BRAINSTORMING: A POWERFUL TOOL IN BUSINESS ANALYSIS

FRANK PIPOLO | April 5, 2017

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Tired of holding those long and boring meetings with your analysts and stakeholders to encourage them to come up with new ideas and strategies for your business?

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OTHER ARTICLES

How to Apply a Tax to an Invoice

Article | July 8, 2021

There are currently millions of pages of legal tax law on the books, creating challenges for business owners of all stripes. Even those with relatively “simple” business models are often wondering whether they are paying their taxes correctly and on time. One of the most common challenges faced by business owners is whether or not to apply taxes to an invoice. Invoices often represent a significant portion of all financial transactions. When you issue one, does this create a tax obligation for the issuer? The recipient? Both? Neither? Unfortunately, the answer to this question is one that is highly situational. Whether you need to pay taxes on an invoice will depend on the legal status of both parties involved, the nature of the invoice itself, and a variety of other factors. Having accurate and correctly taxed invoices will help your business improve its reporting and payment cycles, along with other functions like invoice factoring. Because applying taxes to an invoice can be difficult for some people, you may want to consider working with a professional accounting firm.

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Adding Text Marketing to Your Marketing Plans

Article | July 13, 2021

Have you incorporated text marketing into your overall marketing strategies? Unfortunately, not all companies have yet because many small business owners aren’t familiar enough with the benefits. B2C text messaging “is growing rapidly,” according to eMarketer, citing statistics from Juniper Research showing global mobile business messaging traffic hit 2.7 trillion last year, up 10% from 2019. The rise of text marketing in 2020 was “undoubtedly” accelerated, eMarketer says, by the pandemic. According to cloud communications provider Infobip, SMS marketing grew 8.5% and 20% in March and April 2020, respectively, compared to February 2020’s numbers.

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Back to School for Small Businesses: Marketing, Finance and Legal Tips and Tools for New and Established Small Business Owners

Article | August 3, 2021

Finance: Make sure you are on top of bookkeeping from the beginning. Good bookkeeping and accounting are the foundation of a healthy and thriving financial future for your business. I would highly recommend meeting with some of the Start Small Think Big experts to hone these skills earlier than later. Lastly, be super clear about your business plan and how you look to make money from your business and make passive income, along with how to scale. Preparation is truly the key to success for thriving businesses. Marketing: You must do the work to discover your why. Building this foundation helps to develop your brand voice and messaging. Without this core, your business can crumble because it lacks the firm foundation on which it needs to stand. You will attract the right customers and team if you stand firm in your authenticity and why. Secondly, I would advise getting to know your customer to understand how to speak to that particular group. You want it to feel natural and not like you are selling to them. The more you truly learn about their passions and wishes, the more you will best be able to fulfill their needs. Legal: Protect your intellectual property as soon as you have the financial backing to do so. I would also highly recommend becoming a legal business entity of any sort. Doing so helps separate you from your business in any legal ramifications because becoming an LLC has made me feel protected and legitimized.

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How the cloud enables accounting professionals to support small businesses

Article | April 15, 2020

Accounting professionals throughout the Americas are operating in unprecedented times with the impacts of COVID-19. With information changing daily on government stimulus packages, many of our accounting and bookkeeping partners are quickly adapting and helping their clients navigate through these tough times. Technology (especially the cloud) has enabled firms to seamlessly work-from-home and collaborate across the country. As well as find new ways to help their clients. Here are three reasons why moving your practice online allows you to better operate and support your small business clients during this time.

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Cloudinary

Cloudinary, is a SaaS that streamlines a website's entire image management pipeline. Cloudinary strives to be the standard for online images acquisition, manipulation and delivery.

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