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JENNIFER LOBB | November 20, 2018
Each of us is a professional in his area. Our team and our skills make up our value. We have extensive experience in developing software products of highest complexity.
Article | May 31, 2021
May is Asian American and Pacific Islander Heritage Month. With the challenges currently facing the AAPI community, there isn’t a better period to reflect on the many positive contributions that AAPI community members contribute to society, culture, and the economy. While AAPIs have the highest rate of business ownership of all minorities, and those businesses account for half of all minority business employment in the United States, AAPI business owners continue to face a unique set of challenges.
Article | February 18, 2020
For small businesses, every dollar counts. That's why it is important to make sure you aren't overspending in areas you can't afford to. Starting up a new business is rarely an easy endeavor and keeping it growing and thriving for years to come will always require work and attention. Industries change and consumer spending habits can shift from year to year. How a business manages its finances to adapt to these changes is often a determining factor in its survival. The best way to ensure that entrepreneurs don't steer their new business ventures off a cliff is by planning ahead to avoid potential money mistakes. Hidden overspending pitfalls could be one of the more dangerous issues small businesses face.
Article | July 27, 2021
Once the country opened up for business, many businesses expected consumers to come flocking back. And in some cases, they did. But in other cases, they didn’t. A report from Alchemy Worx, a full-service international digital marketing agency conducted by third-party research firm YouGov, shows most American consumers were spending cautiously.
The just-released 2021 Consumer Spending Snapshot reveals “the key factors currently motivating consumer shopping decisions and the stark generational differences in purchasing behavior. And Alchemy Worx says the survey “illuminates why businesses need to hone their messaging to reach the right consumer at the right time or risk losing them altogether.”
Article | March 30, 2020
You probably know social media is an important tool for growing your business, but there’s a good chance you might be a bit overwhelmed with the number of different platforms out there. Not to mention the learning curve involved in trying to master them all! There’s no doubt the world of social media and internet marketing is a fast-changing landscape, but as the internet has begun to mature there are a handful of platforms that can definitely create results for the people who stay the course and try to master them. In this post, we’ll identify four of the big social behemoths, why they have the potential to create a lot of leverage when marketing your business, and which one might be the best for you to focus on.
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