social media channels available such as LinkedIn, Facebook, Instagram, Twitter, YouTube, etc. From a social media marketing perspective, Facebook is the most used social platform and can be one of the best social media channels for small businesses. However, having a dynamic social media strategy for small businesses is extremely beneficial for its success.
Set social SMART goals
It is easy to start using social media for business, but before that, it is important to create a social media plan that ensures all social efforts support specific business goals. Be clear on your goals for making social media plan. Hence, create smart goals with a SMART framework.
A SMART goal is defined as specific, measurable, achievable, relevant and time-bound. You can keep your efforts focused and effective by setting these goals for social media marketing tips.
Specific: Be specific with your goals and objectives to set your strategies and determine which channel will assist you in achieving them. The goals of each business owner differ; some want to connect with customers, while others want to increase conversations or traffic to their website.
Measurable: Your goals need to be measurable to determine the effectiveness of your strategies. Each social media network has a set of metrics that businesses can use to gauge their efforts. However, few tools like Google Analytics help to track engagement and conversion metrics.
Achievable: Your goals need to be achievable by your business.
Relevant: Your goals need to be relevant to the objectives of your business.
Time-bound: Your objective must be time-bound. But determining the best time frame can be difficult. Set a quarterly goal to ensure you don't waste time on ineffective strategies for too long. Evaluation will be simpler and more frequent.
Setting a SMART goal is an essential social media strategy for small businesses. For 2021 and beyond, SMART goals are the most popular and long-lasting goal-setting frameworks in the industry.
Hand-pick the right social media platforms
Choosing the right social media platforms among over 100 platforms available is a bit tricky. How do you know which is the right one for your business? If you try to use multiple channels at the same time, your chances of success will decrease, and it will be difficult to deliver a consistent experience across all platforms, especially for small businesses with limited resources.
All social media platforms have advantages and disadvantages; you must be cautious when choosing the right network, keeping in mind your target audience and where your current customers are most active. Choose the platforms that make the most sense for the nature of your business.
Pay attention to trends of social media
It is a good practice to pay attention to trends in social media because they change all the time, so you will be aware of what people are looking for in social media platforms when they are active. As a result, you will be able to create content that is relevant to the search. It is critical to monitor social media trends and keep your social media strategy up to date to achieve your business goals.
Keep in mind your current audience’s needs so that you can change your strategy accordingly. Customer’s tastes, behavior, and likings are dynamic, and you will know it only when you keep track of social media trends. If small business owners want to take advantage of social media platforms, they will have to pay attention to the social media trends.
Track and measure your social media goals
Tracking and measuring the performance and progress of your social media goals is important once you implement your social media strategies. Consistency is essential for the success of social media strategy for small businesses.
There are analytic tools such as Google Analytics that give you information about the metrics. Social media goals determine your metrics. Social media metrics give you a clear picture of how well your social media strategy is performing.
Once you know how your strategy is working, you can find ways to improve it further. When you have determined your goals and social media metrics, you can choose the right social media tools to help you manage your accounts, monitor engagement, and advertise on social platforms. To track and measure your social media goals is one of the important social media marketing tips.
Schedule social media calendar for small business
A small business owner needs to be consistent in their presence on social media. Now the question is, how do you do this? When you have a long list of things-to-do, you can schedule posts in advance by making use of technology and tools. By using tools, schedule a social media calendar for small businesses to post them automatically at the right time.
This will give you consistency as well as save time. It is of utmost importance that your social media plan for small businesses include certain fixed days every month or a fixed few hours every week to schedule your social posts. It gives you ample time to concentrate on other aspects on different platforms for real-time engagement when you plan it well. This is an effortless social media strategy for small businesses.
Frequently Asked Questions:
Which social media is best for small businesses?
The most common social media platforms used by small businesses include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media is easy for small business owners because it is cost-effective. Among all these, LinkedIn is considered best for small businesses to connect with other businesses and professionals.
Why is social media good for small businesses?
Social media helps you build brand awareness, connect with current customers, and increases your customer base. Social media platform gives you a better understanding of your customers.
What are the five benefits of social media?
The benefits of using social media are endless. A few benefits to pen down are it helps to build relationships, increases visibility, helps connect with wider audiences anytime, anywhere, reduces marketing costs, and provides better search engine rankings.
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"name": "Why is social media good for small businesses?",
"text": "Social media helps you build brand awareness, connect with current customers, and increases your customer base. Social media platform gives you a better understanding of your customers."
"name": "What are the five benefits of social media?",
"text": "The benefits of using social media are endless. A few benefits to pen down are it helps to build relationships, increases visibility, helps connect with wider audiences anytime, anywhere, reduces marketing costs, and provides better search engine rankings."
Article | August 30, 2021
Human resources are a subjective term to each individual and a business entity. Many small firms overlook human resource departments, believing them to be time-consuming, so they do not engage human resource specialists to assist with business operations. Instead, they attempt to manage the tasks either directly or by delegation to current workers. However, human resources benefit both the business and future workers. This blog gives information on small business human resources in detail.
According to connecteam, 54% of small firms manage employment and other human resource activities on their own to save money; nevertheless, this type of management presents several challenges and frequently blows up in their faces.
According to the Bureau of Labor Statistics, human resource management professionals will see a 10% increase in employment between 2016 and 2026.
HR is crucial in a small business from recruiting and retention through payroll and benefits. The shortcomings in any of these things result in:
Penalties for non-compliance
Inefficiencies that cause your manufacturing cycle to slow down
Above mentioned points define that you cannot underestimate the importance of HR support for small businesses.
Employees are one of a corporate organization's most valuable assets. So, it is needful to protect them. Therefore, human resources requirements for small businesses are essential.
Let us Know What Human Resource Management is
The Small Business Association (SBA) defines human resources as:
"The people who work for a company or organization"
"The department of a company that is responsible for managing those resources."
Human resource management (HRM) is concerned with your workers, whether they are hired, managed, or require other types of direction and support. Human resource management involve significant duties; some basic human resources requirements for small businesses should be considered and fulfilled. They are those who establish the tone for how employees interact,resolve conflicts, and collaborate.
There is a new trend in human resource outsourcing, and some small businesses are deciding to outsource a significant component of their human resources.
Responsibilities of Small Business Human Resource Management
Recruitment and selection
Education and development
Compensation and benefits
Retention of employees
Creating an atmosphere that is safe, healthy, and productive
Benefits of a Human Resources Department
Ensure a safe and healthy work environment
Attract and retain high-caliber individuals
Access Human Resources Anytime, Anywhere
Access to Employee Benefits at Large Corporations
Contribute to Time and Energy Savings
Fundamental Component of Human Resources
For small businesses, employing dedicated people in meaningful work can enhance performance, loyalty, and retention. Thus, in combination with the human resources manual for small businesses, the human resources department supports them in achieving their goals. This is accomplished, however, by increasing workplace happiness, making judicious use of existing resources, and developing an efficient expenditure model.
by boosting workplace satisfaction, judiciously utilizing available resources, and establishing an effective expenditure model.
With the clearly defined human resource policies and best practices for small businesses, you can assist workers in their growth and in contributing their expertise and knowledge for the growth of the firm.
Whether a small or a large business, the success of a corporation is highly dependent on its ability to manage both internal and external stakeholders successfully. The HR department very well accomplishes this.
Below Are Some Human Resources Requirements for Small Businesses.
Maintaining employee records is an essential aspect of the human resources manual for small businesses. Having it done guarantees that your business complies with labor rules and is protected in the event of a future issue.
Regardless of your business's size, it is requisite to gather and maintain these three papers for each employee to protect yourself and your company.
I-9 File: The US Government utilizes this form to determine and verify the eligibility of your personnel to work in the United States.
Personnel General File: This section covers the paperwork and certificates obtained from workers throughout the employment process. This includes resumes, verification of training, W-4 forms, payroll information, and disciplinary actions.
Medical Records of Employees: This file may contain doctor's notes, information on a disability, or information about a medical check-up. The information contained inside is confidential and must be kept secure against unauthorized access.
Employee's guidebook is a vital aspect of small business human resources element. The handbook includes an idea of expectations, best practices, and requirements.
It also includes:
The organization's vision, objectives, and values
The code of conduct
The anti-discrimination rules
The safety and security regulations
The non-disclosure agreement
Work schedules (covering how to monitor time, take leaves, and notify management of leaves)
Other general information not required by law
Posters That Are Required
The nation's or state's laws in which your business operates may require you to publish information at your place of business or in an easily accessible location. Additionally, the Department of Labor (DOL) requires posting certain labor law posters in the workplace.
While many business owners believe that small business human resources costs are redundant, a human resource department may have a significant influence on your workers' well-being and the success of your firm. Unfortunately, many employees quit their employment due to poor or non-existent human resource management.
Frequently asked questions:
Does a small business need human resources?
Every business, regardless of size, must have a human resources department or at least one person dedicated to HR duties. HR simplifies many duties for business owners, allowing them to focus on other critical elements of operating the firm. In addition, human resources can do a variety of tasks that other employees are unable to.
What are the essential human resources requirements for small businesses?
Human resources are the bedrock to your organization because it is responsible for hiring skilled workers who appreciate your corporate culture. The most critical human resources requirements for small businesses to succeed are:
Employee development and training
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"text": "Every business, regardless of size, must have a human resources department or at least one person dedicated to HR duties. HR simplifies many duties for business owners, allowing them to focus on other critical elements of operating the firm. In addition, human resources can do a variety of tasks that other employees are unable to."
"name": "What are the essential human resources requirements for small businesses?",
"text": "Human resources are the bedrock to your organization because it is responsible for hiring skilled workers who appreciate your corporate culture. The most critical human resources requirements for small businesses to succeed are:
Employee development and training
Article | July 9, 2021
How did your company survive the pandemic? What is the business strategy takeaway for surviving future recessions?
To help business owners survive future recessions, we asked CEOs and business professionals this question for their best strategies. From standing firm on price to looking for innovation in the market, there are several ways to help your business survive any future recessions and continue to grow your business.
Article | February 12, 2020
Businesses can’t survive without excellent communication and collaboration. Team members need to stay connected so that they can share knowledge, work together on complex problems, and keep the company running smoothly. Indeed, 98% of executives believe that lack of communication is the cause behind the biggest failures in their business. A unified communication or “UC” system provides today’s enterprises with all the tools they need to encourage positive interactions between team members, in a space that’s easy to monitor and manage. However, it can be very difficult for companies to determine which UC strategy they need when there are so many vendors out there claiming that their tools are the best. The following tips will help you to ensure that you’re choosing the right SME UC system for your needs.